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Table Of Contents

Consumers: For they are the reason we exist
Membership: For a sense of ownership empowers us
Excellence: For it unleashes our potential
Wealth: For on it hinges our growth
Innovation: For it gives wings to ideas
Introduction
Concept of Competitive Advantage
Competitive Advantage Profile: A Case of MARICO
Economy
Government
Legal
Technology
Potential suppliers
Socio-cultural
Financial capability factors of MARICO Company
Marketing capability factors of MARICO Company
Operation capability factors of MARICO Company
Personnel capability factors of MARICO Company
STAR
QUESTION MARK
CASH COW
DOG
Industry Attractiveness
Business Strength
Cell 1:
Cells 2:
Cells 3:
Cell 4:
Cells 5:
Cells 6:
Cells 7 & 8:
Cells 9:
Consumer Products Business:
International Business Group:
Kaya:
1. Cost Leadership Business Level Strategy
2. Differentiation Business Level Strategy
Growth through Acquisitions
Concept
Activities
Primary activities of MARICO
Support activities of MARICO
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28904518-BPSM-MARICO

28904518-BPSM-MARICO

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Published by Sourav Sharma
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Categories:Types, Comics
Published by: Sourav Sharma on May 17, 2013
Copyright:Attribution Non-commercial

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