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Olivia Humphries

Uses of Social Media within Business

Name… Name…
Name… Instagram Facebook
LinkedIn Name… Audience Scope… Audience Scope…
Audience Scope… Pinterest About a billion monthly Over 2.85 billion monthly
Over 774 million users Name…
Audience Scope… active users active users
Used for… Twitter
454 million monthly active Used for… Used for…
Finding jobs, generating Audience Scope…
users Sharing photos and videos Posting photos, posting
professional relationships, Around 200 million
Used for… with an audience, creating updates, joining
learning skills, online CV, Used for…
Gathering inspiration for reels, creating a business communities, to connect
finding business partners Creating posts, re-sharing
projects, generating ideas, profile, giving and communicate with
Benefits of use… posts, sharing links,
collecting images, viewing recommendations for places people, share articles,
Allows for you to share a blogging, news
other peoples take on a pin, to travel/visit, used for commenting on posts,
professional profile, allows Benefits of use…
creating boards communication, selling things
for you to connect with Easy to see content because
Benefits of use… advertising, promoting Benefits of use…
employers and of the algorithm, can share
Everything is one place, posts Can connect with family,
professionals, an efficient links quickly, can get
easy to find ideas, can Benefits of use… friends and business
way to connect with immediate reactions to
organise your ideas, can Can connect with friends, partners, wide audience,
business partners, people posts
find similar pins to ones family and business lots of features compared to
find you instead of you Drawbacks of use…
you like through the ‘find partners, everything is in other social sites
finding them Impacts mental health,
similar pins’ features, easy one place, share stories, Drawbacks of use…
Drawbacks of use… limited in characters, hate
access, can click on links to update people quickly Impacts mental health,
Can create negative crimes taking place,
websites from the pins Drawbacks of use… anyone can say anything,
relations, anyone can view anonymity
Drawbacks of use… Impacts mental health, fake information being missed
a public account Time consuming, niche presentation of a persons because of how much is
life, false advertising, posted, misused/wasted
addictive features

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