EGZAMIN UNIWERSYTECKI Z JĘZYKA ANGIELSKIEGO DLA STUDENTÓW

WYDZIAŁU ZARZĄDZANIA
POZIOM B2 2017 WERSJA A
Imię i nazwisko studenta
Rok i kierunek studiów
Imię i nazwisko lektora prowadzącego
Imię i nazwisko drugiej osoby sprawdzającej
Ilość punktów
Ocena

I. Match the following business definitions: (10 x 0.5 = 5)

_____ 1. forecast A. all the people who work for an organization

_____ 2. surplus B. code of behaviour, etiquette
_____ 3. bankruptcy C. a formal request for work
_____ 4. workforce D. recommendation by a satisfied customer
_____ 5. word of mouth E. the amount more than is needed
_____ 6. protocol F. discovering secret political, military or industrial information
______ 7. application G. a card that you have to show before you get onto a plane
______ 8. espionage H. time when economy or industry is doing badly
______ 9. recession I. a description of what is likely to happen in the future
______ 10. boarding pass J. when someone is unable to pay their debts

II. Complete each sentence with the correct word derived from the word in capitals:
(10 x 0.5 = 5)
1. Cultural …………………..… is very important when we do business internationally.
AWARE
2. Successful …………………..… must be able to demonstrate a clear ability to lead.
APPLY
3. Nowadays consumers have a very big ………………… of products available on the market.
CHOOSE
4. The football team is looking for ………..…………… from one of the sports companies.
SPONSOR
5. The new ……………..………. of Pepsi is very creative.
ADVERTISE
6. We have to find a …………………...... to this problem.
SOLVE
7. Money laundering is an example of ……………..…………. behaviour.
ETHIC
8. The new company is very popular as it offers ………….…………. prices.
COMPETE
9. The law will protect you against racial or sexual ………………….…. at work.
DISCRIMINATE
10. We have got …………………….. training programs for our new staff.
DIFFER

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III. Read the following extract and do all the subsequent exercises:
Are we being manipulated into buying brands?
Brands are accused of all sorts of evils, from threatening our health and destroying our
environment to corrupting our children. Brands are so powerful that they force us to look alike,
eat alike and be alike. This grim picture has been made popular by many recent anti-branding
books. The argument has been most forcefully stated in Naomi Klein’s book No Logo.
According to the author, in the new global economy, brands represent a huge portion of the
value of a company and its biggest source of profits.
Historically, building a brand was rather simple. A logo was a guarantee of quality and
consistency. For that, consumers were prepared to pay a premium. Building a brand nationally
required little more than an occasional advertisement on television or radio stations showing
how their product tasted better or drove faster. There was little regulation. It was easy for
brands such as Coca-Cola or Kodak to become hugely powerful. Because shopping was still a
local business and competition limited, a successful brand could maintain its lead and high
prices for years. A strong brand acted as an effective barrier to entry for competing products.
Consumers are now bombarded with choices. They are also harder to reach as they are busier
and have more media to choose from. They are “commercials veterans” experiencing up to
1, 500 pitches a day. They are more cynical than ever about marketing and less responsive to
messages to buy. Some of the most cynical consumers are the young. Nearly half of all US
college students have taken marketing courses and know the enemy. For them, shooting down
advertising has become a kind of sport.
Marketers have to take some of the blame. While consumers have changed beyond recognition,
marketing has not. Even in the USA, home of nine of the world’s ten most valuable brands, it
can be a shockingly old-fashioned business with marketing theory based on old-fashioned rules.
Those rules focused on the product and where to sell it, not the customer.
The new marketing approach is to develop a brand not a product - to sell a lifestyle or a
personality, to appeal to emotions. However, brands of the future will have to stand for all of
this and more. Not only will they need to be a promise of a more desirable lifestyle but they will
also have to project an image of social responsibility.
the text adapted from The Economist
a) Decide whether the following statements are true or false writing TRUE or FALSE next to them:
(10 x1 = 10)
1. Brands have a bad influence on children.
2.The image of brands is still very positive.
3. Buying a branded product did not cost consumers more.
4. Brands stopped other companies from entering the market.
5. It was relatively easy in the past to create a new brand.
6.The majority of US college students are not aware of marketing rules.
7.World’s most valuable brands were all created in the USA.
8. Marketing rules in the USA are becoming very modern.
9.Young people no longer believe advertisements.
10. Brands of the future will focus only on the product.

b) Find synonyms of the following words and expressions in the text: (10 x 1 = 10)
1. making somebody morally bad
2. similar
3. the money a company makes

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4. repeatedly attacked
5. a price higher than a standard price
6. a law, rule or order
7. something that prevents new competition from entering the market
8. very experienced people
9. unwilling to trust, doubtful
10. somebody or something we fight with

IV. Complete the text with appropriate verb forms: (10 x 0.5 = 5)
R: Hello Simon. Have you heard the news?
S: No, What …………………………..….. (1. happen)?
R: Tom Smith has become the new manager of our department!
S: Is that the one who …………………………..….. (2. chat) with Monica right now?
R: Yes, that`s him. He …………………………..….. (3. graduate) from Harvard in 2000.
S: Quite impressive! Tom must …………………………..….. (4. be) very ambitious and hard-working.
R: Well , I hope he …………………………..….. (5. not be) too ambitious. We already work overtime
and sometimes at the weekends. I …………………………..….. (6. not want) any new duties.
S: Don’t be so pessimistic! I heard that he …………………………..….. (7. deal) with every matter
very carefully and can …………………………..….. (8.communicate) his ideas clearly.
R: You’re probably right but I …………………………..….. (9. afraid) that we
…………………………..….. (10. have to) work extra hard.

V. Match the following responses: (10 x 0.5 = 5)

1 How was your flight? A. Congratulations!

2 Could we postpone our meeting?
I have an appointment at 6 o’clock.
3 What a wonderful gift!
4 Unfortunately, the new manager
hasn’t got any new ideas.
5 How do you like our new office?
6 You look terrible, what happened?
7 There will be a new computer system G. Terrible, I will never choose economy
in our company.
8 I was promoted and got a raise!
9 The fax machine is broken again.
10 Have you got any questions?
B. I’m glad you like it.
C. I hope it won’t be too difficult to learn it.
D. We need to order a new one immediately.
E. No, everything is clear.
F. True, he isn’t very creative.
class again!
H. No problem! What time will suit you?
I. I love it, the furniture looks very modern.
J. I’ve just got fired.

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VI. Choose ONE of the following writing tasks (200-250 words): (max. 20)
1.Write a letter of complaint in which you express your dissatisfaction with the organization of your
company’s 20th anniversary at a five star hotel in Warsaw. Use the following information:
the impolite hotel staff; the lack of space in the conference room booked for the anniversary; poor
quality food and drink; broken air conditioning system in the conference room.
2.You have seen an advertisement in “The Economist” for the position of Product Manager in ABC
Ltd.- a company manufacturing healthy food products.
Write a letter of application including the following information: reason to apply; education;
experience; skills; relevant features of character; your availability for interview.

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B2 2017 KEY WERSJA A

I. Definitions:
1. I 2. E 3. J 4. A 5. D 6. B 7. C 8.F 9. H 10. G

II. Word formation:

1. awareness 2. applicant 3. choice 4. sponsorship
5. advertisement 6. solution 7. unethical 8.competitive
9. discrimination 10. different

III. Text T/F

1. T 2. F 3.F 4. T 5. T 6. F 7. F 8. F 9. T 10. F

B. Vocabulary:
1. corrupting
2. alike
3. profits
4. bombarded
5. premium
6. regulation
7. barrier (to entry)
8. veterans
9. cynical
10.enemy

IV. Tenses:
1. has happened 2. is chatting 3. graduated 4. be 5. will not be /isn’t
6. do not want 7.deals 8. communicate 9. am afraid 10. will have to

V. Functions/ responses
1. G 2. H 3. B 4. F 5. I
6. J 7. C 8. A 9. D 10.E

PUNKTACJA CAŁOŚCI EGZAMINU

100 - 91 BDB
90 – 82 DB +
81 – 73 DB
72 – 64 DST +
63 - 55 DST