THE HOW OF

VISUAL RHETORIC
THE ELEMENTS OF VISUAL RHETORIC

• HYPER TEXT- is defined as a databased format information related to that on

a display can be accessed directly from the display which was first known
used in 1965.
• When browsing the World Wide Web, this is usually in a format of underlined
words in color blue font that can be clicked, then, the user will be redirected to
another website where the highlighted words are further discussed.
• HYPETR TEXT are undeniably significant in business since they can link one
business to another, to customs, and to a certain degree of user empowerment.
 The three important elements and methods in
any hypertext system as follow:
1. LINK PRESSENCE which must have link extent
The hypertext uses a glyph to denote the presence of a link in all types of
media such as text, graphics and images, GIF or animation, and even video
in highlighted format.
2.LINK DESTINATION which must have multiple destinations
It denotes that a hypertext provides clue to the reader about a link’s
destination in a form of a file/ documentation name, type, and anchor
explainer.
• However, if the link ha s multiple destinations, double clicking on the hypertext would
show a dialog box listing the file names where the file is possibly located.

3.LINK MAPPING which must have display link and knot relationship
• This happens when a hypertext reader gets lost of his track once he click the link and
be redirected to an unknown website. This normally occurs when one wants to
download the file and unconsciously finds himself in different websites, only to find
out, in most cases, that he cannot download such file because of payment restrictions.

HOW COLORS AFFECT CUSTOMERS MOOD AND BRANDING

• Same as text, colors are a essential as your “type” choice., not to mention that some
people are color blind. Stoll colors attracts the audience, in general, as it paints all sort
of emotions and triggers the creativity in people to think and appreciate something.
 In addition, different colors stimulate different behavior. When choosing the right color
for your brand, you may consider the following using color psychology :
• BLUE indicates trust and appeals of discipline, formal, calmness, trustworthiness,
clarity, security and articulation.
• GREEN denotes prosperity, progress, peace, environment, balance, and freshness.
• YELLOW is a cheerful color. It is warm, active, and innovative.
• BLACK signifies power , class, elegance, uncompromising behavior, strength,
security, and evil.
• ORANGE exudes extroversion, confidence, youthfulness, and fun.
• SILVER or white stands for quality and workmanship.
 DESIGN AS RHETORIC ORGANIZATION
Designing visual rhetorical is linked to the way a normal person reads being particular to
setting his eyes on important cues whether horizontal , vertical, diagonal , or circular manner.
1. Deign based on significance. Meaningful contents use large font size, customized fonts,
and carefully chosen color.
2. Design based on purposed. Images that will be used should directly get the meaning and
purpose across the reader. Do not include unnecessary graphics, text, or even punctuations.
3. Design to build up, highlight, and zoom in. More than delivering the message or
contextual meaning to the audience, it is no doubt that you publish your design to be
noticed, may it be positive or negative, you publish your design because you want people
to see and criticize it.
4. Design based on uniqueness. One design cannot easily be noticed or appreciated if it is
not new. Always bear creativity in mind. Design based on who you are and who you want to
be known.
VISUAL RHETORIC ANALYTICAL METHODOLOGIES
Rose (2007) enumerated three sites and modalities at which meanings of visual images are
made and interpreted . The three sites are production, image, and audiences while the three
modalities are technologies, compositional, and social that are also found in all sites.
• Production/ Technological- the medium or material/tool used to produced and design a
specific image.
• Image/Compositional – the image itself including the objects , text , color, style,
organization of features on page, and graphics used that convey a particular
meaning/message .
• Audience/Social – people who view the visual image since it can reach and can be seen
by different kinds of individuals who are expected to be affected/persuaded by the visual
rhetoric.
 HOW TO WRITE YOUR VISUAL
ANALYSIS PAPER
Introduction – State the fundamental details about the visual image. Note
that your purpose is also to make other audience have a look at it.
Thesis Statement –Have your thesis statement at the end of your
introduction or at the beginning of your body. Do this by analyzing the
meaning of the visual image.
Body – Discuss your ideas and thesis statement with supporting evidence
based on the visual image.
Conclusion – End your analysis by concluding or giving a fascinating or
motivating fact rather than giving summary or repetition.
VISUAL RHETORIC is never plain. It is always designed, through personal
experiences, innovation, and meaningful knowledge or sentiments of a person.
Therefore, critical analysis to visual rhetoric is necessary.

The following are the 16+ must know content sharing platforms for specific media
according to Oliveria (2017), Research SEO contributor of cminds.com:

• Facebook – Allows sharing of various types of content from text to videos and is
ideal for connecting directly with clients.
• LinkedIn – allows users to publish blogs and share their expertise about topics such
as leadership, innovation, economics, and many others.
• Twitter – allows users to communicate online with 140-character limit which plans
to increase up to 280 which is best for quick updates.
• Google+ - allows users contents get indexed instantly by google though became
underused with a dense number of around 400 million active users.
• Triberr – works by matching content creators into “tribes” that refer them to the
audience and includes paid options to boost one’s content as a social network and
marketing automation tool.
• StumbleUpon – provides recommendations to users by randomizing one’s content to
reach wide range of audience.
• YouTube and Vimeo- allows users to share visual or video content.
• Instagram– allows users to share photos which are strongly related to
lifestyle and consumerism with its new features of video, story, and ad
sharing.
• Pinterest – allows users to sell visually engaging products where posts are
pinned into various topics to easily
• Tumblr – allows the user to connect to his community through blogging via
text, photo, quote, link, chat, audio, and video with over 370 million short-
form blogs and has promising multimedia features.
• Snapchat – allows users of the new generation users below age 34 to get
closer to other users through one-on-one channel, and creates applicable image
features and filters
• Medium – allows bloggers to post contents that vary from politics to cooking
and a safe platform to post about research, reflections, and opinions with a
personal voice
• Slideshare – allows users to share, upload, and download online Powerpoint
and PDF presentations that was bought by LinkedIn in 2002 because of its
large and active community
• Pinterest – allows users to sell visually engaging products where posts are
pinned into various topics to easily organize and direct content.
• Visual.ly – allows embedding for social media created for infographics and
general visual content
• Reddit – gives the users the best of the internet in one place such as an
updating feed of breaking news, funs stories, photos, memes, videos, and more
• Quora – helps users share and gain knowledge by asking and answering
questions
• Cheat Sheet – gives the users a list of all active short cuts of the current
application
• Buzzfeed – a PR service website that shares news
• Harvard Business Review, Forbes, Entrepreneur, Fast company – allow users
who are industry leaders to submit their content
• Mashable, TechCrunch – created for inside and sponsored content
• New York Times, Huffington Post – crafted for users’ opinions
IMAGE SHARING
The following are some of the suggested free image hosting sites:

• Google photos – aside from image sharing, this mobile app also helps the user
to back up all his photos to save storage which is also great for auto-
enhancement.
• Dropbox – this software offers cloud storage, file synchronization, personal
cloud, and client software.
• Flickr – this site offers 1TB of storage for free that can store up to 2 million
photos including high definition videos maintaining the resolution.
• Zenfolio - this site that is ideal for professionals having homepage layouts
showing off one’s best image and videos, and a blog upload them.
• 500px – this is a site that has sleek design that allows the users to publish only
highly edited landscape and portrait photos in grid form.
• Facebook – being the most famous social media networking site/app with
2,230,000,000 ( as of August 2018), this site also offers a wide audience to
view one’s shared image with privacy settings and suggested filters.
• Instagram – this is an app which is great for social sharing. It also updated its
features to better promote one’s profile/feed for personal and business use
including highlights, maximum of 10 selected photos and videos to be
included in one upload, live video and IGTV, daily stories good for 24 hours,
direct message, saved posts, nametag, and account for business use.
Mobile Devices as One’s Total Life Package

One’s mobile device is a small handy tool that allows the user to instantly
navigate any area of his needs, access the internet constantly, and connect
with other users. Some examples of this are iPads, smartphones, and tablets.
To date, we can no longer predict until when innovations and capabilities of
mobile devices will end, if there is such a thing.
THANK YOU!!!