Nippon Paint Pakistan Marketing Project

COMPANY PROFILE
The company was first founded in Japan as Komyosha in 1881 by brothers Haruta
and Jujiro Moteki. Together with their chief engineer Heikichi Nakagawa, they
began business with projects for the Japanese navy and soon progressed to the
production of viscous paints. In 1896, the company moved all their production
activities to a new factory in Tokyo. Two years later in 1898, Nippon Paint was
established as Japan's first true paint manufacturing company.
Nippon Paint's presence quickly spread across Japan. In 1914, having secured the
domestic market, the company expanded into China, India and the South Pacific.
After making inroads into Taiwan and North China, Nippon Paint established the
Pan Malaysian Paint Industries in 1963 - today known as Nippon Paint Singapore.
In 1967, four years later, Nippon Paint Thailand and Malaysia were established.
Innovative product breakthroughs have been a hallmark of Nippon Paint's growth

through the decades. In 1986, the advanced "Photo ED" system for printed circuit
boards was introduced. In 1992, the company introduced two more highly advanced
innovations to the industry - the "Flexceed" printing plates which could be
developed in water; and the water-borne recycling system.
Now recognised as the paint industry leader in Asia, our paints and coats have made
inroads into diverse aspects of life all around the region. In cities across Asia as
varied as Ho Chi Minh and Seoul, Kuala Lumpur and Jakarta, the company plays
diverse roles, enhancing and improving different aspects of life and business. In
Vietnam, for example, we have acquired more than 70% share of the motorcycle
coatings market.
In China, Nippon Paint was the first to launch the Colour Tinting System, installing
more than 800 of these systems across the country. Offering more than 1000 colours,
shades and hues, this service innovation has changed the way paint is retailed in the
country.
Besides bringing quality paint and coatings to all parts of the region, Nippon Paint
constantly seeks new products and coatings that are more eco-friendly. This focus on
protecting the environment has earned both our Singapore and Taiwan operations
the coveted ISO:14001 certification in 1997 and 1998 respectively.
INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 1

Nippon Paint Pakistan (Private)
Limited
Nippon Paint (Pakistan) (Private) Limited marked the successful entry
into Pakistan with the first sales going out on the 5th of November 2007. Head
Quartered in Japan, Nippon Paint is the largest paint manufacturer in Asia.
The company will be investing $25 million in Pakistan over the next three to five
years, which will include a manufacturing facility in District Kasur, near Lahore.
Currently, Nippon Paint Pakistan is doing business with 200 outlets nationwide of
which 113 are equipped with the Nippon Paint Colour Creations Tinting Systems.
We aim to have 200 Colour Creations Outlets by the end of the year 2008. The
distribution network is currently spread from the far South, Karachi and Gwadar to
the hilly areas of Mingora and continues to spread.
All authorized dealers are equipped with Nippon Paint Colour Creations™ which is
an innovative computerized paint system which allows the consumer to choose from
thousands of colours and the selected colour is made available within minutes.
With Nippon Paint Colour Creations™, consumers no longer are limited by the
choices of colours as they can choose from our range of thousands of colours, and

the paint will be mixed right before their very eyes. Nippon Paint Colour
Creations™ is set to transform the Pakistan paint market.
Nippon Paint has specially formulated products for the Pakistan market. The five
main products being, Nippon Weatherbond for exterior walls, Nippon Brilliance
Matt Enamel, Nippon Perfect Emulsion and Matex Gold for interior walls, and
Nippon 9000 Gloss Finish for wood and metal substrate. The special formulation is
the result of Nippon Paint's research and development for products to suit the
substrate surfaces peculiar to Pakistan. At the same time, supporting products such
as wall sealers, primers and wall putty are also available.
Nippon Paint Pakistan's plant will be operational during the last quarter of 2009, and
will initially employ about 300 people. Output from the plant will be for local
consumption and possibly for export to neighboring countries. In the interim period,
Nippon Paint Pakistan is importing from its Malaysian plant so as to meet the
current local market demand for its products.
Nippon Paint is the largest paint manufacturer in Asia and a leading name in paint
worldwide. It is number one in Japan, China, Indonesia, Singapore and Malaysia;
and a key player in Thailand, Vietnam, Taiwan, Korea, Hong Kong, The Philippines
and India.Throughout these countries, Nippon Paint is known for its dedication to
high-quality, innovative products and excellent customer service
VISION

We aim to build upon the strength of current foundations to meet
the demands of the new millennium everywhere across the globe.
We seek to live in harmony with nature and society, playing our part as responsible
citizens by enhancing and beautifying our surroundings, protecting nature and
encouraging the personal growth of our people.
We seek to explore new technologies and markets, and create paint innovations that
respond to customers' needs.
We seek to develop innovative and technologically advanced paint products that will
enhance beauty and protect our surroundings.
We will create a workplace that maximizes the potential of each person, that creates
mutual interdependency and trust, and that instills collective pride and identity.

Management Principles
The Nippon Paint Group is committed to contributing to the welfare of society as a
whole through its business activities, working together for the mutual harmony and
benefit of everyone.
Corporate Vision
• The Company is working to expand globally as a specialty chemical
company, offering high value-added coatings.
• Our fundamental commitment is to become a trusted, eco-friendly company
that helps protect the environment.
The 5 Cs Code of Behavior

• Credibility
We shall respond to public confidence in our performances with right and
fair judgment, keeping in mind a high sense of integrity and responsibility.
• Customer-oriented
We shall meet customer expectations by providing them with the best
solutions through the Group's joint forces and all-out efforts.
• Creativity
We shall create new values with wisdom, foresight and highly flexible ideas.
• Challenge
We shall establish the highest possible goals and make every effort to
achieve the highest levels of standards in the world.
• Collaboration
We shall cultivate a corporate culture of freedom and generosity through
positive communication and cooperation by acknowledging the diversity of
human characteristics.

President Message
Time for a change.
Nippon Paint's new management system to become effective as of April 1 was

decided on at the Board of Directors meeting held on February 26. At this time, a
new organization to be launched after the upcoming General Meeting of
Shareholders scheduled for late June was also decided upon. Announcements
regarding the new systems were made immediately.
I will be relinquishing the post of representative director and president on March 31,
and will then become non-executive corporate adviser after the shareholders'
meeting is concluded. When first appointed president, it was my intention to work as
hard as possible until I “burned out.” The four years passed as expected, but the
“burning out” part left me with various regrets. Such a rapid deterioration of
worldwide economic conditions like we are currently experiencing was something
we could not have known. At such a time, our shift to a new management system
carries much more significance. We have indeed put “new wines in new bottles.”
Mr. Kenji Sakai will assume the post of president effective April 1. He is a man of
outstanding management sensibilities and great acumen, whose technical
background is cloaked by his business achievements, one being spinning off a non-
profitable business into a separate joint-venture company and successfully
rebuilding it. His warm personality and popularity were also factors I took into
consideration in selecting him as the right man who will look after my duties after I
step down. And though the business environment surrounding us is extremely
challenging, I am confident that all Nippon Paint Group employees will unite under
the leadership of the new president and overcome numerous difficulties.

Nippon Paint will celebrate the 128th anniversary of its foundation on March
14. As the day approaches it is my particular wish that the Company will
continue to build on its history, adding its role as a corporate entity that
benefits society as it heads toward its 150th and 200th years.
It has been a fulfilling four years and I would like to take this opportunity to thank
all for the unflagging support and guidance I received while serving in the capacity
of president.
We will cover the world..
Mission Statement
To be the partner of first choice for customers and suppliers, ensuring
sustained leadership position in the markets where we compete, delivering
long-term business value through a high performance culture, innovation,
ethics and responsible care.
The company's employees are constantly encouraged to pursue the fulfillment of the
Corporate Mission Statement.

We will achieve corporate success through an unwavering
commitment to provide our customers high quality products to their
ultimate satisfaction.
We will vigorously promote and safeguard the interests of our
employees, our shareholders, our suppliers and all our others business
associates.
 We will stay in the forefront of innovation and technological

development in the paint industry
We believe in:
1. Focusing on our customers’ future first

2. Embracing entrepreneurial thinking
3. Developing the talents of our people
4. The courage and curiosity to question
5. Integrity and responsibility in our actions
These values give us standards to measure ourselves by, particularly in our dealings
with customers, suppliers, our own people and the wider world. The values have real
meaning for us and the way we behave.
Here’s what each of them means in practice:
Focusing on our customers’ future first:
We can guarantee our future only by giving our customers products and services that
improve their future. So this value comes first. It’s our priority and the reason why
we exist.
We’ve always met the needs of our customers – that’s why we’ve grown. But now
we make it very clear: it’s the basis of everything we do.

Embracing entrepreneurial thinking:
New thinking and new ideas are everything – if we’re to compete. So we

need an environment and a mindset that encourages new ideas from individuals and
teams.
“Yes”, not “Yes, but...”

“Why not?” not “Why?”
We might fail occasionally, but we’ll get great ideas to market more quickly as a
result. And we’ll keep more people with truly original ideas within the company.
Developing the talents of our people
Our business will grow if our people grow too. So we’re committed to professional
and personal development. We’ll do all we can to develop existing talents, nurture
new skills and progress within AkzoNobel. Through this commitment, we’ll attract
and retain people of the highest quality to develop the business.
The courage and curiosity to question
AkzoNobel isn’t one of those companies with a set way of doing things. We dislike
rigid hierarchies and we want our people to take a broad, interested view of the
world. We like them to ask questions. “Is there a better way?” There generally is a
better way, if we challenge ourselves and our customers to look at things differently.
It’s the way we improve.
Integrity and responsibility in our actions
Business needs to work within a framework. Our employees have to be aware of

rules and regulations that they must comply with, in whatever part of the world they
work. But integrity and responsibility go deeper than that. They’re about doing

things in the right way, as individuals and as a company.Ethical and
responsible behavior matters to our business. If we do the right things, people
will know we’re a company that can be trusted. They’ll then be more likely to
work with us and invest in us – which is good for our long-term growth.
Goals
Nippon’s paint main goal is to create value for shareholders through
serving the customers, employees, partners and the general public interest..
Sponsor of Nippon paint

Sponsor of Nippon paint is itself Nippon paint Japan
which is parent company .Nippon paint Japan invest $25
Million to start Nippon paint operation in Pakistan and has
planned to invest more in the Pakistani market .Nippon paint
Japan is operating in approximately 57 countries and it is in
the top ten paint companies in Asia and have enough
resources to start its operation in any country like Pakistan
and don’t need any external financing as yet .
Management Hierarchy Of Nippon,s paint

Pakistan

OUR QUALITY QUEST
We are committed to delivering the highest standards of quality. This commitment is

demonstrated throughout our business relationships with customers, suppliers as
well as investors.
Our quality quest has gained numerous prestigious certifications. Most of Nippon
Paint's factories in the region are ISO 9002 certified. Our Singapore operation is also
in the Singapore Quality Class, a recognition of the company's drive towards

international standards for excellence in business practice. In the year 2000,
Nippon Paint Singapore also became the first paint company in the country to
receive the ISO 9001:2000 certification, the latest quality management
standard.
These accolades are a result of Nippon Paint's stringent quality standards. These
standards are evident in every initiative the company undertakes-whether it is the
acquisition of raw materials, the recruitment and training of employees or customer
relationship management.
QUALITY MATERIALS
We source out raw materials only from top suppliers. Each product is monitored
throughout the manufacturing process to ensure adherence to strict quality
standards.
QUALITY PEOPLE
Nippon Paint provides professional training for employees and offers them ample
opportunities for personal growth and advancement.
Early Colours of Life

Some facts about Paint
Who were the first ever to use paint?

The earliest use of paint can still be seen today in caves of prehistoric men.
These crude paints, created some 30,000 years ago by cavemen, were used to
document various aspects of life such as hunting. Back then, the colours were
limited to black, red and yellow, together with intermediate tints.
How did mankind discover how to create different coloured paints?

In the period 3000BC to 600 BC, the Egyptians expanded the colour range

with their chemical processing techniques. Some of the pigments they
created include green, black and white. Lake pigments, an important
paint group even today, were also first developed by the Egyptians.
In the Middle Ages, the range of coloured pigments continued to grow as

people experimented with different materials to get new colours. A brown
pigment called Mummy, for example, was prepared from the bones and
bodily remains of Egyptian mummies.
How did science create a wider range of paint colours?

In 1704, Prussian blue was developed as the first known artificial pigment.
The end of World War One also saw the introduction of synthetically
manufactured pigments and dyes. In 1918, titanium dioxide was produced.
This pigment was to replace white lead completely. It offered improved
whiteness and 'hiding' power of paint.
Who were the first to use paint for their protective properties?
One of the first people to use paint for its protective properties were the
Romans. Studies show that red lead was used to protect and preserve timber
in 600BC in Rome. Early Greeks also used paint for their protective value,
waterproofing their ships' bottoms with pitch and wax. However, Europe only
began to fully recognise the protective value of paints around the 13th
century. During the Middle Ages, paintings were protected by varnish made
by dissolving suitable resins in hot linseed, hempseed or walnut oil.
When did Asia discover and begin to use paint for its protective value?
Japan was using a totally different sort of coating for its protective value.
Lacquer, a clear coating that brings a sheen of sturdy protection to surfaces,
was used as early as the Stone Age in Japan. From about 4,000 years ago,
lacquer was already used widely for tableware, utensils, weapons and various
accessories.
How did the Industrial Revolution lead to the expansion of paint?

Paint, in particular its protective function, was given a big boost during the
Industrial Revolution as demand was then high for anti-corrosive coatings
that could delay or prevent rust and corrosion in metals. Lead- and zinc-based
paints were developed to fulfil these needs.
Many other types of paints and coatings were also created to respond to the
growing needs of paint to protect and preserve. By mid 1800s, the Western
world's paint industry was growing healthily as an increasing number of paint
manufacturing companies were founded.

How did the war impact the paint industry?
The World War did much to accelerate the development of paint. For
example, large quantities of nitrocellulose - a chemical used prior to
this in paints - were used for explosives during the war. With the end of the
war, this excess nitrocellulose was put to good use as automotive coatings.
Into the Future

The paint industry today is a multi-million dollar
industry. Beyond attractive colours, the industry
now covers a large number of disciplines
including polymer chemistry, rheology and
pigment technology. Much investment has been
channelled into dedicated research to develop
paints and coats that not only look good, but also
offer increasingly improved functionalities such
as anti-corrosion and heat-resistant properties.
Present day research is focused on developing products that preserve the

ecological balance and protect life. The challenge today is to create eco-
friendly products such as water-borne coatings and lead-free paints, amongst
other products.

SWOT Analysis
The overall evaluation of a company’s strength, weaknesses,

opportunities and threats is called SWOT analysis. It involves monitoring the
external and internal marketing environment. External environment includes
opportunities and threats, whereas internal environment includes strength
and weaknesses. Nippon’s paint is setting up new corporate identity as a
result of dynamic changes in paint industry.
The SWOT analysis is an extremely useful tool for understanding and decision-
making for all sorts of situations in business and organizations. SWOT is an
acronym for Strengths, Weaknesses, Opportunities, and Threats.

Strengths
 The major strength of Nippon’s paint is affiliation with Nippon
paint Japan and its latest technology .
 Another strength large amount of colour and latest colour scheme

.
 Quality of its product is also major strength because Nippon paint

is providing high range of products

Weaknesses
 Coverage - Just like Berger and ICI paint coverage is almost all
major areas of the country , Nippon,s paint is still laking this and
coverage is not present all over the prime areas of the country
where paints products is being demanded by the customers..
 Number of Dealers Nippon’s paint is the fastest growing paint company

in Pakistan on the other hand there are only a few dealers in Pakistan
which amount only 250.
 Price factor: Price factor is another weakness of Nippon’s paint

because its competitors are offering less prices and other attractive
incentives to their customers so it has to give weight age to this factor.
 Promotion : Promotion is most important tool is order to attract

customer to your product but Nippon’s paint promotion not up to the
mark still it not familiar to general public to extent.
. Opportunities
 Increase Promotion : Nippon’s paint has opportunity ti increase
its promotion in order to get interact wit people . and to increase
their sale volume .It has recently enter the market it should
increase their promotion rapidly and should invest on it in order to
make their product familiar to customers.
 Increase converge: Nippon’s paint can increase its coverage

through the country in order make its product available to
customers.
 Decrease Price: Nippers paint can increase its sales by

decreasing its prices o its products and it is a great opportunity for
them to take over the market.

Threats
 Increasing competition – The competition is increasing in this
industry ,many key players and local niches is present in the
market and will hard time for them .Nippon’s paint has to take
this factor into account .
 Political Instability : It is another major threat for all the industry

present in the Pakistani market .now a days political instability in
our country as at its peak and this factor will influence all the
businesses not Nippon’s paint is affected by it .
Conclusion of SWOT ANAYLSIS:

Since Nippon’s paint decent strengths and opportunities in the
market, its market share is increasing and it is expanding its
network rapidly, so the situation tells us that Nippon’s paint is
adopting and implementing on Growth Strategy.

BCG Matrix
HIGH LOW
M
A H STAR QUESTION MARK
R I
K G ICI PAINTS NIPPON PAINTS
E H
T
G CASH COW
R L DOG
O O BERGER AND
T W ROYAL PAINTS
MASTER PAINTS
H
RELETIVE MARKET SHARE
Strategies under BCG matrix:
That is the exact time for Nippon’s Paint to grow rapidly with the
showing of its internal strength to the market to make the market
favorable. Following are the main strategies that will be helpful for
Nippon’s Paint to get a better market position.
Differentiation Strategy:

Differentiation strategy is that the company makes its
products or services differ to the other companies. Nippon’s
Paint has to provide more values to its consumers, so that it will
be beneficial to become the market leader. Nippon’s Paint is
using differentiation in order to differentiate its product and
services from other key player in paint industry of Pakistan.
1) Cost Leadership Strategy:
Nippon’s Paint has to consider its cost to improve its

profitability ratio. As the profitability ratio will increase, Nippon’s
Paint become stronger to invest more. There are number of
costs that the company has to consider, That’s not the right
stage to adopt this strategy because Nippon’s Paint is recently
enter Pakistan market and has to spend more to cover the entire
market through strong promotion of their product and services
but Nippon’s Paint will use this strategy in near future to
compete the market and cover it.Nippon’s Paint has to be
careful all type of costs.
2) Focus Strategy:
Focus strategy refers to the focus on the customer, focus on

that target market, identify it and serve them better. Nippon’s
Paint is currently following this strategy in order to meet the
organizational objective. The initial Nippon’s Paint is targeting
the high and middleclass people the country having ability to
purchase quality product by paying it cost but in future company

is also planning to meet the whole need of the nation by
providing necessary product line to the people of Pakistan
PEST ANALYSIS OR EXTERNAL FACTORS
1) Demographics :
Nippon’s Paint desire to operate on large scale, so it has to
keep in focus the Demographical changes that are the reason
Nippon’s Paint is using polycentric view of Management.
The reasons for their extension is to either retain or increase
there market share along with some other reasons they are also
doing that because as the Demographics of the country is
changing the People’s attitude, their ages, their family life cycle
are also changing. So Nippon’s Paint has to overcome these facts
in order to remain in the market. The population growth rate has
also changed, so demographics have strong impact on Nippon’s
Paint .
2) Economic Factors :
The economic condition of Pakistan has also strong impact on
Nippon’s Paint . As Pakistan inflation rate is entering in galloping
inflation rate, so the company has to revise its strategies
accordingly. As the People income is not increasing according to
increase in Prices of different commodities. So Nippon’s Paint

should offer low prices as compare to other competitors but
with high quality products to the market .
As far as paint industry is concerned, there is much competition
especially price competition. So that Nippon’s Paint has to strictly
look through their cost and Prices also. They reduce their profit
margin in order to survive in the market.
Physical Factors:
Physical factor also have a strong effect on Nippon’s Paint .
Physical factors include:
Structure:
Structure refers to the building structure and installments of the

company. Nippon’s Paint has strong and so much helpful structure
because their office location and internal environment is very cool and
their dealers has to cover almost every corner of their services area.
Infrastructure:
Infrastructure refers to the structure of the country like their roads,

where the company is operating. Pakistan is not very strong as far as
the infra structure is concerned but it is still helpful for Nippon’s Paint
because of our sector and it is providing the hub for operating their
services in whole over the neighboring country like Afghanistan .

3) Technology :
Technology is concerned with the rapid changes
because of improvement in production, efficiency, quality etc.
Technology has a positive impact on Nippon’s Paint . Technology
helps them to reduce their cost and to improve their quality. As
Nippon paint is a newly entered company with the latest
technology,.Nippon,s paint is state of art latest technology as its
originated from which is known and reputed in development and
advanced machinery .
Political:
In Pakistan there is not much political stability, as Nippon’s Paint is
recently launched in country, so that it is much difficult time for them to
organize them and fully operative .The current political situation in our
part of world is not favorable for foreign investment but anyhow
Nippon’s Paint has to survive in the current situation
Legal:
Tele Nippon’s Paint is efficiently meeting the legal rules and
conditions of the country, so that is it not effecting by the legal factor.
Social:
Social environment is changing rapidly in our of world so
Nippon’s Paint has to keep abreast of these rapid change .
Nippon’s Paint is a market oriented Company, so it has to keep in mind
the customers which are the basic key factors of any Company. So
Nippon’s Paint has to focus on different events, festivals and different
types of music concerts in order to mix with the culture of the country and

People living in it. Nippon’s Paint has to be socialized in order
to get attention of our people .
Cultural:
In Pakistan, there is a mix culture and it is changing rapidly especially
in the main cities. So that Nippon’s Paint has to keep in mind the
cultural changes and has to change its long term strategies accordingly.
Internal Factors and stake holders
Customers:
Every company’s customers can effect their organization, the
organizations that do not care their customers, they suffer. Nippon Paint
has separate department by the name of Customer Services Department
in order to satisfy its customers’ complaints, as it is one of their most
important stated objective to maximize the customer satisfaction. There
are the factors which is affecting the organization customers.
Factors affecting the Consumer buying Behavior:
Cultural factors:
Pakistan ha s great cultural background that’s why, in most of the
advertisements of Nippon they reflect the aspects of Pakistani culture
like, stronger and long lasting relationship, lower the distance among the
people.

Social Factors
Nippon has a special focus on the social aspects of Pakistan.
They offer different call charges for the different social classes and wide
connectivity among the rural and remote areas of Pakistan because a
major part of Pakistan population is living in villages.
Personal Factors
Nippon’s paint is offering large variety of paint colours to their
customer and colour contrast wheel offers approximately 3000 match of
colours to their customer for their household and corporate customers
Types Of consumer buying Behavior

1. Complex Buying behavior
2. Variety Seeking
3. Dissonance reducing Behavior
4. Habitual Buying behavior
We put our product in the portion of variety seeking and habitual buying
behavior.
Supplier :
The suppliers play an important role while considering the workings of
the organization. Raw material like different chemical and other raw material
required by the
Company has to be supplied by the selected suppliers as the
Company mainly requires specialized equipment. Furthermore, timely
Replacements and warranty claims require efficient and effective
Suppliers, as a delay could adversely affect the workings of the organization.
Nippon paint is importing as well as purchasing raw material from well
known and reputed supplier which are the symbol of quality.

Competitors:
Nippon’s paint Pakistan is facing strong competition in Pakistan.
Their major competitors ICI ,Berger ,Asian paint and Master paint etc.
Because of these competitors, Nippon’s paint Pakistan is facing a serious
problem in order to attract new customers and retain their existing customer.
In order to meet the competitors, Nippon’s paint Pakistan has to spent more
money on advertising, promotional activities and area coverage for their
customer satisfaction.
4) Distributors:
Distributor plays a vital role the success of any organization and
its brand .So Nippon’s paint Pakistan also using this mode
business conduct in order to make it product s easily available to
final consumer
Authorized Dealers
Nippon’s paint Pakistan using the way to reach final consumer to
buy it broad range of product in different variety .Initially it has
more than 250 dealers through out the country and want
increase it in near future because dealers role is much important
in this industry.
Dealers Location in Lahore
SHAHID PAINT HOUSE
1 M kokhar Chownk johar town
Tel : 03218485806
SHAHID PAINT
COLLEGE ROAD TOWN SHIP
Tel : 0425115367
rif Paint House
GULBERG, MAIN MARKET
Tel : 03234534550
Karachi Paint House
Feroze pur road MEAR WAPDA HOSPITAL

Tel : 03004105918
RIAZ ANWAR PAINTS STORE
26ALLAMA KAKAB, STREET # 1 BILAL GHANG
Tel : 0427238398
LASANI PAINT & HARDWARE STORE
ADDA LOHARAN WALA KHOO MULTAN ROAD
Tel : 0427540115
MUGHAL BROTHERS PAINT
162FATEH SHER ROAD, MOZANG
Tel : 0427125055
Samar Paint House
Township Market NEAR SHEHZAN BAKERY
Tel : 03004312575
DOCTOR COLOUR
SHOP NO . 5 ALI PLAZA SHOUKAT KHANAM CHOWNK
Tel : 0426114649
Rang Mahel PAINT HOUSE
192 MULTAN ROAD NEAR SCHEME MOR
Tel : 0427573176
STAR COLOUR CENTER
115 1 B 11, COLLEGE ROAD
Tel : 03216607512
RANA TRADERS
DEFENCE ROAD MOHNALWAL
Tel : 03004724400
Dealers Location in Karachi

UBAIR PAINT
Z/C 5 STREET 8, BLOCK 13D1
GULSHANEIQBAL
Tel : 0214985090
ZAFAR PAINTS
1512/3, HUSSANABAD, F.B AREA

Tel : 0216346287
U K TRADERS
SHOP # 10,D.S.8, BLOCK 14
F B AREA
Tel : 0216315818
STALLION TEXTILES (PVT) LTD
SUIT NO 4 PLOT NO 41C
BADAR COMMERCIAL AREA, STREET 7A
Tel : 0215347574
S.S.PAINT HOUSE
SHOP # 3, 12TH COMMERCIAL STREET
PHASE II EXT. D.H.A
Tel : 0215312529
S.M.CO
SHOP NO.19 / 34
AL HYDRI MEMORIAL
Tel : 0334372747
S.K.ENTERPRISES
BLOCK # 2
SHOP # 25 BAHADURABAD
Tel : 0214522241
RANGWALLA TRADING CO
44 MARRIOT ROAD

Tel : 0212465104
RANGWALA IMPEX
AMAFHH MANSION, SERAI ROAD

Tel : 0212465104
QADRI PAINT HOUSE
MAIN ROAD BISMILLAH HOTEL
SECTOR 11 â€“ E GAUDHRA COLONY N. KARACHI
Tel : 03218900820
NEW NATIONAL PAINT HOUSE
JAFFER FADOO ROAD KHARADAR

Tel : 0212310194
REHMAT PAINTS AND SANITARY
SHOP NO 51, KORANGI NO 6, MADINA
MARKET
Tel : 03332117498
Marketing Mix Strategy

Marketing activities comes in many forms. One traditional depiction of
marketing activities is in terms of the marketing mix, which has been defined
as the set of tools the firm uses to pursue its marketing objectives. Mc
Carthy classified these tools into four broad groups, which he called the four
Ps of marketing.
Product
Place
Price

Promotion
Product
“A product is anything that can be offered to a market to satisfy a want

or need of a customer at profit”.
Any product can be classified into either a consumer product or a

business product. Consumer product is the one that is bought and
consumed by a final consumer. While a business product is the one that is
bought for the purposes of reselling or for business use.
Nippon’s product comes under the definition of consumer product as

an individual buys the product and he/she uses it. . Nippon’s product is the
paint that it sells in the market.

Elements Of The Product
QUALITY
SERVICE
VARIETY
PRODUC
T
PACKAGI
BRAND
NG NAME
FEATURE

Product Mix
Nippon Paint is introducing the following brands

to the Pakistan Market
• Nippon Paint Perfect Emulsion (Interior)
• Nippon Paint Weatherbond (Exterior

• Nippon Paint 9000 Gloss Finish
• Nippon Paint Brilliance Matt Enamel (Interior Wood, Metal & Wall)
• Nippon Paint Matex Gold (Interior)
• Nippon Paint Super Matex (Interior)
• Nippon Paint Vinilex 5100 Wall Sealer
• Nippon Paint ACS Wall Putty
• Nippon Paint Coloured Undercoat

COLOUR CREATIONS
Nippon Paint is the pioneer of tinting systems in South East Asia.
Nippon Paint now brings its Computerised Tinting System, Colour Creations to
Pakistan. It is a computerised paint system that lets you accurately choose the right
shade, hue, tint and accent of colour.
All you have to do is choose the type of paint for your specific needs first. Then,
choose the colour that suits your theme, from more than 3,000 shades available in
our two colour collections. The Ambiance colour series offers you softer, pastel
shades, while the Evolution colour series, gives you richer, bolder ones.
Your selected colour will then be analyzed in the colour computer and the
information is sent to the dispenser. The paint is then mixed and shaken, to give you
the finished product. Its done right before our eyes, in minutes and in your choice of
Nippon Paint Perfect Emulsion, Nippon Weatherbond, Nippon Paint 9000 Gloss
Finish, Nippon Paint Brilliance Matt Enamel, and Nippon Paint Matex Gold.
Choosing the right paint and the right colour has never been easier!
Nippon Paint is introducing the following brands to the Pakistan Market
• Nippon Paint Perfect Emulsion (Interior)
• Nippon Paint Weatherbond (Exterior

• Nippon Paint 9000 Gloss Finish
• Nippon Paint Brilliance Matt Enamel (Interior Wood, Metal & Wall)
• Nippon Paint Matex Gold (Interior)
• Nippon Paint Super Matex (Interior)
• Nippon Paint Vinilex 5100 Wall Sealer
• Nippon Paint ACS Wall Putty
• Nippon Paint Coloured Undercoat
NIPPON PERFECT EMULSION

Premium Interior Emulsion
Product Description:
Nippon Perfect Emulsion is a premium quality Acrylicbased emulsion specially designed to
give a

luxurious smooth finish to interior masonry surfaces, brickworks and wallboards. It is
a highly
washable emulsion with added fresh lemon fragrance. Its fungus resistance
properties, smooth finish
and long lasting colours make it an ideal choice for interiors.
Recommended Uses:
For decoration and protection of interior walls, ceilings, plaster, brickwork, and wall boards.
Composition:
Pigments
Binder
Thinner
:
:
:
Mainly Titanium Dioxide, Iron Oxide, Organic Pigments and
Mineral Extender.
Pure Acrylic Emulsion.
Clean Water
Properties:
Color
Appearance
:
:
A wide range of colours. Please refer to color card.
Flat Matt Finish
Recommended no. of coats
Drying Time
Touch Dry
Hard Dry
Recoating Interval
Coverage
:
:
:
:
:
34
15 minutes. (Dependent on temperature and humidity)
4560 minutes
23 Hours
1416 m² per litre per coat
(Coverage may vary depending on the substrate conditions.)
Nippon Perfect Emulsion Page 2 of 3
Application Methods:

Thinning by Volume
1) Brush :
Dilute the paint with 5070% water.
2) Roller : Dilute the paint with 2030% water.
3) Conventional Air Spray
:
Clean Up : Clean up equipment with water immediately after use.
Surface Preparation:
Bare Masonry
Bare masonry surfaces should be completely dry and free from dust, dirt and grease. Use a
Bleach
solution to treat the surface affected by fungus. Apply NIPPON VINILEX 5100 WALL
SEALER and
allow thorough drying. Sand and dust off. Smoothen the surface by applying 23 coats of
NIPPON
ACS PUTTY. Sand and dust off thoroughly. Allow all surfaces to dry completely prior to
painting.
Avoid painting when the moisture content and alkalinity of the walls is still high.
(Recommended
painting specification requires the moisture content of the walls to be below 16% measured
by
protimeter and alkalinity of the walls to be below pH9.)
Previously Painted Surfaces
Sound Surface:
Remove unstable paint film, loose chalk by rubbing down using abrasive paper or wire brush
and dust
off. Prime with NIPPON VINILEX 5100 WALL SEALER. Fill the surface with NIPPON ACS
PUTTY if
necessary.
Severely Defected Surface:
Masonry work is recommended to repair large cracks and holes. Allow to dry thoroughly.
Prime with
NIPPON VINILEX 5100 WALL SEALER. Fill with NIPPON ACS PUTTY. Scuff to make
smooth and
dust off thoroughly.
Recommended Paint System
Type of Substrate:
MASONRY SURFACE
Sequence
Product Name No. of Coats Remarks
Sealer
Putty
Finish

NIPPON VINILEX 5100 WALL
SEALER
NIPPON ACS PUTTY
NIPPON PERFECT EMULSION
1
23
34
Standard Packing Colour Creations Basses: 1L, 4L, 20L
Ready Mix: 1L, 4L, 20L
Safety, Health and Environmental Information:

Keep out of reach of children and away from food and drink. Do not swallow the paint. If
swallowed seek medical advice immediately. Ensure good ventilation during application and
drying. Do not breathe in vapor or sanding dust. Avoid contact with eyes and skin. When
applying
paint it is advisable to wear eye protection. In case of contact with eyes rinse immediately
with
plenty of water and seek medical advice. Wear protective clothing and mask while applying
the
paint. Use soap and water to clean the splashes from skin. Paint must always be stored in a
cool
and dry place. Care must be taken while transporting the paint. Always keep container in a
secure
upright position. Use sand to contain any spillage. Dispose of paint in accordance with the
appropriate Environmental Quality Regulations. Do not discharge into drains or
environment.
NIPPON WEATHERBOND
Premium Exterior Emulsion
Nippon Weatherbond is an acrylic emulsion paint specially formulated for exterior walls. It is
extremely
durable against harsh weather and adheres well to all types of exterior wall surfaces.
Nippon
Weatherbond’s breakthrough formula provides tough resistance against dirt, algae, fungus,
flaking
and alkali.

Recommended Uses:
For the protection and decoration of exterior walls
Composition:
Pigments
Binder
Thinner
:
:
:
Mineral Extender.
Pure Acrylic Emulsion.
Clean Water
Properties:
Color
Appearance
:
:
A wide range of colours. Please refer to color card.
Low Sheen
Drying Time
Touch Dry
Hard Dry
Recoating Interval
Coverage
:
:
:
:
34
15 Minutes. (Dependent on temperature and humidity)
4560 minutes
2 – 3 hours
(May vary depending on the substrate conditions.)
Thinning by Volume
1) Brush :

:
Clean Up : Clean up equipment with water immediately after use
Bare masonry surfaces should be completely dry and free from dust, dirt and grease. Use
Bleach
solution to treat the surface affected by fungus or algae. Repair cracks, uneven surfaces
with Nippon
ACS Putty or any suitable filler. Smoothen the putty / filler areas with sandpaper. Dust off
thoroughly.
Allow all surfaces to dry completely prior to painting. Avoid painting when the moisture
content and
alkalinity of the walls is still high. (Recommended painting specification requires the
moisture content
of the walls to be below 16% measured by protimeter and alkalinity of the walls to be below
pH9.)

and dust
off. Use Nippon ACS putty to repair cracks if necessary. Prime with NIPPON VINILEX 5100
WALL
SEALER.
Type of Substrate:
MASONRY SURFACE
Sequence
Sealer
Finish
SEALER
NIPPON WEATHERBOND
1
34
Standard Packing Colour Creations Bases: 1L, 4L, 20L
Ready Mix: 4L, 20L

NIPPON MATEX GOLD
Interior Emulsion
Nippon Matex Gold has been formulated to enhance the beauty of interior walls. It is an anti
Fungal
paint with superior washability. Nippon Matex Gold offers the freedom to choose from a
broad
spectrum of colours for every mood.
Recommended Uses:
For decoration and protection of interior walls, ceilings, plaster, brickwork, hard and soft
boards and
asbestos.
Composition:
Pigments
Binder
Thinner
:
:
:
Mineral Extender.
Vinyl Acrylic Copolymer Emulsion.
Clean Water
Properties:
Color
Appearance
:
:
A wide range of colours. Please refer to colour card.
Flat matt
Drying Time
Touch Dry
Hard Dry
Recoating Interval
Coverage
:
:
:
:
:
34

15 minutes (dependent on temperature and humidity)
45 60 minutes
23 hours
13 15 m² per litre per coat
(Coverage may vary depending on the substrate conditions.)
Thinning by Volume
1) Brush : Dilute the paint with 5070% water.
3) Conventional Air Spray : Dilute the paint with 3040% water.
Nippon Matex Gold Page 2 of 3
Bare masonry surfaces should be completely dry and free from dust, dirt and grease. Use
Bleach
solution to treat the surface affected by fungus. Apply NIPPON VINILEX 5100 WALL
SEALER and
allow drying. Smoothen the surface by applying NIPPON ACS PUTTY. Sand and dust off
thoroughly.
Allow all surfaces to dry completely prior to painting. Avoid painting when the moisture
content and
moisture content
pH9.)
Sound Surface
and dust
off. Prime with NIPPON VINILEX 5100 WALL SEALER. Fill the surface with NIPPON ACS
PUTTY if
necessary.
Severely Defected Surface:
Use sand and cement mixture to repair large cracks and holes and allow thorough drying.
Prime with
NIPPON VINILEX 5100 WALL SEALER. Fill with NIPPON ACS PUTTY. Scuff to make
smooth and
dust off thoroughly.
Type of Substrate:
FOR MASONRY
Sequence Product Name No. of
Coats Remarks
Sealer

Putty
Finish
NIPPON VINILEX 5100 WALL SEALER
NIPPON ACS PUTTTY
NIPPON MATEX GOLD
1
23
34
Standard Packing : Colour Creations Bases: 0.91L, 3.64L, 14.56L
Ready Mix: 3.64L, 14.56L
applying
with
the
cool
secure
environment.
Does not contain any added Lead, Mercury, Chromium and Cadmium compounds.
Nippon ACS Putty Page 1 of 2
NIPPON ACS PUTTY

Water Based
Nippon ACS Putty is high quality filler for patching cracks, levelling uneven rough porous
cement walls,
plaster work and filling defective surfaces. It provides a perfect smooth finish which
enhances the
performance of the top coat. It has excellent workability, drying and sanding properties.
Recommended Uses:
Nippon ACS Putty is recommended for use on masonry walls and ceiling.
Composition:
Pigments

Binder
Thinner
:
:
:
Mineral Extender.
Styrene Acrylic Emulsion
Water
Properties:
Color and Texture
:
White, Flat Matt
Number of coats :
23
Drying Time
Touch Dry
Hard Dry
Sanding
Coverage
:
:
:
:
1530 minutes
(Dependant on temperature and humidity)
1 hour
23 hours
46m2 per Kg per coat
(Coverage may vary depending on the substrate conditions)
Spatula, Trowel, Putty Applicator
:
Spread ACS putty to get a smooth finish. Remove any dried
putty from the applicator to achieve best performance.
All the surfaces must be thoroughly dry before putty application. Remove dust, grease, oil
and other
foreign matters from new masonry surface. Use a bleach solution to treat the surface
affected by
fungus or algae. Make the surface smooth before application of ACS Putty using sandstone
or a
coarse sanding paper. Dust off properly.
Nippon ACS Putty Page 2 of 2

Allow all surfaces to dry completely prior to painting. Avoid painting when the
moisture content and
moisture content
pH9.)
Type of Substrate:
FOR BARE MASONRY, PREVIOUSLY PAINTED SOUND OR POWDERY MASONRY
Sequence
Sealer
Putty
SEALER
NIPPON ACS PUTTY
1
23
Standard Packing : 3 Kg, 28 Kg
Keep out of reach of children and away from food and drink. Harmful if swallowed. If
swallowed
seek medical advice immediately. Ensure good ventilation during application and drying. Do
not
breathe in vapor or sanding dust. Avoid contact with eyes and skin. When applying putty it is
advisable to wear eye protection. In case of contact with eyes rinse immediately with plenty
of
water and seek medical advice. Wear protective clothing and mask during application. Use
soap
and water to clean the splashes from skin. Putty must always be stored in a cool and dry
place.
Care must be taken during transportation. Always keep container in a secure upright
position.
Use sand to contain any spillage. Dispose of putty in accordance with the appropriate
Environmental Quality Regulations. Do not discharge into drains or environment. Chemical
Safety
Data Sheet available on request.
Does not contain any added Lead, Mercury, Cadmium or Chromium compounds.
Remove all unstable paint film, loose chalk, dust and foreign matter using suitable sanding
paper or a
stiff brush. Dust off properly. Apply NIPPON VINILEX 5100 WALL SEALER and allow
thorough

drying
Nippon Coloured Undercoat 1
NIPPON COLOURED UNDERCOAT

Nippon Coloured Undercoat is an acrylic based paint with non added Lead or Mercury
which is
specially formulated for use as an undercoat in all the products including Nippon
Weatherbond,
Nippon Perfect Emulsion, Nippon Matex Gold, Nippon Super Matex, Nippon 9000 Gloss
Finish and
Nippon Brilliance Matt Enamel.
Recommended Uses:
Interior and Exterior Masonry work, brick work, wall boards etc.
Composition:
Pigments
Binder
Thinner
:
:
:
Mainly Titanium oxide, organic pigments and mineral
extender.
Acrylic emulsion
Clean Water
Properties:
Colour
Appearance
:
:
Three colours. Orange, Yellow and Red.
Smooth Sheen
Drying Time
Touch Dry
Hard Dry
Recoating Interval
Coverage
:
:
:
:
23 coats

1530 minutes
(Dependant on temperature and humidity)
4560 minutes
23 hours
(May vary depending on the substrate condition)
Thinning by volume
1) Brush / Roller
:
4050% with water
:
2530% with water
Clean Up : Clean up all the equipment with water immediately after use.
MASONRY SURFACE:
The surface should be completely dry, and free from dirt, dust, grease or any other
contaminants.
Sand the surface using appropriate sanding paper or wire brush to make smooth. Apply one
coat of
NIPPON VINILEX 5100 WALL SEALER and allow thorough drying. Sand and dust off
properly.
Smoothen the surface with 23 coats of NIPPON ACS PUTTY and allow thorough drying.
Sand and
dust off properly. Avoid painting when the moisture content and alkalinity of the walls is still
high.
(Recommended painting specification requires the moisture content of the walls to be below
16%
measured by protimeter and alkalinity of the walls to be below pH9.)
WOOD:
Wood must be dry and free from dirt, grease and other contaminants. Smoothen the surface
with
sandpaper and clean thoroughly.
METAL:
Metal surface must be dry and free from dirt, grease and other contaminants. Remove rust
using
sandpaper or wirebrush to remove rust. Clean off properly and dry.
WOOD,METAL AND WALL:
Scrape off any loose and flaking paint film. Sand and smoothen the defective areas. For
ferrous

substrates, rust should be removed thoroughly. The entire surface must finally be dry
and free from
dirt, grease and other contaminants. Prime the substrate prior to painting.
Type of Substrate:
FOR MASONRY EXTERIOR AND INTERIOR
Sequence Product Name No. of Coats Remarks
Sealer
Coloured
undercoat
Finish
NIPPON VINILEX 5100 WALL SEALER
NIPPON WEATHERBOND, NIPPON
PERFECT EMULSION, NIPPON
MATEX GOLD, NIPPON SUPER
MATEX
1
23
34
FOR WOOD
Primer
Coloured
undercoat
Finish
NIPPON 9000 ALUMINIUM WOOD
PRIMER
NIPPON 9000 GLOSS FINISH,
NIPPON BRILLIANCE MATT ENAMEL
1
23
23
FOR STEEL AND IRON
Primer
Coloured
undercoat
Finish
NIPPON RED OXIDE PRIMER/
NIPPON ZINC CHROMATE PRIMER

NIPPON 9000 GLOSS FINISH,
NIPPON BRILLIANCE MATT ENAMEL
1
23
23
Note: Allow proper drying between the coats. Sand and dust off properly between the coats.
Standard Packing : 1L, 5 L
applying
with
the
cool
secure
environment.
Chemical Safety Data Sheet available on request.
Does not contain any added Lead, Mercury, Chromium and Cadmium compounds.
INDUSTRIAL:
END TO END INDUSTRIAL PRODUCTS
Nippon Paint's industrial coatings are used to enhance a wide range of industrial
surfaces. From small electronic parts, office furniture fittings, to large industrial
plants, our complete coating solutions offer distinctively high levels of protection
and beauty.
Electrical Appliances Paint

Our products for electrical appliances are developed to protect both home appliances
and office equipment against rusting, food staining and household chemicals like
detergents and scourers. Electrical items such as computer and telecommunication

equipment benefit from the protective properties of coating systems
such as the Nipsea Polystylac and Superlac F/45.
Cathodic Electrodeposition Paint (CED)

Nippon Paint's CED coat is trusted for its outstanding properties such as corrosion,
humidity, chemical and abrasion resistance, and excellent adhesion. Currently, this
product for HDD holds a dominant 90% share of the disk drive coating market
worldwide because of its complete tin-free technology.
Furniture Paints
We also deliver high quality coatings for wooden and steel furniture. The Nippe
2000 and Melamic 1200 series are widely used for the high levels of protection and
durability they provide for furniture fittings, picture frames, decorative doors and
canework.
Road Paints
Nippon Paint's Roadline series of road markings and coloured tarmac paints play a
significant role in facilitating land traffic. These paints are important in creating a
safer and more attractive environment in parks and commercial zones.
Plastic Paint
Nippon Paint's industrial solutions for plastic components are developed with
special features such as alcohol, grease and oil resistance, resilience against heating
and freezing cycles, and excellent adhesion and scratch/abrasion resistance. These
paints and coatings are specially formulated for plastic components used in internal
and external automobile fittings, electrical equipment and audio products, and are
available in gloss, semi-gloss and matt finishes.
Wood Finishes
These finishes are mainly used by both domestic and export market manufacturers
for protecting furniture and fittings such as picture frames, decorative doors,
canework and wood panels. A variety of finished coat appearances are available, and
these include clear and coloured lacquers, solid and metallic, marble, stone, antique
and other patterns.
Coil Coating
Coating products for metal coilings such as the Nipsea Super Coat and the Nipsea

Steel Coat are developed to withstand rust, weathering and other corrosive
elements. These paints provide excellent adherence and heavy-duty
protection. This protective function is also extended to other solutions for
pre-coated metal such as steel coils and sheet metal.
Marine Paints
Nippon Paint offers coating systems that can withstand the ravages ocean-faring
vessels are exposed to. Marine coats under the Nippenyl, Nippelux, Nippechlor and
Nippekote series are used for all types of ships including supertankers, container
ships and ferries, and help contribute to more efficient sailing and
corrosion protection.
Heavy Duty Coats

Offering higher levels of protection against extreme conditions, Nippon Paint's
heavy-duty products such as the Hi-Pon and Co-Pon range are developed with
special features that stand up to the harshest corrosive environments. These products
are used to coat surfaces such as oil drums, chemical tank interiors, pipelines and
industrial plants.
HOME / DIY:
A PRODUCT FOR EVERY HOME NEED
Interior Wall Coatings

Nippon Paint’s 3-in-1 Medi-Fresh Anti-Bacterial paint has fast gained a prominent
position in the home interior market. Its special anti-bacteria formula helps inhibit
bacteria growth, thus lowering the risk of flu, diarrhoea and other ailments in
households. In addition, it is also waterproof, washable, and covers hairline cracks.
Other highly popular paint products for home interiors include the 5-in-1 and 3-in-1

series, renowned for their durability and excellent anti-carbonation
properties; and Super Vinilex 5000, Satin Glo, Vinyl Silk and Matex,
which provide lasting protection to Asian homes.
Exterior Wall Coatings

Nippon Paint's range of home exterior products meet high standards of protection
and durability. Nippon Paint Weatherbond and Ultrashield, for instance, are
recognised as high-performance exterior paints that effectively protect homes from
weathering and surface dirt accumulation.
Wood & Metal Coatings

Nippon Bodelac 9000 for wood and metal surfaces is well-received
for its super-gloss finish and durability. Also popular is Nippon
Timberlac, a clear wood varnish that enriches surfaces without
concealing the beauty of wood's natural grain. 2KPU, another range
of high quality wood coatings, has gained a strong following in the
China market.
Roof & Tile Coatings

For roof tiles, Nippon Paint has developed a coating system that protects and
enhances asbestos, tiles and metal roofs. The Nippon Roof Coating system is a high
performance acrylic water-based paint that is both fungus- and weather-resistant.
This coating system is well-received especially in the Malaysian market.
Colour Creations
Nippon Colour Creations System is an innovative computerised colour system that
allows customers to choose from more than 1,000 shades, tints and hues.
Homeowners can unravel the world of colours to create their own signature colours
and customise the colour schemes they want. This also allows them to see what a
different coat of colour will look within minutes. The Colour Creations System
comes in a choice of Nippon Paint 3-in-1 Medi-Fresh, Vinyl Silk, Super Vinilex
5000 and Bodelac 9000 Super Gloss Finish. Customers can therefore choose their
preferred paint to create the desired look.
AUTOMOTIVE:
TOTAL PAINT SYSTEMS FOR AUTOMOBILE

From chemical treatments to protection and conditioning of the automobile surface
to enhancing the beauty of the automobile through adding brilliant colours to its
surface, Nippon Paint offers a full range of automotive products. These products
work together to beautify, protect and enhance automobiles completely.
Surface Treatment Chemical

SURF, one of Nippon Paint’s popular surface treatment chemical, works excellently
for cleaning the body of contaminants, degreasing metal and plastics, surface
conditioning and phosphating. The chemicals are available in both powder and
liquid forms, and can be applied on aluminum, iron and steel, copper and plastic by
spraying or immersion.
Cathodic Electrodeposition
Nippon Paint’s Cathodic Electrodeposition (CED)
paint provides the automobile protection against
diverse climatic conditions. This electrodeposition
system acts as an anti-rust primer, and also works
effectively as an anti-corrosion agent. Nippon Paint is
one of the leading electrodeposition paint suppliers in
the Asian automotive industry, supplying both anodic
and cathodic electro-deposition systems.
Surfacer
Used to condition the automobile after phosphating, the surfacer gives the
automobile surface anti-corrosion properties and good inter-coat adhesion. This
layer enhances the automobile’s finishing by bringing out the smoothness,
brightness and gloss of its colours. Nippon Paint's range of surfacers include sanding
or non-sanding polyester, alkyd polyester, epoxy polyester and acrylic polyester.

Top Coats
This is the layer that provides the first level of protection against the elements. At
the same time, it helps transform the car into a thing of true beauty. Our topcoats
come in a range of different resin-based finishes comprising polyester, melamine,
acrylic and alkyd melamine. MACFLOW, one of the most popular Nippon Paint’s
automotive products, is an acid-resistant topcoat that reduces the use of volatile
organic compounds while meeting high performance needs for acid resistance
In Japan, Nippon Paint has also developed a

polarized paint "Maziora" that changes color
depending on the angle from which it is viewed
or where the light falls on. It is used to repaint
automobiles or as a high-design paint for new
automobiles. It can also be used for sporting
goods, cellular phones and musical instruments.
Besides this, we also have powder and water-borne

coating products, which are used extensively in Japan,
North America and Europe.
Bumper Paint
An integral part for the finishing in automobile design, Nippon Paint's paint system
for bumpers comprises the 1-pack primer for polypropylene and acrylic substrates
and resin-based top coat of polyurethane, nitrocellulose, acrylic, Cab acrylic and
polyester.
Automobile Repairs
Nippon Paint's newly-developed range of glossy pigments, scratch resistant coatings
and super-water repellent coats let car-owners give their vehicles a new lease of life
with minimal fuss and hassle.

For example, the nax Colour Match Navi CT-X, a computerised colour
matching system that uses fuzzy logic and a spectroscopic photochrometer to
analyse colours, is widely accepted in the body-shop business because of its
accuracy in matching original colours.
Nippon Paint's nax Admira base-coat is also popular for bodywork repairs. This
coating is easy-to-apply and dries fast, thus making it suitable for use in hot, humid
climates.
Another product, the nax Quick Aid System is a quick, low-cost refinish system for
minor defects. It takes advantage of the quick drying time of nax Admira, and works
in combination with aerosol top coats and primer-surfacers.
Behavior Of colors
The following aspects of color contain color combinations that exist in

harmony with each other, and are in spectral balance. Spectral balance
occurs within the eye as thousands of waves of electromagnetic energy of
different lengths bounce off (or are absorbed by) the chemical components
of any object. Light waves reflect red, yellow, and blue, and the rods and
cones in the eye's retina simultaneously mix and sort these reflected colors
into thousands of tints and shades, which work to offer endless possibilities
for specific color use.
Color is both simple and complex. It means different things to different

people in different cultures. No color is seen the same way by any two
people. Color is personal and universal, sending messages full of endless
variations.

HOT refers to red in full saturation on the colour wheel; this is red at its strongest.
Hot colours project outward and attract attention. For this reason, red is often use in graphic
signage and design. Hot colours are strong and aggressive and seem to vibrate within their
own space. The power of hot colors affects people in many ways, such as increasing blood
pressure and stimulating the nervous system.
Back to top
COLD refers to fully saturated blue. At its brightest it is dominating and strong.
Cold colours remind one of ice and snow. The feelings generated by cold colours - blue, green,
and blue-green - are the direct opposite of those generated by hot colours; cold blue slows the
metabolism and increase one's sense of calm. When placed next to each other, cold and hot
colours vibrate like fire and ice.
Back to top
WARM All hues that contain red are warm. It is the addition of yellow to red that makes warm
colours substantially different from hot colours. Warm colours, such as red-orange, orange,
and yellow-orrange, always contain a mixture of red and yellow in their composition and
encompass a larger part of the emotional spectrum.
Warm colours are comforting, spontaneous, and welcoming. Like an Arizona sunset, the
warmth of these hues radiates outward and surrounds everything in reach.
Back to top
COOL colours are based in blue. They differ from cold colours because of the additional of
yellow to their composition, which creates yellow-green, green, and blue-green. Cool colours,
such as turquoise blue and verdant green, are seen in nature.
Like spring growth, they make us feel renewed. Soothing and calm, these hues provide a
sense of depth as well as comfort. Cool colours are like a swim in a refreshing, tropical pool.
Back to top
LIGHT colours are the palest pastels. They take their lightness from an absence of visible
colour in their composition, and are almost transparent. When lightness increases, variations
between the different hues decrease.
Light colours open up the surroundings and suggest airiness, rest, and iquidity. They resemble
sheer curtains at a window and send a message of relaxation.

Back to top
DARK colours are hues that contain black in their composition. They close up space and make
it seem smaller.
Dark colours are concentrated and serious in their effect. Seasonally, they suggest autumn
and winter. Combining lights and darks together is a common and dramatic way to represent
the opposites in nature, such as night and day.
PALE Pale hues are the softest pastels. They contain at least 65 percent white in their
composition, and have a diminished hue which is most often referred to as soft or romantic.
Pale colours, like ivory, light blue, and pink, suggest gentleness. They can be seen in the
clouds in a soft, early light, or in the lavender colours of a misty morning. Because they are
calming colours, pale hues are frequently used in interior spaces.
BRIGHT The amount of pure colour within a hue determines its brightness. The clarity of
bright colours is achieved by the omission of gray or black. Blues, reds, yellows, and oranges
are colours in full brightness.
Bright colours are vivid and attract attention. A yellow school bus, a bunch of coloured
balloons, the red of a clown's nose, never go unnoticed. Exhilarating and cheerful, bright
colours are perfect for use in packaging, fashion, and advertising.

Contrasting schemes use opposites from the colour wheel, which creates different
effects depending on the strength of colours. Using strong colours in a contrasting
scheme will give a dramatic, head-turning look. Even lighter colours of contrast will
create an exciting, energising upbeat mood.
Nippon,s Harmonious Scheme

Contrasting schemes use opposites from the colour wheel, which creates different
effects depending on the strength of colours. Using strong colours in a contrasting
scheme will give a dramatic, head-turning look. Even lighter colours of contrast will
create an exciting, energising upbeat mood.
Nippon,s Tonal scheme

Tonal Schemes are made up of a single colour. There are no sudden colour changes in
your room, which gives the feeling of clam and quiet. If you've selected lighter
shades, you will create the impression of space and light.
In Pakistan, for the last five years the government’s emphasis has been on
infrastructural development such as road networks. New technologies and systems
are being explored to upgrade old inter provincial highways and develop new roads.
New road safety instruments such as lane marking, delineators, road signs,
catastuds, guardrails, etc. form an integral part of any major road.
Lane marking of roads plays an important role in guiding traffic directions. From the
days when a single white line was drawn in the middle of the road to keep cars to
the correct side in order to prevent accidents, road markings have come a long way
by now carrying additional features such as edge lines, chevron lines, zebra
crossings, directional arrows, lettering etc.

Price
“Amount of money needed to purchase something”.
Elements Of Price
List Price
Credit
Discounts
Terms
Price
Payment Allowance
Period s

Nippon’s paint Pakistan is committed to provide high quality
broad range of product at reasonable and affordable price for their
prestigious customer In this regard Nippon’s paint is using the strategy of
pricing is more for less .Its mean its providing quality product at low price
comparatively to their competitors in the market .
Placement
“Place includes company activities that make the product available to target
consumers.”
Placement is the process in which the final good or service is made
available to the end customer. The channels used for this purpose are
known as “Marketing Channels”.
Marketing channels are defined as “set of independent organization

involved in the process of making a product or service available for the use
or consumption by the consumer or business user”.

Elements Of Placement
Channels
Transport Coverage
Placemen
t
Assortme
Inventory
nts
Locations

Marketing Systems
“A distribution channel structure in which products, wholesaler, and
retailers act as a unified system. One channel member owns the others, has
contracts with them, or has so much power that they all cooperate”.
Nippon’s paint is also using vertical marketing system in the

placement if its products. Here come the old concept of dealership. That
means, giving right to a third party to sell the product on their behalf.
Promotion
“Promotion means an activity that communicates the merits of the product
and persuades target customers to buy it”. Good Promotion always plays an
important role in the success of any product. A good product can be fail if not
properly promoted. Nippon is taking big steps to promote it’s product by
maintaining good relationship with the community of Pakistan. The basic aim at the
behind of these steps is to promote their own product through a moral way.

Elements Of Promotion
Person
Promoti al
on Selling
Direct
Adverti
Marketi
sing
ng
Public
Sales Relatio
Promoti ns
on And
Events
And
Experie
nces
Currently Nippon’s paint is using only a few tools of promotions to deliver the
message to general public and their potential customer.
Advertise their product through news papers TV channels and through
holding board in major areas of the country.

Sales Promotion
“Sales promotion is short term incentives to increase a sale”. Nippon’s

paint plans to use these tools of promotion to attract customers to buy their
products. Currently they are not actively engage in any above mention
activity
RESEARCH & DEVELOPMENT
Nippon Paint's strong foundation of research and development (R&D) has

established the company as an industry-leading name for cutting-edge paint and
coating solutions that meet the changing needs of people everywhere. Today, we are
known as one of the most innovative producers of paint and coating solutions and a
leader in anti-corrosion and chemical-resistant products.
Our original paint innovations have continually redefined the paint industry. At the
same time, Nippon Paint adds value to life and the environment through our
complete paint and coatings solutions.
THE DRIVE FOR INNOVATION:

RESEARCH & DEVELOPMENT
Innovation, coupled with state-of-the-art technology, is the key principle behind
Nippon Paint. Behind the drive to set the pace for innovative products is Nippon
Paint's sense of mission to improve current products as well as develop
breakthrough coating solutions.
We apply analytical skills, strategic thinking and a close understanding of customer

needs to deliver high quality paints and coats that meet society's changing needs.

The results are breakthrough products that respond to new and anticipated
demands, as well as more efficient manufacturing processes that cut down on
delivery time.
PAINT BREAKTHROUGHS
Nippon Paint is credited for pioneering many industry-changing products. Our
strengths include developing environmentally friendly products and processes, as
well as innovative coating solutions that enhance the way different industries
function.
The "Crystal Pure" line of water-borne wood coatings, for example, is based on low
surfactant, crosslinkable latexes and other water-borne polymers. This innovative
paint make-up results in faster drying time, low VOC (volatile organic compound),
non-yellowing system and excellent outdoor durability - properties that have made it
the fresher choice of wood-coatings for our customers in China.
We have introduced several high-performance yet environmentally friendly products

such as the "Biryusia" line of powder coatings. Developed by Nippon Paint Japan,
this product is used for steel furniture, refrigerators, automatic vending machines
and kitchen utensils, and provides the same quality finish as conventional solvent-
based coatings without the environmental implications.
Nippon Paint has also developed new methods of producing low to zero VOC
polyurethane dispersions (PUDs). This new process will result in more affordable
and environmentally friendly water-borne polyurethane coatings for wood, metals,
leather, plastic, concrete and many other surfaces.
Our weather-resistant technology, backed by more than five decades of expertise

gathered from research facilities in Japan, is one of the most advanced in the world.
Through continual experimentation, analyses and research, Nippon Paint has created
durable paints and coatings such as low-pollution products that offer improved
weather resistance and chipping resistance for structures.

HOME / DIY:
EXPRESSING THE HEART OF ASIAN HOME
The home is the root and centre of all life, a place that every home-owner seeks to
beautify, protect and enhance. This fact is especially true in Asia. Nippon Paint gives
customers the means to bring their homes to life with complete solutions that
enhance and improve every aspect of our living space.
Nippon Paint's end-to-end paint and coating solutions for the home include exterior
coats offering high levels of protection and durability, interior coats in a wide
spectrum of colours and shades to suit any style, and special effects products and
finishes. In addition, Nippon Paint offers services such as customised colour
scheming and advice on painting techniques for special paint effects.
This full suite of home products work together to meet every home need, so that you
can achieve the look and atmosphere you want for your home. Whether it is
basecoats or topcoats, interior or exterior paints, sealers, spray paints, specialist
paints, washable or waterproof paints, or different finishes like matt, soft sheen and
gloss, Nippon Paint can provide the ultimate paint solution for your home.
For more information on our extensive range of Home/DIY products, contact us in

your country of residence.
ARCHITECTURAL:
STRENGTH IN STRUCTURES
Every building plays a part in bringing the urban landscape of Asia to life.
Apart from the basic aesthetics of a structure's coating system, the values of design,
durability and quality take on heightened importance in the field of modern
architecture.
Nippon Paint responds to such critical architectural needs with advanced end-to-end
coating solutions and dedicated customer service. We are known across the market
for our ability to bring form and function to structures through complete solutions
packages that guarantee high levels of aesthetics, strength and cost-effectiveness.
Nippon Paint's architectural projects in Asia include the Shanghai Centre in China,
the US Embassy in Vietnam, and MPH Building in Singapore, among others. This

track record has earned the company a reputation as the paint authority for
architectural projects in the region.
For each architectural project, we provide a complete coating system from general
construction to floor and finish coatings, as well as professional services. Our
consultants work in partnership with architects, developers and engineers to ensure
that they not only have a comprehensive selection of painting solutions but also
expert technical back-up and advice.
AUTOMOTIVE:
ALL MATTERS IN MOTION

Vehicles have very specific demands in terms of paints
and coatings. And Nippon Paint's end-to-end paint
systems provide the long-lasting durability and
hardiness that is required of automotive paints, while
adding new dimensions of aesthetics and function to
automobiles.
It is this ability to respond and add value to

automobile coating needs that has made Nippon Paint
the recognised leader for automotive coating systems in Asia. We have market
dominance in countries such as Japan, Indonesia, Thailand, Malaysia, Philippines
and Taiwan, and continue to cultivate strong and mutually beneficial relationships
with major car manufacturers around the region. Our strong hold in the motorcycle
assembling industry is also shown in countries like Indonesia, Malaysia, Thailand
and Vietnam.
This strong market presence stems from our total systems concept. This includes
protective undercoats, surface treatment products, slick topcoats as well as quality
refinishing products.
This total systems concept has made the Nippon Paint name synonymous with
premium quality amongst automobile manufacturers worldwide. Our comprehensive
product range responds to market demands for beauty and protection,
simultaneously setting new industry standards with specially developed paints and
coats that enhance vehicle performance and life span.
PAINT INFO: PAINTING TIPS:

Painting Tips | What Tools Do I Need to Have Ready Before I Start? | What Should I
Do Before I Start Painting | What is the Best Way to Paint a Room? | Paint Safely |
Dealing with Defects
Painting your own house may not be as daunting a task as you think it is. With the
right tools and techniques, a paint job can be enjoyable and rewarding. What’s more,
your finished work will be something you will be proud to call your own. Here are
some quick tips for a fuss-free paint job.
To pull off a paint job with flying colours, you will need to do the proper research
and planning. The most common reasons why paint jobs face problems are
inadequate preparation of the surface, using the wrong type of paint, buying
insufficient paint, not giving enough time for the project, and not using the right
tools.
Here are a few important tips that will help you get your paint job done as easily as
possible with maximum impact and minimum hassle.

Use the right paints
Before you start painting, you should not forget about applying the right coats
underneath. Sealers, primers and undercoats will bring out the full beauty of
your paint job, while ensuring durability and long-lasting protection.
Sealers:
This helps to prevent underlying as well as
subsequent coats from reacting with each other,
while ensuring adhesion to the surface.
Primer:
Primers function to bind subsequent coats to the
surface, while inhibiting deterioration of the
paint system as a result of rust, weathering or
other forms of corrosion.
Undercoats:
This intermediate coat prepares the surface for the finishing coat while giving
opacity and film build to the paint system
After this is done, you’ll also need to choose your paint carefully according to the
surface you want to paint.
What tools do I need to have ready before I start?
Preparing the right tools will save you the time and hassle of having to scramble for
tools in the middle of your paint job.
Some of essential items you will need are:
1. Sandpaper: for smoothing out uneven surfaces prior to painting.

2. Sanding block: to keep the sandpaper.
3. Scraper: to remove peeling paint from the surface.
4. Turpentine: to wipe off oil-based paints easily.
5. Clean rags: to wipe up splattered paint.
6. Masking tape: to block off objects like light switches, sockets from being
painted.

7. Covers: old newspapers or canvasses can be used to cover the floor
and furniture.
8. Brushes and rollers: choose the right type according to your purpose
and surface. As a rule, it is good to have a large brush or roller, and at least
one or two small brushes for tight corners.
9. If you are planning to do some advanced paint techniques, make sure you
have the correct tools to pull off the job, for e.g. pencil liners, dragging
brushes, shaped-stamp.
10. Paint tray: to mix paints and contain your roller.
11. Sticks: to mix and stir paints with.
12. Appropriate filler: to fill cracks or holes in the walls.
13. Filling knife: to fill the cracks.
14. Sponge and squeegee mop: to wash down walls and ceilings respectively.
15. Container: to soak brushes, rollers, etc. and to hold other odds and ends.
16. Extension pole: to reach higher areas.
17. Ladder: if painting high up is necessary.
18. Protective gear: like face masks, caps, gloves, etc.
19. Comfortable old clothes: items that you are willing to part with because
painting can be a messy business.
What should I do before I start painting?
Here are a few things you should do before painting
1. Remove as much furniture as possible.

2. Cover other surfaces.
3. Protect light switches, electrical sockets, window frames and woodwork with
masking tape.
4. Remove flaking or peeling paint with a scraper. Then sand and dust off the
surface.
5. Patch up cracks or uneven surfaces with appropriate filler. When filler is dry,
sand and dust off the area.
6. Make sure the surface is clean, grease-free and dry
o Wash surface with water & liquid detergent.
o For heavy and stubborn stains: Use turpentine and wash thoroughly.
o Fungus & mould: Remove as above, followed by fungicidal wash or
bleach.
What is the best way to paint a room?
The best way to get a room painted is as follows:

• Start with the ceiling before painting the walls. Move on to the areas
around doors, windows, cornices and finally skirting. This sequence
prevents paint splattering from the ceiling and spoiling other painted
areas.
• Paint the difficult areas like corners and edges first so that it’ll be easier to
cover large areas later.
• Paint should be applied in overlapping, continuous strokes. Overlap your
strokes when moving from area to area.
• Paint up-down or left-to-right, depending on which is more convenient.
Gently and lightly finish off in an up-down stroke if possible.
• Always paint more than one coat of paint, allowing for appropriate drying
time between coats.
A few more pointers
1. Read instructions
The labels on paint cans contain important information and advice that you
should read before starting any paint job.
2. Stirring
All ready-mixed paints must be stirred thoroughly before use. Stir until the
colour of the paint is homogenous.
3. Loading the brush
Do not overload the brush or it will drip. Dipping only the last one-third of
the bristles is enough. Excess paint can be wiped off on a piece of string tied
across the can.
4. Cleaning
Always clean off any splattered or spilled paint immediately. Wash all
equipment immediately after use -
For emulsion paint, use water.
For oil-based alkyd paint, use thinner as specified.
Paint responsibly
Do not dispose of unwanted paint down the drains. This will result in an unwanted
layer of paint in the drain that will be inconvenient to remove. In addition, the paint
could damage the surrounding flora and fauna. Allow paint to dry out in the
container before dropping it into the bin. Contain any paint spillage with earth or
sand if painting outdoors. Also do not leave paint chemicals in black polythene bags
in the sun as they could combust.
Paint safely
It is important to keep some safety pointers in mind when doing your paint job.

1. Always keep paint away from children.
2. In case of contact with eyes, rinse immediately with water. Seek
medical advice if pain persists.
3. On contact with skin, wipe immediately with a cloth and wash with plenty of
water and soap. Do not use paint thinner to remove paint from skin.
4. Wear suitable gloves and eye/face protection.
5. Do not smoke while painting, especially when using turpentine and oil-based
paints.
6. Wipe away paint spills around the rims of the paint container and lid.
7. Close lids of paint cans tightly after use. Unused paint must not be left
uncovered.
8. Store leftover paint in a cool, dry ventilated place.
9. Use a garbage bag for paint cans or other items that you wish to dispose of.
Make sure the bag is placed in a bin which is secured.
10. Do not throw paint into the drains around your home.
11. Make sure there is adequate ventilation when painting.
Now you are ready to have a go at painting your own room or other areas of your
home. While following the above pointers closely will make your job a lot easier,
feel free to experiment with paint techniques and colours. A little creativity will do
wonders in any paint job.
Dealing with defects
Many problems can occur during painting. Sometimes, they occur simultaneously.
Understanding the causes of some of these defects can make the paint job easier.
Here are some common paint defects and their solutions:
Sagging
Sagging happens when the paint droops downward after
being applied on the surface. It is caused by the pigment
separating from the paint and settling at the bottom of the
container and comes as a result of insufficient stirring or
shaking during storage, storing for too long or under too
much heat, or faulty thinning.
The solution:
• Avoid storing in hot locations for long periods.

• Store in accordance with the manufacturer's recommendations.
• Thin only with appropriate recommended thinners.
Wrinkling

Wrinkling happens when the paint forms film-like undulating waves.
Applying too much paint, or drying during high temperatures, or painting
on a topcoat before the undercoat is dry can cause this defect to happen.
The solution
• Avoid applying too much paint.

• Make sure no paint accumulates round bolts, rivets, etc.
• Wait until each coat dries before you re-coat.
Decolourisation
After paint is applied, it may fade or discolour. This is caused by
particles in the wall reacting with the paint when it is drying.
Decolourisation could also be caused by water seepage, or by
contaminants in metal or wood.
The solution
• Repair water seepage.

• Make sure surface is dry before painting.
• Apply an alkaline-resistant or oil-based paint.
Peeling
Peeling is caused by moisture on the wall, poor surface preparation or
using the incorrect painting system. This defect happens on walls as well
as wood or metal surfaces.
The solution
• Walls
• Check and repair water seepage.
• Ensure walls are dry before painting.
• Use an alkali-resistant basecoat or sealer.
• Patch surface defects with putty.
• Wood
• Prime wood before painting, sand surface and clean off dust.

• Metal
• Remove all paint from metal before re-painting. Prime surface and
re-coat with suitable paint.
Chalking
Chalking occurs when ultraviolet rays cause the paint binder to

disintegrate. It can happen when interior paints are used for exterior
surfaces.
The solution
• Remove any unstable paint films.

• Allow wall to dry thoroughly, and repaint with recommended paint.
• Make sure paint is not adulterated with foreign materials.
Blistering
This is caused by moisture being drawn through from the wall to the paint-wall
interface.
The solution
• Remove any unstable paint films. Allow wall to dry thoroughly, and repaint
with recommended paint.
Algae/Fungus Growth
Algae and fungus can grow when the surface is continually damp and
dirty. Insufficient fungicide/ algaecide in the paint can also worsen the
situation.
The solution
• Remove algae / fungus by high-pressure washing.

• Treat surface with Nippon Paint Fungicidal Wash. Wash again to remove any
residue.
• Allow wall to dry before applying with recommended paint.
Blisters
Also caused by water seeping out of the wall surface. Peeling, efflorescence, and
watermarks are also caused by high moisture content in the wall surface.
The solution

• Make sure the wall is completely dry before painting
Conclusion & Essence of the study
It can be concluded from this report that:

 Nippon paint is one of the fastest growing paint company in the
Pakistan.
 It has expanded about 60 major cities and town across Pakistan in a
short period of just one and half years from the date of its
establishment.
 Nippon paint is Japan based company and invest 25 million dollar in
Pakistan in the form of direct investment in this industry .
 The company was first founded in Japan as Komyosha in 1881 by brothers
Haruta and Jujiro Moteki. Together with their chief engineer Heikichi
Nakagawa, they began business with projects for the Japanese navy and soon
progressed to the production of viscous paints. In 1896, the company moved
all their production activities to a new factory in Tokyo. Two years later in
1898, Nippon Paint was established as Japan's first true paint manufacturing
company.
 Nippon paint is include in the top ten pain producer in Asian region and has
more than hundred and twenty year of experience this dynamic field of
business and has much expertise in the paint industry.
 Nippon’s paint provide great amount of colour selection to their

customer and provide high quality paint product in the Pakistani
where the concept of token and other short incentive are given to the

customer in order to trap them and sell their product but Nippon paint
does not believe in this philosophy .Nippon paint believe in high
quality .
 Investment by Nippon paint in Pakistan is the result of close
relationship between people of Japan and Pakistan and it is an effort
from them to stabilize the shrinking economy of the country
Suggestion & Recommendation
Although this organization is doing a good business and its progressing

with the time but there are some suggestions:
⇒ Nippon paint should concentrate on promotion of their products
and try to enhance the target market.
⇒ Nippon paint should try to capture the urban as well as remote
area market.
⇒ To get more market share it needs qualitative products with
innovation styles and aggressive market activities to create
awareness among public regarding their products.

⇒ To make their products technically round they need more
technology advancement but with reasonable price
⇒ As Pakistan is developing country so they should sponsor social
and sports to get the attention of general public.
⇒ Regarding the advertising the organization don’t have enough
advertising on the print media as well as on the electronic media
⇒ Providing the more and more facilities to their customers at their
customer doorstep by increasing their dealers net through out the
nation
⇒ Nippon paint should take advantage of Nippon paint japans good
will and increase their goodwill in Pakistan quality and its product
conformity.
⇒ Nippon paint should reorganize their all strength and try to
increase their customer share and also try to give tuff time to their
competitors .
Address of Nippon’s paint Pakistan

NIPPON PAINT (PAKISTAN) (PRIVATE) LIMITED
For Colour Consultancy, Free Colour Previews of your house/office, please feel
free to contact:
Address:
27 Km, Multan Road, Maraka 53800
Lahore, Pakistan

Website: www.nipponpakistan.com
Email: info@nipponpakistan.com
Tel: +92-42-7541868 / +92-42-7541869
Fax: +92-42-7540228
Bibliography
These are sources from where I obtain the data and

which help me to make it possible to complete this
report within the given span.
1. www.nipponpakistan.com
2. http://www.nipponpaint.co.jp
3. www.alibaba.com
4. www.wikipedia.com
http://en.wikipedia.org/wiki/Nippon
5. www.nipponpaint.com/about_nippon_paint/aboutnipponpaint.html
6. http://www.nipponpaint.com/country/pakistan/
7. www.dawn.com
8. www.brecorder.com
9. www.pakistancompany.com/foreign_company.html
10. www.pakboi.gov.pk
11. And finally Mr.waseem shahzad who is
authorized dealer of Nippon paint Lahore who
provide me valuable information about Nippon
paint .

Nippon Paint Pakistan (Private) Limited.....................................................................2
.....................................................................................................................................5
Management Principles...............................................................................................5
Corporate Vision..........................................................................................................5
The 5 Cs Code of Behavior.........................................................................................5
President Message ......................................................................................................6
Time for a change....................................................................................................6
Mission Statement ......................................................................................................7
We believe in:..........................................................................................................8
Focusing on our customers’ future first:......................................................................8
Embracing entrepreneurial thinking:...........................................................................9
Developing the talents of our people.......................................................................9
The courage and curiosity to question.....................................................................9
Integrity and responsibility in our actions...............................................................9
Goals..........................................................................................................................10
Sponsor of Nippon paint ...........................................................................................10
Management Hierarchy Of Nippon,s paint ...............................................................10
Pakistan......................................................................................................................10
Early Colours of Life .....................................................................12
SWOT Analysis.........................................................................................................15
Strengths................................................................................................................16
Weaknesses............................................................................................................17
. Opportunities.......................................................................................................17
Threats...................................................................................................................18
BCG Matrix...............................................................................................................19
Strategies under BCG matrix:................................................................................19
Differentiation Strategy:........................................................................................19
PEST ANALYSIS OR EXTERNAL FACTORS......................................................21
Physical Factors:....................................................................................................22
Structure:............................................................................................................22
Infrastructure:....................................................................................................22
Political:.................................................................................................................23
Legal:.....................................................................................................................23
Social:....................................................................................................................23

Cultural:......................................................................................................24
Internal Factors and stake holders..................................................................24
Customers:..................................................................................................24
Cultural factors:.....................................................................................................24
Social Factors........................................................................................................25
Personal Factors.....................................................................................................25
Types Of consumer buying Behavior .................................................................25
Supplier :................................................................................................................25
Competitors:..........................................................................................................26
Authorized Dealers................................................................................................26
Dealers Location in Lahore.......................................................................................26
Dealers Location in Karachi......................................................................................27
Marketing Mix Strategy.............................................................................................29
Product.......................................................................................................................31
Elements Of The Product.......................................................................................32
Product Mix.......................................................................................................33
NIPPON PERFECT EMULSION.........................................................................34
NIPPON WEATHERBOND..................................................................................37
NIPPON MATEX GOLD......................................................................................40
NIPPON ACS PUTTY..........................................................................................42
NIPPON COLOURED UNDERCOAT.................................................................45
Nippon,s Harmonious Scheme..............................................................................57
Nippon,s Tonal scheme..........................................................................................57
Price...........................................................................................................................58
Elements Of Price..................................................................................................58
Placement...................................................................................................................59
Elements Of Placement..........................................................................................60
Marketing Systems................................................................................................61
Promotion..................................................................................................................61
Elements Of Promotion.........................................................................................62
Sales Promotion.....................................................................................................63
Conclusion & Essence of the study ..........................................................................74
Suggestion & Recommendation ...............................................................................75
Bibliography..............................................................................................................77


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COMPANY PROFILE

Innovative product breakthroughs have been a hallmark of Nippon Paint's growth

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 1

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 2

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 3

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 4

The 5 Cs Code of Behavior

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 5

Nippon Paint's new management system to become effective as of April 1 was

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 6

We will cover the world..

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 7

 We will stay in the forefront of innovation and technological

1. Focusing on our customers’ future first

Here’s what each of them means in practice:

Focusing on our customers’ future first:

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 8

New thinking and new ideas are everything – if we’re to compete. So we

“Yes”, not “Yes, but...”

Developing the talents of our people

The courage and curiosity to question

Integrity and responsibility in our actions

Business needs to work within a framework. Our employees have to be aware of

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 9

Sponsor of Nippon paint

Management Hierarchy Of Nippon,s paint

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 10

We are committed to delivering the highest standards of quality. This commitment is

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 11

Early Colours of Life

Who were the first ever to use paint?

How did mankind discover how to create different coloured paints?

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In the Middle Ages, the range of coloured pigments continued to grow as

How did science create a wider range of paint colours?

How did the Industrial Revolution lead to the expansion of paint?

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Into the Future

Present day research is focused on developing products that preserve the

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The overall evaluation of a company’s strength, weaknesses,

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 Another strength large amount of colour and latest colour scheme

 Quality of its product is also major strength because Nippon paint

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 Number of Dealers Nippon’s paint is the fastest growing paint company

 Price factor: Price factor is another weakness of Nippon’s paint

 Promotion : Promotion is most important tool is order to attract

 Increase converge: Nippon’s paint can increase its coverage

 Decrease Price: Nippers paint can increase its sales by

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 Political Instability : It is another major threat for all the industry

Conclusion of SWOT ANAYLSIS:

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RELETIVE MARKET SHARE

Strategies under BCG matrix:

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1) Cost Leadership Strategy:

Nippon’s Paint has to consider its cost to improve its

Focus strategy refers to the focus on the customer, focus on

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PEST ANALYSIS OR EXTERNAL FACTORS

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