Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
2014 GMC Sierra Brochure Sales Reference Guide

2014 GMC Sierra Brochure Sales Reference Guide

Ratings: (0)|Views: 65 |Likes:
Published by Becker Buick Gmc
The newly redesigned GMC Sierra!
The newly redesigned GMC Sierra!

More info:

Categories:Types, Research
Published by: Becker Buick Gmc on Jun 13, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/05/2013

pdf

text

original

 
GM Confdential. For GM salesperson use only. Not intended to be used or advertising purposes. Product inormation is preliminary. Production models may vary.
SALES REFERENCE GUIDE
ALL-NEW 2014GMC SIERRA 1500
DESIGNED AND ENGINEERED LIKE NO OTHER
 
GM Condential. For GM salesperson use only. Not intended to be used or advertising purposes. PAGE 2
2014 GMC SIERRA 1500
DESIGNED ANDENGINEEREDLIKE NO OTHER
With a higher level o standard content, greater use opremium materials and remarkable overall cratsmanship,the 2014 GMC Sierra will redene Proessional Grade.It was designed to meet the expectations o customers withthe highest standards, who want products that go aboveand beyond. From the DURALIFE™ brake rotors to cargobox innovations and the more powerul, more uel-ecientEcoTec3 engines, Sierra will raise the bar in terms operormance, ingenious unctionality and cratsmanship.The 2014 GMC Sierra is the ultimate expression o advanceddesign and engineering. Expect trucks in showrooms earlysummer 2013.
AVAILABLE SIERRA 1500 MODELS:
Sierra SLE SLT
 
GM Condential. For GM salesperson use only. Not intended to be used or advertising purposes. PAGE 3
SIERRA TARGET CUSTOMER:
Age: 35-55
Median household income: $95K(30% over $100K)
Educated and intelligent
Sel-starters
Successul entrepreneurs
Experts in their eld
Progressive thinkers
Ingenious problem solvers
HOW THEY LIVE:
They believe things worth doing areworth doing well
They show a passion or details
They are willing to pay more or quality
They avor skill and nesse overstrength and stamina
They perorm at a high level
They don’t brag or showboat
They leave nothing to chance
WHAT THEY WANT:
Premium, modern brands
Products that go above and beyond
Advanced design and best quality
THE ALL-NEW SIERRA OFFERS:
All-new EcoTec3 engines withadvanced engine technologies thatdeliver power and eciency
Premium high-quality materials thatwill stand the test o time
Design that is both unctional andvisually appealing
Superior cratsmanship and smartsolutions or everyday situations
PRIMARY COMPETITORS:
Ford F-150
Toyota Tundra
OTHER COMPETITORS:
RAM 1500
Nissan Titan
2014 GMC SIERRA 1500
THE FULL-SIZE PICKUP SEGMENT
The ull-size pickup segment is extremely competitive with many brandsplanning major rereshes in the coming model years. The all-new Sierra ispoised to demonstrate a new standard in the eld with better-than-everpower, uel eciency, comort, connectivity and unctionality.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->