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and distribution company of dairy products and ice cream in China. The
products (such as UHT milk, yogurt and milk beverages), ice cream, as
well as a variety of other dairy products (such as milk powder and milk
tablets). Mengniu has built a strong brand name in China's dairy market.
Company has suffered a lot. It is making great effort to rebuild its image
In this assignment, Milk market and Mengniu Company are taken as example to finish the
tasks.
Tasks
organization.
stakeholders.
(2) Evaluate the extent to which they are achieved with support of
convictive data.
(2) Explain the CSR which Mengniu has taken and how to achieve.
Describe what Mengniu gains from undertaking CRS.
4. Explain how market structures in practice deviate from the model of perfect
competition (3.1)
(1) Identify the model of perfect competition and its characteristics.
(2) Identify the common market structures in practice. Explain the deviation from perfect
competition. It is suggested to compare their characteristics, such as the number of sellers,
comparability of goods, market power, information and entry of the market.
5. Use a range of examples to illustrate the relationship between market forces and
organisational responses (3.2)
(1) There are five market forces according to Porter’s model. Identify the five forces and
explain how they impact on competition.
(2) Ilustrate the relationship between market forces and organisational responses.
Suggestions:
3. The students must do research independently and give out reference and bibliography.
5. The students can go on line or to the library to find the needed material.