NEW STADIUM PROJECT

ACT RESPONSIBLY EXPERTS OUTSIDE THE INDUSTRY EMBRACE CHANGE

REJECT CURRENT THINKING
RE-IMAGINE THE GAME DAY EXPERIENCE

PERMISSION TO CHALLENGE EVERYTHING

WORKSHOP

NFL CASE STUDIES - BOWL INTIMACY

+ BOWL INTIMACY + BOWL EFFICIENCY + REVENUE GENERATION

GLADIATOR ROMAN COLOSSEUM

PRECEDENTS

LIFE CYCLE OF AN IDEA...

YOU ARE HERE

RESPONSIBLE DESIGN

MARGINAL IMPROVEMENTS
ON
$ INCREASE FLEXIBILITY DECREASED FANS NOT IMPRESSED TECHNOLOGY OVERTAKING GAME DAY

IN

NO

VA TI

BIRTH OF OPERABLE ROOFS

DESIGN CONTINUUM

OBSOLETE
DECLINE OF VALUE AND EXPERIENCES

2 SCHEMES 1 PROCESS

PANTHEON

+ SMALLER PIECES + LIGHTER WEIGHT + MOVING SHORTER DISTANCE + STRUCTURAL INTEGRATION

STRESS DIAGRAM

STRESS DIAGRAM

BOWL

SUPER STRUCTURE

VIDEO HALO

SPONSOR MEDIA AT ENTRIES

OPERABLE SYSTEM

SECONDARY STRUCTURE

EXTERIOR SKIN

OCULUS IN OPEN POSITION

STADIUM ENVELOPE

INTEGRATED AND HIGH-PERFORMANCE DESIGN

MAXIMIZING MID-SEASON COMFORT AND THE GAMEDAY EXPERIENCE

ENERGY USE TRENDING DOWNWARD

NON-OPERABLE ROOF; FULLY ENCLOSED AND CONDITIONED FOR ALL GAMES

OPERABLE ROOF; GAME MODE IS TYPICALLY CLOSED AND CONDITIONED

OPERABLE ROOF; GAME MODE IS TYPICALLY OPEN AND MIXED-MODE

NO ROOF; FULLY OPEN AIR AND UNCONDITIONED FOR ALL GAMES

FLEXIBILITY

EMBRACE THE MID-SEASON

NATURAL VENTILATION

Summer Sun 1 PM August 1st

Roof aperture allows the ingress of daylight and the release of warm air

Winter Sun 1 PM December 21st

+ ROOF OPEN + MID-SEASON WEATHER + NFL OR COLLEGIATE FOOTBALL GAME + ZERO ENERGY USE + SPECTATOR COMFORT

SOLARIUM

+ OPEN CONCOURSES + MAXIMIZES OPEN AREA + INTERIOR / EXTERIOR INTEGRATION ROOF REMAINS ABOVE STADIUM + COMPACT OPEN CONFIGURATION

NFL CONFIGURATION

WORLD CUP CONFIGURATION

DRAFT

FINAL FOUR CONFIGURATION

We need a long-term solution to keep the Falcons competitive in terms of the fan experience,
said Blank, alluding to attracting fans to games despite the rise of technology that makes viewing a game on TV at home an immersive experience.

ARTHUR BLANK, FALCONS OWNER, NY TIMES

ACT RESPONSIBLY EXPERTS OUTSIDE THE INDUSTRY EMBRACE CHANGE

REJECT CURRENT THINKING
RE-IMAGINE THE GAME DAY EXPERIENCE

PERMISSION TO CHALLENGE EVERYTHING

VIDEO BOARDS INDUSTRY STANDARD

FOOTBALL IN THE ROUND

360 OF IMMERSION

replace with animation world cup

NAMING RIGHTS INDUSTRY STANDARD

METLIFE STADIUM

METLIFE STADIUM

ONE GAME ONE SPONSOR

EVERYDAY IS A SUPERBOWL

SUITE / CLUB / LOUNGE INDUSTRY STANDARD

ADAPTABLE SUITES

MADE TO ORDER VIP EXPERIENCE

IMPACT SEATING
SEAT TREMORS AT EACH HIT

THE 100 YARD BAR

NEVER LOSE TRACK OF THE BALL

FLEXIBLE SEATING SYSTEM

CHANGE CAPACITY PER EVENT

CONCESSION STAND INDUSTRY STANDARD

A TASTE OF ATLANTA

CONCESSIONS BY LOCAL EATERIES

THE FANTASY FOOTBALL LOUNGE

THE NEXT LEVEL OF INTERACTIVE FOOTBALL