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  • Our Customer Is Our Master

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    Naoman Ch
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    Bata first established itself in India in 1931 and has since grown to serve 1 million customers per day with over 5,000 retail stores across 70 countries. The company aims to provide high quality products through customer involvement to all age groups. Bata's vision is to aggressively expand its reach through constant improvement of its business processes and product development. Today it employs over 40,000 people and operates 33 production facilities across 22 countries under brands like Bata, Bubblegummers, and Weinbrenner.

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    Stuartjoy Bata 121014040801 Phpapp02

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    Stuartjoy Bata 121014040801 Phpapp02

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    Bata first established itself in India in 1931 and has since grown to serve 1 million customers per day with over 5,000 retail stores across 70 countries. The company aims to provide high quality products through customer involvement to all age groups. Bata's vision is to aggressively expand its reach through constant improvement of its business processes and product development. Today it employs over 40,000 people and operates 33 production facilities across 22 countries under brands like Bata, Bubblegummers, and Weinbrenner.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    31 views17 pages

    Our Customer Is Our Master

    Uploaded by

    Naoman Ch
    Bata first established itself in India in 1931 and has since grown to serve 1 million customers per day with over 5,000 retail stores across 70 countries. The company aims to provide high quality products through customer involvement to all age groups. Bata's vision is to aggressively expand its reach through constant improvement of its business processes and product development. Today it employs over 40,000 people and operates 33 production facilities across 22 countries under brands like Bata, Bubblegummers, and Weinbrenner.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 17

    Our Customer is Our Master

    History
    Bata first established itself in India in 1931 and commenced manufacturing shoes in Betanagar in 1936. At that time the Bata Shoe Organization was headquartered in the Czechoslovak town in Zlin, the residence of Thomas Bata, the founder of the organization.

    Evolution
    1894 T.& A. Bata Shoe Company registered in Zlin, Czechoslovakia by the siblings Tomas, Anna and Antonin Bata 1895 Tom Bata takes over the company leadership alone 1897 Tomas introduces the Batovka 1909 First export sales and first sales agencies in Germany, in the Balkans and in the Middle East 1925 The Bata School of work founded 1929-1931 factories in Swiss, Germany, England, France, Yugoslavia, Poland, Holland, the USA and India 1934-1937 factories in Holland, in the Dutch Indies, in Singapore and in France in 1937

    Mission

    Bata will provide its products and services to all the age groups in the community. Will also provide the finest quality through customer involvement.

    Vision
    Vision is that ignite spark that can inspire and energise people to do better. The focus of vision is to reach out hungrily for the future and drag it into the present.

    India
    Bata Shoe Company Private Limited in 1931 Operation in Konnagar (near Calcutta) Changed its name to Bata India Limited in 1973 ISO: 9001 certification. Largest retailer and Leading manufacturer 30,000 dealers

    Bata Shoe Organization (BSO)


    Operations across 5 continents
    Managed by 3 regional Meaningful Business Units (MBUs) Bata Europe, Lausanne, Switzerland Bata Emerging Markets, Singapore Bata Branded Business, Best, Holland

    The MBU approach


    Provides quality resources
    Support in key areas Product Development Sourcing Marketing

    Strategy
    Share the same leadership points

    Product concept development Constant improvement of business processes

    Growth
    Bata India reports excellent results for 1st Quarter of 2011
    Quarter Ended 31st March 2011 Net Sales/Income (Rs. in lacs ) PBT (Rs. in lacs ) 31065.6 Quarter Ended 31st March 2010 25915.4 Increase %

    20

    14770.3

    2103.7

    602

    Continues aggressive expansion, opens 29 new stores in Q1

    Founder

    Thomas Bata 17/9/1914 - 31/8/2008

    Today
    Serves 1 million customers per day Employs more than 40,000 people Operates 5000 retail stores Manages a retail presence in over 70 countries Runs 33 production facilities across 22 countries

    Brands
    Bata Bata Industrials Bubblegummers Baby Bubbles Comfit Eco Fit Marie Claire North Star Patapata Power Sandak Sundrops Weinbrenner

    Awards
    The worlds 25 Unsung Innovative Companies listed by business week TOP 50 Most Trusted Brands- recognized by Brand Equity Most Admired Footwear Brand by Images Fashion Forum Selected as a POWERBRAND in the POWERBRANDS 2010

    Thank You

    Presented by

    Stuart Joy

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