Business English

BUSINESS
ENGLISH

Wijang Sakitri, S.Pd, M.Pd

Sri Utami, S.S, M.A
Tusyanah, S.Pd, M.Pd

1
 Business English

Table of Content

Unit 1 Business and Businessman ……………………......... 3

Unit 2 Global Trade ………………………………………............. 15
Unit 3 Promoting a Product ……………………………........... 25
Unit 4 Business Communication ………………………....... 39
Unit 5 Getting a Job ……………………………………....... 49

2
 Business English

UNIT 1
BUSINESS AND BUSINESSMAN

A. Warming up Activities

s n
B s e
U i S

Try to make words from the above letters.

Read the text below!

There are many activities for people in the world today, some people like to be employer,
and others do not. Actually, all activities are businesses, but now if someone talks about
business, it must be an economy activities which has correlation with profit and loss.

Some people define business as an activity or venture to provide profit. Profit is gained
after people doing something in economic activity such as: trading, producing, negotiating,
exploring, etc.

When people doing a business, we can call him as a businessman. There are many
things that people have to do to be a businessman. Before running a business, he has to
prepare himself and the following questions may help him:
a. What is a good business for us?
b. How much money should be invested?
c. Where the business will be done?
d. What kinds of people do we need?

Questions
Do you have dreams. What are they?
What do you prefer, being a businessman or public civil servant?
What will you do for making your dreams come true?
3
 Business English

B. Language Focus

Language Focus 1: Simple Present Tense

Formula
S + V(-s/es)
V1

Subject Verb The Rest of the sentence

I / you / we / they speak / learn English at home

he / she / it speaks / learns English at home

Function

For repeated or regular actions in the present time period.

 I take the train to the office.

 The train to Berlin leaves every hour.

For fact

 The President of The USA lives in The White House.

 A dog has four legs.

Notes:

The spelling for the verb in the third person differs depending on the ending of that verb:

1. For verbs that end in -O, -CH, -SH, -SS, -X, or -Z we add -ES in the third person.

 go – goes
 catch – catches
 wash – washes
 kiss – kisses
 fix – fixes
 buzz – buzzes

2. For verbs that end in a consonant + Y, we remove the Y and add -IES.

 marry – marries
 study – studies

4
 Business English

3. For verbs that end in a vowel + Y, we just add -S.

 play – plays
 enjoy – enjoys

http://www.grammar.cl/Present/Simple.htm
Task 1
Complete the sentences!

1. Denise (work/always)...........hard. She (be,not)......lazy

2. Mary and Jonathan (want).............to buy a car, but they (have,not)................enough
money
3. Granada Film, part of the Granada Media Group, (produce)............and.............(co-finance)
a broad range of films for the UK and international markets
4. Due to Expansion, we (recruit).........a Finance Manager with film finance experience,
good communication skills and the ability to work under pressure
5. A pharmaceuticals company (develop)....... and......(manufacture) a wide range of
medicines and it’s currently developing a new drug against asthma.
6. The cable operator companies (provide)....... cable television to thousands and
thousands of homes and they (want).................to expand and they’re developing a new
high-speed internet service
7. A: What do you know about the Virgin Group
B: They’re very large group. They (exist)....... in a lot of different sectors. And Richard
Branson (run)......the group
8. A: what (you, know)........ about Benetton
B: they are Italian and they are successful manufactures
9. LVMH (stand).....for Louis Vuitton Moet Henessy

5
 Business English

Language Focus 2: Future Will

Formula
S + will + V1

Subject Verb The Rest of the sentence

I / you / we / they Will learn English at home

he / she / it English at home

Function

For expressing future activities

 Tono will be a great musician

 She will live in UK

6
 Business English

Task 2

Put the verbs into the correct form (simple future ). Use will.

1. You (earn).................... a lot of money

2. You (travel) ...........around the world
3. You (meet) ...........lots of interesting people
4. It (rain/not).......... tomorrow
5. I promise I (be/not)......late
6. We (start/not).........to watch the film without you
7. The bus (wait/not)...... for us
8. He (believe/not).........us
9. It (rain/not)..............tomorrow
10. I (do).......this later

C. Writing
Read the text below before making your own paragraph!

My name is Rivozanov. I have a lot of dreams. When I was a kid, my dream was to be a pilot,
and as the time goes by, I have other dreams. Sometimes, I want to be a president, an army,
a doctor and other interesting dreams. However, I have grown up. Now, I know what I want
to be.

7
 Business English

At this moment, I almost finish my study in a university. I will obtain Bachelor of Science
Information. After I graduate, I want to work in one of the biggest oil companies such as
Chevron, Petronas, Exxon, and etc. I want to be the staff manager or manager at least. I prefer
working offshore to work in the office because it gives me challenge and good salary.

That is just the beginning of my dreams. After I work for 4 or 5 years, I will have a lot of
money. Then, I will quit my job and start a business. I will buy 3 or 4 shops and run my shops.
Further, I will have another business such as futsal court or restaurant. After I run my
business, I will marry a beautiful woman. I will start to have a family and have 2 children. I
will live in a big house with a garden or a pool inside so that my children can play inside my
yard. Finally, I want to take my family to Makkah for ‘umrah’ or ‘hajji’. I think that is all I can
say about my dreams. It is just a simple dream for a simple man like me.

Task 3
Compose similar paragraphs about your dreams. Use tenses written in the Language Focus.
Then, try to speak up in front of the class for telling what you have written!

D. Reading
Reading 1
Questions 1—7
Look at the three restaurant advertisements on the following page. Answer the questions
below by writing the letters of the appropriate restaurants (A—C).

Example Answer
It stops serving lunch at 2.30 pm. B

1 It is open for breakfast.

2 It is open every night for dinner.
3 It is only open for lunch on weekdays.
4 It has recently returned to its previous location.
5 It welcomes families.
6 It caters for large groups.
7 It only opens at weekends.

8
 Business English

Reading 2

NETWORKING
Networking as a concept has acquired what is in all truth an unjustified air of modernity.
It is considered in the corporate world as an essential tool for the modern
businessperson, as they trot round the globe drumming up business for themselves or a
corporation. The concept is worn like a badge of distinction, and not just in the business
world.

People can be divided basically into those who keep knowledge and their personal
contacts to themselves, and those who are prepared to share what they know and indeed
their friends with others. A person who is insecure, for example someone who finds it

9
 Business English

difficult to share information with others and who is unable to bring people, including
friends, together does not make a good networker. The classic networker is someone who
is strong enough within themselves to connect different people including close friends
with each other. For example, a businessman or an academic may meet someone who is
likely to be a valuable contact in the future, but at the moment that person may benefit
from meeting another associate or friend.
It takes quite a secure person to bring these people together and allow a relationship to
develop independently of himself. From the non-networker's point of view such a
development may be intolerable, especially if it is happening outside their control. The
unfortunate thing here is that the initiator of the contact, if he did but know it, would be
the one to benefit most. And why?
Because all things being equal, people move within circles and that person has the
potential of being sucked into ever growing spheres of new contacts. It is said that, if you
know eight people, you are in touch with everyone in the world. It does not take much
common sense to realize the potential for any kind of venture as one is able to draw on
the experience of more and more people.

Unfortunately, making new contacts, business or otherwise, while it brings success, does
cause problems. It enlarges the individual's world. This is in truth not altogether a bad
thing, but it puts more pressure on the networker through his having to maintain an ever
larger circle of people. The most convenient way out is, perhaps, to cull old contacts, but
this would be anathema to our networker as it would defeat the whole purpose of
networking. Another problem is the reaction of friends and associates. Spreading oneself
thinly gives one less time for others who were perhaps closer to one in the past. In the
workplace, this can cause tension with jealous
colleagues, and even with superiors who might be tempted to rein in a more successful
inferior. Jealousy and envy can prove to be very detrimental if one is faced with a very
insecure manager, as this person may seek to stifle someone's career or even block it
completely.

The answer here is to let one's superiors share in the glory; to throw them a few crumbs
of comfort. It is called leadership from the bottom. In the present business climate,
companies and enterprises need to co-operate with each other in order to expand. As
globalization grows apace, companies need to be able to span not just countries but
continents. Whilst people may rail against this development it is for the moment here to
stay. Without co-operation and contacts, specialist companies will not survive for long.
Computer components, for example, need to be compatible with the various machines on
the market and to achieve this, firms need to work in conjunction with others. No
business or institution can afford to be an island in today's environment. In the not very
distant past, it was possible for companies to go it alone, but it is now more difficult to do
so.

The same applies in the academic world, where ideas have been jealously guarded. The
opening-up of universities and colleges to the outside world in recent years has been of
enormous benefit to industry and educational institutions. The stereotypical academic is

10
 Business English

one who moves in a rarefied atmosphere living a life of sometimes splendid isolation, a
prisoner of their own genius. This sort of person does not fit easily into the mould of the
modern networker. Yet even this insular world is changing. The ivory towers are being
left ever more frequently as educational experts forge links with other bodies; sometimes
to stunning effect as in Silicon Valley in America and around Cambridge in England, which
now has one of the most concentrated clusters of high tech companies in Europe.

It is the networkers, the wheeler-dealers, the movers and shakers, call them what you
will, that carry the world along. The world of the Neanderthals was shaken between
35,000 and 40,000 BC; they were superseded by Homo Sapiens with the very 'networking'
skills that separate us from other animals: understanding, thought abstraction and
culture, which are inextricably linked to planning survival and productivity in humans. It
is said the meek will inherit the earth. But will they?

Questions 1-5

Do the following statements agree with the information given in Reading Passage written
above?

YES if the statement agrees with the writer's claims

NO if the statement contradicts the writer's claims
NOT GIVEN if there is impossible to say what the writer thinks about this
Example Answer

Networking is a concept Yes

1. Networking is not a modern idea.

2. Networking is worn like a badge exclusively in the business world.
3. People fall into two basic categories.
4. A person who shares knowledge and friends makes a better networker than one
who does not.
5. The classic networker is physically strong and generally in good health.

11
 Business English

Questions 6-10

Using NO MORE THAN THREE WORDS from the passage, complete the sentences below.

6. Making new acquaintances ........................................ but also has its disadvantages.

7. At work, problems can be caused if the manager is ........................................ .
8. A manager can suppress, or even totally ........................................ the career of an
employee.
9. In business today, working together is necessary in order for........................................ to
grow.
10. Businesses that specialize will not last for long without ........................................ .

Questions 11-15

Using NO MORE THAN THREE WORDS from the passage, complete the sentences below.

11. In which sphere of life have ideas been protected jealously?........................................

12. Which type of individual does not easily become a modern
networker?........................................
13. Where is one of the greatest concentrations of high tech companies in
Europe? ........................................
14. Who replaced the Neanderthals? ........................................
15. What, as well as understanding and thought abstraction, sets us apart from other
animals? ........................................

12
 Business English

E. Speaking

Describe a successful businessman that you know. Here, you can choose one of the successful
businessman below, if you want.

Function:

Describing people

Grammar

Simple present tense,

past tense, present
perfect tense

Simple, compound,
and complex
Here, you should say
sentences
 Who is the person
 How you know this person
 How s/he becomes successful
 And explain why you consider him/her as a successful business person

Sample Answer
Mr. Alex Smith (.../or say a name you prefer...) is a successful businessman I know about. He
is from my hometown and he now owns two groups of industries and the products line of
his companies are famous in our country.

13
 Business English

Since he is from the same town where I spent my childhood and teenage time, I have heard
a lot about him and few times i met him as well. He was a son of a successful local
businessman and he inherited his father’s electronic industry many years back. That was just
the starting and over time he has worked really hard and built his empire in the local
business market. In few years he took some giant leapt in his business and lately has been
awarded as one of the business enterpreneur in the country. From the local electronic
business, he had inherited from his father, he gradually and successfully amassed the fortune
and business success and thus has become one of the enviable businessmen in the country.
Taking great decision and gradually enhancing the business was his success mantra.
Everyone in our locality agree that he was an honest, hardworking and wise person who
knew when to take risk and when not to. His timely decision, investment in promising sectors
and hard work have rewarded him well and his industries have made the opportunity for
others to earn their daily breads.

Games for Fun

14
 Business English

UNIT 2
GLOBAL TRADE

A. Warming up Activity
Look at the picture below!
Mention at least 15 countries and their currencies!

B. Reading
Reading 1
Companies
Companies are involved in many activities, for example buying, selling, marketing and
production, in a range of different industries, such as information technology,
telecommunication, film and car manufacture. Many well-known companies are
multinationals, these are companies which operate in a number of countries.
Multinationals often have a complicated structure. There is a usually a parent or
holding company. This company owns other companies or parts of other companies.
These other companies are called subsidiaries.
Key vocabulary:
1. Buying 5. Multinational
2. Selling 6. A parent or holding company
3. Marketing 7. Subsidiaries
4. Production 8. Manufacture

15
 Business English

Task 1
Look at the pictures below, please answer the following items!
a. What each company produces
b. Where the company operates
c. Who its main competitors are

Reading 2
Global Trade

In an open market, any number of sellers or competitors can offer goods for sale. All
companies try to gain the biggest market share possible, and compete aggressively with
their main competitors to do this. Companies with the biggest market share for a
product, the market leaders, may compete with their rivals on quality, image, brand
loyalty or price. Major companies compete across borders in the global market place to
try to enter new markets in countries where they do not have a presence.

Global trade, also known as international trade, is simply the exchange of goods and
services across international boundaries. Global trade involves the export and import
of goods and services between international borders. Goods and services that enter into
a country for sale are called imports. Goods and services that leave a country for sale in
another country are called exports. For example, a country may import wheat because
it does not have much arable land but export oil because it has oil in abundance.

16
 Business English

Key vocabulary:

1. Open market 5. Market leader

2. Global trade 6. Import
3. Market share 7. Export
4. Main Competitor 8. Enter new market

Task 2

Work in pairs! Who are the main competitors in the market in the following sectors in
Indonesia?
a. Motorcycle c. Telecommunications e. Soft Drinks
b. Instant Noodle d. Cosmetics f. House wares

USEFUL VOCABULARIES

The world – not all countries are equal

This is a sensitive area of vocabulary if important area of vocabulary. How do you
describe the different regions of the world. Here are a few basic alternatives to get
you started:

17
 Business English

Thinking globally (and locally)

Globalization is a good word, but you do need some alternatives. These options allow
you to use the word “global” in different ways and thinks about different aspects of
globalization.

Globalization means trade (and wealth for some people)

In many ways, there is a strong connection between trade and globalization. This also
connects to issue of consumerism – we want to buy whatever we want, wherever we
go. For this you need some globalization vocabulary to discuss issues such as
consumerism and its close cousin: capitalism.

18
 Business English

Not everyone likes globalization

Here is some useful globalization vocabulary to help you write and speak about the
negative sides of globalization.

Co-operation and integration

One key feature of globalization is that nations work together and become more
integrated. Try some of these words and phrases

19
 Business English

C. Language Focus
Language Focus 1 : Gerund And Infinitives.
Please pronounce the verbs below correctly.

What is a Gerund?
A gerund (often known as an -ing word) is a noun formed from a verb by adding -ing.
What is the infinitive?
An infinitive is to + the verb.
The most famous infinitive quote has to be, "To be or not to be. That is the question."
For some, either the gerund or infinitive is possible.

20
 Business English

Task 3
Which group of verbs is followed by: an infinitive without to? an infinitive with to? a
gerund? Check in a dictionary
Group A = like, dislike, delay, finish, include, avoid, postpone, practice, risk, suggest,
involve
Group B = arrange, decide, expect, hope, help, manage, promise, plan, refuse, want
Group C = can, could, may, might, should

Task 4
Complete the paragraphs below with gerund or infinitives!
Ali's Story
Booking The School

Ali decided that he wanted (study) abroad. (achieve) his goal, he had

many things that he had (do) . Firstly he needed (improve) his

English so he could take the IELTS test. Unfortunately Ali disliked (learn)

English so this would not be much fun. His friend recommended (attend) a
school close to his house. Ali went to look and from what he could see it seemed (be)

a good school. He didn't delay (register) for a course. He managed

(get) a good price for the course because they had a special offer on. This was

good because he could not afford (pay) too much.

Studying
He had never read much in his life and knew he was weak in this area, so he practiced

(read) as much as he could. He hated (write) in English too as his

grammar was quite weak so he also planned (practice) writing as many essays

as possible. His teachers agreed (check) these for him. As it turned out, Ali

actually really enjoyed (study) English. The other students on the course didn't

hesitate (help) Ali and the teachers always offered (assist) him if he

21
 Business English

was stuck. He kept up his studying for a number of months because he wouldn't risk (sit)

the exam until he was ready.

Language Focus 2

Listing ideas or things in order

First then followed on

Second before followed by

Third after until

Afterward next following

Giving and justifying an opinion

I think I am sure that

I believe It seems to me that

In my opinion Obviously

It is obvious/clear that Evidently

Adverbs of frequency

Usually often frequently rarely

Occasionally seldom sometimes

22
 Business English

Linking words and phrases

Such as result in so for instance

For eaxmple furthermore when such as

As well as subsequently also however

Because of because although despite

D. Listening
Task 5

Watch the video about global trade. Please share your opinions on:

1. Why do countries need the global trade?

2. What is global trade?
3. Is Indonesia ready for the global trade?

E. Speaking
Task 6
Discuss in pairs, mention the advantages and disadvantages of ASEAN Economic Community
for Indonesia!

23
 Business English

F. Writing
Task 7
Please compose an analytical exposition text with your teacher. The topics are written as
follow;
1. Asean Economic Community can threat many Indonesian businesses. Do you agree or
disagree. Write your answer in paragrahps.
2. As mass communication and transport continue to grow, societies are becoming more
and more alike leading to a phenomenon known as globalization. Some people fear
that globalization will inevitably lead to the total loss of cultural identity. To what
extent do you agree or disagree with this statement?

Remember about Analytical exposition Paragraph!

ANALYTICAL EXPOSITION

Social Function : To persuade the reader or listener that something is the case

Generic (Schematic) Structure

1. Thesis position: introduces topic and indicates writer position

2. Preview : outlines the main arguments to be presented
Arguments :
 Point: restates main argument outlined in Preview
 Elaboration: develops and supports each Point/argument
3. Reiteration : restates writer’s position
Games for Fun: Help John for find his friend.

24
 Business English

UNIT 3
PROMOTING A PRODUCT

A. Warming up activity
Look at the pictures below!
What can you see from the pictures?

Picture 1 Picture 2

Picture 3

25
 Business English

B. Reading
Reading 1
Read the paragraph below!

For nearly every type of product there are many similar goods on the market.
The unique selling point (USPs) of a product are the things that make it special and
different from other similar products. A good advertisement, which brings the product
to the public’s attention, should describe these USPs. The marketing department should
have a customer profile in mind, that is the sort of person who will buy the product.
When trying to sell the product, it’s important to give information about the product’s
features or characteristics, and to emphasize the benefits or advantages of the product
to the customer.
Key Vocabulary:
1. Product
2. USP
3. Advertisement
4. Customer profile
5. Features
6. Benefits
Task 1
Work in pairs!
Choose 1 product and discuss;
1. What are the features of the product?
2. What are the product’s benefits to the customer?
3. What type of customer probably buys this product?

26
 Business English

Picture 1. Nike Bag Picture 2. Peugeuot Car

Picture 3. Asus Laptop Picture 4. Samsung Watch Phone.

Reading 2
Definition of Marketing Mix

What is marketing? The definition that many marketers learn as they start
out in the industry is:

Putting the right product in the right place, at the right price, at the right time.

The marketing mix is traditionally known as the four P’s: price, place, product
and promotion. But these days, many include three more elements (people, process
and physical evidence)to make it the Seven P’s.
Price.
There are many ways to price a product, and the price can be different in order
to appeal to different segments of the market.

27
 Business English

Place.
This is also known as the channel, distribution channel or intermediary. It is a
mechanism trough which goods and services are moved from the company to the
consumer.
Product.
A product is not simply the tangible, physical entity that may be bought or sold
– it is also the ideas and emotions associated with the product.
Promotion.
This can be personal selling, direct mail, sponsorship and advertising.
People.
People are the most important element of any service or experience. Staff
training and customer service are the ‘people’ part of marketing mix.
Process.
The process is what the customer participates in at different points during
their experience with a product or a service. For example, when you book a flight on
the internet, first you visit the website. Then, you enter information about the
destination. Then, you book the flight. Lastly, at the airport you check in desk, and get
on your flight. This is all part of marketing process.

Physical evidence.
Physical evidence includes all the thing associated with the product or
company; the packaging, internet sites, brochures, logos, building, business cards, etc.

Task 2
Work in pairs!
Please choose a product from Task 1 above and describe its marketing mix!

28
 Business English

Reading 3
Please read the text below and answer Questions 1-7.

Five Reasons Your Business Needs a Website

All businesses, large or small, need a website. Here are several reasons a web-can help
a company of any size improve its business.
A
A website is the most important tool a business has for maintaining contact with
customers. The website gives customers a way to know what services or products you sell
and how to contact you. By offering an e-newsletter sign-up on your web-site customers can
stay informed about events related to your business and your products, and you save on
printing costs. A link to your blog keeps customers up-to-date on what is happening with
your business, and keeps them coming back.
B
A website allows you to expand your customer base beyond your immediate
community, and even to other countries. Anyone in the world can have access to your
services and products through your website, at no extra cost.
C
No matter what the size of your business, it is not hard to afford a website. It is easy to
set up, and it does not have to break your budget. There are templates available if you want
to create a website yourself. Or, you can hire a Web designer for a more professional look.
Depending on what you need, using the services of a professional does not necessarily cost
huge amounts of money. The hosting fees you pay to keep your website up and running are
minimal.
D
You can save on expenses by keeping your website simple. Even just a few pages can
be enough to provide your customers with the necessary information to keep them
interested in what your business has to offer. A large website with lots of pages is not always
necessary. The most essential facts to include in any website—your business name and
location, your products, and your contact information—can be contained on just one page.

29
 Business English

E
Your website can be a place for your customers to buy your products. You may still do
most of your selling at your physical place of business, but the website is another opportunity
to sell, and you can reach more customers this way, too.

The text contains five sections, A—E. In which section can information about the following be
found? Write the correct letter, A—E, on lines 1-7 on your answer. You may use any letter
more than once.
1. finding international customers
2. the cost of maintaining a website
3. ways to communicate with customers
4. selling your products online
5. the size of your website
6. website design
7. the most important information to include

30
 Business English

C. Language Focus
Advertisement

Advertisement is a promotional tool to increase the selling of the product.

Advertisement may be both argumentative-persuasive (this is good because …….) and
directive (so buy now!).
1. Common Elements of Advertisement
a. Headline: a headline is word phrase or short sentence which is at the start of a
paragraph and it has various color and bold and large font size and its functions are
for attracting the readers’ attention and leading them to read the copy of
advertisement.
b. Image
c. Address, phone, fax number
d. Body Copy: a copy is the body or the text of an advertisement for persuading,catching
and holding the interest of prospective buyers. It can be about information of a
product or the advantages of buying and using a product, Finally, it consists of a line,
two or a single paragraph or quite heavy paragraphs
e. Price (optional)
f. Logo (optional)

31
 Business English

2. Stages
There is no stages of an advertisement. It means it is structured variously. The example
is written below
They are for attracting the readers’ attention

Headline Image

Special Treat at Grand Mirage Resort & Talaso

Enjoy two-night stay in a newly renovated Deluxe Ocean
View Room. Including return airport transfer, welcome
amenities, daily buffet breakfast at grand Café or
A weekend in Bali
breakfast service in the privacy of your room,
complimentary entrance to the Games room, Gym and .. a weekend at Grandmirage Resort and Thalasso
Karouke Lounge, complimentary usage of all non-
motorized water-sport facilities, 60-minute beach Bali
massage for two, late checkout till departure and 20
percent discount on any Thalasso package copy The Playful Side of Paradise

address and phone number

For reservations, please contact asiansales@grandmirage.com or call 0361771888. Rates

are applicable until June 30, 2009 and limited to Indonesian citizens and KITAS holders. Rates
exclude 21 percent tax and service charge. Valid for maximum of two adults and two children below
12 years old
Grand Mirage Resort and Thalasso
Jl. Pratama 74, Tanjung Benoa address price
www.grandmirage.com sales@grandmirage.com

It is for making the prospective buyers easy to do an action (buy the products)

They are written for giving information about the benefits of the product, building the readers’
interest and creating the readers’ desire to buy the products advertise

3. Realization of Advertisement

Headline : word group, imperative, declarative (rare)

Example of word group
A wish to explore
Special Gift
Honey moon Package At holiday resort Lombok

32
 Business English

Example of declarative
“Sheraton Mustika presents Lagoon Access Room”.
Example of imperative
Welcome to Novotel Lombok
Copy : declarative, imperative, word group
Example of declarative
InterContinental Jakarta Midplaza takes a great pleasure to announce the
launch of its exclusive ‘Jakarta Escapade’ package. This luxurious treat is the
perfect opportunity over the Easter holiday long weekend and for families.
Example of imperative

Celebrate this Chinese New Year with the authenticity of a series of our special
festive promotions. Do not miss the especially created sweetness, lavishly
packed as perfect gifts during these happy and prosperous moments.

Example of word group

Conditions:
 Superior Room
 Inclusive breakfast, lunch, dinner for 1 (one) person
 Free 1 hour Karaoke at Batavia Karaoke

Price : word groups, declarative sentences or imperative sentences

Example of declarative

A ‘Jakarta Escapade’ at InterContinental Jakarta MidPlaza starts at just Rp

988.000++ per room per night.

Example of word group

Regular Rp 1.920.000 net

Stay 2 nights in a garden Chalet
Example of imperative

Stay for 2 nights, get 1 additional night free

Address phone & fax number : word groups and numbers, and imperative
Example of word group

33
 Business English

RSVP 0370-693444 Senggigi Beach, Lombok NTB 83355

F.0370-693092 E, reservationmgr@holidayresort-lombok.com,

Example of imperative

Further information for reservation Meeting and Celebration, visit our hotel

Call 0281-6844040 Fax 0281-6844041

Task 3
Make a well-designed advertisement about a product below consisted of 6 elements of
advertisement!

D. Writing
Task 4
Match the photos to the descriptions!

1. An elegant white leather shoes

2. A durable white and grey shoes
3. A stylist purple Italian shoes

34
 Business English

Task 5
Which adjectives give opinions and which gives facts?
1. Stylish
2. Beautiful
3. Black
4. Small
5. Leather
6. Cotton
7. Crazy
8. Innovative
9. Smart
10. Slim

35
 Business English

Task 6
Work in pairs!
Choose two products and write three adjectives to describe each one!

Example:
A stylist small red bag

E. Listening
Task 7
Watch the video and write the adjective, comparative and superlative!
1. ……………………………………………………………………………………..
2. ……………………………………………………………………………………..
3. ……………………………………………………………………………………..
4. ……………………………………………………………………………………..
5. ………………………………………………………………………………………

36
 Business English

Look at the examples below!

The green watch phone is more expensive than the brown watch phone.
The grey watch phone is the most expensive watch phone I have ever seen.

37
 Business English

Task 8
Look at the picture below and make comparisons (comparative and superlative)

adjective = high, good, nice, sporty

adjective = delicious, expensive, sweet,

good

F. Speaking
Task 9
In groups, make your own new product. Present your product well in front of the class!
Prepare your slides and include;
a. The background of making the product
b. The description of the product
c. The procedure of making the product
d. The price and place to get the product
e. The promotion of the product (show the advertisements!)

38
 Business English

UNIT 4

BUSINESS COMMUNICATION

A. Warming Up Activities. Source: istockphoto.com

Look at the following picture and choose the words in the box

39
 Business English

Task 1
First, read this article. Choose the correct answers 1,2, or 3 to fill in the gap A-H

We will learn several vocabularies related to trip for business.

Going away on business?

Careful planning before you depart will help (A) _______________ your company and you.
Planning will make sure your department operates efficiently while you’re away and stop
you worrying about how things are going while (B)_____________________ not there. Choose the
best person to (C) _____________ decisions while you’re away. Tell this person (D) _____________
problem which might come up, and suggest the most effective ways of dealing (E)
___________________ these problems. Tell everybody in your office where you will (F)
______________ during your trip. Tell them when they can and when they can’t contact you. You
(G) _________________ get a phone call duringh an important meeting.

A 1. Both 2. Even 3. every

B 1. your 2. you 3. you’re
C 1. get 2. make 3. put
D 1. with 2. about 3. regarding
E 1. with 2. for 3. at
F 1. do 2. have 3. be
G 1. isn’t 2. won’t 3. haven’t
When you are on travel, you will mostly need to book airline ticket, hiring a car, and you
will need to make questions.

B. Language Focus

Language Focus 1: Making Questions

Task 2
Put the word in the correct order related to sentences used in a hotel!
1. Like/stay/you/would/when/to?
2. You/or/double/single room/would/a/like/a?
3. I/name/may/please/have/your?
4. That/you/please/spell/could?
5. Telephone/have/number/your/I/can?
6. What/stay/days/our/you/will/in/hotel?
7. Is/the second/201/your room/on/floor

40
 Business English

Language Focus 2 : Simple Present Tense (the use of to be (am, is are) ).

Simple present tense is used to express a stative meaning.

Please see the following examples:

The Verb Be
Be is used as an auxiliary verb in the passive
1. Borobudur is located in Magelang, sentence
Central Java province. Is = auxiliary
Located = main verb

2. Semarang is popular with its Lunpia. A sentence with be as the main verb has three
3. There are many beautiful beaches in basic patterns in the examples:
Indonesia. In (2) : be + adjective
4. Bunaken marine park is the iconic In (3 and 4): be + noun phrase
tourism object in Sulawesi because of In (4) : be + a prepositional phrase
its amazing sea corals.
5. I was at Museum of Kata Andrea
Hirata in Bangka Belitung when you
called me.

Tense Forms of Be

Simple Present Simple Past Present Perfect

Singular I am I was I have been
You are you were you have been
He, she, it is he, she, it was he, she, it has been

Plural We, you, they are we, you, they were we, you, they have been

41
 Business English

Note 

A descriptive text functions to

C. Reading
describe a particular person,
Descriptive Text. place, or thing. It has an
identification and a description
Task 3
Look at the following website of tourism promotion
and answer the questions!

Answer the following questions:

1. What can Central Java province offer?

2. Where is Central Java province located?
3. What information can be found in the website?
4. Discuss with your friends if the website provides enough information for tourists?
Give explanations!

42
 Business English

Answer the questions below!

1. What does Bali island offer?

2. Where is Bali island located?
3. What information can be find in the website?
4. Do you think the website provides enough information for the tourists? Please
discuss with your friends and give explanation.

43
 Business English

5. Can you compare the promotion website of Central Java and Bali? What is the
difference?

D. Writing

Task 4

Please describe a tourism object that you know well in a paragraph at least seven sentences!

To describe, you can use simple present tense (see Unit 1) and Language Focus 2 (the use
of am, is, are) . Remember that you have to pay attention to the structure of descriptive text
consisting of identification and description.

E. Speaking

First Meeting in a Business Situation

You will learn what to do when meeting someone at the first time.

Scene 1: Pleased to meet you

Direction:

Please fill in the blank the missing phrases!

Pleased to meet you

Sam Eric : Hello, (1)................................................... . I’m Sam Eriks.

Mr. Victor Tang : Victor Tang. (2) ..........................................
Sam Eric : What (3) ......................................................, Mr. Tang?
Mr. Victor Tang :Ocean Wide. I’m the sales representative for this region
Sam Eric : Ah yes. I know your company. And your business is expanding very
rapidly at the moment
Mr. Victor Tang : Yes, we are doing quite well. And yourself, (4) .........................................?
Sam Eric : Actually, I work for myself. I am the CEO of a small export and
packaging company. We specialize in seafood.
Victor Tang : It is a growing market.
Sam Eric : Yes, but a very competitive one, Mr. Tang
Victor : (5) ............................. Victor

44
 Business English

Sam Eriks : Sam. Victor, (6) ........................................................................ Lin- this is Victor

Tang-He is the region rep for Ocean Wide. This is Lin Chan my sales
manager.
Lin : (7) .............................................., Mr. Tang?
Victor : I’m very well thank you. Nice to meet you, Ms. Chan
Lin : And you.
Victor : Can I get you another drink?
Lin : Thank you.

Please answer the following questions.

1. Do you think they have known each other?

2. How did Sam introduce himself to someone he didn’t know?
3. How did Victor reply?
4. What phrase can you use when you want to introduce your friend to someone
else?
5. Having finished answering the above questions, please watch and listen to the
video about the conversation.
6. Practice the conversations with your friends!

Scene 2

Focus: Requesting someone for joining an activity

Aim : to enable students applying the common phrases used to reques someone for an
activity

Direction:

1. Watch and listen to the video

2. Fill in the missing phrases.
3. Practice the conversation with your friends.

Victor : Well, it’s been good to meet you Sam, and very interesting to hear about your
business
Sam : Look, we’re having a small dinner for some of our clients and friends after this
Why don’t you join us?
Victor : 1....................................... I’ll just check with my associate whether they have other
arrangements for us

45
 Business English
 Pleased to meet you= is a good formal greeting for most situation
 Western tradition is to shake hands when you meet someone
 Usually, when we first meet someone in a business situation, we want to find out
what they do, what their job, or position is
 When you ask people questions about themselves in English, use a falling tone. It
sounds friendlier
IMPORTANT PHRASES:
Greetings:
- Hello
- Good morning, good afternoon, etc
- Hello, I don’t think we’ve met. I am _(yourname)_(for someone we don’t know
yet)
Introducing yourself:
- I am Henica. I work for UNICEF or I am with UNICEF. I am the education
consultant for this region
Introducing others:
Excuse me, I’d like you to meet a friend.
There is someone I’d like you to meet.
Let me introduce you to a friend of mine.
Let me introduce you to my friend.
This is Victor Tang. Victor, this iLin.
This is Victor Tang. Victor, I’d like you to meet Lin.

Sam : Your associate is most welcome to join us, too

Victor : Thank you – excuse me
This is Sam Eriks from Eriks Imports. He has very kindly invited us to a dinner
Sam : Yes, would you like to join us?
Walter :.2. ................................. I have another engagement. But, 3. ..................................... .
Sam : Well, perhaps you could join us after that for a drink?
Walter : Sounds great. I’ll be very happy. 4...................................?
Sam : How about the lounge bar here. At about ten?
Walter : 5. ................................................. Excuse me.
Sam : Lin. Victor’s joining us for dinner
Lin :Oh wonderful!
Victor : 6................................................
Lin : Of course not. 7. .......................................
Sam : Well, shall we make a move?
Lin : 8. .............................................. if I just say goodbye to a few people?
Sam :No problem – we’ll see you outside in a few minutes
Lin : OK

46
 Business English

Task 5
Make groups of 3 students and perform the dialogue!

1. Get business cards

2. Complete your personal data in a card including
- Name
- Occupation
- Office Branch (in another country)
- Telephone No.
- Fax
3. Then, try to give it to someone that you have never met (use the phrases in in the
dialogue).
4. Introduce your new friend to another person.
5. Request your friend for a dinner

47
 Business English

Unit 5
GETTING A JOB

A. Warming-up Activity

Think of your dream jobs or what you want to do in the future. Please tell your friends &
explain your reasons.

Then, please complete the table.

Dream jobs Skills needed What you need to Where do you want to
do? work?

B. Reading
Reading 1
Read the advertisement below and answer Question 1-6

WORK & TRAVEL USA

Do you want to have the best summer holiday ever? Have you just
graduated and want to escape for a unique experience abroad?

Only $1950 will make it all happen!

This unbeatable program fee includes:

 return flight from Sydney to Los Angeles (onward travel in USA not include)
 3 months insurance cover
 2 nights accommodation on arrival plus meet and greet and airport transfer
 arrival orientation by experienced InterExchange staff
 visa application fees

You also have:

 access to J l visa enabling you to work in the USA

48
 Business English

 an extensive directory of employers

 InterExchanges support throughout the program
 24-hour emergency support throughout the length of the program

Call toll-free 1 800 678 738

InterExchange has 50 years experience in international student exchange program. 18,000 students
from around the world travel yearly to the USA on this very program. InterExchange can also offer you
work opportunities in other countries.

WHAT IS INTEREXCHANGE?

InterExchange, one of the world’s leading operators of international exchange programs and related
service:

 is a non-profit, non-govermental organization

 has 700 professional staff in 30 countries worldwide
 was founded in 1947

InterExchange operates these programs for students all around the world. It offers you trained and
travelled staff, plus full support during the application process. You can choose any job that interests
you anywhere in the USA, whether that is working in a law firm in Boston, a famous ski resort in
Colorado or serving coffee and doughnuts in the buzzing streets of New York. You can select the
period you work and the period you travel; you may want to work for 1 month and travel for 3, or
work the entire duration of your stay. The choice is yours.

YOU CAN TAKE UP THIS OPPORTUNITY IF YOU ARE:

 a full-time student at an Australian university or TFE college

 presently enrolled, or finishing this year, or you have deferred a year of study
 over 18 years old by November in the academic year in which you apply to InterExchange
 enthusiastic about the experience of a lifetime…

Sign up now!!

Question 1-6

Do the following statements (1-6)agree with the information given in the advertisement previous
page?

Please write:

TRUE if the statement agrees with the information

FALSE if the statement contradicts with the information
NOT GIVEN if there is no information on this

1. The program cost includes internal flights within the USA.

49
 Business English

2. Emergency assistance offered in the program includes legal advice.

3. InterExchange offers similar programs in countries other than the USA.

4. InterExchange is part of a government program.

5. There are no restrictions on the type of job you can do.

6. There is an upper age limit applicants.

C. Writing

Writing 1: An Application Letter

Social Function: for applying a job

Stages: 1. opening

2. Body

3. Closing

1. OPENING

It should inform the position which is applied and the source of the vacancy information
 In response to your advertisement in today’s The Hindustan Times, I am applying
for the position of a secretary
 I was pleased to see your advertisement for a Medical Representativein today’s The
Times and would like to be considered for the position
 I was interested to see your advertisement in yesterday’s The Jakarta Post and
would like to be considered for the position of Secretary

50
 Business English

 I am writing in response to your advertisement in the Femina Magazine for a

position listed as Science Editorial. I believe my broad scientific knowledge and
writing skills make me an excellent candidate
 I have read your advertisement in The Indonesian Observer of today and wish to
apply for the position of secretary
 Please allow me to apply for the position of shorthand typist which you have
advertised in the Surabaya Post, April14

2. BODY

Tell about your education (a resume of your education), your strengths, your work experience,
the amount of the salary you want if it is necessary

1. Education
 In 2007, I graduated from UNNES and specialized in Accounting
 I am a graduate of the Institute of Accounts, Far Eastern University, and specialized
in Accounting
 I was graduated from the Holy Ghost College, Manila, in November 2007. Here, I
completed the four-year completed commercial course
 I am male and 23 years of age. I am still single. I graduated from Semarang State
University this year with GPA 3,02 (scale 0 to 4)

2. Strengths
 I have a good knowledge of accounting and I am of course, experienced in all types of
secretarial work; and, during my spare time, I have taken a short computer course in
order to support my job to be efficient.
 I ‘m sure I can readily adapt myself to the routine of your office
 I have just completed a six months course and enclose the certificate which I obtained.
As you will see I have a speed of 120 words in short hand and 60 in typing

51
 Business English

 Being energetic and dynamic, I can get on very well with other people. Operating a
computer is not something new for me especially for Windows, Autocad , and
Mechanical Desktop
 I’m 27 years old, of good appearance and personality.

3. Salary
 Although it is difficult for me to say what compensation I should deserve, I should
consider Rp 1.000.000-Rp. 1.500.000 a month a fair initial salary
 As much as should like to join your organization, it would not be advisable for me to
change my position for less than Rp 1.000. 000 a month which is the regional
minimum salary in Semarang
 I hesitate to state a definite salary, but as long as you have requested me to, I should
consider Rp 1.000.000 a month satisfactory
 I feel it is presumptuous of me to state what my salary should be. My first
consideration is to satisfy you completely. May we settle this matter to our mutual
satisfaction at an interview?

3. CLOSING
 I believe I would be a creative and energetic asset for your company. I am looking
forward to hearing from you soon and I can be contacted at 08132591
 I shall be glad to provide any further you may need and I hope I would be given an
early opportunity for an interview
 I also enclose all the requirements you asked and I would be available for an interview
at any time. I feel confident that you will not be disappointed if you decide to employ
me. Thank you for your attention and I am looking forward to hearing from you soon
 If character, ability and willingness to work are desired, I can fill the position to your
complete satisfaction. I shall appreciate a personal interview
 May I present myself in person to consider the possibilities of my being service to
your firm? My telephone number is 46087786. Thank you

52
 Business English

 If my application has indicated my ability to fill the position to your satisfaction I shall
appreciate your letting me know when I may call so that you can judge my personal
qualifications.

Task 1

Please complete the sentence with the appropriate words in the box.

Pleased available
Consider would like to apply
Happy enclose
have completed to your advertisement

1. In response ________________________ in today’s Kompas newspaper, I ________________ for the

position of a Director at your company.
2. I was ____________________ to see your advertisement in Suara Merdeka today and would
like to _________________________ for the position of a secreary
3. I was ___________________________ to see your advertisement in last week’s post on the
jakartapost website.
4. I _____________________ all the requirements you asked
5. I would be __________________________ for an interview at any time
6. I should ___________________________ Rp.3.000.000,- a month
7. I ____________________________ English and Chinese course to meet the need of current posts
in companies.

Writing 2: Writing a CV

What is a CV?
A CV is a short list of facts about you and your work history, skills, qualifications and
experience. A good CV is essential when looking for work and it is worth spending
time getting it right so it sells you to an employer.

53
 Business English

What to include
There is no set format or perfect template – how you present your CV is up to you.
and each sector may require a different emphasis on a different aspect of the
content, such as career history or qualifications. However, the basic format of the CV
is as follow:

 Personal details, including name, address, phone number, email address and
possibly any professional social media presence. You no longer need to include your
date of birth, owing to age discrimination rules
 Career history, starting with your most recent job first. Include dates and temporary
or voluntary jobs if appropriate
 A personal profile which sells yourself and your qualities, tailored towards the job
you are applying for
 Achievements from previous jobs that are relevant
 Qualifications and training from previous jobs, with the most recent first
 Interests, if they are relevant and especially if the skills or teamwork concerned are
relevant for the job
 Any extra information, such as reasons for a career change or reasons for gaps in
career history, such as caring duties
 References, ideally two or more and including a recent employer
 Last but not least, do not forget sign your CV. A phrase you can use is “ I confirm that
all informaion stated in this resume is correct and complete to the best of my
knowledge”.

54
 Business English

TASK 2

Please try to make CV of yours.

GENERAL MANAGER (OPERATIONAL)

CHIBA GLOVES GERMANY
Location : Semarang
Posted : January 16, 2015
Category : Management
Salary : Unknown Salary
For our expanding business we require a General Manager
The candidate must fulfill following requirements:

 MBA/Master degree from any reputed university

 5 – 10 years experience as a General manager (operational)
 Experience in planning production units and production monitoring
 Knowledge of factory work study
 Excellent english skills
Working job
 Direct and coordinate activities of businesses or departments concerned with the production,
pricing, sales, and/or distribution of products.
 Manage staff, preparing work schedules and assigning specific duties.
 Review financial statements, sales and activity reports, and other performance data to measure
productivity and goal achievement and to determine areas needing cost reduction and program
improvement.
 Establish and implement departmental policies, goals, objectives, and procedures, conferring with
board members, organization officials, and staff members as necessary.
 Determine staffing requirements, and interview, hire and train new employees, or oversee those
personnel processes.
We offer an interesting position in an international company with international career chances in a world wide
operating company. Please send the application form together with your curriculum to following address :
c.chiba@chiba.de

55
 Business English

D. Language Focus
Language Focus 1: Present Perfect
In writing an application letter, we can tell our prospective employer what activities we have
completed related to the requirements of the applied position. We can use present perfect
tense to express the idea that something has happened (or never happened) before now, at
an unspecified time in the past. The exact time it happened is not important. If the time is
specified, the simple past is used. Adverbs that frequently used with the present perfect are
ever, never, already, yet, still, and just.

TASK 3
Please complete the following sentences with the Present perfect tense form.
1. I have completed (complete) advanced level of an English course last year.
2. I mark of Chinese was not good. My teacher ___________________ (give) me the last chance
to improve my grade.
3. The new system at school ___________________ (help) many low achievers to get more
attention.
4. Rebecca _________________________ (see) the best movies of the year.
5. The policy makers ______________________________ ( decide) to inform the decision on the
fuel issue.
TASK 4
After you complete the above questions, please make the passive form of the sentences.
Number one is done for you as an example.
1. Advanced level of an English course has been completed (by me) last year.
2. ____________________________________________________________________________________
3. ____________________________________________________________________________________
4. ____________________________________________________________________________________
5. ___________________________________________________________________________________

56
 Business English

E. Speaking

JOB INTERVIEW

TASK 5
Please read the text below answer questions 1-6.

Job Interview Success

When you apply for a job, the impression you create during the interview Z5 Just as
important as the skills and background you bring to the table. The following suggestions will
help you prepare for a successful interview.

Before You Leave Home

Dress appropriately. This means the attire you choose should be the same as what you
would wear for work once you are hired. Conservative colors and styles always convey a
more trustworthy image.
Rehearse the interview at home. Think of questions that you will probably be asked, and
prepare answers for thetas. This will help you be calm when you are the actual interview.
Don't be late for your interview. The best way to avoid this problem is ME decide ahead
of time how you want to get there. If by bus or subway, check- the schedules the day before.
If by car, plan your route carefully and figure out how long it will take. Careful planning will
ensure that you will make a good impression by arriving on time.

During the Interview

Speak clearly. Look the interviewer in the eye when speaking and use clear, cons tones.
Do not speak too quickly or nervously. Rather, pronounce your words carefully and pause
when searching for ideas. Speaking with a firm, clear voice is one of the best ways to give an
impression of self-assurance.
Ask questions. Do not be afraid to do this. It will not make you appear unprepared or
stupid. On the contrary, asking the right questions shows that you are knowledgeable about
the company and conveys the impression that you are interested and enthusiastic.

57
 Business English

Complete the sentences below.

Choose NO MORE THAN THREE WORDS from the text for each answer. Write your answers on
lines 1-6 on your answer sheet.
1. Wearing _______________________ clothes makes a better impression during
the job interview.
2. Practice answering questions ahead of time so that you feel ______________
during the interview.
3. If traveling to the interview by bus, make sure you know _________________
ahead of time.
4. You will be __________________________ for the interview if you plan your trip
beforehand.
5. Use your _______________________________ to convey an attitude of confidence.
6. Show what you know by asking ______________________________________________

The following are the questions usually asked in a job interview:

GREETING

Good morning/afternoon/evening
How are you
INTRODUCTORY QUESTIONS

Was it difficult to find our office?

Did you find it difficult to come here?
How was the traffic from your home to our office?
What time did you leave your home?
How did you come here?
How do you feel now?

PERSONAL INFORMATION QUESTIONS

Tell me about yourself

What kind of person are you?
What are your weaknesses and strengths?
What are your hobbies?
When were you born?
Where were you born?
Did you grow up in the village/city?

58
 Business English

Where did you spend your childhood?

Do you live with your parents
What do your parents do?
Do you have brother/sister?
What is she/he?
EDUCATIONAL BACKGROUND

Could you please tell me your educational background

When did you finish your university?
How long did it take to finish your university
What is the title of your final project
Why did you write that topic?
What is the significant contribution of your education in university to your job here?
INTEREST AND MOTIVATION

How do you spend your free time?

Do you have a special hobby?
Why are you interested joining this company?
What makes you interest working her?
KNOWLEDGE ABOUT THE COMPANY

Do you know the main business of this company?

How did you know our company?
What do you know about our products?
In your opinion what makes our company “special” compared to others in the same
field?
SKILLS, ABILITY, AND OPINIONS

How many languages can you speak? What are they?

Can you convince us that you are the right person for the job?
In your opinion, what is an ideal teacher like?

SALARY
How much salary do you expect from this company?

Answer
Frankly speaking, this is a very difficult question for me to answer, Sir. I’ll let you
decide because I’m convinced that you have a fixed standard salary especially for a new
employee like me. In this case, I depend on your fixed standard salary for new employees.

59
 Business English

TASK 6

Work in pair with your friend. One becomes an interviewer and the other is an interviewee.

The interviewer should ask the questions usually asked in a job interview and then, give the

interviewee score based on the following rubrics.

OVERALL
NO NAME FLUENCY COMPREHENSION
PERFORMANCE
1.
2.
3.
4.

Oral profeciency scoring categories (Brown, 2001, pp. 406-407)

VOCABULARY FLUENCY COMPREHENSION SCORE

Speaking vocabulary Incoherent , with no Within the scope of his 10

inadequate to use of cohesive devices.
very limited language
express anything but No evidence of ability experience, can
the most elementary to respond understand simple
needs appropriately to
questions and
situation. statement if delivered
with slowed speech,
repetition or
paraphrase
Able to speak the Can discuss particular Comprehension is 20
language with interests of quite complete at a
sufficient vocabulary competence with normal rate of speech
to participate reasoonable ease.
effectively in most
formal and informal
conversations
Can understand and Able to use the Can understand any 30
participate in any language fluently. Can conversation within
conversation within participate in any the range of his
the range of his conversation within experience
experience with high the range of this
degree of precision of experience with a high
vocabulary degree of fluency

60
 Business English

After the interview, what did you feel?

9-10 7-8 5-6

Grammar

Vocabulary

Fluency

61
 Business English

REFERENCES

Baird, John E. 1981. Speaking for Results. University of Michigan. New York: Harper & Row

Brown, Doughlas H. 2004. Language Assessment Principles and Classroom Practices. New York:
Longman.

Business English.Episode 1 s/d 5. Emperor Edutainment

Jefkins, Frank. 1994. Periklanan. Jakarta: PT Gelora Aksara Pratama

Kothler Philip & Keller Kevin Lane. 2006. Marketing Management. New Jersey: Prentice Hall

Lougheed, Lin. 2006. IELTS International English Language Testing System: Barron’s Students’
#1 Choice. The United States of America: Barron’s Educational Series

Prepare for IELTS: Skills and Strategies. 2007. University of Technology Sydney. Jakarta:
Gramedia

Rahman. 2012. Business English-Menguasai Bahasa Inggris Bisnis Secara Cepat. Yogyakarta; Cv.
Andi Offset

Sue, Robbins. 2004. First Insight into Business. New York; Longman

Setyarini, Susana; Sulistyo, Ule. 2007. Sucessful English Business. Yogyakarta: Andi Offset

Zwier J, Lawrence; Hughes, Amy. 2003. Essential Functions for Conversation. Slangor: Asia
Pacific Press Holdings Ltd.

62