UNIVERSIDAD EAN

FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES

ADMINISTRACION DE EMPRESAS

INGLES DE NEGOCIOS BASICO

AUTOR

DIEGO FERNEY MARTINEZ CASTAÑO

BOGOTA-DC MAYO DE 2017

 A Dios por su buena voluntad, agradable y perfecta
Y por su imprescindible ayuda cada día,
a nuestras familias por todo el apoyo incondicional
y a la Universidad EAN por esta oportunidad tan valiosa.
Contenido

Activity 1 Roseta stone...........................................................................................................3

Activity 1 Roseta stone
Activity 3 Reading and Writing

Reading and Writing Develop exercises of B to D on page 69 of your book from the market
leader. Send your answers in a word file.

B). as you read the article, make quick notes to complete the profile of andrea jung on the
left.

ANDREA JUNG

Born in: Toronto to Chinese immigrant parents

Grew up in: Masschusetts
Education: graduate from princenton
Appearance: she speaks fluent mandarin
Company: she became avon's first female ceo
Professional achievmenst: at time, the company had revenues of $ 4bn. today its revenues
are more thant $10bn

1. C). decide whether these statements are true (T) or false (F). correct the false ones.

2. Avon sells cosmetics through shops (F)

3. Andrea Jung speaks English and Chinese (T)
4. Around 50 per cent of managers at Avon are women (T)
5. Avon has an all-female board (T)
6. Jung thinks all-women management teams make the best decisions (F)
7. She is on the boards of two other companies. (F)

D). find words or phrases in the article with these meanings

1. People who sell a company’s products (paragraph 1)

- R// avon sells cosmetics door to door in more than 120 countries

2. When you decide to do something, and do not let anything stop you (paragraph 3)

- R// you learn more from bad than good experiences - that's how you grow.

3. Leave a job without finishing it (paragraph 3)

- R// she had a job that wasn't interesting. she told her parents she don't like the
job and want to quit

4. Al the money that a company receives regularly (paragraph 4)

 - R// Jung joined Avon in 1994, four years later, she became Avon’s first female
CEO. at that time, the company had revenues of $ 4bn, today, its revenues are
more than $10bn.

5. A very strong liking for something (paragraph 6)

- R// her passion for avon, jung is one of the world's top bussiness leaders, she is
also on the board of GE and apple

3.1.3. concept map Based on what you read about India

3.1.5. Write a two-paragraph composition describing the best holidays
(vacaciones )

3.2. Strengths and weaknesses to guide 3 We perceive

Make a list of the strengths and weaknesses you noticed in regards to your performance during
guideline number 3. Include this activity on the Word file with all the other activities requested.

3.2.1. In groups and based on your concept map

Link del video hangoust

Activity 4 Final project (Stage 3)

4.1.1 As in Stage 1 you chose one Colombian company or an international company

and you have been working on their background, now you have to select one
company from their direct competition.

4.1.2 Look for information of the company you chose in step 2 above.

4.1.3 Finally create a diagram comparing both companies (the one chose in Stage 1 of this
project, and the one you chose as its competitor) and its products or services.
Referencias

 Cotton, D., Falvey, D., & Kent, S. (2012). Elementary Market Leader. Business
English DVD-Rom (Third edition). England: Pearson Education Limited.
 Breaking News English. (2004-2013). Retrieved from http://goo.gl/XhlRol.
Johnson, B. D. (2009). The Six Keys to Creating a Successful Marketing Campaing
o [Video]. From http://goo.gl/nKzD94.
 Out-Law.com. (2010). The different types of company. Retrieved from
http://goo.gl/WhVj4J.
 Twominute English. (2013). Describing People - English Vocabulary for
Describing People [Video]. From http://goo.gl/T2PyhU.