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Maximize the Impact

of your Published Research
Time-Saving Tips for using Social Media
14
Social media is one of the most versatile and effective platforms to promote
your content. It could help you share your research to the wider community
and interact with them on a personal level, as well as strengthen your name.

1
Spread your word
2Connect and share
3Be strategic
to others Having other editors Set 2–3 goals that you can measure.
Researchers, news agencies, and authors share your posts Build influence and track your
policy makers, journalists and will provide more engagement. reach, followers, engagements.
the general public all use social Take advantage of their sphere Drive article visits, track link clicks
media to engage with others. of influence. to your article (e.g. Bit.ly).

4 5
Be specific Be focused
Who do you want to reach? Facebook, Twitter, Instagram,
Which platforms and groups LinkedIn, Reddit? WeChat
are they using? Both Facebook for China? You can’t be
and Twitter are popular with researchers. everywhere. Focus on 1 (or 2)
Connect with others, discover and share to build your profile, influence
information, deepening existing relations. and network.

6 7
Build your profile
clearly and authenthic
Use a clear image of yourself
and use your real name
so people know it’s you.
Your bio should show
your expertise, your title(s),
affiliations and advanced
degrees.
8
Maintain your
profile and keep it up-to-date
Insert a link: Where can people
find more information about
you/your work? Don’t point to
another social platform. Manage
your privacy settings especially
on platforms you plan to keep
personal. Then, log out of
everything and Google yourself.
Build your
audience -
people you can engage
and influence
Find/follow relevant people:
institutions, journalists, news
outlets, influential people in your
area, science communicators,
societies and organisations,
libraries.

9 Engage your network

and build relationships
Log in and check the
conversations regularly.
Build a list of hashtags your
10 Plan your
content mix
Mix topics that you are
passionate about, that
are specific to your area
community uses. Be helpful: Share people’s of expertise, and your own
content, help them, elevate them. Reply research world and work.
to other people’s contributions, exchange Also some personal things.
information, mention people. Remain The weighting may vary depending
respectful and friendly. on the platform.

11
Content types
and tips
Test visual content: images,
videos, but keep videos short
with 30 seconds and use
subtitles. Edit your photos
before you post - size, crop,
light, filters etc.
12 # 13
Play around
with platform-
specific formats
Use relevant hashtags. Test
polls on Twitter, stickers on
Instagram stories. Track clicks
on important links using Bit.ly
(e.g. your articles).
Useful free tools
Twitter/Facebook/Instagram/
LinkedIn analytics
Hashtagify: search for the
best hashtags to use.
Followerwonk: search Twitter
bios, analyze your audience.
Tweetreach: search a tweet
or hashtag to find reach, top
contributors.

14
Avoid time-eaters
Set specific times
each day and stick to
them, such as 10-20
“on We don´t have a choice
whether we do social
minutes in the morning media. The question is
and afternoon. Use waiting
times (e.g. when commuting).
What works for you? ”
how well we do it.
Erik Qualman

Hitesh Mohapatra
https://www.linkedin.com/in/hiteshmohapatra/