“It all started with

a mouse…..”
---Walt Disney
Presented by:-
RAVI KUMAR
PRAGYAN PANDA
KUNAL AGARWAL
ROHIT KOTHARI
PRERNA SHARMA
RAJEEV BANSAL
RAJNI BURMAN
AMITESH JAISWAL
 HOW MUCH U KNOW ?????

What was Disney’s first animated full-length feature

film?
Snow White and the Seven Dwarfs
How old was Snow White?
16 (don’t get any ideas!)
What country made Goofy their Official Olympic
Mascot in 1980?
 COMPANY HISTORY
Two Brothers
Walter Elias Disney, Animator - “Mickey”
Roy Oliver Disney, Financial Officer
Company established in 1923
Company employs 108,000 people
Disney is recognized for its animation, live-action
features and nature documentaries
Unique brand
Entertainment giant
 Vision: The Walt Disney Company is to be the
preeminent leader in the field of family entertainment.

Purpose: Commitment to producing unparalleled

entertainment experiences based on its rich legacy of
quality creative content and exceptional storytelling.

Mission: The Walt Disney Company is to be one of the

world’s leading producers and providers of
entertainment and information, which excels in being a
diversified, international, family entertainment and
media company.
 CORE VALUES
• Innovation – follow a strong tradition of innovation
• Quality – strive to follow a high standard of excellence; maintain high-
quality standards across all product categories
• Community – create positive and inclusive ideas about families; provide
entertainment experiences for all generations to share
• Storytelling – every product tells a story; timeless and engaging stories
delight and inspire
• Optimism – entertainment is about hope, aspiration and positive
resolutions
• Decency – honor and respect the trust people place in us; fun is about
laughing at our experiences and ourselves
 Disney’s Competitors:

Busch Gardens
Magic Mountain
Knott’s Berry Farm
Cultural events and festivals, plays,
movie theaters, museums, casinos,
cruises
State and national parks, and much
more…
 CORPORATE STRATEGY
Ø Horizontal and decentralized and informal
management approach.
Ø Focuses on group creativity and in team-
work.
Ø The Sunday meetings are referred to as
"Gong Shows", where all participants have to
come-up with a unique idea.
Ø Grow slowly and not to "impress anyone“.
Ø Diversifying its products and services
 Business Overview
Company divided into 4 segments
Media Networks
Parks and Resorts
Studio Entertainment
Consumer Products
World-Class Brands
ABC, ESPN, A&E, E!, Disney World, Touchstone,
Miramax, Buena Vista
 DIVISIONS OF DISNEY
Media and Entertainment Giant
Media Network
Studio entertainment
Theme Parks and Resorts
Consumer Products
Internet and Direct Marketing
 DIVERSIFICATION
Company -
vWalt Disney Productions
vMerchandising rights
vReal Estate and Epcot
Production
vAnimation for children
vMovies for families
vEntertainment for adults
CRM
 Strengths Opportunities
§Size of operations
§Brand extensions
§Brand loyalty §Create a digital market of products
§Diverse businesses •Merchandise
•Global Standardization • Global Localization: Think global,
•Target Customer: Children Act Local
•Creative Process • Characters of national or regional
appeal
•Popular Brand Name • Cheaper alternatives to soft toys
•Diversification • Disney Music Channel
•Disruption • Disney School of
Management/Training Institute
 Weaknesses Threats
§ FREQUENT CHANGE IN •Competitors : National ,
MANAGEMENT Regional & Global
§ Seasonal fluctuations • Employee Retention
§ Lack of advertisement • Highly Demanding in
terms of Sales , Creativity
• High sunk cost and Innovation
• Excessive Research & • Unprofitable or hasty
Development acquisition
• Constant Up gradation • Brand Consistency
• High Investment • Product Differentiation
§
• High Risk Factor
§
 FACTORS AFFECTING
DEMAND
Fallout from September 11th terrorist attacks
Decrease in tourism and job layoffs
Adverse weather - Hurricanes, El Nino would
negatively affect attendance
These factors will effect demand for the service
 SUCCESS FACTORS
1.Disney invading television
2.Disney adding sound and dialogue voiced
by itself
3.Disney acquiring pixar
4.Disney licensed food products
5.Disney satisfies every age group
6.Customer loyalty and satisfaction
 Recommendations
Aggressive marketing and ad campaigns
Further ticket and hotel price reductions
Minimize operational costs
Fewer employee perks
Partner with other companies/corporations to host
new ventures
 PRICE REDUCTION
STRATEGY
The Disney Company, being a monopoly, is a
price setter.

v It can decide what price to set without consideration

of how other sellers would react.

v Disney’s decision to cut ticket prices is based on the

total revenue the firm wants to make.
DHANYAWA
D