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P r  e  s  t    on
THE PRESTON CREATIVE MARKETING STORY
1719 Emerson Street Denver,CO 80218 303.861.5551www.prestoncreative.com
 
A  u t   h  e n t   i    c i    t     y
Enterprises as old as humankind are finding a new voice.Organic foods,natural fibers,sustainable energy,and 3,000 year old folk remedies arecoming together as the $230 billion LOHAS – Lifestyles of Health and Sustainability – industry,dominated by 50 million “Cultural Creatives.”*Cultural Creatives are a diverse lot.Geographically.Demographically.Politically.Economically.They’re linked by values,by ecology and spirituality,and by a common dis-dain for sound bites and media hype.They want whole stories,an authentic narrative of the companies behind the goods andservices they purchase.The voice of the LOHASindustry is that of the storyteller.Throughout history,stories have made complex messages under-standable.It was true in primitive cultures.It was true in yourown childhood.Among the world’s religions,stories and parables taught the great lessonsin life.Stories entertain.Stories motivate.Stories clarify.The story of your brand,vividly told,can unite your organization.Build loyalty among your customers.Gain the attention ofthe media and the financial community.We tell the story behind your brand.
 
THE STORY BEHIND YOUR BRAND
“The story’s about you.”
Horace,65-8 BC 
* Sources:Natural Business Magazine:Ray,Paul and Sherry Ruth Anderson,The Cultural Creatives,2000
 
 V  al    u e 
At Preston Creative Marketing,our associates learned the craft of marketing by workingfor some of America's leading brands and retailers.We employ those sophisticated market-ing techniques...from research and strategy through message creation...to support firmsthat are committed to making a positive difference,not just a profit.We specialize in building healthy brands for organizations dedicated to building healthylives for their customers,their employees and their communities.Our nationwide networkof associates – researchers,strategists,designers,filmmakers,writers,PR and media spe-cialists – bring a measure of expertise and affordability previously inaccessible to all butthe largest marketers.Steve Preston and his associates are frequent speakers onbrand-related issues at corporations and industry conferences.Preston Creative Marketing is a member of Businesses forSocial Responsibility,P3:Colorado for Socially ResponsibleBusiness,the Denver Better Business Bureau and the Alliancefor Healthcare Strategy and Marketing.1.We believe in innovative research,seamlessly aligned with brand marketing strategiesand creative output.2.We believe in fair pricing,and in full disclosure of our costs to our clients.3.We believe in working for our clients,not for the media.That’s why we choose not toaccept media commissions.4.We believe in doing good,effective work.If it happens to win awards,we believe theybelong in our clients’offices,not ours.5.We believe in technology that brings the best minds to the project,no matter where theylive.6.We believe in treating our clients,their customers,and our associates with respect andintelligence.7.We believe we deserve the same consideration in return.
WHAT WE BELIEVE
“The universe is made of stories,not atoms.”
Muriel Rukeyser,the Speed of Darkness
OURSTORY
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