KEY ACTIVITIES VALUE PROPOSITIONS
CUSTOMER
KEY PARTNERS
• Initial Investors
• Local & International brands
(Industry Partners)
• Franchisees
• Employee (Supervisors,
management, analysts)
• Schools & families
• Government
• Media Partner
(Print/electronic etc.)
• Travel review websites
• Event organizers
• Initial construction permits & works
DESIGNED FOR: • Rents, Utilities,
• Salaries to Zupervisors (Payrolls)
DESIGNED BY: • Regular maintenance of parks
• Innovation and research costs
DATE: •
•
Training Franchisees
Marketing costs
• Administration expenses
ITERATION: • Travel expenses
• Loyalty discounts
CUSTOMER
RELATIONSHIP
SEGMENTS
• Occupation role play based learning
activity designing and operation
• Social and economic related • Cross Feedback / Ratings
knowledge PARENTS System
• Franchisee search Educational content for their wards • Social Media
• Market research across countries Lesser Screen time
and Innovation for new designs / • Support / Help / Contact
Secure place to play & learn
activity Free time to bond with each other • Loyalty program
• training of employees
Local proximity • VIP passes
• New Industry partner induction
Senior Citizen – health & fitness • Digital interactive platforms
SCHOOLS • Families Kids (4 to 16
Reinforcing education through years), Parents
KEY RESOURCES practical experience
accompanying with kids
KIDS CHANNELS
• Schools
Peer interaction
• Event organizers
• Powerful Brand name, Infrastructure (Park) Learning values of responsibility,
instilling creativity teamwork, • Media (Print, electronic, companies
• SOPs on over 200 activities
leadership etc radio etc.)
• Local & International brands attractiveness, • Digital and social media
INDUSTRY PARTNERS:
Loyalty plan norms Added brand value • Others - Advertisements
through industry partners
• Franchise establishment experience Merchandise Sales
• Organization structure with Skilled SupervisorsPlatform for marketing and
support.
engagement • Travel review websites
& Employees across skillsets, Safety Norms ,
Reach to potential customers • Seminars
Market research , CRM data • Publications
COST STRUCTURE REVENUE SOURCES
• Admission entry fees paid by Parents / teachers
• Yearly maintenance fee by industry partners
• Franchisee license/rights/Royalties
• Merchandise sales (food & merchandise)
• Events organizing
• Loyalty revenue
• Photography revenue
 Strategy Statement:

Providing children with practical experiences, being a grown up, to instill

learnings, values in a fun and educative way to prepare them for a bright
future
Core Competencies of KIDZANIA (VRIN)
Core Competency
Strong market research based
selections in Edu-Entertainment
Experience of visiting over 180
parks
Experience of Senior mgmt.
Employees
Global Presence
Managerial and Operational
capacity
Similarity in operation while
maintaining local flavour
Guarantee of return visits
Edu Entertainment concept
Description Is it Valuable? Is it Rare? Is it Inimitable? Is it Non-substitutable?
Strong market research conducted
to arrive at over 200 activities Y Y N Y
Practical experience of
understanding competition based Y Y Y Y
on field visits
Most directors had very good
experience in education and
entertainment and are very loyal Y N N N
and passion
Location in over 20 cities and can
help with cross country Y Y Y Y
experiences sharing
Can develop 6- 8 parks in a year.
Investment lesser than most theme Y Y Y Y
parks
All the Kidzanias in different cities
would follow certain core themes Y Y Y Y
Loyalty programs to support return
visits.
Proximity Y Y Y Y
Also located in Malls where people
frequent
Focussed on entertainment based
on practically educating children
which will have impact on social
behaviour and well being. Y Y Y Y
Creating model Citizens of
tomorrow
Core Competencies of KIDZANIA (VRIN)
Core Competency
Industry Partnership
Localization
Own Economy / city based approach
Safety facilities
Risk Diversification through an Asset
lite model
Franchise partner relevance in
selection
Platforms for industry partners
Focus towards Employees
Description Is it Valuable? Is it Rare? Is it Inimitable? Is it Non-substitutable?
Highest number of large industry
partners Y Y N Y
Bringing aspects of local customs
and traditions into the activities and Y Y Y Y
events
Children can earn their currency to
purchase their own items Y Y Y Y
Technology based safety Offering
most safe atmosphere for kids to
play and learn while Adults can Y Y Y Y
engage in other activities leaving kids
in Kidzania location.
Only 3 parks owned, rest are run by
Franchises and secure continuous Y Y Y Y
flow of license fees
Franchise partners are selected
based on relevant experience on the Y Y Y Y
parks
Industry partners get added brand
value by partnering to fun the
activities. Y Y Y Y
Opp for industry partners to catch
their customers early
Motivating and Training employees
to get them upto speed and Y Y Y Y
retaining them
ANSOFF MATRIX
PESTEL FRAMEWORK - GLOBAL
• Political interferences is low. They will actually get support to encourage the model forward to create good citizens
P • Taxes on Entertainment could increase costs

• Rising middle class income allows people to access

• Rise of Disposable income
E • Inflationary changes could affect spending on entertainment
• Higher prices of tickets could dissuade families and schools

• Approach towards recreation & Entertainment activities

S • People favoring Practical approach of learning in safe and secure environment
• More disposable income supporting frequent outings resulting in lesser screen time
• High Mobile & digital penetration rate supporting App based learning which will negatively affect theme park.
• Rise in VR platform usage
T • Media content based on Theme park characters gaining good prominence
• Technology in Safety & monitoring will be needed
• Circular economy focus taking mainstage. They can use recycled items and can utilize the concept for activities
E • Renewable energy focus can be taught in activities
• Weather conditions affecting travel to the location.

• Bureaucracy might affect if they try to enter on their own

L • Being kids oriented, Safety of kids
• Deviations of contracts by franchises could result in legal
 Edutainment recognition

Digital presence high

Higher ticket prices

Lower regulations on
entertainment
Foot Fall increase Ease of business higher Foot Fall Decrease

Ease of business lower

Higher regulations

Lower ticket prices

Low Digital Adoption

Entertainment only
 Products Existing Strategic Options
Market Penetration: Open More Parks
Pros: capitalizing on existing business model, Offering more
proximity to customers, Cost of entry is minimal, Good
xisting understanding of market & customer, Better control of operations
Cons: Market saturation, unable to cater newer demands,
competition from digital , lack of innovation, stifled global
presence, stagnant growth after sometime, cant maintain
uniqueness
Market Development:
Pro: faster establishment, understanding of business process higher,
replication of business model is easier, training of employees easier with SOPs,
lower saturation offers scope of growth in the market higher,
New
Con: knowledge of market might be minimal, local content knowledge lower,
competitive landscape awareness is lower, risk of losing investment, skilled
worker availability doubtful, local market regulations, higher initial costs of
establishment, margins lower initially, time to market higher
Products New
Product development: Developing different types
of parks
Pros: Addressing & cultivating newer demands by customers,
good knowledge of business regulations and customers,
showcase uniqueness, potential to grow, brand of kidzania can
offer trust
Cons: Time to launch the activity might be delayed for testing,
franchises & investors might not trust the new and untested
themes, process control might be difficult till standardizing,
Customer acceptance could take time
Diversification: Digital expansion, Developing media
content based on kidzania characters
Pros: Upgrade to latest trends, reaching out to newer segments &
customers, anytime access to customers, global outreach, high
scalability, more asset lite & lesser investment, faster theme
establishment, quick changes of themes to cater to ever changing kids
demands,
Cons: Implementation might take time, higher risk and uncertainity,