HOW TO CREATE

A DIGITAL
PERSONA
Ben Dattner and Tomas C-Premuzic

Presented by: Akhyar, Arham,

Kausheya, Kiran, Nikita, Piyush,
Shivam, Sugandha, Vrinda
 “I AM NOT
WHAT I THINK
I AM.
I AM NOT
WHAT YOU
THINK I AM. Digital Persona- perception people
have about your style, attitude and
I AM WHAT I personality.
THINK YOU This perspective that your peers have
THINK I AM.” of you defines who you are.

-CHARLES
DIGITAL PERSONA
WHY HOW

• With the world shifting to digital, your readily • Quality of content and posts you consume and
available social media profile can be your share impacts people’s perception and hence
representation online your digital persona

• Social media profiles: “Virtual auditorium • Pictures, videos, word selection, tone of voice
filled with your prospective bosses, can be analyzed by AI to create your
colleagues, investors and partners.” characteristic profile for clients

• Imperative to present best version of yourself • Using supportive and corrective feedback
to your target audience while sharing/commenting can generate a
positive flow of conversation
• Creating a communication channel with diverse
cohort such that the information flows through
you
3
PLAN YOUR PERSONA
• Photos: High quality, relevant to the platform • Engagement: Comments on other posts,
appropriate supportive & corrective feedback
• Videos: Add human touch to your digital
persona • Alignment: With traits and skills you want to
showcase in professional life
• Tone/Vocabulary: Reveal our personality and
persuasiveness • Outlook: Optimistic, inspiring, motivating,
relevant, engaging, aesthetically cohesive
• Content/Regularity: Need of professionalism
and consistency

Act of Balance between extremes- formal vs informal, professional vs amateur, stern vs

friendly

4
DO’S AND DON'TS

• Maintain parliamentary language on public
posts
• Verify and fact-check before sharing on social
media
• Try to use “and” instead of “but”
• Try give constructive and effective feedback
and contribute to your network
• Choose words that fit your personality
• Spread mis-information and fake news, can
take a toll on credibility
• Share NSFW (Not Safe For Work) content
• Post inflammatory information/opinion on
sensitive topics on social media
• Post content that doesn’t represent “you”
or your belief system

5
THANK
YOU