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Glossary of Digital Marketing Terms
Compiled by:HiveMind Marketing, Inc.1724 Alberta AvenueSan Jose, CA 951251.866.781.8195info@hivemindinc.com 
 
 
D
igital Marketing Glossary Page 2
A
 
Ab
ove The Fold:
Above the fold refers to banner advertisements which are displayed at the topof a web page. In Internet marketing terms, it refers to information placed at the top of anemail or webpage, so that visitors see it first, without scrolling.
Acqu
isition Cost:
The price it costs a business to gain a new customer, client, or supplier.
A
d Rotation:
When a web page shows a different ad at the top of the page each time it isviewed by a new person, or when the web page is refreshed.
A
d Tra
c
king:
A method used to check how many hits or clicks an ad receives. It is a useful toolfor discovering where the most revenue comes from, and how to better personalize ads toreach more customers, and encourage more new customers.
A
dsense:
Google's pay-per-click, context-relevant program available to blog and web publishersas a way to create revenue.
A
dwords:
Googles pay-per-click advertiser program.
A
ffiliate Program:
A program where other people known as affiliates agree to advertise for thesponsor's site. In return, they receive commission or residual payment.
A
ggregation:
Gathering information from multiple web sites, typically via RSS. Aggregation letsweb sites remix the information from multiple web sites, for example by republishing all thenews related to a particular keyword.
A
ggregator:
A web-based tool or desktop application that collects syndicated content.
AI
D
A
:
Acronym for Attention, Interest,
D
esire, and Action.
AJAX
(
A
syn
c
hrono
u
s
J
ava S
c
ript and
X
ML):
An acronym representing a way to create real-timeWeb applications.
A
lexa:
A lesser known search engine, Alexa has a free toolbar that allows users to see trafficdata and other important information.
A
nalyti
c
s:
Any metrics, statistics or key-performance indicator which measures marketing andsales effectiveness.
A
n
c
hor Text:
A term that describes the main text associated with a link.
A
nono
b
log:
A blog site authored by a person or persons who don't publish their name.
A
P
I
(
A
ppli
c
ation Programming
I
nterfa
c
e):
The interface that allows one computer system orapplication to communicate and exchange data with another.
A
SP (
Ac
tive Server Pages):
A Microsoft technology that allows scripts to be integrated into webpages, most often to collect information using forms.
A
tom:
A popular feed format used for syndicating content.
A
ttrition Rate:
Attrition Rate is often expressed as the number of customers lost during a
 
 
D
igital Marketing Glossary Page 3
specified period of time as a percentage of the total number of customers during that sametime period.
Au
to-Responder:
An email message, containing pre-written content, which is automaticallysent after a triggering event has occurred. Triggering events may include completion of a webform, purchase of an item or inquiry to customer support.
A
vatar:
A graphical image or likeness that replaces a photo of the author of blog content.
B
B2B:
A popular shortcut for saying Business to Business. This term refers to the relationshipbetween businesses that only offer goods or services to other businesses.
B2C:
A popular shortcut for saying Business to Consumer. It refers to businesses that offersgoods or services directly to the private consumer, and NOT to businesses.
Banner Ex
c
hange:
A method in which advertisers work together and allow each other to placetheir banner ad at the top of the other's website.
Banner:
Advertising method in which a web ad is placed along the top or side of a website.
Bla
c
k Hat SEO:
This is a popular term for SEO tactics that attempt to gain higher search enginerankings for a particular website through unethical means, such as stuffing keywords, or trickingweb spiders in other ways.
Blog:
Originally short for "weblog", a blog is just a web page that contains entries in reversechronological order, with the most recent entry on top. In addition to the standard text blog,we now have photo blogs (consisting of uploaded photos), audio blogs (a.k.a. "podcasts") andvideo blogs (which consist of regularly uploaded video files). Blogs today represent powerfultools to engage potential buyers, establish thought leadership and increase organic searchrankings.
Blogosphere:
A collective term encompassing all blogs and their interconnections. It is theperception that blogs exist together as a connected community (or as a collection of connectedcommunities) or as a social network or hivemind.
Blogroll:
A list of recommended sites that appears in the sidebar of a blog.
Brand Loyalty:
The phenomenon whereby buyers prefer to purchase from a company based ontheir familiarity with it and/or its products.
Brand:
A name, term, sign, symbol or any combination of these, which identifies the maker orseller of the product. Also, the totality of the attitudes and perceptions about a companyand/or its products by customers, prospects and the general market.
Broad Mat
c
h:
Used in paid search campaigns, meaning to accept a search match containingkeywords in any order.
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CapeStorm

Thanks, very helpful to a newbie!

reply12 / 29 / 2010
pleasantradio52

Thanks. Great tutorial mate... Here's the Video Tutorial: http://bit.ly/cXQPGN - If you prefer video like myself. Don't get me wrong, I still like ur tutorial!

reply05 / 02 / 2010
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