Web 2.

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

 1. Definition
web 2.0 in quotes
‹ A buzzword that collects multiple changes in the usage and
understanding of the internet, made famous by Tom
O’Reilly (wikipedia.com)

‹ “Web 1.0 was about commerce. Web 2.0 is people”

Ross Mayfield

‹ “Web 2.0 is a state of mind. It’s a zen thing. “ Andy Budd

‹ “an emerging network-centric platform to support

distributed, collaborative and cumulative creation by its
users” John Hagel

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

 Definition & goals
‹ Supports social interaction

‹ Encourages user participation

‹ Enhanced user experience

‹ Open data

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

 Ways towards these goals
‹ RIA – Rich Internet Applications
New software like Ajax and flash make
new online applications possible
google docs, video streaming
‹ SOA – Service orientated architectures
Feeds, RSS, mashups
Provide informations without technical
frontiers
‹ Social Web – interaction with the user
tagging, podcast, Wiki, blogging,
Feedback

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007 Source: (2)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
 2. Web 2.0 applications
A zen thing?
‹ AltaVista vs. Google
‹ Hotmail vs. Yahoo Mail

‹ Ofoto vs. Flickr

‹ Mp3.com vs. iTunes

‹ Geocities vs. Blogger

‹ MapQuest vs. Google Maps

‹ Encarta vs. Wikipedia

‹ Netscape vs. Firefox

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007 Source: (5)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
 Features of web 2.0 applications
‹ Infoware, not software, service not
product
‹ Open data exchange – make it easy to use
data outside the confines of the
application, to re-use, to re-mix, across
devices
‹ User-created and user-owned data
(creative commons)
‹ Collective intelligence (PageRank,
folksonomies, popularity)
‹ user contribution (reviews, comments),
community and sense of ownership
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
 3. Critiscism of web 2.0
‹ “None of us are as dumb as all of
us.” unknown –> is there a real
wisdom of crowds - wikipedia?

‹ Web 2.0 is just a marketing label for

techniques existing since many years

‹ Second bubble (The Economist)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

 4. Actual developments

‹ Facebook value stated $15 billion (1.6%

sold to microsoft for $240 million)
‹ OpenSocial initiative for standards: google
unites xing, myspace, …
‹ Online advertisement market believed to
double in the next three years (spiegel.de)
‹ Five of ten most popular sites in English
are Web 2.0 (alexa.com)
‹ Newspapers online – only free content
works
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
 5. Web x.x
The future
‹ The web is changing from a
document delivery system to an
application platform

‹ Internet affects: Ethics, copyright,

identity, aesthetics, privacy,
cooperation, partnership,
governance, …

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

 Sources
‹ (1) Wikipedia.com, (2) Andy Gutman
and (3) Michael Wesh on
youtube.com, (4) telepolis.de,
scill.de, (5) Tim O’Reilly and a lot
more which are not quoted

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007