Professional Documents
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Table of Contents
Welcome
What is social recruiting? Bringing in the new
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Where to begin?
Why are you doing this? Setting goals
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Review
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About Jobvite
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Welcome
This is the first part of a three-part series on building a comprehensive and cohesive social recruiting strategy that is unique to your company.
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Where to begin?
The hardest part about beginning something new is making the decision to do it. Congratulations! Youve already made the decision to move forward. The rest is simple organization. You will need a framework to begin your planning. The best place to start is not how, but why.
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Companies Job Seekers
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Setting goals
Now that you have defined your objectives, or goals, think about what you would like to have accomplished within the next month, quarter, year and beyond. Where do you envision your social recruiting to be a year from now? Long-term goal (>1 year):
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Referencing the list about, what is the one value/vision/mission every employee embodies?
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Of workers who said social networks led to their most recent job, Facebook was the leading source.
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Facebook
Source: Social Job Seeker 2011
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female
58%
male
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female
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LinkedIn LinkedIn
Facebook Facebook
Twitter Twitter
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Does it include social recruiting and/or social reporting? social recruiting only social recruiting and social reporting I do not use my ATS for social recruiting
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What three things would you change about your applicant tracking system? 1. 2. 3. Who are your competitors? 1. 2. 3. 4. 5. What applications are your competitors using? 1. 2. 3. 4. 5.
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Review
When including a new structure into your existing system, it helps to re-evaluate each step so that you can seal any gaps and capitalize on any opportunities that you hadnt initially foreseen. Bare in mind that the basic core of any social recruiting strategy should always be your company and what its employment brand promise means to job seekers. Social recruiting shouldnt fall too far from the spectrum of recruiting in itself, which is to connect people to jobs. Now that youve laid out the foundation of your strategy, you can begin to look deeper into the execution, or plan of action, and how you can use social media to make it easier to connect a wider pool of qualified people to your jobs. We will discuss all this and more in Part II of this workbook.
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About Jobvite
Jobvite is the only recruiting platform that that delivers real-time recruiting intelligence with innovative technology for the evolving social web. Leading, fast growing companies today use Jobvites social recruiting, sourcing and talent acquisition solutions to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform, which can optimize the speed, cost-effectiveness and ease of recruiting for any company. To find out more, take a product tour. Jobvite Hire is a practical, intuitive web-based platform that helps you effectively manage every stage of hiring. Its the only social recruiting and applicant tracking solution that makes it easy for everyone to work together on hiring. With Jobvite Hire, you can improve the speed and quality of talent acquisition, create a great candidate experience, and increase referral and social network hires all while using fewer resources. Jobvite Source is an easy-to-use, web-based application that can help you achieve your recruitment sourcing goals today. Its the only social sourcing and candidate relationship management application that helps you target relevant talent through employee referrals, social networks and the web then build and engage your talent pool. Jobvite Source is one intuitive platform to manage all sourcing programs and see the results. Ready to learn more? Request a free demo.
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Part 2
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Table of Contents
Building a Strategy Involving Employees When?
Time management Plan of action Emergency mode
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Where?
Where is your recruiting network?
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How?
What value do you have to offer job seekers? Planning and execution The right mixes of content
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Review
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This is the second part of a three-part series on building a comprehensive and cohesive social recruiting strategy that is unique to your company. Click to download Part 1.
Building a Strategy
In The Essential Guide to Developing a Social Recruiting Strategy Part 1, youve clarified your companys existing recruiting system and identified possible areas of improvement or growth, you can begin to craft a specialized social recruiting strategy around your companys key members its employees. However, that doesnt mean you should immediately hop on Facebook and start posting bits of disparate content and spamming employees in the hopes that it will attract targeted talent - a bit more planning is involved. This section of the workbook will help you translate your companys qualities and requirements into an executable and effective social recruiting strategy. We will raise key questions, and your answers to these questions will be used to structure the logistics of a realistic and effective plan of action. The final subsection will help you determine your companys social recruiting voice and personality, which will be sustained throughout the recruitment and into the employment process.
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Involving Employees
Employee referrals are touted as being the highest quality, lowest cost source of hires at any company. Therefore, no social recruiting strategy should be without a proper employee referral strategy. One of the greatest aspects of social recruiting is that it is easy to deputize employees as recruiters and exponentially increase the number of contacts in your database, especially since one recruiters network can only be so large. For example, if a company has 200 employees and each of them has 100 contacts, a company can extend its network to 20,000 connections. Engaging employees in the recruiting process, especially using social, you can exponentially increase the number of high-quality prospects a recruiter can connect. Beginning to involve employees takes time and effort. Our recent, eBook, How to Increase Employee Referrals in 5 Easy Steps, goes over this process in more detail. Here are a few questions to help you organize your referral strategy and how it can integrate into your social recruiting one. If you know the exact percentage of your employee involvement include this as well.
What is your employee involvement in the recruiting process? All Some None _______________%
Which social networks do your employees use? (Check all that apply.) LinkedIn ____________% Facebook ____________% Twitter ____________%
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Which social networks do you use to engage employees? (Check all that apply.) LinkedIn ____________% Facebook ____________% Twitter ____________%
Why do your employees refer (e.g. referral bonus, easy to broadcast job descriptions, love the company)?
What steps can you take to make it easier for employees to refer to their social networks? 1. 2. 3. 4. 5.
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When?
Social recruiting is effective and efficient, but its not an overnight miracle. It takes time, effort and persistence. One of the biggest errors companies make with social recruiting is not having a proper plan and, as a result, falling off the wagon. It is, however, easy to start and build on social once you have the right framework in place. Then, you can optimize your programs based on your analytics, which we will go over in subsequent chapters.
Time management
Consistency is key when it comes to a long-term goal. Job seekers will respond and engage if you are present. They want to know that there are people behind the machine. This means allocating time to making it a reality even if all you have to offer is a few hours a week.
How much time you realistically have or plan to have for social recruiting? 40 hours a week 10 hours a week 15 hours a week 20 hours a week 30 hours a week 5 hours a week
Can you support having designated corporate social media for recruiting right now? Yes No
If no, when do you plan to support it? (After checking these, go back to page 6 of Part 1 and enter this information in the designated goal field.) Long-term goal
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Mid-term goal
Short-term goal
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Plan of action
Now that youve decided how much time you can allocate to social recruiting, determine a segment to what you can commit. Daily tasks 1. 2. Weekly tasks 1. 2. 3. 4. 3. 4.
Annual tasks 1. 2. 3. 4.
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Emergency mode
Social media can also be a dangerous realm. Negative comments are inevitable and mistakes can be made. Job seekers also can spread negative propaganda against companies for not hiring them. Whatever the issue is, people will talk about it on social first whether or not you are active in social. Therefore when beginning, or fine-tuning, your social recruiting strategy, consider what your course of action will be for negative feedback. The goal is to always protect your brand and employment brand.
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Where?
For social media and recruiting, there are two parts to the question where? To determine where your target job seekers are, you need to consider both physical and virtual which locations and which online networks.
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What network(s) are your target job seekers and employees using? LinkedIn Twitter Facebook None
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Job Seekers
If global, which regions are your primary areas of focus for social recruiting? Africa Europe (Eastern) South America
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If U.S., which regions? West Coast Mountain Mid-West South East Coast
42%
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LinkedIn LinkedIn
Facebook Facebook
Twitter Twitter
Which cities? 1. 2. 3. 4.
Which of the following demographics describes your target job seeker? (Check all that apply.) Men Women 18-24 25-34
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How?
The next two sections are probably the most sought after ones in this workbook. How do we recruit socially and how can we make it successful?
Now that you have a strong base and knowledge of who your audience is and where they are, the rest should be easy. But, lets go through just a few more planning questions before we jump into the nitty-gritty.
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This section will primarily talk about the first two pillars. Content should drive everything you do on social, and every piece of content should relate to your employment value.
What larger pieces of content do you have? (Dont forget to ask marketing and sales to see if you can leverage their content.) 1. 2. 3. 4.
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You can break apart this pitch to use as content to fuel your social recruiting. However, you want a good mix of content and will need to consider various sources or even create your own content.
If you dont have a lot of content, dont worry. You can find content in a variety of ways. It merely takes some creative thinking and persistence qualities that, as a recruiter, you already have.
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For more on Yelps social recruiting, check out the webcast Yelps Hiring Machine - The Inside Out Approach. Social job seekers want to engage with your employment brand, however, they also want interesting and helpful information thats not just from you. Heres an example of a good standard ratio for social recruiting: 25% - Company culture 25% - Job postings 25% - How to get hired 25% - Fun
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Your companys ratio will be dependent on voice and channels that you use. To determine what type of content goes on which network, you will need to delineate what each social network means to your company. Answer the following questions, keeping in mind your original defined voice from page 7 of Part 1.
Use these answers as a guideline to the type of voice and personality that go into each social network. Moreover, you can use it as framework for the type of content you use for each channel.
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Review
In order to develop a successful social recruiting strategy that can scale to your companys needs, throwing out as many random lines of content into the social networking sea and hoping the right fish bite is not an effective approach. You might get a few small bites, but if youre looking for the prize-winning candidates, youre going to have to work a little harder than that at least, initially. By thinking and planning your overall strategy and course of action with an over-arching idea over each campaign, you will be able to more strategically target your social recruiting. Otherwise, you risk wasting your time with one-off campaigns and sporadic effort. It all boils down to measurement. Once you have your plan in place, youll be ready to launch your first social recruiting campaign and, equally as important, your first benchmark metrics. In Part 3 of this workbook, we will illuminate how to evaluate your success, set measured goals and adjust your strategy to maximize results. Download Part 1 of this workbook.
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About Jobvite
Jobvite is the only recruiting platform that that delivers real-time recruiting intelligence with innovative technology for the evolving social web. Leading, fast growing companies today use Jobvites social recruiting, sourcing and talent acquisition solutions to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform, which can optimize the speed, cost-effectiveness and ease of recruiting for any company. To find out more, take a product tour. Jobvite Hire is a practical, intuitive web-based platform that helps you effectively manage every stage of hiring. Its the only social recruiting and applicant tracking solution that makes it easy for everyone to work together on hiring. With Jobvite Hire, you can improve the speed and quality of talent acquisition, create a great candidate experience, and increase referral and social network hires all while using fewer resources. Jobvite Source is an easy-to-use, web-based application that can help you achieve your recruitment sourcing goals today. Its the only social sourcing and candidate relationship management application that helps you target relevant talent through employee referrals, social networks and the web then build and engage your talent pool. Jobvite Source is one intuitive platform to manage all sourcing programs and see the results. Ready to learn more? Request a free demo.
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Part 3
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Table of Contents
Social Recruiting Analytics
What to measure? Benchmarking success Re-allocation of resources
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Conclusion Resources
EBooks Jobvite Surveys
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This is the third, and final, part of a three-part series on building a comprehensive and cohesive social recruiting strategy that is unique to your company. Click for access to Part 1 and Part 2.
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What to measure?
Measurement is absolutely key in benchmarking success as well as determining spend and re-allocation of resources. When social media hit the world of business, so many were worried about the return on investment (ROI) and mapping dollar amounts to sales goals. There isnt one direct metric that defines engagement and the business value of social. However, we can use a number of metrics to help us see the relative ROI, especially in terms of campaign influence. Social has proven success in a variety of other departmental areas. For example, sales and customer satisfaction have increased exponentially since companies have implemented social. Now as the job market grows and social has come to the HR world, we can cannibalize what was learned when social media came to other business areas and see the gaps and opportunities for social recruiting as well as a way to see the ROI of your efforts.
What are the top three sources for quality candidates? (This applies to those who have multiple interview levels.) 1. 2. 3.
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What are the top three traffic sources to your career site? 1. 2. 3.
One of the forefront results that recruiters in the social space see is the ability to increase high-quality, low-cost hires through employee referrals. According to our customer data, although employee referrals account for only 7% of applications for open positions, 40% of those applicants are eventually hired (Jobvite 2012 Index). Employee referral hires also began work on average 18 days before hires sourced from more traditional outlets like job boards and career sites, and almost half stayed with the company for more than three years.
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Benchmarking success
Now that you have a clearer vision of where you stand in the social recruiting world. You must revisit these questions monthly, quarterly and annually in order to benchmark your success and to ensure continued improvement. If the hardest part of social recruiting is deciding to do it, the second hardest is maintaining it. Now that you have a cohesive strategy in place, youll need to review your metrics and set percentage goals. Take a moment to review your short-term, mid-term and long-term goals that you wrote out on page 5 in Part 1. After reviewing your current metrics, add percentage goals to each of the social initiatives that you want to accomplish in that time frame. Keep in mind that this is an ever-evolving process, as your metrics will change your vision and your goals going forward.
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Re-allocation of resources
Measuring your success in social recruiting is incredibly important for a number of reasons. Namely, you dont want to leave money on the table. This means that if you were spending money on a specific channel that is not capturing quality candidates or hires, you would want to know so that you can put resources toward the ones that are working. In order to do this, youll need to understand your metrics. Moreover, you may have to sell social recruiting to other areas of your company, such as finance and HR. For a deeper look at which metrics matter to whom, download our eBook Recruitment Analytics: 5 Ways to Benchmark Success.
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Conclusion
Social recruiting is a continuous effort, much like recruiting in itself. With todays employees always on the prowl for new opportunities, recruiting has become an ongoing effort. We all know that it does not stop once youve hired for your positions. There will always be growth, and we always need to be recruiting. Social is exactly the same. We must maintain a continual effort in order for social to work and work well. This is not an overnight miracle, but a process that will help you build and engage your talent pool as well as provide value to job seekers nationwide and even worldwide helping them to see your company as the best candidate for their next career move. This workbook is printable for a reason so that you can continue to take the exercises here and revise, rewrite, re-allocate and reward your efforts. We hope this workbook has provided value to you and your company. Your opinion matters, so if you found this workbook helpful, wed love to hear it. Please take a minute and share your thoughts through any of our social network channels.
CONNECT WITH US
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Resources
eBooks How to Reduce Your Cost-to-Hire Conversion with a Successful Employee Referral Program Employee referral programs are a tried and true method of generating cost-effective and efficient job candidate leads. Although 7% of job applicants are collected from employee referrals, a whopping 40% of these candidates were hired. Theres no doubt that a successful recruiting strategy has an employee referral program. The Essential Guide to Developing a Social Recruiting Strategy Part 2 This workbook is a comprehensive guide that will walk you through key steps on how to build your strategy and execute it effectively and consistently while integrate companys qualities and requirements. The Essential Guide to Developing a Social Recruiting Strategy Part 1 Learn what social recruiting actually mean and how you can use it to directly benefit your companys hiring practices. Social Recruiting Playbook: 10 Winning Strategies for 2012 The beginning of each year marks an influx of hiring among companies as budgets are approved and company growth has been forecasted. This playbook provides you 10 proven strategies for recruitment success in 2012. 9 Essentials Guide for Recruiting Success Its no secret that corporate recruitment success depends on winning and attracting top quality candidates. So whats the best way to grow your talent pipelineand costs down? Read the 9 Essentials to Corporate Recruitment Success to find out. 21 Career Sites that Sell Career pages are among the most highly trafficked pages on your website. Its up to you to make those visits count. In this new eBook, youll learn how 21 companies like yours created career sites to capture the interest of the right talent and convert them into hires.
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Recruiting Analytics: 5 Ways to Benchmark Success Theres a new recruiting metrics model. How and why is it different and what are the new best-practice benchmarks? Find out in this new eBook details on what to measure, when and how to measure and communicate results to senior management. Increase Employee Referrals in 5 Easy Steps When it comes to quality candidates and lowest cost per hire, employee referrals are the Holy Grail. So how do you evolve your strategies to optimize referral rates? Read this eBook to find out how companies like yours are applying practical and innovative steps to boost their referral rates. 10 Great Moments in ATS Learn how you can integrate yesterdays applicant tracking innovations with the new developments of todays social web to drive greater hiring success. 33 Social Recruiting Stats Are you reaching the best possible talent pool? Understanding the latest data on social recruiting empowers you to benchmark and refocus strategies that drive effective hiring. Pulling from the latest national polls and customer surveys, this eBook gets at the stats that count in social recruiting.
Jobvite Surveys Social Job Seeker Survey 2011 Its no secret that job seekers (active and passive) use social networks to find jobs. So how do you and your corporate recruiting team keep a pulse on your ideal candidates attitude and behaviors online? Social Recruiting Survey 2011 Each year Jobvite publishes the industry barometer on how employers are using social networks to recruit. Get the complimentary report for detailed information on current social recruiting trends and practices. Job Seeker Nation 2010 Who are the Proactive Career Managers and how can you attract this motivated talent to your company? Get the results of our nationwide survey of working Americans for detailed information on job search intentions and practices now.
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About Jobvite
Jobvite is the only recruiting platform that that delivers real-time recruiting intelligence with innovative technology for the evolving social web. Leading, fast growing companies today use Jobvites social recruiting, sourcing and talent acquisition solutions to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform, which can optimize the speed, cost-effectiveness and ease of recruiting for any company. To find out more, take a product tour. Jobvite Hire is a practical, intuitive web-based platform that helps you effectively manage every stage of hiring. Its the only social recruiting and applicant tracking solution that makes it easy for everyone to work together on hiring. With Jobvite Hire, you can improve the speed and quality of talent acquisition, create a great candidate experience, and increase referral and social network hires all while using fewer resources. Jobvite Source is an easy-to-use, web-based application that can help you achieve your recruitment sourcing goals today. Its the only social sourcing and candidate relationship management application that helps you target relevant talent through employee referrals, social networks and the web then build and engage your talent pool. Jobvite Source is one intuitive platform to manage all sourcing programs and see the results. Ready to learn more? Request a free demo.
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