Search Engine Optimization

What is Search Engine Optimization?

Optimizing your website making it search engine friendly by which
you can increase your search engine traffics or visitors. In other
word it is process or methodologies by which you can increase your
online customer by using its latest techniques.
People to find your site via a search engine, the site will require a
high Search Engine Results Position (SERP). This means when
they search keywords phrases like SEO techniques, they will find
you site page on the first page of the search engine results. Ending
up on the 10 page of the search engines results will not get you any
traffic.
.
LIST OF SEO GUIDELINES:...
There are no tricks here, just a bit of work and some time. So let's
get started by reading the following list of SEO Techniques!
1. Domain & File Names:
Choose your site domain name that contains words from your
primary keyword phrase. Your domain name should also be
easy to spell and easy to remember.
2. Keyword Phrases:
1. Use keywords that are being searched for. you can also
look at Google AdWords Keyword Suggestions for
suggestions for different keyword phrases.
2. Add keyword synonyms to your content.
3. Put the keyword phrases in the .

4. Insert the keyword phrases in a HI TAGS tag at the

beginning of your page. Keyword synonyms should be
put in your h2 & h3 tags. The h1, h2, h3 tags are used for
titles and subtitles in articles.
5.
3. Keyword Density:
Keyword density is a very important part of search engine
 optimization. Keyword density in according to your content
should be 20 to 25 % of content.
4.
5. Title & Meta Description Tag:
Construction of your title tag is one of the most important
things you need to do. Each page should have a different title
with 2 or 3 of your keyword phrases at the beginning. When
search engine results are displayed the title is the first thing
people see.
Below the title is a description which will be either be taken
from your meta name description content="Description phrase"
or from the first sentence on at page. You description should
also have 2 or 3 of your keyword phrases at the beginning as
so should your first sentence. You should have a different title,
description and first sentence on each page. You many also
what to try shorter titles with only one keyword or keyword
phrase as this will raise you keyword relevance. Also you can
consider putting your domain name at the very end of the title.
6. Meta Keywords Tag:
The meta keywords tag is not as relevant as it used to be and
some say Google doesn't ever look at it anymore, but put it in
anyway. It is as follows, and put in it all your keywords and
keyword phrases. This tag should be different for each page.
7. Author & Robots Tags:
The Author Tag should contain the name of the company that
owns the site. This tag will help you get a #1 position for your
company's name.

Use a generic Robots Tag on all pages that you want indexed.
This instructs the robots to crawl the page. The following is the
generic robots tag.

8. Quality Content:
Quality content will bring people back and as people always
want to tell others about a good thing it will get you forward
 links from other sites. Your content should be written with your
keyword phrases in mind
9. Quantity Content:
The more the better. Just remember your content will need to
be both quantity and quality.
10. Try to Avoid Dynamic URLs:
Some search engines may have a problem indexing them.
Create static pages whenever possible. Avoid symbols in your
URLs like the "?" or avoid query strings “?”
11.
Frames:
Many search engines can't follow frame links. Make sure you
provide an alternative method for the search engines to enter
and index your site. For more information read search engine
frame.
12. Site Map:
A good menu system is really a site map. A well constructed
menu system that is on each page and contains a link to very
page on the website is all you need.
13. Site Themes:
All of the top 3 search engines look for site themes or a
common topic when they crawl a website. If your site is about
one specific topic you will rank better than if you have more
than one theme or topic on your site. By using similar keyword
phrases in each page the search engines will detect a theme
this will be to your advantage.
14. Robots.txt File:
While this file is not really required it should be included so that
the search engine bots don't get 404 errors when they look for
it. Just include the following 2 lines and drop it in the root.
User-agent: *
Disallow:

Seo Friendly Website Designing

Design and layout of website are very important it is first impression about your site. Always
make site according to the Search engine Guideline if you want to do the optimization of that.

Search Engines are very clever but after all they are software and not human who will read the
content of their interest. If you make your site too complex then Search Engine would not be able
to parse the content of your site properly and finally indexing would not be proficient which will
result in a low rank.

The genuine page content should have a keyword density of about 10% approximate and should
weigh in at about 200 words - but there are as many opinions about this as there are SEO experts.
Some say keyword density should be 5% and some say it should be 20%. 10% works for me.
Guidelines which should be followed while designing a web page.

1- You should have more text content than HTML elements.

2- No frames. They are enemies of Search Engines and Search Engines are Enemies of Frames.
3- No ads if possible. Because most of the ads uses Java Script which is not advised to be used.
4- No JavaScript. If you need JavaScript, call it from an external file rather than dumping the
code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your
homepage. If you use them, be sure to include text links at the bottom of the page.
5- Nothing that does not fit perfectly into the page topic; There should be no doubt in the search
engine's mind (or in he user's mind) what your page is about.
6- No unnecessary directories. Keep your files as close to the root as possible.
7- No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.
8- Simplify with CSS

Difference Between HTML Sitemap and XML Sitemap

Generally there are two types of sitemap HTML sitemap and XML sitemap. HTML sitemap it
stands for Hyper Text Makeup Language sitemap and another one is XML sitemap EXtensible
Makeup Language sitemap.
HTML Sitemap
HTML sitemap is used to list all hyperlinks or the link of all pages of website into a single page.
These hyperlinks are normally listed hierarchically and they may provide description for each
link. To adding HTML sitemap to your website will help your visitors navigate and find
information easily. So HTML sitemap is mainly created for humans. Although a HTML sitemap
is created for your visitors, indexing bot such as Googlebot might have a better chance to crawl
your first-time-missed links again since all the files are well put together in your sitemap page.
XML Sitemap

XML sitemap lists URLs (world wide web addresses) for your website in a xml code. See below
the example of an url in xml.
IMPORTANT NOTE PLEASE READ FIRST:
follow ( and ) as <> respectively IN BELOW XML CODE because my blogs is not
supporting this bracket tag . but u have to change them when u will use.
( means < and ) means > ok plz correct them...

(?xml version=”1.0″ encoding=”UTF-8″?)

(urlset xmlns="”http://www.sitemaps.com/schemas/sitemap/0.9″")
(url)
(loc)http://www.yoursdomain.com (/loc)
(lastmod)2009-01-20 (/lastmod)
(changefreq)monthly (/changefreq)
(priority) 0.6 (/priority)
(/url)
(/urlset)

XML site map is mainly for search engine crawler not for visitor. It allows webmasters to
inform search engines about URLs in your website for easy indexing. Submitting a XML sitemap
to search engines such as Google, Yahoo, and MSN will not only help your website being
indexing rapidly and proficiently but also increase your website’s visibilities in search engines as
well.

Free directories for Submission

Directories for submission ,
Please visit blog
http://freedirectoriesforsubmission.blogspot.com

Instant Approval Directory

DIRECTORIES WHICH GIVING INSTANT APPROVALS PLEASE VISTIS
http://freedirectoriesforsubmission.blogspot.com/
Posted by MOIN JAFRI at 9:48 PM
Labels: approval directory . seo methodology, Free Directory submission site, instant approval
directory, seo solution india
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Top White Hat SEO Techniques

1. Good or Specific Quality Content
There is nothing more important you can do to optimize your site for search engines than
propose unique well written content. A search engines plan is to serve up what it believes to be
the most suitable website for any given search to the end user.
Suppose we are the end user and we are searching for a portable Television for hire. We go to our
favorite search engine and search for the phrase “portable Television for hire”. In this imaginary
situation let’s assume there are only 2 websites that target that phrase,
First Website
First Website consists only one page with 3 paragraphs of text. The text tells us that the company
does portable Television for hire and gives us a phone number to call.
Second Website
Second Website contains 50 plus pages all Targeting on various portable Television units that we
can hire, costs and technical explanations of how portable Television units work.
Which website do you think the search engine is likely to offer to the user first? It’s a rather
obvious example but it illustrates the importance of good content so your priority should be good
quality content.
2. Use Structural Mark Up and Separate Content from Presentation
Semantically structuring your mark up helps search engines recognize the content of your
webpage which is of course a good thing. Making correct use of heading elements is essential
because search engines give more influence
To the content within the heading elements.
3. Specific Titles and Meta Data
Providing pages with suitable titles and Meta data is essential. As discussed in the top 5 black hat
SEO techniques section the meta description and meta keywords elements have been so misused
in the past that Search Engines now regard them as less important, it’s still important to use them
and use them properly. Titles however still carry a lot of weight and when we think of semantic
mark up it is obvious why. The title of anything is a declaration as to what the content might be,
so make sure your page titles are a true symbol of the content of the page.
4. Effective Keyword
Create your website with keywords and key phrases in mind. Research keywords and key
phrases you think people might use to find your site. Single words are not always the most
effective target, try multi-word phrases that are much more specific to your product/service and
you’ll be targeting end users that are much more likely to want what you are offering.
1Title
2Meta Description
3 Meta Keywords
4 Heading Elements
5Text
7 Title Tag
8Links
5. Good Quality Inbound Links
Having inbound links to your website can be liken to having a choose for the good but there are
good links and bad links so therefore votes for the good and votes that are bad. Good links are
links from other web pages
that are regarded highly by the search engines and are contextually relevant to the content of
your page. Bad links are links from web pages that aren’t regarded highly or potentially banned
by search engines and have no relevance to the content of your page.
For example;
Suppose we have a website that sells mobile.
Link A: Link on the homepage of the Nokia Telecom’s website. = Good
Link B: Link on Nida siddiqui and Daniel links page = Bad
The amount of quality inbound links to your site therefore have some relevance on how high up
the search engine your site is placed. When sourcing links you should be thinking of quality over
quantity and deep linking to pages within your website not just the home page.

Top Black Hat SEO Techniques

Black Hat SEO Techniques

Copyrigted Content:
carbon copy Content is a black hat seo technique. Search engines always looking for unique
content. When duplicated content detected by search engines crawler indexed only one web
page, other probably finish up in the dreaded supplemental index and search engines will treat as
spam. Duplicate content are not rank in SERP’s (Searching result pages).
Similarly doorway pages are also very bad technique. Doorway pages are linked to internal
pages of website that call for action from the visitor. To navigate the multiple doorway pages you
have to create hallway pages. Search engines looks doorway pages as duplicate pages and not
rank doorways pages in SERP’s.

2. Meta Tags
Hidden HTML content or invisible contents of site.

Having three fields….

Meta Description

The Meta description used to explain the content of your page sincerely and concisely and be
( 174 character) 1 or 2 sentences, 3 at most.

3. Meta Keywords

Meta Keywords a short list of words that inform of the main center of the page. Meta keywords
have been so altered in the past that there are few if any search engines that take any heed of
them.

Doorway Pages:
A doorway page is basically a “fake” page that the user will never see. It is purely for search
engine spiders, and attempts to trick them into indexing the site higher. Read more about
doorway pages.

Link Farming.

The process of exchanging reciprocal links with Web sites in order to increase search engine
optimization. The idea behind link farming is to increase the number of sites that link to yours
because search engines such as Google rank sites according to, among other things, the quality
and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your
ranking in the search engine results will be because the more links indicate a higher level of
popularity among users of the Internet. However, search engines such as Google consider link
farming as a form of spam and have been implementing procedures to banish sites that
participate in link farming, so the term link farming has garnered negative connotations across
the Internet.

Black Hat SEO Techniques

What is Black Hat SEO?

Black Hat SEO is the use of unfair techniques to promote a site on search engine listing. These
techniques may work but the results are likely to be temporary. These sites are often banned if
the search engines get wind of these unethical practices.

What are the common Black Hat techniques?

Keyword Stuffing: Overburdening a site with too many keywords at the most unwarranted
places is a common black hat technique. Eventually, search engines might ban sites that do this.

Invisible Text: Another method is putting lists of keywords in white text on a white background
in order feed different on-page content to search engines and different to users actually browsing
the site. It is easy for search engines to detect this.

Doorway or Gateway Pages: Some web developers use the doorway page – a fake page that the
user will never see and which would be only visible to search engine spiders. These doorway
pages are optimized heavily for search engines and normal users never see it as they are
automatically redirected to a different page (you can do that based on user-agent check). It can be
easily detected by search engines.

FOR LONG LIFE OF WEBSITE( USE SEO TIPS)

1. Do NOT submite a site that is under construction or having just one page.
2. Submit the domain or URL that have content in the corect format
(http://www.mydomainname.com - some directories accept it without http://)
3. Do NOT submit domains that redirect to another site
4. Do NOT present different content to search engines that you display to your users
5. Avoid the Hype, Rants, Whining, and Speculation
6. Don't make the mistake of selecting the category too fast without checking if there would be a
more relevant category.
7. The links should ideally be optimized for the keywords that you want your site ranked for.
Search engines utilize keywords or key phrases to identify web pages which are relevant to these
terms. So, use the right keywords and keywords phrases.
8. Use relevant words in your title text and avoid exaggerated adjective.
9. You should have researched your keywords well and chosen those that are minimally
competed for but adequately searched.
10. your title text for each page should be clearly defined with relevant keywords.
11. Don't use generic terms to optimize your website.
12. Select words or phrases that target a niche segment.
13. Check for broken links and correct HTML and avoid hidden text or hidden links.
14. Building links - which are effectively optimized - is essential to gain more traffic and obtain
a high ranking on search engines.
15. To avoid your submission from being rejected, don't make your title and description sound
too promotional. Make sure that your TITLE AND ALT tags are descriptive and accurate.
16. Try to use text instead of images to display important names, content, or links. The Search
Engines crawler doesn't recognize text contained in images.
17. Don't mention in your description "and others" or "etc." Or even "..."
18. Include the email address of your site domain NOT a free account like yahoo, hotmail or
gmail.
19. Is essential to test your robots.txt file. Robots.txt file crawlers which directories can or cannot
be crawled.
20. Use relevant keywords in your title text and anchor text can improve your search engine
placement
21. Don't repeat any keywords more than once
22. Don't create multiple pages, subdomains, or domains with substanially duplicate content.
Provide unique, relevant and fresh content to your users with a good grammar, correct spelling,
and sentence structure.
23. Do NOT submmit sites that instal viruses, trojans, or other badware.
24. Submit your site to relevant premier search engines and in the top directory such as the Open
Directory Project, Yahoo, Google!
25. Make the best of directories by carefully submitting your links in the first place. Once your
site has been accepted, it may be extremely difficult to change any of the mather submitted.

Know About Seo and Smo

Social Media Optimization (SMO), is a term refers to the process of ensuring that a
website is easy to link to by utilizing the different social media sources together with but
not limited to, blogs, bookmarking websites and media sharing websites. There are a lot
of similarities and differences between SEO & SMO. Because of this, and the idea that
one cannot take over the role for the other, it is important to know when and why to use
each optimization technique.
Similiarties Between Seo and Smo
 1. If people don't have a good reason to link to you then they probably don't have a
good "real" reason to visit your website either. Be careful though, linkability and
linkbait are not the same thing. Some of the keys to linkability are: content,
design and usability.
2. This almost does not need an individual category because part of linkability is the
good content. But, the point needs to be stressed; you can have good content
that does things besides giving people a good reason to link.
3. Both SEO and SMO are way to be a focus to people to a website without
approaching a message on them, but instead showing them what value your
website can bring to them.

Differenences Between Seo and Smo

Seo
This is obvious but needs to be mentioned, SEO is about
search engines, primarily the big 3, Google, Yahoo, and
Microsoft (GYM).
SEO you might be looking to sell something.
with SEO there is not as much participation
Factor: onpage, offpage(directory, article, forums,
blogs,social bookmarking,press release, link building,)
content optimization, metatags generation, keyword
analysis.
Smo
SMO is about the "new" social media sources that have
crept up, including blogs, bookmarking websites, media
sharing websites etc
With SMO you might be looking to build community
With SMO you should actively participate in the same
activities that your audience does
directory, article, forums, blogs,social
bookmarking,press release, link building etc.

50 Guidelines of 2009 Seo's

1. Keyword analysis (still accurate? Where's the tail?)
2. Site structure - new directions and re-modeling the old
3. Review all page titles
4. Overhaul meta descriptions (for click-through not SEO)
5. The copy equation - SEO vs Marketing
6. Create and/or update XML sitemaps
7. Site speed - Load time optimization
8. Alt and title tags - don't miss an opportunity
9. Internal links - where is the juice being sent
10. Internal link text - boost the link juice
11. Control the flow using "Nofollow"
12. Sitemaps page - more than just links
13. H tags and text formatting
14. Check all Redirects are in place and working
15. Review flash - ensure its necessary and SEO friendly
16. Is your Robots.txt correct and up to date?
17. Clean URLs
18. SEO friendly 404 pages
19. Check graphic/image vs text usage
20. Best practice URL structure
21. Keep the code clean and compliant
22. Simplify with CSS
23. Check for broken links regularly
24. Update all content on pages
25. Manage and control outbound linking
26. Check canocalization on URLs
27. Social bookmarking options on all pages
28. Start a blog (or commit to updating your current one regularly)
29. Semantics and SEO
30. Page/file sizes
31. Page theming
32. Navigation
33. Managing dynamic content
34. Check webmaster centers regularly
35. Write articles/content for other sites
36. Engage in online conversations
37. Claim your geo rankings with local business profiles
38. Create more SEO friendly videos (uploaded to the top video sites)
39. Add SEO friendly images to popular photo sites (with tags, categories)
40. Ensure links in top SEO directories (DMOZ, Yahoo! etc)
41. Seek authority links (.edu .gov etc)
42. Regular submission to new quality directories
43. Comment on relevant [blog] conversations more often
44. Ongoing natural link building plan
45. Encouraging favourable site behaviour
46. Claim my business/website/personal profiles in social communities
47. Lifestream your content (linking back of course)
48. Leverage vertical specific SEO opportunities to boost relevance
49. Google Searchwikify your website

50. Power up your press releases

Posted by MOIN JAFRI at 3:12 AM

Labels: delhi seo services, seo guidelines, seo in delhi, seo india, seo methodology, Seo Services
india, Seo Solutions India, Seo Techniques, seo tips, seo top tricks
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Quality Link Building Guidelines

1- Links must be from closely theme related websites
2- No more than 50 links on resource page of site
3- Resource page must have min 1 PR4- Resource page must be cached
5- Anchor text must contain the target keyword/key phrase
6- Links must be followed by a short description of the target website.
7- Different keywords must have different descriptions
8- Links must not be from framed pages
9- Links not be through a JavaScript
10- Links not is through a redirect script
11- Links must not be on Flash sites or pages
12- Links must not include a no follow tag
13- All links will be get by mail (Not links from Chat)
14- Links must not be from forums, Classified, Mirror Sites, Link Farms, black listed websites or
banned Google sites. Spam Websites, Blog Comments
15- Links must not be from link farms or, linking clubs or instant site.
16- Links must not be from directories (Note- directories Links will be consider if it has high pr
and very relevant category)
17- Links must not be from same IP
18- Links must have unique c-class IP
19- Links must not be from Orphan pages
20- More then one links at resource page of one site or web page will be consider as one links

Seo Methodology Flowchart

LEARN ONPAGE BASICS
On page SEO or search engine optimisation is making sure that your website is as search
engine friendly as possible. If your website is not optimised then you have less chance of
getting good results in the search engines.
Their is 14 tips OR Guidelines of on page seo
1- All of your web pages can be indexed by search engines - make sure that they all have at least
one link from somewhere on your site.
2- You have unique content on every single page.
3- Meta-tags are arranged correctly - your page title tags and description tags should describe the
content of your different web pages. The page title tags should be less then 68 characters and the
description tags more detailed but less then 148 characters.
4- Label the different headers on your web pages using H tags.
5- Your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or
use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use
domain.com/blue-widgets.php as apposed to having something like
domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
6- The links within your site are complete i.e. if you are linking to the blue widgets page link to
domain.com/blue-widgets.php as apposed to just blue-widgets.php.
7- Use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers
and or letters .jpg.
8- Label all of your images with descriptive alt attributes.
9- Make good use of anchor text links within your content - if you have a page about blue
widgets, use the phrase blue widgets in the text that links to it.
10- There is only one version of your site - 301 redirect all non www. URLs to the www. ones or
vice versa.
11- There is only one version of your homepage - 301 redirect the index or default page back to
domain.com.
12- Don't waste PageRank on pages that you don't need to be in the search engines or that you
don't think will bring you traffic, possibly your terms and conditions page or even your about and
contact page. Use the rel="nofollow" tag in the links to these pages.
13- Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe
using spamming techniques or you do not want to help in the search engines.
14- Make sure that your code is valid, in some instances bad code can lead to search engines not
being able to properly read a page. Use the W3C validator to check your markup.

Posted by MOIN JAFRI at 11:57 PM

Labels: seo methodology
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Link building
Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
A little care in developing links will go a long way in getting your site ranked high in Search
Engines.

PageRank of the linking page PageRank of the linking page, one of the most important factors,
determines how much valuable importance is passed on to your page.
The higher the PageRank of the page linking to you, the higher the value you get.

Each link to your Web site is considered a vote. If your neighbour states in public that you are
very trustworthy, or that you are his best friend (Google PageRank 2), this is of course a less
important vote than when the President of your country says the same (Google PageRank 9).

Number of links on the linking page

The value your web page gets from a linking page is equal to the total PageRank value of that
page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link
from a PR4 page that has 60 outgoing links.
With the same philosophy, it is better to get a link from a PR2 link page that has only 10
outgoing links than getting a link from a PR4 page that has over 100 outgoing links.

It is therefore as important to evaluate the total number of outgoing links on a links page, as it is,
to evaluate the PR of the linking page.
This is where many people often falter, as they usually insist on getting a link from a high PR
page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.

Industry relevance
Search engines give higher importance to links pointing to your site from your own industry
segment as opposed to those from unrelated industries.
A link on a site about motor sports will do very little good for a restaurant site, however a link in
a food services directory will likely have high relevance.

Searching industry relevance pages:

Search for similar pages once you have found a really good page.
Look for "similar pages", "related pages" or "more like this" next to entries in any search
engine's results list.
Alternatively use the Page Specific Search on the Google Advanced Search screen.

Page relevance
Most sites offering links have several categories listed on their sites. Try to get a link from a
category that closely matches your own industry.

For instance, if you have a site related to hotels, then, on your partner site, a tickets site for
example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation
packages, travel, tourism, food and beverages, etc.

An algorithm called “Applied Semantics” determines the industry relevance of a page within a
site. The Applied Semantics algorithm studies various keywords on a Web page and tries to
determine the industry or business segment of each page. Applied Semantics estimates the
industry segments that are relevant to a particular page.

Anchor-Text
Anchor Text is the visible hyperlinked text on a Web page.
Since anchor text is very important, make sure that your most important keywords appear in the
anchor text from the link pointing to your site.

It tells search engines what the page is about. Used wisely, it boosts your rankings in search
engines, especially in Google.
If you use "click here" as the words people are going to click on, you're telling people the page is
about the subject "click here". If you use "Part 2" as the anchor text, your telling the search
engines the page is discussing "part 2".
You wouldn't want to rank highly for "click here" or "Part 2".

However, if your site is all about purple widgets, you don't want only "purple widgets" to be used
as the phrase in every link to your site. Over-optimizing like that would create an unnatural
pattern.

You can use anchor text in:

• External links – links from other sites.
• Internal links – links on your pages.
• Navigation maps.
• Links on your main page. A very important spot.
Remember that real live humans will read your links as well as search engines, so the words in
your anchor text need to make sense!

Dynamic link pages

You should also watch out for any link pages that are generated dynamically.
Chances are that such pages would not get indexed soon enough, which means that a link from
such a page would not benefit you.
Some dynamic link pages are intentionally generated in such a way so as to prevent them from
getting indexed. Some unscrupulous webmasters do this to trick you to prevent any PageRank
leaking from their site to yours.
Links from such pages therefore do not give you any benefit.

Examples of dynamic links include URLs containing symbols such as “?” or “&”.

Javascript link pages

It is also important to identify pages that are generated through Flash or a JavaScript, as Search
Engines cannot read Flash pages nor can they read the links embedded within Flash.

These are some of the tricks unethical webmasters use. While such a site may claim to have
placed a link to your Web page, in effect they are not giving you any benefit.

Redirected links
A link that is first redirected to another page within your partner site before pointing to your site
is a redirected link.

You should watch out for such links, as search engines do not give weight to redirected links. It
is very unlikely that your site would draw any benefit from a redirected link.

Website Optimization
Once you have chosen your keyphrases, you need to optimize your pages for those keyphrases.
You do that by positioning your keyphrases in strategic locations within your page. What follows
is a checklist of tips and steps you can follow to optimize your page:

Keyphrases in the website title:

* Create a descriptive title for your page: Your web page title is very important because search
engines will display it as link text in the search results. The title must include your main
keyphrases.
* If you want to use your company name in your page title, unless you are a big company like
Microsoft or Coca Cola don't start your page title with the name of your company. Start with
your keyphrases.
* Keep your keyphrase together. Don't split the words.
* Make the title short (8 words or less).

Keyphrases in your Keyword Meta Tag:

Search engines rarely use the Keyword Meta Tags any more (Google ignores them). However,
place a list of your main and secondary keywords in the Keyword Meta Tag of your pages, just in
case search engines decide to use them again.

Keyphrases in your Description Meta Tag:

The Description Meta Tag is still important, since some search engines use them to go with the
results link. As its name implies, the Description Meta Tag must describe your site. Remember
to:

* Use your keyphrases (main and secondary) in your Description Meta Tag.
* Make your description concise and professional. Avoid using hype.
* Make it short (25 words or less).
* Keep your keyphrases together.

Keyphrases in the body of your page:

It is important to use your keyphrases on your page, since this will help the search engines
determine what your page is about, and its relevance to your chosen keywords:

* Use your keyphrases several times, and place them as close to the top of the page as possible.
* Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your
page. o Place your keyphrases in bold type phase at least once.
* Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases
between 5 to 10 times for every 100 words in your page is considered effective. You must also
take into account your visitors: they should be able to read your page fluently and effortlessly
and the text must not sound awkward. (Remember that ultimately it is your readers who will
decide if your page is worth the time they spend on it).
* If you use a left navigation bar, the search engine will read it before the body of your page.
Make sure you include your most important keywords there, too.

Other Web Page Design Considerations:

* You must make your page easy to navigate by the search engines. Search engines heavily favor
text over graphics, and HTML over other editing formats.
* Use text heavily. Avoid placing text in graphic format since the search engines won't be able to
read it.
* Avoid frames. Search engines have trouble following them, and they may index only the
framed content page and not the navigation frame.
* Avoid Flash and JavaScript: search engines don't follow either one very well. If you use Flash,
make an HTML version of your site available to your readers and the search engines. If you use a
JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be
followed by the search engines.
* Create a Site Map: that includes all the pages in your site, and place a link to it from your
homepage. When the search engine follows your site map link, it will find and index all the
pages in your site!
* Make sure that all your internal pages link to your homepage.
* Don't try to describe all your products or services in one page. It will confuse the search engine
and dilute your page's relevance. Instead, create different very focused pages, each with its own
content and keyphrases, and optimize them too.
Posted by MOIN JAFRI at 11:03 PM
Labels: delhi seo services, Description Meta Tag:\, Keyphrases, seo in delhi, seo india, seo
methodology, Seo Services india, Seo Solutions India, Seo Techniques, seo tips, website title
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Selection of Specific Keywords
You must now select the right keywords for each of your individual pages (keywords, or search
terms, are what you expect search engine users will type in the search box to find a page like
yours).

The best keywords will be those that are popular search terms (terms that people actually search
for), and that clearly describe the purpose and the content of your pages. They will also have to
be keywords for which there is relatively low competition.

There is no sense in trying to optimize your pages for super-competitive keywords where you
don't stand a chance of ranking well (most one-word keyphrases fall into this category: for
example, it would be impossible to rank well for the keyword 'book'). It would be better to target
phrases like:

* 'cook book' - easier but still competitive

* 'italian cook book' - easier and less competitive
* 'northern italian cook book' - easier and not as competitive.

The more specific your keyphrase, the easier it will be for your site to rank well. You should
therefore target keyphrases with three or more words to significantly improve your chances.

Choosing the wrong keywords can throw off your entire search engine optimization strategy. It
will force you to re-work your pages for new keywords and wait for the search engines to re-
crawl your site. For this reason, a few hours trying to pick the right keywords is time well spent.

To start, take a look at your pages. Look at them carefully and write down the words and phrases
that best define your site. Try to build a list of two or three word phrases. Once you have
developed this list of potential keyphrases you are ready for the next step: to analyze the demand
and supply for those keyphrases, and choose the best ones (those with good demand and not
enough supply).

Checking keyword demand

We will first check the demand for your selected keyphrases using a popular free tool:
Overture's Search Term Suggestion Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

This tool will show you how many people search for those terms in a month's period in Overture
, a popular pay per click search engine. This tool will show you only those searches conducted in
Overture, however, the relative popularity of search terms will be very similar in other search
engines as well (there are also other more sophisticated tools like Wordtracker , the tool of choice
of most search engine optimization experts).

In addition to telling you if your selected keyphrases are popular search terms, Overture's search
term tool will show you other keyphrases that you may not have thought about, which may be
even more relevant to your site.

For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool
will also display other popular related search terms, like:

* "Gourmet Italian Restaurant"

* "Northern Italian Restaurant"
* "Italian Restaurant Pizzeria"
* "Italian Restaurant Miami", etc.

You may also try other keyphrases, for example: "Italian Cuisine", and the Search Tool may
come up with more specific keyphrases, like:

* "Fine Italian Cuisine"

* "Italian Cuisine Miami"
* "Northern Italian Cuisine"
* "Italian Cuisine Fine Dining"
* "Gourmet Italian Cuisine", etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential
keyphrases for your web page. The next step is to check the supply, or, in other words, how much
competition there is for your selected keywords in the actual search engines.

Checking Keyword Supply

Now, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of
your keyphrases in the search box. Enter your keyphrases within quotation marks (to filter-out
less relevant results), and see how many results each individual query produces, making a note of
those with a relatively small number of results (less competition). You will stick with the
keyphrase that:

1. Best describes the topic and content of your page

2. Is a popular search term according to Overture's Search Term Suggestion Tool
3. Generates a relatively small number of results after performing the Google search.

If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will
become your primary keyphrase. To get even better results, you can choose a second keyphrase
to make your page more relevant to an even more specific niche. For example, if your restaurant
is in Miami, you can consider "Miami" a second keyphrase (also called a 'qualifier'). Once you
have chosen the keyphrases for your main page (homepage) do the same for the other pages on
your site.

Posted by MOIN JAFRI at 11:01 PM

Labels: seo methodology
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search engine principles
To know seo you want to be aware of the building of search engines. They all contain the
following main components:

Spider. This program downloads web pages just like a web browser. The difference is that a
browser displays the information presented on each page (text, graphics, etc.) while a spider does
not have any visual components and works directly with the underlying HTML code of the page.
You may already know that there is an option in standard web browsers to view source HTML
code.

Crawler. This program finds all links on each page. Its task is to determine where the spider
should go either by evaluating the links or according to a predefined list of addresses. The
crawler follows these links and tries to find documents not already known to the search engine.

Indexer. This component parses each page and analyzes the various elements, such as text,
headers, structural or stylistic features, special HTML tags, etc.

Database. This is the storage area for the data that the search engine downloads and analyzes.
Sometimes it is called the index of the search engine.

Results Engine. The results engine ranks pages. It determines which pages best match a user's
query and in what order the pages should be listed. This is done according to the ranking
algorithms of the search engine. It follows that page rank is a valuable and interesting property
and any seo specialist is most interested in it when trying to improve his site search results. In
this article, we will discuss the seo factors that influence page rank in some detail.

Web server. The search engine web server usually contains a HTML page with an input field
where the user can specify the search query he or she is interested in. The web server is also
responsible for displaying search results to the user in the form of an HTML page.

Posted by MOIN JAFRI at 10:58 PM

Labels: seo methodology
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Sunday, September 28, 2008
How Increase Web Site Traffic with SEO Techniques
A successful Search Engine Optimization plan takes a programmer
to successfully complete the required task. These tasks include
optimizing certain HTML
elements within a web page and utilizing XHTML and CSS
techniques to reduce the amount of the code on any given web
page. When done correctly, search engines
such as Google, Yahoo, etc crawl your website and
programmatically read your source code; if you pass the WC3
validation test, you greatly increase your
chances of getting listed when executing your marketing efforts.

Are you intersted in finding the way to increase web site traffic?
Have you used any search engine optimization on your website?
Before you do any expensive web advertising or build an expensive
new site try using some simple search engine optimization
techniques on your website to increase your web site traffic. Search
engine optimization is the best way to increase web site traffic and
thier online customer for thier business and increase your rank on
the search engine results pages.

If you have an existing site that has a theme related content on it

already you can have that content rewritten to add in some search
engine optimized keywords and key phrases or you can write all
new content and completely change the content that you have on
the site. Even if you already have a lot of content on the site
sometimes it's a good idea to put in all new search engine optimized
content just to freshen up the site a little and draw new visitor. You
can write the search engine optimized content yourself or you can
hire writers that are experienced in creating search engine
marketing and search engine optimized content to increase web site
traffic.
When you're trying to build a website that is competitive in your
market and will draw a lot of web traffic from the very beginning it's
a good idea to hire professional SEO writers who can make sure
that the content on your site will get it listed on the high in search
engine. If your site doesn't make it on the first page of the SERP
chances are good that you won't see any increase in web traffic.
Your site needs to be on the first page of the SERP in order to
increase web site traffic.

for travel information visit our blogs http://tourist-places-in-delhi-

india.blogspot.com/

Posted by MOIN JAFRI at 11:30 PM

Labels: delhi seo services, kanpur seo company, kanpur seo firm, kanpur seo services, seo firm
india, seo in delhi, seo in kanpur, seo india, seo services noida
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NEED OF SEO
you're going to need SEO services which will help your site to gather higher rank in search
engine rankings. Without a high placement at sites like Google,MSN,Yahoo your site is less
likely to be discovered by potential visitors. That means all of your effort which you have done
in your website could end up being wasted.

Then, you're going to need some link building services. To boost your rankings, you need links
to and from your site. Without link building you'll never be able to move higher and really
become competitive in your area. However, you want to be careful about the types of link
building services you choose. Remember that ethical SEO services always turn out better results
in the end.

Finally, you may want to include some Flash web design on your site. Flash web design will
increase the interactivity of your site and throw in some multimedia aspects that will grab
visitors' attention and make them want to return in the near future.