Professional Documents
Culture Documents
Contents
Introduction ............................................................1 Kinds of Signature or Logo ....................................2 College Seal ......................................................2 Primary Signatures or Logos ...........................2 Secondary Signatures or Logos.......................3 Vertical Logo .....................................................3 Other Signtures or Logos .................................3 Style Guide .............................................................4 Use.....................................................................4 Clear Space.......................................................4 Size ....................................................................4 Colors ................................................................5 Uses to Avoid ....................................................6 Stationery ..........................................................7 Permanent Signs ..............................................8 Electronic Signs ................................................8 A-Frames ...........................................................8 Other Materials .................................................8 Publications ......................................................9 Banners ...........................................................10 Feather Banners, Table Throws .....................10 Bulletin Boards ...............................................10 Vehicles ...........................................................10 Permission for Use of Signature ....................10 Revision of the Signature Guide ....................10
Introduction
The Santa Fe College seal personifies the college and, as such, is restricted to special uses. The official Santa Fe College signature or logo, however, is a marketing tool intended to make Santa Fes brand or identity recognized far and wide. It is part of the first impression that Santa Fe makes on prospective students and other constituents. The official college signature or logo is comprised of the SF monogram and the words Santa Fe College. These two elements identify the college graphically and are to appear on all college communications. Primary and secondary signature designs incorporate these Santa Fe elements. Use and design can guide the decision as to which signature best fits the needs of a particular project.
monogram
wordmark
monogram
wordmark
The vertical or stacked signature shows the SF monogram on the top and the words Santa Fe College below.
The horizontal signature contains the SF monogram on the left and the words Santa Fe College on the right, centered on the SF.
The smart choice.
The SF monogram stands for Santa Fe College and may represent it on clothing and The smart choice. promotional materials. It is not to be combined with any other signatures or logos.
The smart choice.
Watson Center
The two secondary signatures are first level and second level. They serve to identify the divisions, centers, institutes, programs and departments of Santa choice. The smart Fe College. The SF monogram appears on the left side of these signatures. The first level names the college center or entity, like Watson Center. The second level names the institution, Santa Fe College. A one level unit has the SF monogram, an entity like Watson Center on the first line, and Santa Fe College on the second line.
Academic Affairs Student Leadership & Activities Academic Affairs Student Leadership & Activities
A vertical logo has the SF monogram on the first level, the words Santa Fe on the second level, the word College on the third level, with a line of dots underneath. The name of a college entity like Fine Arts appears below the line of dots in Franklin Gothic Demi. If there are any subsidiary entities, like Music and Theatre, each appears on its own line below the main entity in Franklin Gothic Book.
Academic Affairs
Style Guide
Use
The classic and vertical SF signature formats are the first choices for use. Blue PMS 654
Black
White (reversed)
art choice.
Clear Space
There must be a clear space of at least one-half the height of the SF monogram on all The smart choice. sides of the signature. Nothing else may be in this clear space.
of one-half
Size
clearance logo size for The minimum signature orof one-half the classic signature is not less than one and one-half inches in length. The proportions may not be changed.
Watson Center
Colors
The Santa Fe College signature is a specific shade of blue. Black and white may be used as a substitute if the official color does not work or is not available. The official SF colors are Pantone 654 (dark teal blue in Microsoft programs) and white. Secondary colors are 359U, 543U, REFLEX BU, 429U, 467U, 7474U, 201U and 118U. The secondary colors help designers with color decisions. This palette is meant to be a guide for publications and products to complement the primary color.
SANTA FE COMMUNITY COLLEGE COLORS
SWATCHES GRADIENTS
359U 467U
543U 201U
REFLEX BU
429U
467U
7474U
201U
116U
99CCFF
333399
999999
990000
FFCC00
FFCC99
006666**
MOODBOARD
Uses to Avoid
Use the original digital file for signatures. The signature or logo may not be redrawn, reproportioned or modified. For more information consult College Relations.
do not rearrange
do not stretch to fit an area (hold down shift key to scale properly)
SF
do not respace the signature or put SF at the end
SANTA FE
COLLEGE
do not use unapproved color combinations
sf
Santa Fe
college
do not use seal without approval do not remove part of the signature
Stationery
All college letterhead, envelopes and business cards are to be standardized to provide a consistent college identity. The Santa Fe College signature must be reproduced from an authorized original. Graphic elements may not be used on stationery. There are templates on the College Relations website.
Student Affairs
Student Affairs
www.sfcollege.edu
B. A. Staff
Administrative Assistant Student Affairs Building R, room 110 3000 NW 83rd Street Gainesville, FL 32606
Athletics | Financial Aid | Office of Diversity | Student Development Programs | Student Life | TRIO Programs 3000 NW 83rd Street Building R, room 110 Gainesville, FL 32606 Office 352.395.5678 Fax 352.395.7395 www.sfcollege.edu
letterhead 8.5 x 11
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First edition 2009. Second edition 2012. | Santa Fe College
Permanent Signs
All permanent college signs are to adhere to the Santa Fe signature guidelines. Contact College Relations for sign design.
llment
Office of Now Accepting Applications Accepting Applications High School Now www.sfcollege.edu www.sfcollege.edu Educating Enrollmment Dual students since 1974 Admissions
side two
Office of Admissions
fcollege.edu
Office of Admissions
Electronic Signs
Santa Fe has electronic signs on NW 83rd Street. To have a college event announced on these signs, fill out a publicity request form on the College Relations website.
A-Frames
Some student events are advertised by the use of A-frames on the Northwest Campus. The use and distribution of these signs is under the direction of Student Life.
Other Materials
The Santa Fe College signature is to be displayed prominently on all advertising. The identity standards are to be accurately applied. Other materials may include, but are not limited to, fliers, ads, posters, banners, exhibits, displays, plaques, clothing and specialty items. If a partner logo is used it is to appear in a bottom corner. The Santa Fe logo may not be used along with other logos without permission from College Relations. All college related radio and video must contain a Santa Fe College reference.
Publications
All Santa Fe College publications, which may include websites, brochures, newsletters, posters, videos and any other publications, are to display the college signature. Inclusion of the established graphic elements that comprise the college signature insures that Santa Fes brand is presented to all segments of the public as well as to the college community. The consistent presence of Santa Fes signature creates a family of publications that clearly set forth and reinforce the colleges identity in all situations. Santa Fes signature is to appear on the front cover of all college publications No other logos may appear on front covers The use of department or program logos may be allowed on inside pages or back covers As long as they remain distinguishable, the SF signature, wordmark or monogram may be printed over a photograph Promotional items may display department signatures or logos as long as they are not used directly adjacent to or more prominently than the Santa Fe signature, wordmark, monogram or seal
approved design
Cardiac Electrophysiology
Cardiac Electrophysiology (EP) is used to diagnose and treat electrical functions of the heart. Its one of the fastest growing fields in cardiology, with a shortage of trained personnel. Santa Fe Colleges new program, one of only three in the nation, prepares those already working in invasive cardiology for career opportunities as EP specialists. Students learn the hearts normal electrical function, analysis of cardiac arrhythmias, basic EP laboratory techniques, and advanced techniques for intervention procedures or treatments such as implanting pacemakers. Graduates will be specialists who can expect to earn between $50,000-$58,000 in a Florida cardiac electrophysiology lab.
Banners
All banners are to adhere to college signature guidelines. Contact College Relations for banner design advice.
pull up banner
www.sfcollege.edu
feather banner
table throw
Bulletin Boards
There are several bulletin boards on the Northwest Campus. Permission to post fliers or other notices on them must be obtained from Student Life. Notices posted without permission are removed.
Vehicles
Signatures on all SF vehicles are to follow the guidelines as set forth to maintain Santa Fe College branding.
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