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COMPANY PROFILE

Marico Limited

REFERENCE CODE: DF67834D-E1B1-4E4F-AC98-A169EB0536BD


PUBLICATION DATE: 23 May 2016
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Marico Limited
TABLE OF CONTENTS

TABLE OF CONTENTS

Company Overview ........................................................................................................3


Key Facts ......................................................................................................................... 3
Business Description .....................................................................................................4
History ............................................................................................................................. 5
Key Employees ...............................................................................................................7
Key Employee Biographies ...........................................................................................8
Major Products & Services ..........................................................................................12
Top Competitors ...........................................................................................................15
Locations And Subsidiaries ........................................................................................16

Marico Limited Page 2


MarketLine
Marico Limited
Company Overview

Company Overview

COMPANY OVERVIEW
Marico Limited (Marico) is a consumer product company, which operates in the beauty and wellness
segments. The company's India business markets household brands such as Parachute Advansed,
Saffola, Hair & Care, Nihar, Mediker, Revive, Manjal, Setwet, Zatak and Livon among others. Its
international business offers brands such as Parachute, Hair Code, Fiancee, Caivil, Hercules, BlackChic,
Code 10, Ingwe, X-Men, L'Ovite and Thuan Phat. Marico operates in India, South East Asia, the Middle
East and North Africa. It is headquartered in Mumbai, India.

The company recorded revenues of INR61,223.9 million (approximately $938 million) in the fiscal year
ended March 2016, an increase of 7% over 2015. The company's operating profit was INR9,606.4 million
(approximately $147.2 million) in fiscal 2016, an increase of 22.3% over 2015. Its net profit was
INR7,247.9 million (approximately $111 million) in fiscal 2016, an increase of 26.4% over 2015.
Key Facts

KEY FACTS

Head Office Marico Limited


7th Floor Grande Palladium
175 CST Road
Kalina Santa Cruz East
Mumbai
Maharashtra
IND
Phone 91 22 6648 0480
Fax 91 22 6649 0114
Web Address http://www.marico.com
Revenue / turnover (INR Mn) 61,223.9
Revenue (USD Mn) 938.0
Financial Year End March
Employees
Bombay Stock Exchange (BSE) 531642
Ticker

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Marico Limited
Business Description

Business Description

BUSINESS DESCRIPTION
Marico Limited (Marico) is an India-based consumer product company, which operates in the beauty and
wellness space. The company operates in India, South East Asia, the Middle East and North Africa.

The company operates its business through a single segment: consumer products.

Marico's consumer product segment offers coconut oil, hair oils, refined edible oils, anti-lice treatments,
fabric care, edible salt, functional and other processed foods, hair creams and gels, hair serums, hair
colors, shampoos, hair relaxers and straighteners, deodorants and other products.

The company's India business markets household brands such as Parachute Advansed, Saffola, Hair &
Care, Nihar, Mediker, Revive, Manjal, Setwet, Zatak and Livon among others. Its international business
offers brands such as Parachute, Hair Code, Fiancee, Caivil, Hercules, BlackChic, Code 10, Ingwe, X-
Men, L'Ovite and Thuan Phat.

Marico's manufacturing facilities are located at Kanjikode, Jalgaon, Goa, Puducherry, Dehradun, Paonta
Sahib, Baddi, Paldhi and Perundurai, in India.

The company's subsidiaries include Marico Bangladesh Limited, MBL Industries Limited, Marico Middle
East FZE, MEL Consumer Care SAE, Marico Egypt Industries Company, Egyptian American Investment
& Industrial Development Company, Wind Company, Marico South Africa Consumer Care (Pty) Limited,
Marico South Africa (Pty) Limited, Marico Malaysia Sdn. Bhd, International Consumer Products
Corporation, Beaute Cosmetique Societe Par Actions and Marico Consumer Care Limited.

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Marico Limited
History

History

HISTORY
Surender Sharma was appointed as the Company Secretary and Compliance Officer at Marico in April
2016.

In October 2015, Marico relaunched brand, Livon Serum with an ultra-lightweight formulation.

In 2014, the company appointed Vivek Karve as the Chief Financial Officer, and Saugata Gupta as the
Managing Director.

In 2013, the company shifted its place of business from Rang Sharda, Krishnachandra Marg, Bandra
Reclamation, Bandra (West), Mumbai - 400 050, Maharashtra to 7th Floor, Grande Palladium, 175, CST
Road, Kalina, Santacruz (East), Mumbai - 400 098, India. In the same year, Marico stopped
manufacturing activities at its Dehradun Camp Road Plant.

The company acquired Halite Personal Care India Private Limited from Reckitt Benckiser (RB) in 2012. In
the same year, Marico commenced the primary sales of its male grooming brands of Halite Personal Care
India Private Limited, including Set Wet, Zatak and Livon.

Also in 2011, the company sold its refined sunflower oil brand Sweekar to Cargill India Private Limited
(Cargill). In the same year, Marico acquired the skin care business of Derma Rx in Singapore and
Malaysia.

International Skin Care and Kaya Skin Clinic, subsidiaries of the company, launched their first clinic in
Dhaka in 2011. In the same year, Marico acquired 85% equity in International Consumer Products
Corporation (ICP), a Vietnamese FMCG Company.

In 2010, the company announced the divestment of its processed foods business under the brand Sil to a
Danish business house, Good Food Group. In the same year, Marico acquired aesthetics business of the
Singapore-based Derma Rx Asia Pacific (Derma Rx), through Kaya Limited (Kaya). Also in 2010, Kaya
skin clinic launched its first clinic in Dhaka, Bangladesh.

Marico divested its processed foods business under the brand Sil to a Danish business house, Good
Food Group in 2008. In the same year, the company and Indo Nissin Foods (INFL) mutually decided to
end their distribution alliance. Also in 2008, Marico launched Hair & Care Almond Gold, nourishing non-
sticky hair oil enriched with almond proteins. In the same year, Marico opened its third manufacturing
factory in Egypt in Sadat City to manufacture Parachute hair oil products.

Also in 2007, the company acquired the consumer division of Enaleni Pharmaceuticals Limited, through
purchase of 100% shares in Enaleni Pharmaceuticals Consumer Division (EPCD), an Enaleni subsidiary,
and entered into the South African ethnic hair care and health care market. In the same year, Marico
launched Saffola Diabetics Atta Mix as a prototype in Delhi and the National Capital Region.

In 2007, the company reorganized its operations into three operating units, namely Consumer Products
Business, Kaya Business and International Business. In the same year, Marico entered into a strategic

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Marico Limited
History

alliance with the Cairo-based Pyramids Group for the hair care brand HairCode.

Marico acquired the brand Nihar from Hindustan Lever (HLL) in 2006. In the same year, Marico
Bangladesh (MBL), the Bangladesh-based wholly owned subsidiary of the company, acquired the Toilet
Soap brand Aromatic from Aromatic Cosmetics, a Bangladesh personal care product company. Also in
2006, Marico acquired the Herbal Bath Soap brand Manjal from Oriental Extractions.

Marico's shareholders approved the amalgamation of Anandita Arnav Trading, Madhav Nandini Trading,
Rajvi Rishabh Trading and Rishabh Harsh Trading into the company in 2004. In the same year, the
company acquired the businesses of Kaya Skin Care and Sundari.

In 1990, the company took over an old consumer products business of The Bombay Oil Industries
Limited. In 1996, Marico was listed on the National Stock Exchange of India and Bombay Stock
Exchange.

Marico was incorporated in 1988.

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Marico Limited
Key Employees

Key Employees

KEY EMPLOYEES

Name Job Title Board


Saugata Gupta Managing Director and Chief Executive Board
Executive Officer
Harsh Mariwala Chairman Non Executive Board
Rajen Mariwala Director Non Executive Board
Rajeev Bakshi Independent Non-Executive Non Executive Board
Director
Atul Choksey Independent Non-Executive Non Executive Board
Director
Nikhil Khattau Independent Non-Executive Non Executive Board
Director
Hema Ravichandar Independent Non-Executive Non Executive Board
Director
Anand Kripalu Independent Non-Executive Non Executive Board
Director
B S Nagesh Independent Non-Executive Non Executive Board
Director
Vivek Karve Chief Financial Officer Senior Management
Ashutosh Telang Chief Human Resources Officer Senior Management
Jitendra Mahajan Chief Supply Chain Officer Senior Management
Samardeep Subandh Chief Sales Officer Senior Management
Sudhakar Mhaskar Chief Technology Officer Senior Management
B Sridhar Chief Operating Officer, Rest of Senior Management
South Asia, and the Middle East,
North and Sub Saharan Africa
Ashish Joshi Chief Operating Officer, South East Senior Management
Asia Business
Suresh Jagirdar Chief Legal Counsel Senior Management
Surender Sharma Company Secretary and Senior Management
Compliance Officer

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Marico Limited
Key Employee Biographies

Key Employee Biographies

KEY EMPLOYEE BIOGRAPHIES

Saugata Gupta

Board:Executive Board
Job Title:Managing Director and Chief Executive Officer
Since:2014

Mr. Gupta has been the Managing Director and Chief Executive Officer at Marico since April 2014. He
has been the Chief Executive Officer at the company since 2007. Mr. Gupta joined Marico in 2004 as the
Head of Marketing. Prior to joining the company, he was the Chief of Marketing and Group Sales at ICICI
Prudential Life Insurance Company Limited. Mr. Gupta started his career at Cadbury's where he spent
around nine years in various roles in Sales and Marketing in India and the UK. He has over 20 years'
experience in the fast moving consumer goods (FMCG) sector. Mr. Gupta holds an Engineering degree
from Indian Institute of Technology (IIT), Kharagpur.

Harsh Mariwala

Board:Non Executive Board


Job Title:Chairman
Since:2014

Mr. Mariwala has been the Chairman at Marico since 2014. He began his career at the Bombay Oil
Industries (BOIL) in the year 1971. Mr. Mariwala took charge of the company's consumer products
division in 1975 and functioned as an Executive Director from 1980 to 1990. He also serves on the Board
at MIRC Electronics. He holds a Bachelor of Commerce degree from Sydenham College, Mumbai.

Rajen Mariwala

Board:Non Executive Board


Job Title:Director
Since:2005

Mr. Mariwala has been a Director at Marico since 2005. He is the Managing Director at Hindustan
Polyamides & Fibers, an exporter of specialty chemicals for fragrances and personal care products. Mr.
Mariwala has around 16 years' experience in a competitive global business in specialty chemicals. He
holds a master's degree in Chemical Engineering from Cornell University, the US.

Rajeev Bakshi

Board:Non Executive Board


Job Title:Independent Non-Executive Director
Since:2003

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Marico Limited
Key Employee Biographies

Mr. Bakshi has been an Independent Non-Executive Director at Marico since 2003. He serves as the
Managing Director at Metro Cash & Carry India Pvt Ltd. Mr. Bakshi served as the Joint Managing Director
at ICICI Venture Funds Management Company Limited, the Vice President, Commercial of Asia at
PepsiCo International and the Chairman at PepsiCo India Holdings (P) Ltd. He also handled several
assignments at Lakme India, Cadbury Schweppes Limited, Cadbury India Limited and Cadbury (Pty),
South Africa. Mr. Bakshi holds a Bachelor of Arts (Economics) Honors degree from St. Stephens College
in Delhi and a Master of Business Administration degree from the Indian Institute of Management,
Bangalore.

Atul Choksey

Board:Non Executive Board


Job Title:Independent Non-Executive Director
Since:2002

Mr. Choksey has been an Independent Non-Executive Director at Marico since 2002. He joined Asian
Paints (India) as a Junior Executive in 1973. Mr. Choksey served as the Managing Director at the
company from 1984 to 1997. He serves as the Chairman at APCO Group of Companies which consists of
Apcotex Industries and Apcosoft as well as other group companies. Mr. Choksey is a Member of the
Asian Executive Board of the Wharton Business School of the University of Pennsylvania, Philadelphia,
the US. From 1980 to 1997, he took active interest and held several positions in the Indian Paint
Association (IPA), including the President of the Association, a representative body of paint
manufacturers in India. Mr. Choksey holds a bachelor's degree in Chemical Engineering from Illinois
Institute of Technology in Chicago, the US.

Nikhil Khattau

Board:Non Executive Board


Job Title:Independent Non-Executive Director
Since:2002

Mr. Khattau has been an Independent Non-Executive Director at Marico since 2002. He is a Chartered
Accountant from the Institute of Chartered Accountants of England and Wales. Mr. Khattau started his
career at Ernst & Young's corporate finance practice in London and New York. Mr. Khattau served as the
Chief Executive Officer at Sun F & C. He has experience in the Financial Services Industry and has over
17 years' experience in asset management and emerging markets corporate finance.

Hema Ravichandar

Board:Non Executive Board


Job Title:Independent Non-Executive Director
Since:2005

Ms. Ravichandar has been an Independent Non-Executive Director at Marico since 2005. Her experience
of over 30 years comprises corporate roles in Infosys Technologies Ltd. and Motor Industries Co. Ltd. Ms.

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Marico Limited
Key Employee Biographies

Ravichandar's experience spans across change management, leadership development and human
resource (HR) development. She was the Chairperson at Conference Board's HR Council for India. Ms.
Ravichandar served as the Senior Vice President and Global Head of Human Resources at the Infosys
Group. She holds a Bachelor of Arts (Economics) degree from the University of Chennai and a post
graduate Diploma degree in Management from Indian Institute of Management, Ahmedabad.

Anand Kripalu

Board:Non Executive Board


Job Title:Independent Non-Executive Director
Since:2007

Mr. Kripalu has been an Independent Non-Executive Director at Marico since 2007. He has over 24 years'
experience in the FMCG Industry and has held several positions in Sales, Marketing and Operations at
Unilever. Mr. Kripalu was the Managing Director at Unilever's East Africa operations. He holds a Bachelor
of Electronics degree from the Indian Institute of Technology, Madras and a Master of Business
Administration degree from the Indian Institute of Management, Calcutta, India.

B S Nagesh

Board:Non Executive Board


Job Title:Independent Non-Executive Director
Since:2010

Mr. Nagesh has been an Independent Non-Executive Director at Marico since 2010. He serves as the
Vice Chairman and a Non-Executive Director at Shoppers Stop Limited. Mr. Nagesh holds a master's
degree in Management Studies from the Benaras Hindu University.

Vivek Karve

Board:Senior Management
Job Title:Chief Financial Officer
Since:2014

Mr. Karve has been the Chief Financial Officer at Marico since 2014. He joined the company in 2000 as
the Corporate Finance Manager. Mr. Karve has more than 19 years' experience in finance, banking and
information technology at Marico, Siemens Information Systems, ICICI and P&G. He is a Chartered
Accountant and a Cost Accountant. Mr. Karve received a Bachelor of Commerce degree from the
University of Bombay in 1991.

Ashutosh Telang

Board:Senior Management
Job Title:Chief Human Resources Officer

Mr. Telang serves as the Chief Human Resources Officer at Marico. He served as the Executive Vice

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Marico Limited
Key Employee Biographies

President and Global Head of Human Resources at the company. Mr. Telang joined Marico in 1999 and
since then, held several leadership positions in corporate HR and organizational development. Prior to
joining the company, he was associated with pharmaceutical companies like E Merck and Ranbaxy
Laboratories. Mr. Telang holds a bachelor's degree in Statistics and a master's degree in Labor Studies
from Mumbai University.

Jitendra Mahajan

Board:Senior Management
Job Title:Chief Supply Chain Officer

Mr. Mahajan serves as the Chief Supply Chain Officer at Marico. He also serves as the Head of
Procurement and Operations at the company. Prior to joining Marico, Mr. Mahajan served at Mahindra &
Mahindra. He holds a bachelor's degree in Engineering (Mechanical) from Walchand College of
Engineering and a Master of Management Studies degree from Sydenham Institute of Management,
Mumbai.

Samardeep Subandh

Board:Senior Management
Job Title:Chief Sales Officer

Mr. Subandh serves as the Chief Sales Officer at Marico. He has around 15 years' experience at
Hindustan Unilever Limited, in several roles, including brand development, brand building, sales and
customer development across traditional and modern trade. Mr. Subandh is an Engineer from the Pune
University and holds a Master of Business Administration degree from the Indian Institute of
Management, Calcutta.

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Marico Limited
Major Products & Services

Major Products & Services

MAJOR PRODUCTS & SERVICES


Marico Limited (Marico) is a consumer product company, which operates in the beauty and wellness
segments. The company's key products and brands include the following:

Products:

Coconut oil

Refined edible oils

Hair oils

Fabric care products

Processed foods

Anti-lice treatment products

Male grooming products

Edible salt

Hair creams and gels

Hair serums

Hair colors

Shampoos

Hair relaxers and straighteners

Deodorants

Brands:

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Marico Limited
Major Products & Services

Domestic

Parachute Advansed

Saffola

Hair & Care

Nihar

Mediker

Revive

Manjal

Setwet

Zatak

Livon

International

Parachute

Hair Code

Fiancee

Caivil

Hercules

BlackChic

Code 10

Ingwe

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Marico Limited
Major Products & Services

X-Men

L'Ovite

Thuan Phat

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Marico Limited
Top Competitors

Top Competitors

TOP COMPETITORS
The following companies are the major competitors of Marico Limited

Colgate-Palmolive (India) Limited


Dabur India Limited
Godrej Consumer Products Limited

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Marico Limited
Locations And Subsidiaries

Locations And Subsidiaries

LOCATIONS AND SUBSIDIARIES

Head Office

Marico Limited
7th Floor Grande Palladium
175 CST Road
Kalina Santa Cruz East
Mumbai
Maharashtra
IND
Phone:91 22 6648 0480
Fax:91 22 6649 0114
http://www.marico.com

Other Locations and Subsidiaries

Marico Bangladesh Limited Marico Consumer Care Limited


BGD IND
Marico Egypt Industries Company Marico Malaysia Sdn. Bhd.
EGY MYS
Marico Middle East FZE Marico South Africa (Pty) Limited
ARE ZAF
Marico South Africa Consumer Care (Pty) Limited MBL Industries Limited
ZAF BGD
MEL Consumer Care SAE Wind Company
EGY EGY

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