The seven Cs of digital career literacy

The career management skills we need for the wired world

Tristram Hooley

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Three changes
The internet offers new opportunities to give and receive career support. The internet changes the context within which career is enacted. This new context requires new skills for effective career management.

(Hooley, 2012)

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Why career management skills?

Career management skills (CMS) describe the skills, attributes and abilities that individuals need to pursue their careers. They can be used to refocus practice towards a learning focused model of career development. There are various pre-existing models of career management skills (most notably the Blueprint models).

(Hooley et al., 2013)

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Why a digital CMS framework

The internet changes the context for career. Careers practitioners are frequently unclear as to how this changed context should change what they do. The internet increases the capability of individuals to selfserve and seek career support. None of the existing CMS frameworks fully attend to the context of the internet.
Most of all because individuals are seeking help with these issues and getting them wrong.

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How is it derived
Reflection on my practice Discussion with other practitioners and observation of what career services are doing in this area Synthesis of existing frameworks
Career management skills Information literacy Digital literacy

It is still a work in progress

(Hooley, 2012; Longridge et al., 2013)

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Changing

Curating

Collecting

Creating

The 7 Cs of digital career literacy

Critiquing

Communicating

Connecting

1. Changing

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2. Collecting

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3. Critiquing

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4. Connecting

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5. Communicating
dEr Sir I wud lIk 2 apply 4 d advRtizd job. I BlEv dat I hav d neceSrE skills required 4 d post & dat I wud b a gr8 aDitN 2 yor team. urs faithfullyTristram Hooley
Dear Sir I would like to apply for the advertised job.

I believe that I have the necessary skills required for the post and that I would be a great addition to your team. Yours faithfully
Tristram Hooley

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6. Creating
Lyndsay Blackwell

http://www.dearlisarudgers.com/

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7. Curating

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In conclusion
Managing a career requires some skills, attributes and knowledge. Some of this is the same online as it was before the internet existed (but reframed by the new environment). Some of it is almost entirely new. The 7 Cs provide a framework that career professionals can use to work with clients.

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Bibliography
Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Hooley, T., Watts, A. G., Sultana, R. G., & Neary, S. (2013). The 'blueprint' framework for career management skills: a critical exploration. British Journal of Guidance & Counselling, 41 (2), 117-131. Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide for academics. Derby: International Centre for Guidance Studies, University of Derby.

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Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe Blog at http://adventuresincareerdevelopment.wordpress.com

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