Digital

Transformation
Irving Reascos Paredes
imreascos@utn.edu.ec
 Motivation

Difficulties

Overview Questions

Examples (Success, Failure)

Technology
Everything is Organizational
changing Envinronment
 Motivations
• Transform or Die
• Disruptor or disrupted
• Increase productivity
• Increase innovation
• Efficiency of Company
• Efficiency of services or products
• Knowledge management
• Improve the quality of work
• Employee empowerment
• Humanize the Company
Irving Reascos P.
• Reduce customer friction
• Reduce operational costs
• Improve communication
• Agility
• Increase loyalty to Company
• Grow in the market
• Opportunity of differentiation
• News relationships
• Accelerating adaptation to IT
• Equality between SMEs and corporations
imreascos@utn.edu.ec
 Difficults

• Lack of experience of workers

• Rigid culture corporative
• Homogenous work equipment
• Staying in comfort zones

Irving Reascos P. imreascos@utn.edu.ec

Change Curve
 Questions 1/4
Competitive Advantage Organization
• What can we solve? • Does your business use digital solutions?
• What can we improve? • Search proposals the software business?
• Can we be disruptors? • The CEO is committed?
• How to take advantage? • Did you have money for digital solutions
• How the new world moves? • Did you analyse your organization chart and your
business processes?
• Investigate competitors?
• Has current processes established?
• What measures should be implemented to digitize
them?
• Human resources is aware of the needs of the
organization
• Has key posts for digital transformation
• Think about hiring or outsourcing specialized
personnel for Digital Transformation
Irving Reascos P. imreascos@utn.edu.ec
 Questions 2/4

Training Worker
• Are there training centers for executives?
• Can my work be done by an
• Have a training plan for employees? algorithm?
• Are there initiatives and supports for • The staff has digital skills?
companies in your local or national
• Know which skills should add to your
government?
profile?
• Is it linked to organizations in your sector?
• Read articles about digital training?
• Are job boards available for digital talent?

Irving Reascos P. imreascos@utn.edu.ec

 Questions 3/4
Customers

• What are digital habits?

• Characteristics (gender, age, economy, geolocation, etc)?
• Media customer relationship?
• Feedback mechanisms?
• Most valued aspects?
• Most criticized aspects?
• Implements changes from? customer analysis?
• How competitors communicate with customers?
• Consider that there are two worlds: online, offline

Irving Reascos P. imreascos@utn.edu.ec

 Questions 4/4
Change Future

• What am I going to win? • Where will you be in 5 years?

• How much is it going to cost me? • Where will your Company?
• What will the resistances be? • Where will be your client?
• That I want to keep? • Who will be your new client?
• What will happen if I do not change?

Irving Reascos P. imreascos@utn.edu.ec

 Examples
Success Failure

• Cinema industry • Blockbuster

• Uber • Kodak
• Airbnb • Nokia
• Alphabet • Blackberry
• Bankaool (Mexico) • Volkswagen
• … • …
• ... • …

Irving Reascos P. imreascos@utn.edu.ec

 Change - Technology
Drivers New technologies Technological Change
• Technology is support
• Cloud (IaaS, PaaS, SaaS) • Change of Systems
• Relationships • Big Data
• • Technical problems
Live • Internet of Things (IoT)
• Communications • User Experience (UX) • Adaptive challenges
• Buy • Customer Experience (CX)
• Gamification
• Work • Artificial intelligence
• Think • DevOps
• Showcase the world • FinTech
• Culture • Blockchain
• Virtual Reality
• Nanotechnology
Business Management • Machine learning Social Networks
Systems (BMS) • Cognitive technology
• 3D printers
• Autonomous car • Social Networks
• ERP • Robotics • Internal social
• CRM • Wearables networks
• … • Drones • Social listening
• Mobil solutions

imreascos@utn.edu.ec
 Change – Organization 1/3

Strategic Change Management

• Vision and lidership • Approach

• Customer-centric • Resistance
• New business models • Leadership
• Decisions based on data • Motivate teams
• Accelerate link between • People Management
company and customer • Risk Management
• Digital Transformation starts • Collective responsibility
internally
• Paradigm change
• Transparent
• Project Following
• Social Sale
• Scrum
• CEO is key

Irving Reascos P. imreascos@utn.edu.ec

 Change – Organization 2/3
BPM / BPMR
• News services or products
• Change or news proccess
• Omnicanal
• Relations with suppliers
and workers
• Paradigms shifts
• Integrated company
• Few firms with BMS
• The greater digitilization,
the greater productivity
• The change is for whole
corporation
Irving Reascos P.
Structural
Human Capital
• RRHH should be strategic
• News forms the works
• News jobs
• Work for objectives
• Collabotaive work
• Interdisciplinar teams
• Productive workers
anywhere, anytime
• Digital skills are central
• Lack of profiles with
required skills
• Demand for Big Data jobs
increased 4000%
• Network recruitment
Workplace Innovation
• New normal
• New ways of working
• Collaborating
• Corporate spaces
• Mobility of
professionals
• Flexible offices
• The cloud is considered
a workspace
• Works is not a place, it
is an activity
imreascos@utn.edu.ec
 Change – Organization 3/3
Social
People Global Marketing Culture
• Employee centers of organization • Web • Creativity
• News skills • Change strategies the marketing • Resilient
• Change of personal relations • Content and Context • Design thinking
• Engaged employees • Digital media (SEO, SEM, email ..) • Open enterprise
• Team self-organized • Social media • Open innovation
• Creatives • Reputation • Collective intelligence
• Beta permanent • Influence Marketing • Continues improvement
• Leadership • Big Data marketing • Collaborative and Cooperative
• Personal brand • Mobile • Interconnected Digital Ecosystems
• Content curator • Business Leadership • Social listening
• Social Talent • Geo-marketing • Sell experiences
• Strategic vision • Link online with offline world
• Differentiate Urgent from important

• Continue formation
• Self learning
Training • Less in company more social training
• Personal Learning Envinronment imreascos@utn.edu.ec
Irving Reascos P.
 Change - Envinronment
Digital Lifestyle Internet (Communication)
Digital Economy
•Influential •Global
•Functional •Adaptation to new markets •In real time
•Communicators •Market is already digital •Massive
•Aspirants •Consumers digitalized •Growth of mobile devices
•Searchers of •Change of industry •Human to Human (H2H)
knowledge •Net effect •World Internet Penetration
•Society of zero marginal cost •Potential connections
•Connected to networks (150*150*150)
•Growth of e-New Professionals
•Data Transfer
•80% of purchases start on the •Social Networks
Suppliers Internet
•Markets with lower profits
•Markets more transparent Training
•Consultors
•Transformation of demand
•Government or cities •More training opportunities
•Social Capital
fostering innovation •Network Training
•New Professionals
•Business Incubators •MOOCs
•Shortage of digital talent •Quick Training Alternatives
•Experience •Social Network
•YouTube
Irving Reascos P. imreascos@utn.edu.ec
Irving Reascos Paredes
imreascos@utn.edu.ec