PRINCIPLES OF MARKETING

QUARTER 1 WEEK 3 MODULE 3

 IMPORTANCE OF CUSTOMER VALUE
TYPES OF CUSTOMER VALUE
• Product Value- is the benefit that a customer gets by using a product to
satisfy their needs,minus associated costs. Complexity is the effort
associated with delivering such a product to the customer.
EXAMPLE OF PRODUCT VALUE
• Availability: Customers can access the product online or oflline.
• Convenience: The product is available on multiple devices including
mobile.
• Speed: The product does it’s job quickly with no lag or delay.
• Cost: The product is more affordable than it’s competitors.
• Service Value- means the difference between the original costs and the net
salvage value of utility property. A good example of this would be the value of a
provider whose services are always available,just in time, to a consumer that
also manages the flow of it’s activities in a just in the manner.
• Social Value- is the quantification of the relative importance that people place
on the changes they experience in their lives. Social Value include
justice,freedom,respect,community,and responsibility.
• Personal Value- are “broad desirable goals that motivate people’s action
and serve as guiding principles in their lives”.Everyone has values ,but each
person has a different value set.
EXAMPLE OF PERSONAL VALUE;
 Honesty
 Creativity
 Integrity
 Loyalty
 Courage
 Friendship
 Kindness
 Compassion
 Empathy
 Adventure
 Humility
 Intelligence
 Sincerity
 Understanding
• Psychological Value- is an attribute of the percipient or actor, and
consequently it varies from one individual to the next and from one
occassion to another.
 IMPORTANCE OF CUSTOMER VALUE
• 1. Designing and providing superior customer value are the keys to successful
business strategy in the 21st century.
• 2. Value reigns supreme in today’s marketplace and marketspace.
• 3. Customer will not pay more than a product is worth and will reward excellence
• 4. A customer-centric culture provides focus and direction for the
organization,ensuring that exception value will be offerd to customers.
• 5. Designing and delivering superior customer value propels organizations to
market leadership positions in today’s highly competitive global market-absolute
advantage.
• 6. Providing outstanding customer value has become a mandate for
management.
Customer Relationship Marketing
• -will make earlier agents of change look inadequete.The
key facilitator is technology available to marketers.CRM
weds the individual customer and technology in ways that
are unique.These fourth-wave relationships, propelled by
a confluence of technological advances,will themselves
change at geometric rates.(1) One-to-one marketing,(2)
Database marketing,(3) Integrated marketing, and (4)
Interactivity.
 9 Relationship Marketing Strategies And Tools
1.NETWORKING-Networking,online and off,can be a powerful relationship
marketing technique.This isn’t just for job seekers!Think about the interests
that you have as a business,and then join groups that share your affinities.
2.CHERISH EACH CUSTOMER-Not just in the way that every company says
that they do.Make sure that every interaction you have with your customers
shows them that they are valued.
3.LISTEN TO YOUR CUSTOMERS-Listen to your customers!Every business
says they do,but not all follow through or apply what they’ve heard.Even
listening and responding to compliments can be beneficial.People love
knowing they’ve been heard.Even complaints can be a blessing in
disguise.People often just want someone to share their concerns with.
 QUIZ TIME!
1.is the quantification of the relative importance that people
place on the changes they experience in their lives. Social
Value include justice,freedom,respect,community,and
responsibility.
a. Product Value
b. Psychological Value
c.Personal Value
d.Social Value
 QUIZ TIME!
2.is an attribute of the percipient or actor, and
consequently it varies from one individual to the next and
from one occassion to another.
a. Product Value
b. Psychological Value
c.Personal Value
d.Social Value
 QUIZ TIME!
3. is the benefit that a customer gets by using a product to
satisfy their needs,minus associated costs. Complexity is
the effort associated with delivering such a product to the
customer.
a. Product Value
b. Psychological Value
c.Personal Value
d.Social Value
 QUIZ TIME!
4.are “broad desirable goals that motivate people’s
action and serve as guiding principles in their
lives”.Everyone has values ,but each person has a different
value set.
a. Product Value
b. Psychological Value
c.Personal Value
d.Social Value
 QUIZ TIME!
5.means the difference between the original costs and the
net salvage value of utility property. A good example of this
would be the value of a provider whose services are always
available,just in time, to a consumer that also manages the
flow of it’s activities in a just in the manner.
a. Service Value
b. Psychological Value
c.Personal Value
d.Social Value
 QUIZ TIME!
6-10
GIVE THE 5 TYPES OF CUSTOMER VALUE
11-15
GIVE 5 EXAMPLE OF PERSONAL VALUE
15-20
GIVE THE 3 EXAMPLES OF RELATIONSHIP
MARKETING STRATEGIES
 GROUP 1 MEMBERS
Mae Raquel Enrique
Regine Adriosula
Richelle Gadiano
Mary Grace Jose
Billy Joe Berras
Jetro Doroni
Gigi Bautista