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Communication and Advertising Strategies of Radio Mirchi1

Communication and Advertising Strategies of Radio Mirchi1

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Published by mehulraval

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Published by: mehulraval on Jun 02, 2009
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07/21/2011

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BATCH 17PRESENTATION BYEYANDEEP KAURMITALI BHATT
DIPLOMA IN COMMUNICATIONAND ADVERTISING
 
BRAND AWARENESS AND BRANDMANAGEMENT
PRESENTATION ONCOMMUNICATION AND ADVERTISINGSTRATEGIES OF RADIO MIRCHI
 
ENIL (Entertainment Network (India) Ltd. wasincorporated on June 24, 1999. BenettColeman & Co. Ltd. & Times InfotainmentMedia Ltd. are the promoters of ENIL.In 2000 where the Government formallyannounced auction of 08 FM frequenciesacross 40 cities, Entertainment Network (India)Ltd. Won the largest number of licenses,thereby acquiring a national footprint andbecoming the only commercial FM broadcasterpresent in all 4 metros, with an exclusivepresence in 7 cities.
INTRODUCTION

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