The main goal for the CarCapture mobile app is to facilitate the car selection process forpotential car buyers that will result in an increase in walk-in traffic to a CarMaxdealership. More specifically, car buyers should be able to use CarCapture to make an informeddecision about their purchase of an automobile.
CarMax’s objective is to sell automobiles to
customers once they have decided on the car they want and test-drive it.
The concept of CarCapture and its core functionality will be conveyed through the developmentof a high fidelity wireframe. The process that is involved in using CarCapture begins with acustomer indicating a series of criteria based on her car preferences. The customer will berequired to provide information for CarCapture, which will then recommend a limited set of carmodels and options based on the preferences. The customer will engage in activities that helpto narrow down the recommendations of cars to one specific car. The end result is the displayof a specific car that the customer can test drive at a nearby CarMax.The profiles of the customers are represented through three main persona types, which arediscussed in the following section. CarCapture aims to address the needs and goals of thesepersona types.
Our target users are people who want to purchase a car from CarMax. We want to create aproduct that will enhance the experience of buying a car. We are keeping three differentpersona types in mind as we design this product:
Michelle wants a car that reflects her personality and lifestyle
Vince wants a car that has the functions and features he wants
Rodger wants a car with a specific brand
CarCapture is an application that allows users to take a picture of any car that they like on thestreet with their mobile phones, and they will be able to find out the information of the car.CarCapture will implement Hi-
Tech Solutions’ (HTS) vehicle identity recognition software
.Therefore, when users submit a picture of a car, they will be able to see the brand name, make,model, and estimated price range of the car and save their searches into a wish list. In addition,users will also be able to locate their closest CarMax dealership and schedule test driveappointments with a CarMax representative. CarCapture will also integrate with F
Graph API to provide its users with a visualization of
their personal network’s brand interests