ISYS6308

User Experience Design

Creating Pesona
 Creating Pesona
week 04
Overview
In this session discussed the aspects of UX related to the behavior of the customer in
connection with the usability of the products or applications offered. it is known to
Pesona , what the content, appearance and usefulness are discussed further .
 Objectives Creating
Creating Pesona
Pesona

o LO3. Identity and Analyse the

requirement based on research
outcomes
• Objectives
1. Explain what PESONA is,
what was in it and the
content
2. APPLYING the techniques
and methods for collecting
information to create pesona
3. Create pesona base on
RESEARCH conducted
 Creating Persona

• Personas are documents

– Although this process may
that describe typical not be as accurate as testing
target users. With functionality and design with
appropriate research and actual users, it can help
descriptions, personas move your project along
until you are able perform
can paint a very clear more extensive tests.
picture of who is using
the site or application,
and potentially even how
they are using it.
 Creating Persona

o The purpose of personas is to help you, your team, and/or

your clients remove some of the confusion that can crop up
when you reach a decision-making crossroads.
o Two distinct types of personas:
• Marketing-targeted personas that model purchase
motivations
• Interactive personas that are modeled toward usage
behaviors
 Creating Persona

o Why Create Personas?

 personas help you focus on representative users
 Personas can help resolve conflicts that arise when
making design and development decisions.
 Could even go to the extreme of creating individual
online presences that can be interacted with to provide
insights into online behaviors
 Personas can be constant reminders of your users.
 Creating Persona

Content Requirement
• Finding information for pesonas :
 Effective personas must ACCURATELY DEPICT a
number of specific users of your application or website.
• To achieve that goal,
 Personas must be supported by RESEARCH, observation
and interview, online surveys and analyzing behaviors in
social networks.
• Thema to creating personas:
 Real data, but make the personas into real people on the
pages.
 Creating Persona

»Personas are to
Persona
Descriptions
as Vacations
are to Souvenir
Picture
Albums.
 Pesona

o Minimum Content :
• Photo
• Name : first, family, etc
• Age, date of birth
• Location : country, state, profince,
streeth, number etc
• Occupation : employee, student, teacher
• Biography
o Optional Content
• Education levels
• Salary or salary range
• Personal quote
• Online and offline activities
• Technical confort levels etc.
• An example persona for the fictional
shoe website
(Source:Jesmon ShoeUX.com
Alen(2012), Chapter 14 )
 Example Advanced
Pesona

• As you can see, you

can combine data in
many different ways
to present personas,
tailoring them to a
variety of situations.
Start with the basic
persona and expand it
to suit your needs.

Source : Russ Unger.(2012), Chapter 7

 The Empathy Map
• An Empathy Map is an
activity that is geared toward
identifying a specific
persona and getting your
audience (preferablys
takeholders and others with
user/consumer knowledge)
to articulate what the
persona is seeing, saying,
doing, hearing, and thinking.
Should take only about 15–20
minutes, and while it will not
offer the same defensible data
and rigor as more traditional
personas, It may be an
alternative when time and
resources are not optimal and
you need to provide your team
with a focal point for design
decision-making.
Example : Empathy Map
 Final toughts on
Pesonas

• The value of pesona

comes when the team
visits and observes The persona descriptions are
just there to remind everyone
their target audience, what happened.
absorbs and discusses
their observations, and
reduces the chaos into
patterns, which then
become the personas.
 Pesona
Short Case

 Please do the research, and design “PESONA" to

support the development of WEB that offers goods
“Sports Equipment Needs”. The main target of its
customers are Medium and Higher Economic Group !
Work in groups of 4 to 5 students !! Similarly Design
Form to create New Customer !
o Reference
Russ Unger and Carolyn Chandler. (2012). A Project Guide to UX Design: for
User Experience Designers in the Field or in The Making, 2th Edition,
New Riders City, Berkeley, CA, ISBN: 978-0-321-81538-5
Jesmond Alen and James Chudley, (2012), Smashing UX Design : Foundations
for Designing Online User Experiences, John Wiley & Sons Ltd., West
Sussex, PO19 8SQ.
Ezra Schwartz and Elizabeth Srail (2014), Prototyping Essentials with Axure ,
2 th Edition, Packt Publishing, Birmingham, ISBN- 978-1-84969-832-0.
http://www.steptwo.com.au/files/kmc_personas.pdf

TERIMA KASIH