VALUE TO USER

Presentation is made by: Eldos, Khorlan, Miras, Miraiya, Kalizhan

Value to user
• Social value is about how a product solves a social problem but user value is
about how a product meet’s a user’s definition of their wants and needs and
how it fits into their life.
• At a grittier level user value is about their experience of using a product or
service and the immediate benefits to the user. Those benefits may be good
for society, but user value is specifically about what happens when they
actually use it.
• User value: a measure of the benefit a user gains from a service or product.
This could be functional (e.g. time saving), emotional (e.g. feeling less
anxious) or social (e.g. recognition).
• James Boardwell, Head of User Research, Coop Group
Mario Kart & co provide some
examples
• Here’s some examples of user value from common apps that you use:
• Super Mario Kart: adrenalin rush, portable (play on the move) or play with
friends (connection to others), new battle mode is here at last (big rush)
• Facebook: feeling connected to friends, accessible on any mobile device,
customisable notifications to suit interests
• LinkedIn: keeping in touch with old colleagues, progressing my career,
accessible from a personal device
• Instagram: attention from strangers, nice pictures, sharing visual moments
with friends, works with smartphone camera
Why is User Value important?
• It’s easy to focus only on social value. It’s what we’re good at in the third
sector!
• But without user value your users won’t use your digital service or product.
And if they won’t use it then social value goes down the pan, regardless of
your good intentions.
• Nominet Trust describe user value as the degree to which people will
actually choose to use your product. Choice matters. Your service must
create a product or service that has a strong enough proposition to secure
their choice.
FEASIBILITY FOR THE TEAM
What is a Feasibility Study?
• As the name implies, a feasibility analysis is used to determine the viability
of an idea, such as ensuring a project is legally and technically feasible as
well as economically justifiable. It tells us whether a project is worth the
investment—in some cases, a project may not be doable. There can be many
reasons for this, including requiring too many resources, which not only
prevents those resources from performing other tasks but also may cost
more than an organization would earn back by taking on a project that isn’t
profitable.
Types of Feasibility Study
• Technical Feasibility
• Economic Feasibility
• Legal Feasibility
• Operational Feasibility
• Scheduling Feasibility
Importance of Feasibility Study
• Improves project teams’ focus
• Identifies new opportunities
• Provides valuable information for a “go/no-go” decision
• Narrows the business alternatives
• Identifies a valid reason to undertake the project
• Enhances the success rate by evaluating multiple parameters
• Aids decision-making on the project
• Identifies reasons not to proceed