TH1905

Homework: Case Study Analysis

1. Work in pairs and read the case below. Then, answer the questions that follow.
TRASHed at the Coachella Music and Arts Festival in Indio, California
The TRASHed Art of Recycling campaign is an ongoing
recycling education program that redefines the way
people view recycling and trash collection. Global
Inheritance, a nonprofit organization that inspires
people to act responsibly and create change,
arranges the artistic redesign of recycling bins, then
integrates the recycle bins at high visibility events to
encourage recycling and provide additional outlets
for people to appreciate the artwork. Live paintings
often occur at events in addition to the ongoing
display of artist bins created beforehand.
What They Did
At the Coachella Music and Arts Festival in Indio,
California, Global Inheritance led a TRASHed project
where they created an interactive art walk on the
festival grounds to encourage participants to recycle. Image source: https://i1.wp.com/www.ifitshipitshere.com/wp-
The 65-gallon recycling bins were designed by content/uploads/2017/04/TRASHed-At-Coachella-2017-IIHIH-
1.jpg?resize=800%2C800
volunteer artists from around the world. Through
social media networks, artists were informed of the contest and were asked to submit their designs.
Following the festival, the recycle bins were then donated to a local school in the Coachella Valley.
Results
• Several thousand artists submitted designs
• Fifty artists were selected to design a 65-gallon recycling bin for the festival in 2012
• Eighty-five thousand people attending the festival were exposed to Global Inheritance through
TRASHed
• Numerous blogs, social media posts, twitter feeds, and newspapers shared photos of the TRASHed
exhibits, creating more awareness for Global Inheritance

Lifted and modified from:

Fenich, G. (2015). Planning and management of meetings, expositions, events, and conventions. Essex, UK: Pearson Education
Limited, page 177.

QUESTIONS:
A. In your perspective, do you think that the target audience was profiled successfully? Why or
why not?
B. Which type/s of event marketing is/are used? Justify your answer.
C. In your opinion, discuss the benefits of the event on the following stakeholders:
a. Global Inheritance (organization)
b. Indio, California (community/locality)
c. Artists
d. 85,000 attendees

05 Homework 1 – ARG *Property of STI

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2. Write your responses in a Word file with these formatting details:

 Paper size: Letter (8.5” x 11”) or Short bond paper
 Font: Calibri or Arial
 Font size: 11 pt.
 Line spacing: Single
 Margin: 1” all sides
 Maximum no. of pages (no need for title page): 2
3. Save your output using this naming convention or format (Surnames_Activity Code).
Example: DeGuzmanGarcia_05Homework1
4. Upload your output via Dropbox in 05 Homework 1 – ARG section in the eLMS next meeting (Week 7).
Submit only one (1) output for your pair.
5. Your paper will be evaluated using this rubric:
CRITERIA PERFORMANCE INDICATORS POINTS
Presented applicable and insightful responses of the case 70
Content
Required information is complete and correct. 15
Organization of Ideas Expressed points in a clear and logical arrangement of ideas. 15
TOTAL 100

05 Homework 1 – ARG *Property of STI

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