“It all started with a mouse…..

” ---Walt Disney

Presented by:RAVI KUMAR PRAGYAN PANDA KUNAL AGARWAL ROHIT KOTHARI PRERNA SHARMA RAJEEV BANSAL RAJNI BURMAN AMITESH JAISWAL

HOW MUCH U KNOW ?????
What was Disney’s first animated full-length feature film?
Snow White and the Seven Dwarfs

How old was Snow White?
16 (don’t get any ideas!)

What country made Goofy their Official Olympic Mascot in 1980?

COMPANY HISTORY
Two Brothers Walter Elias Disney, Animator - “Mickey” Roy Oliver Disney, Financial Officer Company established in 1923 Company employs 108,000 people Disney is recognized for its animation, live-action features and nature documentaries Unique brand Entertainment giant

preeminent leader in the field of family entertainment. entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling.

Vision: The Walt Disney Company is to be the

Purpose: Commitment to producing unparalleled

Mission: The Walt Disney Company is to be one of the
world’s leading producers and providers of entertainment and information, which excels in being a diversified, international, family entertainment and media company.

CORE VALUES
• Innovation – follow a strong tradition of innovation • Quality – strive to follow a high standard of excellence; maintain highquality standards across all product categories • Community – create positive and inclusive ideas about families; provide entertainment experiences for all generations to share • Storytelling – every product tells a story; timeless and engaging stories delight and inspire • Optimism – entertainment is about hope, aspiration and positive resolutions • Decency – honor and respect the trust people place in us; fun is about laughing at our experiences and ourselves

Disney’s Competitors:
Busch Gardens Magic Mountain Knott’s Berry Farm Cultural events and festivals, plays, movie theaters, museums, casinos, cruises State and national parks, and much more…

CORPORATE STRATEGY
Ø Horizontal and decentralized and informal management approach. Ø Focuses on group creativity and in teamwork. Ø The Sunday meetings are referred to as "Gong Shows", where all participants have to come-up with a unique idea. Ø Grow slowly and not to "impress anyone“. Ø Diversifying its products and services

Business Overview
Company divided into 4 segments
Media Networks Parks and Resorts Studio Entertainment Consumer Products

World-Class Brands
ABC, ESPN, A&E, E!, Disney World, Touchstone, Miramax, Buena Vista

DIVISIONS OF DISNEY
Media and Entertainment Giant
Media Network Studio entertainment Theme Parks and Resorts Consumer Products Internet and Direct Marketing

DIVERSIFICATION
Company vWalt Disney Productions vMerchandising rights vReal Estate and Epcot Production vAnimation for children vMovies for families vEntertainment for adults

CRM

Strengths
§Size of operations §Brand loyalty §Diverse businesses •Global Standardization •Target Customer: Children •Creative Process •Popular Brand Name •Diversification •Disruption

Opportunities
§Brand extensions §Create a digital market of products •Merchandise • Global Localization: Think global, Act Local • Characters of national or regional appeal • Cheaper alternatives to soft toys • Disney Music Channel • Disney School of Management/Training Institute

Weaknesses
§ FREQUENT CHANGE IN MANAGEMENT § Seasonal fluctuations § Lack of advertisement • High sunk cost • Excessive Research & Development • Constant Up gradation • High Investment • High Risk Factor

Threats
•Competitors : National , Regional & Global • Employee Retention • Highly Demanding in terms of Sales , Creativity and Innovation • Unprofitable or hasty acquisition • Brand Consistency • Product Differentiation §

§

FACTORS AFFECTING DEMAND
Fallout from September 11th terrorist attacks Decrease in tourism and job layoffs Adverse weather - Hurricanes, El Nino would negatively affect attendance These factors will effect demand for the service

SUCCESS FACTORS
1.Disney invading television 2.Disney adding sound and dialogue voiced by itself 3.Disney acquiring pixar 4.Disney licensed food products 5.Disney satisfies every age group 6.Customer loyalty and satisfaction

Recommendations

Aggressive marketing and ad campaigns Further ticket and hotel price reductions Minimize operational costs Fewer employee perks Partner with other companies/corporations to host new ventures

PRICE REDUCTION STRATEGY
The Disney Company, being a monopoly, is a price setter.
v It can decide what price to set without consideration of how other sellers would react. v Disney’s decision to cut ticket prices is based on the total revenue the firm wants to make.

DHANYAWA D

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