Professional Documents
Culture Documents
I. Read the following statements and decide which are true or false.
Mark the true ones T and the false ones F.
1. If the letter begins with the recipient’s name , e.g. Dear Mr. Ross, it
will close with Yours faithfully.
2. The abbreviation c.c. stands for correct carbons.
3. If you were writing a letter to Mr. Peter Smith, the salutation would be
Dear Mr. Peter Smith.
4. The head of a company in the UK is known as the president.
5. In the USA it is correct to open a letter with the salutation Gentlemen.
6. In the UK a date written 2.6.05 means 6 February 2005.
7. If a secretary signs a letter and the signature is followed by p. p.
Daniel Harris, it means that the secretary is signing on behalf of
Daniel Harris.
8. The term plc after a UK company’s name, e.g. Hathaway plc, stands
for Public Limited Corporation.
9. The term Ltd after a UK’s company name means limited liability.
10.If you don’t know if a female correspondent is married or not, it’s
correct to use courtesy title Ms instead of Miss or Mrs, e.g. Ms Tessa
Groves.
11.It’s always impolite to close a letter Best wishes.
II. Write out the following names and addresses in the correct order.
Use the block style.
5. Yours sincerely
6. Enc.
7. Mr M. Freeland
57 Coniston Crescent
Dunstable
Bedfordshire
LU 14 3RW
8. W e note that you have made a planning application to extend your
property, and I’m writing to tell you about the building products and
services which Hall & Co. provide.
Our products start at the foundations with sand, cement, and bricks
and we supply a full range of timber and plasterboard at unbeatable
prices. We also offer a Free Estimating Service with orders over
50.000.
We feel sure you will find a lot to interest you in the enclosed
brochure , and look forward to hearing from you..
IV. Match the phrases (a, b, c) with the appropriate headings (d,e,f)
d) Getting through
e) Saying why you are calling
f) Introducing yourself
VII. Look at the boxes below. Label each item 1 for advertising media, 2
for methods of advertising or 3 for verbs to do with advertising
VIII. Choose the most suitable word from the words in brackets to
complete these sentences.
1. Viacom Outdoor is an advertising company that specializes in placing
adverts on (billboards / public transport /TV).
2. Some perfume companies provide (leaflets / commercials / free
samples) so that customers can try the perfume on their skin before
they buy.
3. Advertising companies spend a lot of money on creating clever
(slogans / directories / mailshots) that are short and memorable such
as the message for the credit card, Access: “Your flexible friend”.
4. Celebrity (exhibition / research / endorsement) is a technique that is
very popular in advertising at the moment.
5. If news about a product comes to you by (word of mouth / press /
Internet), someone tells you about it rather than you seeing an advert.
6. If you have something to sell, you can (target / place / launch) an
advert in the local newspaper.