Learning Objectives

• 1. Understand rich media content and interactivity that affects and changes
the user experience in the delivery and consumption of ICT content
• 2. Create an online ICT project for change.
• 3.Appreciate ICT as a tool, medium and force in bringing about action and
mobilizing change in a population, society or culture.
• 4. Work wholeheartedly with peers or partners for the development of an ICT
project that advocates or mobilizes for a specific social change or cause.
 Let US REFLECT!!!

• Read the question that needs to be REFLECTED UPON………

• DO YOU THINK THAT POOR UTILIZATION OF MULTIMEDIA MAY

EFFECTIVELY CONVEY INFORMTION TO IT’S VIEWERS? WHY DO YOU SAY
SO?
MULTIMEDIA AND ICT
EXPLORE THE PRINCIPLES OF INTERACTIVITY AND RICH
CONTENT IN THE CONTEXT OF WEB 2.0 AND THE
PARTICIPATION OF THE USER IN THE ONLINE EXPERIENCE
GROUP WORK FOR 15 MINUTES
 Instruction: Search on the following and present it to the class afterwards. You may use visual aid

• Group 1. Topic: Embedded Multimedia

• Group 2. Topic: Types of Multimedia Presentations

• Group 3. Topic: Multimedia Considerations

• Group 4. Topic: Applications of Embedded Multimedia

• Group 5. Topic: Video on Demand and Open Courseware

Embedded Multimedia
 MULTIMEDIA

• Mixture of different content forms such as texts, music, photos or images,

interactive content, animations or videos
 RICH CONTENT

• Its abundance of variation in presenting information, it is able to stimulate

the different senses because you are able to see, hear, listen and interact
with it.
 User Experience

• Use to evaluate the effectiveness of a product to consumers

• The behaviors shown ( either good or bad) by the person or individual that
uses the application or product
• Evaluated by the emotions that an individual has while using the product
TYPES OF MULTIMEDIA PRESENATIONS
 LINEAR

• This is a multimedia type where in the flow of the content is pre determined
by the creator
• The progression of the multimedia is straightforward, similar to a video clip.
 NON LINEAR

• This is a multimedia type that uses navigation components to provide the

users freedom to move around the application and seek the information
they want.
• This type of multimedia prioritizes interactivity with the audience.
MULTIMEDIA CONSIDERATIONS
 MULTIMEDIA GAMES AND SIMULATIONS

• Information is presented to the audience by imitating a real-life information

source into its digital environment equivalent.
• Then the users can freely explore the environment to search for the
information they needed
 MULTIMEDIA PRESENTATION

• Information Is navigated in a sequence of slideshows and uses an

application player
• Common types are video clips, audio clips, and audio- visual slideshows
 MULTIMEDIA NAVIGATION

• TYPE OF MULTIMEDIA USES DIFFERENT GRAPHICAL ELEMENTS AND IS

LINKED TO DIFFERENT PAGES.
• DIFFERENT WEB ELEMENTS SUCH AS BUTTONS AND TEXT LINKS ARE
INCORPORATED .
• THE PAGE THAT USERS ARE DIRECTED TO CONTAINS THE INFORMATION
THAT THEY SEEK OR CAN DIRECT THEM TO OTHER PAGES THAT MAY
CONTAIN THE
INFORMATIONDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
APPLICATIONS OF EMBEDDED MULTIMEDIA
• THE EFFICIENCY IN SPREADING INFORMATION THROUGH EMBEDDED
MULTIMEDIA FINDS ITS WAY IN DIFFERENT FIELDS OF APPLICATION.
 ADVERTISEMENT

• DIFFERENT FORMS OF ADVERTISEMENT USE MULTIMEDIA FORMATS

• ONE OF THE NEWEST FORMS OF ADVERTISEMENT IS THE ONE PLACE
ON PUBLIC WEBSITES
• COMPANIES PAY WEB HOSTS IN EXCHANGE FOR PLACING AD SOF THEIR
PRODUCTS ON WEBSITES
 ENTERTAINMENT

• This is considered as one of the most popular among multimedia applications

• Movies are now edited and incorporated with animations and special effects to
enhance the experience of the audience
• Video Games are one of the first applications of multimedia
• Video games mimic real life graphics and effects
• Multimedia enabled the interaction between the game and the player
• Music contents that use multimedia enhancement, includes videos and texts
 EDUCATION

• Multimedia is now used as an unconventional method of teaching and learning

• Electronic books and interactive books are some of the hightlights of multimedia in
education
• Graphics and images included in the electronic books can catch the interest and entice
readers to continue reading
• Computer based learning is another key user experience and help learners visualize lessons
• Students use multimedia in searching information for their research studies and
assignments
 Industrial

• Multimedia in corporate and industrial fields play a major role in different

aspects of the industry form management to sales
• There are outsourcing companies that accept multimedia projects from
different companies
• The most popular industry now a days probably the creative industry
• Creation of multimedia for arts, entertainment and inforgraphics
 Online Participation

• Eversince Web 2.0, websites have been enabled to accommodate and

process information from its viewers
• This is the start of the interaction between users and online facilities to
improve user experience
• Online communities were created
 VIDEO ON DEMAND

• ARE SYSTEMS THAT ENABLE USERS TO SELECT VIDEO AND AUDIO

CONTENT WHEN THEY WANT IT
• USES A DATA BASE OF VIDEOS AND AUDIO ACCESSED O REQUEST BY
THE USER
• EXAMPLE IS PODCASTING, VODCAST, LIVE
 OPEN COURSEWARE AND TUTORIAL

• REFERS TO LECTURE VIDEOS THAT ARE PUBLISHED BY UNIVERSITIES ON

THE WEB
• IT AIMS TO EDUCATE PEOPLE ONLINE ON DIFFERENT SUBJECTS AND
DISCIPLINES
 Follow Up Questions….

• 1. Have you ever used multimedia for personal purposes? If yes narrate your
answer.
• How do tutorial videos help you in your studies?
• Do you think that tutorial videos can replace the role of teachers in the
classroom? Why?
• What is the ultimate goal of multimedia?
 GOAL OF MULTIMEDIA

• TO ENHANCE USER EXPERIENCE IN THE PRODUCT THEY ARE CREATING

 LET US APPLY

INDUSTRY APPLICATION OF MULTIMEDIA

Hospitality and Restaurant Services

Health Services

Education Services

Arts, Music and Design

IT Services
 APPLY IT IN REAL LIFE!!!!

• Make and Submit a Simple proposal with the following format

• I. Project Title (Write a brief but clear title for the project)
• II. Project Description ( Write the rationale and the purpose of the project)
• III. Project Objectives ( Write the aims or the goals of the project)
• IV. Project Design ( Illustrate the structure of the chosen projects)
Please Refer to the rubrics in making your proposal. You will be provided.
Your proposal must be complete, unambiguous, and free from grammatical errors
 ASSIGNMENT

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