Project Charter

Team CarCapture
Car hunting made easy! Bryan Dosono bdosono@gmail.com Thuy Duong thuytd@uw.edu Connie Huang connie1991@gmail.com Amado Robancho amado89@uw.edu

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Contents
Purpose ................................................................................................................................. 2
Objectives ......................................................................................................................................2 Scope .............................................................................................................................................2

User Population..................................................................................................................... 2 Features ................................................................................................................................ 2

Vehicle Identification Technology ...................................................................................................3 Facebook Integration .....................................................................................................................3

Team Members and Skills ...................................................................................................... 4 Constraints ............................................................................................................................ 4 Project Organization and Schedule ........................................................................................ 5

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Purpose
Objectives
The main goal for the CarCapture mobile app is to facilitate the car selection process for potential car buyers that will result in an increase in walk-in traffic to a CarMax dealership. More specifically, car buyers should be able to use CarCapture to make an informed decision about their purchase of an automobile. CarMaxs objective is to sell automobiles to customers once they have decided on the car they want and test-drive it.

Scope
The concept of CarCapture and its core functionality will be conveyed through the development of a high fidelity wireframe. The process that is involved in using CarCapture begins with a customer indicating a series of criteria based on her car preferences. The customer will be required to provide information for CarCapture, which will then recommend a limited set of car models and options based on the preferences. The customer will engage in activities that help to narrow down the recommendations of cars to one specific car. The end result is the display of a specific car that the customer can test drive at a nearby CarMax. The profiles of the customers are represented through three main persona types, which are discussed in the following section. CarCapture aims to address the needs and goals of these persona types.

User Population
Our target users are people who want to purchase a car from CarMax. We want to create a product that will enhance the experience of buying a car. We are keeping three different persona types in mind as we design this product:

Michelle wants a car that reflects her personality and lifestyle Vince wants a car that has the functions and features he wants Rodger wants a car with a specific brand

Features
CarCapture is an application that allows users to take a picture of any car that they like on the street with their mobile phones, and they will be able to find out the information of the car. CarCapture will implement Hi-Tech Solutions (HTS) vehicle identity recognition software. Therefore, when users submit a picture of a car, they will be able to see the brand name, make, model, and estimated price range of the car and save their searches into a wish list. In addition, users will also be able to locate their closest CarMax dealership and schedule test drive appointments with a CarMax representative. CarCapture will also integrate with Facebooks Graph API to provide its users with a visualization of their personal networks brand interests.

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Vehicle Identification Technology

We are planning to use the HTS vehicle recognition system to identify cars that our uses will photograph. The system has the capability to provide a comprehensive profile of the car, including its make, model, and body type. The HTS vehicle recognition system can also identify special plate icons such as those that contain handicap symbols.

Facebook Integration
CarCapture will be implementing Facebooks Graph API to get data in and out of the networks social graph. The API that can be used to query data, post new stories, and create check-ins or any of the other tasks that an application may need to do. Facebook's Open Graph defines new objects and actions in a user's social graph, and the way that new instances of those actions and objects are created is via the Graph API. The Graph API is also the underlying mechanism that's used by Facebook's iOS, Android, PHP and JavaScript toolkits. First time users of CarCapture can create a CarMax account with Facebook Login, which reduces the amount of information and time people need to put into an app before they are logged in and using it. It drops the barrier to entry for registration and turns it into a quick, easy process. Through Facebook Login, CarCapture does not need to store passwords or emails, reducing the risk of the app compromising data security. It remains consistent and instantly recognizable across every type of device, whether it's a feature phone, smartphone, tablet or computer. CarCapture can also scrape data from Facebook API and aggregate information on the Facebook likes of all of the users friends. With the release of validated Facebook pages, CarCapture will cull car brand interests from the users circle of friends to rank and visualize the highest brand affinity among the users community. Results can also be saved as an image and shared through a Facebook status post to the users timeline. This will increase overall awareness for the CarCapture application among the users Facebook audience.

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Team Members and Skills Bryan Dosono

Bryan is majoring in Informatics and concentrating in Human-Computer Interaction. He has experience in web design, market analysis, social media, and project management.

Thuy Duong
Thuy is double majoring in Informatics and Human Centered Design and Engineering. She has experience with User Experience research and design. Also, Thuy has knowledge on web programming.

Conie Huang
Connie is doing double degree in Economics and Informatics. She has experience in financial analysis and web programming.

Amado Robancho
Amado is double majoring in Human Centered Design and Engineering and Informatics with a concentration in Human-Computer Interaction. He has a UX design and research background. He also has basic web programming skills.

Constraints
CarCapture has some constraints. First, the search database may be temporally limited to vehicles manufactured up to 2012. Secondly, the image clearness and accuracy can be another problem. What if the pictures users submitted are not in the database or too blurred to be recognize? In these cases, the technology is limited. CarCapture may need to actually additional support staff on hand look through submitted photos one by one and provide immediate feedback to its users.

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Project Organization and Schedule

May 15

Project Charter Best Practices Competitive Audit User Interviews Sketches & Wireframes Sitemap User Flow Pitch Presentation

May 17

May 17

May 22

May 29

May 29

June 3