NGW056

Windows Live
Search Macros
Ramez Naam
Director of Program Management
Windows Live Search
Outline
Windows Live Search
What is a search macro?
What can you do with macros?
What’s coming?
Q&A
Windows Live Search
An integral part of Live.Com
Powered by the same engine as
MSN Search
But with a new, more
powerful interface
Built on the Atlas framework
Windows Live Search Demo
Web Search
Feeds
Images
Windows Live
Search Macros
A Macro is:
A custom search engine
Defined by you or someone else
Shareable with others
Available as a tab in Live Search
Demo
Creating And
Sharing Macros
Today:
A few predefined macros at
microsoftgadgets.com
Next Week:
Authoring UI to create and share
new macros
Search of microsoftgadgets.com
How Macros Work
Macro defines:
A Scope
Currently Web or News
Other scopes (Images, etc..) coming soon
A “Query Augmentation”
String that gets added to every query that
uses the macro
A Simple Macro Example
“Search Microsoft.com” Macro
Scope = Web
Definition = “site:microsoft.com”
Name = livesearch.microsoft
What happens to a query?
User types “windows vista drivers”
User clicks “livesearch.microsoft” macro
in the UI
Query is expanded into:
Windows Vista drivers site:Microsoft.com
What Can You Do
With Macros?
1) Search Sites
Specify list of sites to search,
separated by ORs (or “|” character)
Up to 10s of sites
(tell us if you want more!)
Example: Seattle News macro:
( site:seattletimes.nwsource.com |
site:www.topix.net/seattle |
site:seattlepi.nwsource.com |
site:www.thestranger.com )
Search Sites: Tip
Use parenthesis!
You want:
Monorail
( site:seattletimes.nwsource.com OR
site:www.topix.net/seattle OR
site:seattlepi.nwsource.com OR
site:www.thestranger.com )
Not:
Monorail
site:seattletimes.nwsource.com OR
site:www.topix.net/seattle OR
site:seattlepi.nwsource.com OR
site:www.thestranger.com
2) Filter Based on Text
Find only pages that contain the
word “resume”
Query Augmentation = “resume”
3) Filter Based On Parts
Of Page
Find only pages that contain the word
“resume” in the title
Query Augmentation = “intitle:resume”
3) Filter Based On Parts Of
The Page
Or other parts of the page:
In the URL:
inurl:resume
In the page body:
inbody:resume
In text of incoming links:
inanchor:resume
3) Filter Based On Parts Of
The Page
Find only pages that contain the word
“resume” in BOTH the Title and URL:
(intitle:resume AND inurl:resume)
4) Filter Based On Filetype
Find only PDFs
filetype:pdf
Find only PDFs or PostScript Files
(filetype:pdf OR filetype:ps)
5) Filter Based On
Linked Filetypes
Find only pages that link to MP3s
contains:mp3
Find only pages that contain MP3s or
WMAs
(contains:mp3 OR contains:wma)
Some Examples – Resume Search

(filetype:pdf | filetype:doc | filetype:ps |

contains:pdf | contains:doc |
contains:ps)
resume
Some Examples –
Music Search
intitle:index.of
(contains:mp3 | contains:wma)
-html -htm -php -asp -txt -pls
Some Examples – Video
Search
intitle:index.of
(contains:mpg | contains:mpeg |
contains:avi | contains:wmv )
-html -htm -php -asp -txt –pls
6) Filter Based On Feeds
Find only RSS/Atom/XML Feeds
feed:
Find only pages that link to Feeds
hasfeed:
Example – Podcast Search
feed:
(intitle:podcast | inurl:podcast
| contains:mp3 )

demo
7) Filter Based On Outlinks
Find only pages that link to
http://www.microsoft.com
link:http://www.microsoft.com
Find pages that link to any page on
*.microsoft.com/*
linkdomain:microsoft.com
Example – Blogs Talking
About Microsoft
linkdomain:microsoft.com
hasfeed:
(inurl:archive | inurl:archives | inurl:blog)

demo
8) Filter Based On
Country/Language
Find only pages hosted in the US:
location:us
Find only pages in the German
language:
language:de
All based on ISO codes
See
http://search.msn.com/docs/?t=SEARCH_
REF_Codes.htm
Example – Middle
East Search
(loc:iq | loc:eg | loc:il | loc:ir | loc:jo |
loc:kw |
loc:lb | loc:ly | loc:ma | loc:om | loc:pk |
loc:qa | loc:sa | loc:sy | loc:ye)

demo
9) Alter The Ranking
Prefer:<any term, phrase, or operator>

Example:
prefer:site:nytimes.com

..boosts the rank of nytimes.com results

Future Directions
Ship Macro Creation and Sharing –
Next Week
More Control!
More ways to filter and sort results
Control over the user interface
Feedback
What are people doing with my macro?s
More Ways to Use:
Results as RSS
Search API integration
Future Directions
This is just the beginning
What do you want to see?

Contact: ramezn@microsoft.com
Discussion

ramezn@microsoft.com
 © 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.