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Maille Release Backgrounder Recipes TOR Focus

Maille Release Backgrounder Recipes TOR Focus

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Published by Peter Minaki
Iconic French mustard maker Maille will tease taste buds of Toronto Mustard Lovers at Summer Tasting Tours - ahead of the launch of North America's first Maille Mustard Boutique!
Iconic French mustard maker Maille will tease taste buds of Toronto Mustard Lovers at Summer Tasting Tours - ahead of the launch of North America's first Maille Mustard Boutique!

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Published by: Peter Minaki on Jul 24, 2013
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07/25/2013

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 Iconic French mustard maker Maille will tease taste buds of Toronto Mustard Lovers atSummer Tasting Tours - ahead of the launch of North America's firstMaille Mustard Boutique!
Toronto, ON. July 22, 2013
Maille, the celebrated French maker of Dijon mustard and official supplier for centuries to some of the most famous of European Courts -- serves up their Summer Tasting Tour inToronto, from July 27
th
 
 – 
August 25
th
. The events are set to woo mustard lovers as a lead up to the launchof North America's only Maille Mustard Boutique, set to open in a top-secret location in Canada in 2014.
“Mustards are one of the most popular condiments in the world, and we
are eager to give our Toronto fansthe opportunity to try the unique tastes and flavours of Maille mustards," shares Marie-Eve Brunet, product manager, Maille.
A provincial passion for mustard isn’t surprising, given that Canada is the
 
world’s leading exporter of 
mustard seeds, producing between 140,000-300,000 tonnes of mustard seed each year 
 – 
much of it fromAlberta (Source: Canadian Special Crops Association).
Maille Tasting Tour Details - Toronto
Mustard fans will have the chance to taste traditional favourites and some new offerings at Parisian-styled"mustard cafes" hosted by suave Maille Mustard hosts and hostesses. Modeled after the Maille Boutique  in Place de la Madeleine in Paris, the Maille Tasting Tour will feature mustard tastings in a cafe-typesetting, complete with the iconic Parisian-style advertising columns common throughout the famouscapital of France.The Maille Tasting Tours will showcase:- Maille Dijon Originale (creamy texture, spicy taste)- Maille Old Style (with crunchy whole grain mustard seeds)- Maille Honey Dijon (the sweet-spicy mix of honey and authentic Dijon mustard)Sampler nibbles of Maille Mustards will be smeared on organic pretzels, along with a choice of MailleCrunchy Gherkins and Maille Crunchy Mild Gherkins (petite, crunchy, tart, French pickles). Seasonalrecipes from Maille, along with a high-value product coupon, will be available for take-away.
Select Locations in Toronto:
 
Shops at Don Mills (July 27 and July 28)
 
First Canadian Place (August 8 and August 9)
 
Union Station (August 15 and August 16)
 
Buskerfest - College and Yonge St. (August 22, August 23, August 24 and August 25
th
).../2
 
-2-
"The Maille Tasting Tours share new ideas about how to use our Maille Mustards products," says Brunet."Canadians really seem to appreciate the unique varieties of our Maille Mustards and proudly share howthey use mustard to add an authentic French flair to their favourite recipes
.”
 
Maille Mustard Boutique coming soon to Canada
In France, Maille Mustards come in over 40 varieties. Unique offerings, such as Truffle & Chablis FreshMustard and also exotic vinegars are available exclusively at the Maille Boutiques in Paris and Dijon,France. At the Maille Boutiques, fresh mustards are served in the traditional method -- pumped intoceramic pots for loyal customers who routinely return for refills as often as once a week. French chefsand cooks at home routinely rely on the condiment for homemade salad dressing, quiche, flavourfulsauces, local dishes and even desserts! For Canadians, the flavourful and unique offerings found at theMaille Mustard Boutiques are also known as coveted and
“edible souvenirs” by visiting foo
dies, drawn tothe quaint ceramic pots and the opportunity to bring an authentic taste of France home.Canadians longing for a taste of some of the more unique Maille flavours that are not currently availablein local grocery
stores will be able to visit North America’s first Maille Mustard Boutique, when it opens
soon. The exact location and timing for the boutique launch is a closely guarded secret and Canadian fansof Maille Mustard will be able to find out more on the Maille Canada Facebook page,along with the latest news and recipe offerings.For more details about Maille products available in North America, visit: http://maille.us/and to learn more about the Maille boutiques in France, visit: http://www.maille.com.  - 30 -For additional information, visuals or to arrange an interview with Marie-Eve Brunet (Maille productmanager) please contact Jacki Nelson at 416 524 3502. Email: jackinelson168@yahoo.ca.
 
 
Backgrounder
 – 
Maille Mustard Facts
History
 - Maille has been in existence for 265 years, since it was founded in 1747 by Antoine Maille. Themustards are based on the original recipes created in Marseille, by his father, Antoine Claude Maille,originally for their medicinal qualities and later regarded for their culinary prestige.- Antoine Maille
’s
son opened the Maille shop for his Dijon style mustards and vinegars in Paris, andquickly became the official supplier of condiments to most of the important royal courts of Europeincluding France, Hungary, Russia and England.- Dijon Mustard gets its name from how it is manufactured
 – 
it has nothing to do with its source or location of origin. The Maille distinction, aside from its c
entury’s
old recipe, is in the cutting of the seedsthat go into the mustard, rather than crushing them, which provides its unique flavours.- Authentic Dijon mustard has a more robust taste than yellow mustard, thanks to the addition or vinegar or white
wine. It is made exclusively with at least 28 per cent “Brassica juncea"
- the dark brown mustardseeds that create a full-flavoured condiment.
Maille Boutiques of France...and soon to be in Canada!
- At Maille Boutiques in Paris and Dijon, France, fresh mustard is served in a traditional method, pumpedinto ceramic jars. Customers routinely return for refills - as often as once a week - an age old tradition of re-use and recycle!- At the Maille boutiques, 40 different types of mustards are available.-Canada will soon be the home of the first Maille Mustard Boutique in North America
 – 
the location istop secret. Many varieties of Maille Mustards are available now in major grocery retailers and specialtyshops across Canada.
Canadian Connection
- The most popular Maille Mustards sold in Canada are Dijon original.-There are about 40 varieties of the mustard plant, grown all over the world, with a majority of seedscoming from Canada.-
As the world’s leading exporter of mustard, Canada is produ
ces 140,000-300,000 tonnes of mustardseed annually and is recognized internationally as being among the best in the world in terms of ensuringfood safety and traceability. (Source: Canadian Special Crops Association)  - 30 -For additional information, visuals or to arrange an interview with Marie-Eve Brunet (Maille productmanager) please contact Jacki Nelson at 416 524 3502. Email: jackinelson168@yahoo.ca.

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