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PERFORMANCE STANDARDS
The learner demonstrates understanding of the impact of multimedia in daily life
LEARNING COMPETENCIES
The learner …
Defines multimedia and its components
Identify the features and applications of multimedia
Explains how each multimedia form influence industries or aspects of daily life
ESSENTIAL QUESTION AND ENDURING UNDERSTANDING (EQ AND EU)
EQ: How does the convergence of different media forms contribute to the creation of engaging and
impactful multimedia content?
EU: Understanding how different types of media work together in multimedia helps create engaging
experiences on digital platforms.
RESOURCES
Multimedia System, Introduction to Multimedia, WordPress 2023, Retrieved September 11, 2023,
https://maiaangel03.wordpress.com/author/maiaangel03/
Introduction to Multimedia, Multimedia and Animation, Maharana Pratap Polytechnic 2020,
https://mppolytechnic.ac.in/mp-staff/notes_upload_photo/CS154Chp1-
Introductiontomultimedia.pdf
Multimedia Introduction, Definition of Multimedia, TutorialsPoint,
https://www.tutorialspoint.com/multimedia/multimedia_introduction.htm
EXPLORE
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Video: What is Multimedia?
https://www.youtube.com/watch?v=xS4go60EJEI
To give us a headstart for this lesson, let’s watch this YouTube video.
2. Audio
• It is music, speech, or any other sound.
• Sound can enhance your website design and social media platforms.
• It is a multimedia application that uses dialogue, recorded narration, music and
sound effects.
• These are called the audio or sound elements.
3. Video
• Photographic images that are played back at speeds of 15 to 30 frames a second
and the provide the appearance of full motion.
• Video is a visual multimedia application that combines a sequence of images to
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form moving pictures and sound.
4. Graphics
• A digital representation of non-text information, such as a drawing, chart, or
photograph.
• Graphics are an important part of multimedia because humans are visually
oriented.
• Images including photographs, illustrations, drawings, clip art, icons or any other
non-text elements on a website or in social media are an example of graphics.
5. Animation
• Flipping through a series of still images. It is a series of graphics that create an
illusion of motion.
• Animated elements are common multimedia applications.
• Animation is a series of images put together to give the effect of movement.
Disadvantages of multimedia
• Lost in cyberspace.
• Lack of structure.
• Non- interactive – if one way, no feedback.
• Complex to create.
• Time consuming.
Features of Multimedia
LC2 Identify the Multimedia presentations may be viewed in person on stage, projected,
features and transmitted, or played locally with a media player.
applications of A broadcast may be a live or recorded multimedia presentation. Broadcasts
multimedia and recordings can be either analog or digital electronic media technology.
Digital online multimedia may be downloaded or streamed. Streaming
Learning multimedia may be live or on-demand.
Targets:
Multimedia games and simulations may be used in a physical environment
I can identify with special effects, with multiple users in an online network, or locally with an
features of offline computer, game system, or simulator. Enhanced levels of interactivity are
multimedia made possible by combining multiple forms of media content but depending on
what multimedia content you have it may vary, online multimedia is increasingly
becoming object-oriented and data-driven, enabling applications with collaborative
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end-user innovation and personalization on multiple forms of content over time.
Examples of these range from multiple forms of content on web sites like:
photo galleries with both images (pictures) and title (text) user-updated
to simulations whose co-efficient
events
illustrations
animations or videos are modifiable, allowing the multimedia “experience” to
be altered without reprogramming.
Creative industries
Creative industries use multimedia for a variety of purposes ranging from
fine arts, to entertainment, to commercial art, to journalism, to media and
software services provided for any of the industries listed below. An individual
multimedia designer may cover the spectrum throughout their career. Request for
their skills range from technical, to analytical and to creative.
Commercial
Much of the electronic old and new media utilized by commercial artists is
multimedia. Exciting presentations are used to grab and keep attention in
advertising. Industrial, business to business, and interoffice communications are
often developed by creative services firms for advanced multimedia presentations
beyond simple slide shows to sell ideas or liven-up training. Commercial
multimedia developers may be hired to design for governmental services and
nonprofit services applications as well.
Education
In Education, multimedia is used to produce computer-based training
courses (popularly called CBTs) and reference books like encyclopedia and
almanacs. A CBT lets the user go through a series of presentations, text about a
particular topic, and associated illustrations in various information formats.
Edutainment is an informal term used to describe combining education with
entertainment, especially multimedia entertainment
Engineering
Software engineers may use multimedia in Computer Simulations for
anything from entertainment to training such as military or industrial training.
Multimedia for software interfaces are often done as collaboration between
creative professionals and software engineers.
Industry
In the Industrial sector, multimedia is used as a way to help present
information to shareholders, superiors and coworkers. Multimedia is also helpful
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for providing employee training, advertising and selling products all over the
world via virtually unlimited web-based technologies.
Medicine
In Medicine, doctors can get trained by looking at a virtual surgery or they
can simulate how the human body is affected by diseases spread by viruses and
bacteria and then develop techniques to prevent it.
LC3 Explains These descriptions provide a clear understanding of each multimedia component
how each and how they influence both daily life and industry:
multimedia form
influence 1. Text
industries or Influence on Daily Life: Text is the foundation of communication in daily life, used
aspects of daily in written communication such as messages, emails, articles, and social media
life posts.
Influence on Industry: In industries like publishing, journalism, and advertising,
text is crucial for conveying information, advertising products, and creating
engaging content.
2. Audio
Influence on Daily Life: Audio enriches daily experiences through music, podcasts,
and sound effects in movies and games, providing entertainment and enhancing
communication.
Learning Influence on Industry: In industries such as music production, radio broadcasting,
Targets: and film, audio plays a vital role in creating engaging content and conveying
I can identify messages effectively.
common
multimedia 3. Video
forms and how Influence on Daily Life: Video content is prevalent in daily life through television,
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they affect daily online streaming platforms, and social media, providing entertainment,
life and the information, and storytelling.
industry as a Influence on Industry: In industries like film, advertising, and education, video
whole production is essential for conveying messages visually and engaging audiences
effectively.
4. Graphics
Influence on Daily Life: Graphics enhance visual communication in daily life
through images, charts, and diagrams, making information more accessible and
engaging.
Influence on Industry: In industries such as graphic design, advertising, and
gaming, graphics play a crucial role in creating visually appealing content and
conveying complex information effectively.
5. Animation
Influence on Daily Life: Animation adds dynamism and entertainment to daily
experiences through animated films, cartoons, and advertisements, capturing
attention and conveying ideas creatively.
Influence on Industry: In industries like entertainment, advertising, and education,
animation is used to create engaging content, tell stories, and explain complex
concepts effectively.
Overall, these multimedia components have a significant impact on both daily life
and industry, enhancing communication, entertainment, and information
dissemination in various contexts.
Question: Which of these multimedia forms do you use daily? How do they
personality affect your daily living as a student?
Activity 3: Quiz
Multiple Choice
1. What is the fundamental element used to create words, sentences, and
paragraphs in multimedia?
a) Audio
b) Video
c) Graphics
d) Text
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c) Graphics
d) Text
5. What adds dynamism and entertainment through animated films, cartoons, and
advertisements?
a) Graphics
b) Animation
c) Text
d) Video
LEARNING DEEPEN
COMPETENCY
LC3 Explains Instructions:
how each GUIDED GENERALIZATION TABLE
multimedia form Essential Text 1 Text 2 Text 3
influence Question
industries or How does
aspects of daily the
life convergen
ce of
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different
media
forms
contribute
to the
creation
of
engaging
and
impactful
multimedi
a content?
Common Ideas in Reasons:
In a fast-paced society coupled with ever-advancing modern technologies, the
demand for innovations and upgrades also emerge, therefore, the need for
creation of new multimedia forms is needed to catch up to the demands of
modern ways of communicating information.
Enduring Understanding/Generalization:
Understanding how different types of media work together in multimedia helps
create engaging experiences on digital platforms.
C-E-R Questions:
1. How do various media types combine to create immersive digital experiences?
2. What examples from the lesson illustrate the synergy between different media
elements in multimedia?
3. Why is it important for creators to understand the interactions between
foundational media elements when designing digital experiences?
4. EQ: How does the convergence of different media forms contribute to the
creation of engaging and impactful multimedia content?
Instructions:
Holistic Rubric for Guided Generalization:
Scaffold for Transfer 2:
Map of Conceptual Change (same in Explore but with specific instruction)
Learning TRANSFER
Competency
LC3 Evaluates Transfer Goal: to be able to evaluate multimedia trends affect daily life
current trends Performance Task: Reporting on Modern Multimedia Trends
in media and 1. In GRASPS (Unit Performance Task with 1 Product)
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information and 1. Instructions: The students group themselves into five (5) with each
how it will assigned topic:
affect/how they
affect Goal: To evaluate current multimedia trends by research and reporting
individuals and Role: Student as researcher
society as a Audience: Teacher as critic
whole Situation: How does modern multimedia trends affect our daily life (negatively
(MIL11/12CFT- and positively)?
IIIi-26) Product Performance: Group Report Presentation with Accomplished Research
Standard Criteria:
Learning 1. Content - 40%
Targets: 2. Collaboration - 35%
I can evaluate 3. Mastery and Delivery- 25%
how these
multimedia GRAPS NARRATIVE: The students are able to perform computer ergonomics using
trends affect the GRAS (Goal, Role, Audience Situation) as guideline.
daily life
2. In GRASPS (Unit Performance Task with Differentiated Products)
3. In GRASPS (Unit Performance Task with Modality-Based Products)
4. Unit Performance Task for 2 Integrated Subjects with Common Product
Use of Web 2.0 App for Output (Ex. Floorplanner, Google drawings, etc)
Analytic Rubric:
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2. What is the purpose of graphics in multimedia?
A. To enhance sound elements
B. To provide textual information
C.To visually represent non-text information, like drawings or photographs
D.To create illusions of motion
4. Defined as a model for delivering learning content online to any person who
wants to take a course, with no limit on attendance.
A. Ubiquitous Learning
B. Massive Open Online Courses
C. Blended Learning
D. Virtual Learning
5. Which term refers to flipping through a series of still images to create an illusion
of movement?
A. Video
B. Audio
C. Graphics
D. Animation
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C. allows access to a very large number of students
D. requires internet connection
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