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  • DMND - First Project

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    Sara s
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    The document discusses marketing plans for an e-government software system called Ole5. The marketing objective is to sell 40 cloud system versions of Ole5 to small and medium enterprises in the Saudi government sector in 2020. The key performance indicator to measure marketing success is the number of cloud system versions sold. The value proposition of Ole5 is that it provides a high secure and encrypted system for government employees to manage all correspondence and reduce paper use, unlike the Yesser program.

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    The document discusses marketing plans for an e-government software system called Ole5. The marketing objective is to sell 40 cloud system versions of Ole5 to small and medium enterprises in the Saudi government sector in 2020. The key performance indicator to measure marketing success is the number of cloud system versions sold. The value proposition of Ole5 is that it provides a high secure and encrypted system for government employees to manage all correspondence and reduce paper use, unlike the Yesser program.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views11 pages

    DMND - First Project

    Uploaded by

    Sara s
    The document discusses marketing plans for an e-government software system called Ole5. The marketing objective is to sell 40 cloud system versions of Ole5 to small and medium enterprises in the Saudi government sector in 2020. The key performance indicator to measure marketing success is the number of cloud system versions sold. The value proposition of Ole5 is that it provides a high secure and encrypted system for government employees to manage all correspondence and reduce paper use, unlike the Yesser program.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Step 1:

    Getting Started
    DMND Program, Enterprise,
    or Your Own Company

    ● Which option did you choose?


    ● Own company / PRODUCT
    ● If your own company, tell us about your
    product/service
    ● http://ole5.sa/
    Marketing Objective: Ole5

    Provide the marketing objective for the product you


    chose?

    Ole5 marketing objective to sell 40 cloud system versions


    in 2020 for small and medium enterprises in the
    Government sector.
    KPI: Ole5

    What is your primary KPI to measure marketing success?

    The KPI Ole5 marketing objective would be the number of


    cloud system versions sold in 2020.
    Step 2:
    Value Proposition
    Value Proposition
    FOR
    Employees in government sector .

    WHO
    Need a system to manage all correspondence’s types and
    reduce paper use.

    OUR
    E-government Software system.

    THAT
    High secure and encrypted system.

    UNLIKE
    Yesser Program.

    OUR OFFER
    Updated features to make all your work in one place.
    Step 3:
    Customer Persona
    Interview
    1. Are you married?

    2. Where do you live?

    3. How old are you?

    4. What level of education did you complete?

    5. Which schools did you attend?

    6. What did you study?

    7. In which industry does your company work?

    8. What is the size of your company?

    9. What is your title?

    10.Which skills are required to do your job?

    11.which tools do you use in your job?

    12.What are your biggest challenges professionally?

    13.What are you responsible for?

    14.What does it mean to be successful in your role?

    15.How do you learn about new information for your job?


    Empathy Map

    Thinking
    Living away from his family
    Seeing
    Going through major transition Google search
    Want to achieve his department Recommendations online / offline
    goals to reduces paperwork.

    Feeling
    Doing
    Overwhelming
    IT Manager Confused
    Member at IT group and PMP
    Target Persona

    Background and Target Persona


    Needs
    Demographics Name

    • Male, 38 years olds


    • Lives in Riyadh • Choose the best
    • Single option
    • MBA in IT Khaled • Get fast approval
    • Manager of • Learn how to use it
    Administrative
    Communications

    Hobbies Goals Barriers

    Change the current


    • Traveling • Many system
    system to a high
    • Entertaining option
    secured system
    • Socializing • Limited time
    • Short budget

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