Social Selling Guide

HOW TO USE
SOCIAL SELLING
TO REACH YOU IDEAL CLIENTS
contents
INTRODUCTION TO
SOCIAL SELLING
WHY YOU SHOULD DO

SOCIAL SELLING
SOCIAL SELLING BEST

PRACTICES
SOCIAL PLATFORMS
FOR SOCIAL SELLING
HOW TO START WITH

SOCIAL SELLING
EXAMPLES OF SOCIAL
SELLING
HOW TO FIND TIME

FOR SOCIAL SELLING
COMMON MISTAKES
TO AVOID
welcome
In this guide you will find all As an eight-figure online
the information you need to
business owner, I have been
know to integrate social
using social selling in my
selling as a strategy in your
business to connect with my
online business.
ideal clients in a genuine way,
Social selling is a modern way to and close sales too.
build relationships on social I am sharing all my best
media. It has gained popularity guidance, tactics, templates, and
in the last few years because, examples with you in this guide.
when done well, it accelerates Make sure you implement them
your prospect's trust in your quickly to fast-track your
ability to help them, and it also business sales.
provides an opportunity to sell
your services. Let's dive in.
Sigrun
Copyright © 2023 Sigrun GmbH. All Rights Reserved. Do not duplicate or distribute without permission.
IF YOU'RE NEW TO SOCIAL MEDIA, START HERE
Social media is a powerful tool that can be used to connect with people, promote your
brand, or share your thoughts and experiences. Here's a guide to help you get started:
Choose the right platform: Different

social media platforms have different
purposes and audiences. Choose the
one that aligns with your goals, such
as Facebook for connecting with
friends and family, LinkedIn for
professional networking, Twitter for
news and real-time updates,
Instagram for visual content, etc.
Set up your profile: Create a
complete profile that includes your
Be mindful of privacy: Be careful
name, profile picture, and bio. Make
what you share online and who you
sure your profile accurately
share it with. Always consider the
represents you or your brand.
privacy of yourself and others before
Start posting: Share content that is
you post.
relevant to your audience and aligns
Measure your success: Use analytics
with your goals. You can share text
to track your engagement and growth.
posts, photos, videos, links, etc.
This will help you see what's working
Interact with others: Social media is
and what's not, so you can adjust your
not just about posting content, but
strategy accordingly.
also about engaging with others. Like,
comment, and share other people's
These are the basics of using social
posts. Respond to comments and
media. As you get more comfortable, you
messages in a timely manner.
can explore more advanced features and
Be consistent: Regular posting and
strategies, such as advertising, influencer
interaction will help you build an
marketing, and more. Now, let's talk
engaged following. Try to post
about social selling.
regularly, but don't feel like you need
to post every day.
WHAT IS SOCIAL
SELLING?
Social selling is a modern way to sell

by first building a relationship on The purpose of social
social media. Businesses use social
media to find, connect with,
selling is to start a
understand, and nurture potential casual conversation
clients. This way, a relationship is
with a prospect, and
established with the potential
customer before they are ready to
build a connection
buy. If you have a social media that will make it easy
profile you may already be practicing
for them to buy.
social selling without realising it.
In this guide you are going to get a

SOCIAL SELLING
deeper understanding of what Social
Selling is, what it is not, how you can
ALLOWS YOU TO:
do it well – and actually make sales!
Create relationships.
Build your reputation.
WHAT SOCIAL
SELLING IS NOT Gain visibility in your niche.
Deliver value to your target
Social selling is NOT sending
audience.
unsolicited private messages. This
would be considered as SPAM and
Establish trust and authority.
people do not respond well to it. It's
also not about just adding new
people to your audience.
A FEW REASONS TO
USE SOCIAL SELLING
Nobody likes to be sold to but everyone likes to buy. Social
selling turns the selling process into a natural next step.
You can skip uncomfortable and ineffective strategies like cold

calling, cold emails and cold messages.
You don't need to rely on having a big email list. If you have a
small email list, it isn’t a problem.
Social selling accelerates know-like-trust which leads to an easy

sale and loyal clients.
Social selling is a new strategy that works well, and it is likely that
your competitors use it too.
SOCIAL SELLING
BEST PRACTICES
Be authentic – this process cannot
be automated. Be human and
personalize, personalize, and
personalize again. The more human,
the more effective your efforts will be.
Ask for permission - before you

send information, links, freebies, ask
for permission first. People will
respect you for asking before sending
unrequested information.
Listen to your potential clients. They

tell you what they want.
Give value before you ask –

remember give, give, give, ask. Social
selling is a great way to showcase
your expertise by providing
informative content that your
prospects really want and find
valuable.
Stay in touch – Stay connected

beyond your first exchange.
Furthermore, it is not over after the
sale. Social selling is about
establishing a long term relationship
with your prospect. They will buy
from you multiple times.
WHICH SOCIAL
PLATFORMS TO USE
FOR SOCIAL
SELLING?
It’s important to focus on the

platforms where your target
audience is most likely to be
engaging. You can use social
selling on most platforms:
Twitter Facebook
Instragram Linked In
Data shows that those who

play the long game reap the
biggest rewards. Social selling
is about playing a long game
strategically to connect with
potential clients who need
what you offer.
COMMON
MISTAKES TO
AVOID
Avoid the following mistakes as they will
affect your results and your reputation:
DON'T send unwanted messages to

strangers. Nobody likes receiving those!
DON'T ask for the sale too quickly

without giving value first.
DON'T send mass messages that are not

personalised.
DON'T use automation tools with

generic messages.
DON'T be inconsistent with posting and

engaging on your social platforms of
choice.
DON'T expect quick results, this is a

strategy that will work over time.
DON'T quit too quickly - remember this

process is for those who seek long term
connection and success.
HOW TO GET STARTED WITH SOCIAL
SELLING:
STEP ONE
01 Share relevant and value-based content on a
regular basis. This is vital for building credibility
on any social platform you engage in.
STEP TWO
02 Create posts that invite your audience to send you a
message or to take a specific action. Invite people to
DM/PM you for more information. Ask questions
that require a response.
STEP THREE
03 You let your prospects (potential clients) take the
first step by responding to your call to action.
STEP FOUR
04
When they respond, make sure you continue the
conversation promptly, by asking more qualifying
questions. Think of a ping pong game, keep the
dialogue going, ask open questions.
STEP FIVE
05
You send the first message only when:
They just started to follow you on social media
They just commented on a social media post
They just sent you a friend request
They just joined your Facebook group
You should never send unwanted private messages!
HOW TO FIND TIME
FOR SOCIAL SELLING
Make it a part of your daily routine
Add this task to your calendar to
ensure it happens automatically.
Allocate 15-30 minutes daily for
building real relationships with
potential clients.
Save time by creating a template
of questions and comments you
can share often.
You can delegate this task to a
sales rep or a team member.
When you delegate this process,
make sure you have clear
guidelines that your team can
follow to get the best results.
You can pay an outsourced party
on results only e.g., sales
commissions
Consistent action
creates consistent
results
SOCIAL
SELLING
TEMPLATES
& SWIPES
SOCIAL SELLING
EXAMPLE #1
ON MY FACEBOOK PAGE
I was starting a new mastermind a few years ago and invited people to
comment below a code word “100K” if they wanted to know more.
Everyone who commented the "code" word got a private message where I
had a back and forth conversation about the mastermind.
SOCIAL SELLING
EXAMPLE #2
ON MY FACEBOOK GROUP
When people join our Facebook Group we ask them a series of

questions to engage with them as soon as they join.
The questions we ask are specific to allow us to know their
interest and desires, as well as their specific business needs.
Based on the answers they provide, we can reach out to them
and start a conversation.
SOCIAL SELLING
EXAMPLE #3
ON INSTAGRAM
Use Stories on Instagram to ask questions.

When people answer you, get in touch to start a conversation.
You can also use stories to promote your event or services.
Use polls but avoid asking Yes and No questions, turn your
second answer into a way to follow up with them. (see below)
SOCIAL SELLING
EXAMPLE #4
ON INSTAGRAM
Use your highlights on Instagram to showcase your products and

services.
Update your first highlight to reflect your current offer or to tell
people how they can work with you today.
P R O M OTIONAL
TEMPLATES & SWIPES
This is another example of a social

selling campaign. I asked my
audience to send me a direct
message if they were interested in
joining my new mastermind.
You can also use this strategy to do
some research and find out if your
audience is interested in a
particular service or an idea you
may be considering.
Use your social media platform

to let people know about any
promotional activity you are
working on, any event you may
be hosting or attending.
This is a great way not only to
promote your services but also
to build know - like - trust
R E L A TIONSHIP
B U I L DING
TEMPLATES & SWIPES
Not all your posts need to be about
your business. In fact, people buy
from people they know, like and
trust.
Building real rapport means that
they need to know who you are,
what you stand for and against, and
what your day to day life looks like.
QUICK START TEMPLATE

Do you have a book that changed your life? For
me, that was [BOOK TITLE]. It may seem like an
odd choice, but [BRIEF EXPLANATION]. I felt
[FEELING BOOK BROUGHT]. What’s your book?
S O C I AL PROOF
TEMPLATES & S WIPES
Client testimonials are the best way
to help you establish your credibility,
and the reliability of your business
Showcase any awards and
achievements. This is a great way to
boost your credibility.
Share client results, let them tell
their transformation story. Ask
them to describe their experience,
their transformation, what made
them choose your service.
QUICK START TEMPLATES:

[POST CUSTOMER REVIEW] You can start
feeling like [CUSTOMER] today. Click here to
[WHAT YOU WANT YOUR CUSTOMER TO DO].
[CLIENT’S NAME] went from [NEGATIVE

FEELING] with [WHAT THE CLIENT WAS
HAVING NEGATIVE FEELINGS ABOUT] to
[POSITIVE FEELING] thanks to
[PRODUCT/SERVICE]:
[CLIENT’S TESTIMONIAL]
Find out how you can feel as [POSITIVE
FEELING] as [CLIENT] by [ACCESSING YOUR
PRODUCT/SERVICE]!
This is what people are saying about our

[PRODUCT/SERVICE].
[POST CUSTOMER REVIEW]
Learn more by visiting our website [LINK].
SOCIAL PROOF
TEMPLATES & SWIPES
(CONT)
When you sign a new client, welcome

them on your social platforms, ideally
tagging them so they get the
notification.
Screenshot and share positive DMs,
comments or reviews that your
clients have shared with you
Make it easy for your clients to share
exciting news about working with you
by providing them with templates
they can use on social media
When your clients reach a milestone
(E.g. when they finish a programme)
take photos and share it on your
platforms too.
QUICK START TEMPLATE:
Aw! Look at what our clients are

saying about us!
[SHARE TESTIMONIAL]
Thanks [@NAME OF CLIENT], you
are so sweet.
COMMUNITY
ENGAGEMENT
TEMPLATES
Welcome each customer who

joins your community and ask
them to introduce themselves.
This creates an opportunity to
get to know them better, and
continue the conversation
with them in private
messages.
Ask them questions that will
keep them engaged and
excited to be in your
community.
EXPERT CONTENT
TEMPLATES & SWIPES
QUICK START TEMPLATES
One of our friends asked us, [QUESTION

FOLLOWER ASKED FROM PREVIOUS POST].
Good question! [GIVE ANSWER THAT IS
SHORT AND CONCISE. IF ANSWER NEEDS
TO BE LONGER, POST A LINK TO A
WEBSITE OR BLOG POST/VIDEO/PODCAST
EPISODE THAT CAN ANSWER THEIR
QUESTION.]
We educate ourselves as we open our

minds to new ideas and different ways of
thinking. [YOUR SERVICE] may be different
from what you are used to, but we know it
will [EXPLAIN THE BENEFITS OF USING
YOUR PRODUCT OR SERVICE]. [CALL TO
ACTION]
Share any experience with people
you admire.
Create opportunities to interact Wondering what causes [INDUSTRY
with people who are well known in PROBLEM]? No problem! [BRIEF AND
your industry. COMPREHENSIBLE EXPLANATION] Click
When you share those experiences, here to learn about how it can easily be
prevented. [LINK]
people will respect you by
association.
Create content that answers your Bad advice: [BAD ADVICE RELATING TO A
customers most challenging COMMON MISCONCEPTION IN YOUR
questions, and objections. FIELD]

The truth is, [GOOD ADVICE, YOUR
Create content that addresses
STANCE]. Studies show that [BRIEF
mistakes your ideal clients make
SUMMARY OF RESEARCH]. You now have
and any bad advise they follow
full permission to [BENEFIT OF TAKING
which makes their situation worse.
THE GOOD ADVICE].[CALL TO ACTION]
EXPERT CONTENT
TEMPLATES & SWIPES
This type of content takes a little

longer to write but it will help in two
ways:
Firstly by telling your story, it helps
establish you as an expert in your
field.
Secondly, your story will inspire your
audience to take action and see
themselves through what you shared.
This often leads them into interacting
with you.
Notice how I segue into a call to action
that invites them send me a direct
message.
EXPERT CONTENT
TEMPLATES & SWIPES
Here is another example of how you can encourage people to start a

conversation with you by providing valuable content that will help them,
in this case drawing an analogy that highlights the importance of email
marketing.
See how I invite them to share

their tactics in the comments.
Everyone who responds gets a
personalised (DM) direct
message.
YOUR NEXT STEPS
Use this sheet to map out your next actions and ideas for social selling.
Think about what content you will be sharing, what questions you will ask, what
messages you will send when people join your social platforms. What time slots you
will add to your calendar to dedicate time for social selling...
CHECKLIST NOTES

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HOW TO USE

WHY YOU SHOULD DO

SOCIAL SELLING BEST

HOW TO START WITH

HOW TO FIND TIME

Choose the right platform: Different

Social selling is a modern way to sell

In this guide you are going to get a

You can skip uncomfortable and ineffective strategies like cold

Social selling accelerates know-like-trust which leads to an easy

Ask for permission - before you

Listen to your potential clients. They

Give value before you ask –

Stay in touch – Stay connected

It’s important to focus on the

Data shows that those who

DON'T send unwanted messages to

DON'T ask for the sale too quickly

DON'T send mass messages that are not

DON'T use automation tools with

DON'T be inconsistent with posting and

DON'T expect quick results, this is a

DON'T quit too quickly - remember this

When people join our Facebook Group we ask them a series of

Use Stories on Instagram to ask questions.

Use your highlights on Instagram to showcase your products and

This is another example of a social

Use your social media platform

QUICK START TEMPLATE

QUICK START TEMPLATES:

[CLIENT’S NAME] went from [NEGATIVE

This is what people are saying about our

When you sign a new client, welcome

QUICK START TEMPLATE:

Aw! Look at what our clients are

Welcome each customer who

QUICK START TEMPLATES

One of our friends asked us, [QUESTION

We educate ourselves as we open our

questions, and objections. FIELD]

This type of content takes a little

Here is another example of how you can encourage people to start a

See how I invite them to share

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