Iconic French mustard maker Maille will tease taste buds of Toronto Mustard Lovers atSummer Tasting Tours - ahead of the launch of North America's firstMaille Mustard Boutique!
Toronto, ON. July 22, 2013
Maille, the celebrated French maker of Dijon mustard and official supplier for centuries to some of the most famous of European Courts -- serves up their Summer Tasting Tour inToronto, from July 27
. The events are set to woo mustard lovers as a lead up to the launchof North America's only Maille Mustard Boutique, set to open in a top-secret location in Canada in 2014.
“Mustards are one of the most popular condiments in the world, and we
are eager to give our Toronto fansthe opportunity to try the unique tastes and flavours of Maille mustards," shares Marie-Eve Brunet, product manager, Maille.
A provincial passion for mustard isn’t surprising, given that Canada is the
world’s leading exporter of
mustard seeds, producing between 140,000-300,000 tonnes of mustard seed each year
Maille Tasting Tour Details - Toronto
Mustard fans will have the chance to taste traditional favourites and some new offerings at Parisian-styled"mustard cafes" hosted by suave Maille Mustard hosts and hostesses. Modeled after the Maille Boutique
in Place de la Madeleine in Paris, the Maille Tasting Tour will feature mustard tastings in a cafe-typesetting, complete with the iconic Parisian-style advertising columns common throughout the famouscapital of France.The Maille Tasting Tours will showcase:- Maille Dijon Originale (creamy texture, spicy taste)- Maille Old Style (with crunchy whole grain mustard seeds)- Maille Honey Dijon (the sweet-spicy mix of honey and authentic Dijon mustard)Sampler nibbles of Maille Mustards will be smeared on organic pretzels, along with a choice of MailleCrunchy Gherkins and Maille Crunchy Mild Gherkins (petite, crunchy, tart, French pickles). Seasonalrecipes from Maille, along with a high-value product coupon, will be available for take-away.
Select Locations in Toronto:
Shops at Don Mills (July 27 and July 28)
First Canadian Place (August 8 and August 9)
Union Station (August 15 and August 16)
Buskerfest - College and Yonge St. (August 22, August 23, August 24 and August 25