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  • Content Marketing Strategy Diagnostic - General - Glady Serrano-Unsay

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    Lastking King
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    The document outlines 5 reasons why content may not attract an ideal client and provides solutions: 1) Not having a clear picture of the ideal client; the solution is to create detailed buyer personas. 2) Content being hard to find; the solution is to optimize for search keywords and distribute across multiple platforms. 3) Only producing one type of content; the solution is to create different formats like videos, audio, and infographics. 4) Content not resonating with the audience; the solution is to base content on buyer personas and focus on their interests. 5) Not having enough trust and credibility; the solution is to build backlinks from other trusted sites to leverage their audiences.

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    The document outlines 5 reasons why content may not attract an ideal client and provides solutions: 1) Not having a clear picture of the ideal client; the solution is to create detailed buyer personas. 2) Content being hard to find; the solution is to optimize for search keywords and distribute across multiple platforms. 3) Only producing one type of content; the solution is to create different formats like videos, audio, and infographics. 4) Content not resonating with the audience; the solution is to base content on buyer personas and focus on their interests. 5) Not having enough trust and credibility; the solution is to build backlinks from other trusted sites to leverage their audiences.

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    14 views2 pages

    Content Marketing Strategy Diagnostic - General - Glady Serrano-Unsay

    Uploaded by

    Lastking King
    The document outlines 5 reasons why content may not attract an ideal client and provides solutions: 1) Not having a clear picture of the ideal client; the solution is to create detailed buyer personas. 2) Content being hard to find; the solution is to optimize for search keywords and distribute across multiple platforms. 3) Only producing one type of content; the solution is to create different formats like videos, audio, and infographics. 4) Content not resonating with the audience; the solution is to base content on buyer personas and focus on their interests. 5) Not having enough trust and credibility; the solution is to build backlinks from other trusted sites to leverage their audiences.

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    of 2

    5 REASONS WHY YOUR CONTENT IS NOT

    ATTRACTING YOUR IDEAL CLIENT AND HOW


    TO SOLVE THEM NOW

    1
    You don’t have a clear picture of who your ideal client is
    “The man who chases two rabbits, catches neither.” – Confucius

    Same works with content. When you create content for everyone, you’ll end up attracting no
    one (or very few). And when your business caters to a specific chunk of the market, you’ll
    have to create content specifically for them.

    Solution:
    Build your buyer (client) persona. Ask yourself the following questions:
    • Who do you want to get as coaching clients? (Include demographic data if possible)
    • What are their most pressing problems?
    • How does your service help address these problems?
    • What are their goals in life?
    • What are their interests and passions?
    • Where do they hang out online?

    A buyer persona will give you insights on what topics to write about, what type of content to
    produce, and where to publish it.

    2
    Your content is hard to find
    What good is a great content if no one sees it? Sometimes it is a problem of publishing in the
    wrong places like a platform your ideal clients rarely use. While other times, the content isn’t
    promoted and distributed enough.

    Solutions:
    • Optimize your content for search by identifying keywords and topics that your ideal
    clients search for and incorporate them into your copy.
    • Maximize your audience reach by publishing content in different platforms: blog, social
    media, email, video platforms, etc.
    3
    Your content only comes in one format
    People consume content differently. Limiting your content to only one type (e.g. text-based
    copy) also limits your opportunity to connect with other people from your niche.

    Solution:
    Offer variety in your content by testing out other content types such as:
    • Charts or graphs
    • Infographics
    • Videos (e.g. instructional how-to’s, screencasts)
    • Audio content (e.g. podcast, interview recordings)
    • Q&As
    • eBooks
    • Slides
    • Guest posts

    4
    Content simply does not resonate well with your audience
    Let’s face it. There are pieces of content that you’ll readily click and consume while there are
    others you would just completely ignore. Content that your ideal clients don’t find relevant,
    valuable, interesting, and compelling enough is something they’ll skip to make time for more
    appealing ones.

    Solution:
    • Create content based on your buyer persona. Dive deep into their concerns. Offer
    solutions. Make references to things that they’re passionate about.
    • Avoid publishing content that purely promotes you and what you offer. Always ask
    yourself: “What’s in it for my ideal clients?” “Why should they care?”

    5
    You haven’t built enough trust and credibility with your audience
    Trust is a huge factor in drawing the right audience to your brand. Online audiences consume
    more content from people they know and trust.

    Solution:
    Build a backlinking strategy. A backlink is when another website mentions your content in a
    post and directs its visitors to a link to your website. Through backlinks, you can leverage on
    the massive audiences of other sites to build your own. Here’s a compilation of backlinking
    strategies by Neil Patel.

    I would love to know how these tips worked for you.


    Drop me a message at gladyserrano@gmail.com

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