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Giordano at a Glance
“To be the best and the biggest world brand inthe apparel retailing.”Giordano’s mission is to provide value for money merchandiseGiordano is a retailer of casual clothesIt was founded by jimmy Lai in 1980In 1985 it opened its first outlet in SingaporeAfter 1987 it repositioned itself as a retailer of unisex apparel
 
Management value & styles
Lai’s management philosophyEmployee treated as an assetsSpent heavily on training-average 224 hourstraining for each employeePaid high wages to employeesFlat organizational structure
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