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SIGNATUREGUIDE
First edition 2009. Second edition 2012. | Santa Fe College
 
Contents
Introduction ............................................................1Kinds of Signature or Logo ....................................2College Seal ......................................................2Primary Signatures or Logos ...........................2Secondary Signatures or Logos .......................3Vertical Logo .....................................................3Other Signtures or Logos .................................3 Style Guide .............................................................4Use.....................................................................4Clear Space .......................................................4Size ....................................................................4Colors ................................................................5Uses to Avoid ....................................................6Stationery ..........................................................7Permanent Signs ..............................................8Electronic Signs ................................................8A-Frames ...........................................................8Other Materials .................................................8Publications ......................................................9Banners ...........................................................10Feather Banners, Table Throws .....................10Bulletin Boards ...............................................10Vehicles ...........................................................10Permission for Use of Signature ....................10Revision of the Signature Guide ....................10
First edition 2009. Second edition 2012. | Santa Fe College
 
Introduction
The Santa Fe College seal personies the college and, as such, is restricted to specialuses. The ocial Santa Fe College signature or logo, however, is a marketing toolintended to make Santa Fe’s “brand” or identity recognized ar and wide. It is part o therst impression that Santa Fe makes on prospective students and other constituents.The ocial college signature or logo is comprised o the
SF
monogram and the words
Santa Fe College.
These two elements identiy the college graphically and are to appearon all college communications. Primary and secondary signature designs incorporatethese Santa Fe elements. Use and design can guide the decision as to which signaturebest ts the needs o a particular project.
First edition 2009. Second edition 2012. | Santa Fe College
monogrammonogramwordmarkSanta Fe Collegeclassic signatureSanta Fe Collegevertical/stacked signature
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wordmark
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