Day of the

Dead
Celebration
Social Media
Strategy
Here is where your presentation
begins
 Contents of this template
You can delete this slide when you’re done editing the presentation

Fonts To view this template in PowerPoint, download and install the fonts we used

Used and alternative resources An assortment of graphic resources that are suitable for use in this presentation

Thanks slide You must keep it so that proper credits for our design are given

Colors All the colors used in this presentation

Icons and infographic resources These can be used in the template, and their size and color can be edited

Editable presentation theme You can edit the master slides easily. For more info, click here

For more info: You can visit our sister projects:

SLIDESGO | BLOG | FAQs FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO
 Table of contents

01 Planning 04 Scheduling

Format and
02 Content creation 05 design

Review and
03 editing
06 Final review
What is social
media?
Overall, social media is a versatile tool that can enrich
your life, facilitate connections, and offer a window into
the broader world. It's a platform where you can learn,
share, and engage in meaningful ways. Here you have
some purposes of social media:
● Personal connections: Connect with others,
share moments…
● Information and entertainment: Stay informed,
discover diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute
to causes, and engage in diverse communities
 01
Planning
 Planning
Objectives and audience
Begin by outlining your objectives, whether
it's sharing personal moments, promoting a
cause, or growing your online presence.
Consider who your audience is and
understand their interests to tailor your
content
Your message
Select a theme and tone that resonate with
your audience, whether it's your Instagram
followers or friends. Create engaging content,
like images and videos, that aligns with your
goals and speaks to the preferences of your
target audience

Quality
Produce high-quality content. Mix
images, videos, and captions to
keep it engaging and dynamic.
Showcase personal experiences or
organizational impact
Content creation
Platforms
Tailor content to each platform's
characteristics and user
expectations. Adapt visuals, photos
or videos, and messages to the
platform's nuances for better
resonance
Captions
Enhance content with concise,
engaging captions. Share stories
that resonate with your audience.
For causes, emphasize your
mission. Utilize relevant hashtags
to amplify reach
 Review and editing
Accuracy check
Whether you're an individual sharing personal stories
or an environmental organization spreading
awareness, ensure details are correct
Clarity and consistency
Edit for clarity and consistency. Whether it's your
personal experiences or your organization's
initiatives, ensure your message is easy to understand
Grammar and spelling
Even personal accounts benefit from error-free
content. For organizations or causes, polished content
boosts professionalism and credibility
Visual appeal
Check visuals for quality. Ensure images and videos
are clear and visually appealing. Strong visuals
enhance your content's impact and engagement

Optimal timing
Consider when your audience is
most active. Organizations
promoting causes should align
posts
Varied timing
Test different slots and observe
engagement patterns. Adapt your
schedule based on results
Scheduling
Platforms insights
Know when your content gets the
most attention. Post accordingly
for
maximum impact
Time zones
Consider your audience's time
zones. Schedule posts to reach
them when they're most likely to
be online
Consistency
For personal accounts, regular
updates keep followers engaged.
Consistency builds trust
Content type
Match post types with optimal
times. Share longer content when
your audience is more receptive
123,456
Keep track of interactions with your posts
Social media is all
about people
 Engagement share
40% - Twitter
30% -
Instagram
20% - Pinterest

10% - TikTok

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 A table for your schedules
Monday Tuesday Wednesday Thursday Friday

TikTok Idea Idea Idea Idea Idea

Instagram Idea Idea - Idea Idea

Twitter Idea Idea Idea Idea -

Pinterest Idea Idea Idea - Idea

Email - Idea - Idea Idea

Facebook Idea - Idea Idea -

 This is what your
1
Your username page will look like
Remember that web pages must be optimized to work on
phones, since 80% of people only visit websites from
2 their smartphones
1. Your username should be the first thing they see
2. Select the best photo you have for the front page
3. Use creative captions for your posts!

3
 Buyer persona or target audience
“Envision a statement that encapsulates their
Pain points
attitudes, desires, or key concerns. Imagine what they
These pain points are areas where
might say”
your offering could be beneficial
for the buyer

Jane Doe Personality Motivations

Teacher, 26
● Describe the buyer: their
Provide a general overview of the
values, behaviors, and 1 Motivation
buyer persona. Include
attitudes
demographic information,
professional and personal roles, ● This will help establish a 2 Motivation
and how they fit into the world clearer picture of how they
think and act 3 Motivation
 Roadmap infographics of our socials
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
In this section, describe the objective
Initiative 1
of your initiative

In this section, describe the objective

Initiative 2
of your initiative

In this section, describe the objective

Initiative 3
of your initiative

In this section, describe the objective

Initiative 4
of your initiative

In this section, describe the objective

Initiative 5
of your initiative

In this section, describe the objective

Initiative 6
of your initiative
Showcase some of
your pictures!
You know what they say: a picture is worth a
thousand words—use them!
 Testimonials
"I was amazed by how this strategy reshaped my social media game — it's like I found the
missing puzzle piece for audience engagement!"

—María Rodríguez
"Before discovering these techniques, I underestimated the power of social media. Now, I'm
witnessing real results and meaningful connections"

—Alejandro González
“My social media presence took a remarkable turn after following this advice. The growth in
interactions and followers speaks for itself”

—Valentina Morales
 Social media analytics
Worldwide reach
XXX billion Xh Xmin XX
Users Average time Number of
worldwide spent platforms

Platforms with most users

XXX billion Country 1 users

XXX billion Country 2 users
Follow the link in the graph or the map to modify its data and then paste the new one here. For more info, click here
 Thanks!
Do you have any questions?

addyouremail@freepik.com
+91 620 421 838
yourwebsite.com

CREDITS: This presentation template was created by Slidesgo, and includesicons by

Flaticon, and infographics & images by Freepik

Please keep this slide for attribution

Alternative resources
Here’s an assortment of alternative resources whose style fits
that of this template:

VECTORS

● Hand drawn background for dia de muertos celebrati

on
● Hand drawn horizontal banner template for dia de mu
ertos celebration I
● Hand drawn horizontal banner template for dia de mu
ertos celebration II
● Hand drawn vertical poster template for dia de muert
os celebration I
● Hand drawn vertical poster template for dia de muert
os celebration II
Resources
Did you like the resources in this template? Get them at these
websites:
PHOTOS
● AI-Image generated by Mage.space
● High angle of woman making pan de muerto
● Top view of baked pan de muerto
● Colorful skulls arrangement high angle
● on
High angle sombrero on colorful cloth
VECTORS
● Hand drawn illustration for dia de muertos celebratio
n
● Hand drawn vertical poster template for dia de muert
os celebration
● Hand drawn horizontal banner template for dia de mu
ertos celebration
● Hand drawn background for dia de muertos celebrati
 Instructions for use
If you have a free account, in order to use this template, you must credit Slidesgo by keeping the Thanks slide. Please
refer to the next slide to read the instructions for premium users.

As a Free user, you are allowed to:

● Modify this template.
● Use it for both personal and commercial projects.

You are not allowed to:

● Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
● Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
● Include Slidesgo Content in an online or offline database or file.
● Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
● Acquire the copyright of Slidesgo Content.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Instructions for use (premium users)
As a Premium user, you can use this template without attributing Slidesgo or keeping the Thanks slide.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.

You are not allowed to:

● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Fonts & colors used
This presentation has been made using the following fonts:

Chela One
(https://fonts.google.com/specimen/Chela+One)

Montserrat
(https://fonts.google.com/specimen/Montserrat)

#f9edcb #111b21 #203641 #2f4d64 #2e5251

#477e7d #66b0ad #561a1b #c5371c #dd943c

 Storyset
Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick the background
and layers you want to show and bring them to life with the animator panel! It will boost your presentation. Check out h
ow it works.

Pana Amico Bro Rafiki Cuate

 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource and click on
the object you want to change. Then, click on the paint bucket and select the color you want. Group the resource again
when you’re done. You can also look for more infographics on Slidesgo.
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE 1

Task 1

Task 2
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons
 Premium infographics

Text 1 Text 2 Text 3

“Mercury is the “Despite being red,
smallest planet in Mars is actually a
the Solar System” very cold place”

Add the title here 2016 2017 2018 2019 2020

“Venus is the
“Neptune is the “Saturn is a gas
second planet from
farthest planet from giant and has
the Sun and is
the Sun” several rings”
terribly hot”

Text 4 Text 5 Text 6

 Premium infographics

75% “Despite being red,

Mars is actually a
very cold place”

75%
“Jupiter is the
TITLE 1 biggest planet in the
entire Solar System”

“Mercury is the
smallest planet in the
Solar System”
“Saturn is a gas
giant and has
several rings”
Premium Icons
Digital Marketing
Premium Icons
Online Learning
Premium Icons
Laboratory
Premium Icons
Goals & Results
Premium Icons
Infographic Elements