ADITI SRIVASTAVA

Content Strategy | Digital Marketing | Tech

PROFESSIONAL PROFILE:

7+Yrs in Content & Digital Marketing, Customer Experience Operations

Content Marketing Strategy/Thought Leadership at True Influence
Strategised & Planned for a newly launched e-commerce business & a Mystery Audit firm
Trained & Audited; Front line team of 40+ operations employees at Oberoi Contact Centre
Managed a team of 500+ freelancers for Mystery Audits at Infakt Insights
Internal Communication, Content Ideation & Management; Ghostwriter for business blogs & articles,
blogger for brand experiences
Meticulous & Detail oriented; Awarded appreciations from higher management for work performance &
sincerity

SKILLS:

Copywriting/Content Management for B2B Marketing; Emailers, Social Media, Business Blogs & Websites
Website UX, Woo-Commerce operations, Consumer Behaviour & Insights, Business Analysis, Product
Pricing, Business Strategy
Marketing Specialisation: PGPM at Symbiosis Institute of Management Studies
Trained for Organisation Behavioural Skills - The Oberoi Center of Learning and Development
Floor Performance & Quality Management – [For front-line teams]

WORK EXPERIENCE:

I. TRUE INFLUENCE INDIA PVT. LTD: A data-driven technology company that expertly leverages data, technology
and content to drive high-impact marketing campaigns and shares detailed data insights to help win new
business. Caters to top industry leaders like IBM, Microsoft, Google, Marketo, Oracle/Eloqua, Symantec, and
more.

Designation: Sr. Writer – Content Strategy | [Jan’19 – Present]

Specialty: Content Strategy & Management, Content Analysis, Campaign Analysis & Reporting, Digital
Marketing, Email Marketing, Social Media Marketing, Thought Leadership

II. ADA GLOBAL [MAMA AND PEACHES]: An initiative cum intervention to address the essential needs and
anticipated choices of mothers-to-be, mothers and babies. M&P as a brand is designed as a thoughtfully-curated
monthly subscription box, with the larger intention to build a niche community of product creators and
conscientious consumers, inclined towards a holistic philosophy, of pure living and conscious parenting.

Designation: Business Manager | [Sept’17 – March’18]

Specialty: E-Commerce Pre-opening, Pre-sales, Business Strategy, Research, Content, Customer

Experience, Business Development, Online Marketing, Social Media & E-Commerce Operations, Business
Analytics

III. INFAKT INSIGHTS: Infakt a consulting firm - is at its core, about aligning business operational efficiency with its
brand standards. An online platform that acts as a mediator and brings together, a pool of auditors and popular
brands, that together strive to increase quality - aimed at desired brand positioning and communication.

Designation: Vice President – Quality | [Nov’15 - Sept '16]

 Specialty: Pre-opening, Pre-sales, Business Development, Online Marketing, Social Media, Qualitative
Research and Competition Analysis, Audit Operations: performance measurement and quantifying
customer experience, End-to-end process improvement and streamlining.

IV. EIH LTD, OBEROI HOTELS & RESORTS: Oberoi Contact Centre is the global reservations center for central
reservations and sales services for all brands under EIH Ltd. Flagship – (Oberoi Hotels and Resorts as well as Trident
Hotels) and has been ranked the best by Leading Quality Assurance, U.K.

Designation: Team Leader | [April’11 – March’14]

Specialty: Internal Communication, Creative/Content Writing, Inbound Sales, Transaction Management,

Customer Experience Operations, Quality Control, Process & Product Training for Oberoi/Trident Hotels,
Performance Management, Employee Development

PAST WORK EXPERIENCE:

Senior Client Executive (MBA Intern) – Publicis Groupe, Razorfish [Apr’15 – Sept’15]
Sales & Marketing Executive - Pack & Chew [Feb’10 – April’11]
Management Training - The Grand, New Delhi [Jun’09 – Jan’10]
Six months Industrial training (Grad Intern) - Taj Palace, New Delhi [June’07-Oct’07]

PROFESSIONAL ACHIEVEMENTS:

Reduction in Error% of The Oberoi, New Delhi Transactions – Feb’14

Harvard Managmentor Behavioural Trainings – Feb’14
Employee Appreciation – The Oberoi Group - May’13
Service Quality & Salesmanship by E-Cornell – Jun’12
‘Desire to Inspire’ for Quality – The Oberoi Group – Jun’12

ACADEMIC ACHIEVEMENTS:

Writing Formal Business Letters & Emails – LinkedIn Learning [Nov’19]

Becoming a Thought Leader – LinkedIn Learning [Sept’19]
Content Marketing Strategy – Udemy Certificate [Sept’19]
Content Writing 2019 - Udemy [Feb’19]
Lean Six Sigma Green Belt Certification - Aug’17
Symbiosis Institute of Management Studies, Pune – Post Graduate Program in Management (MBA);
Specialised in Marketing; 3.14/4 CGPA [2014-15]
Institute of Hotel Management-Pusa, New Delhi- B.Sc. in Hotel & Hospitality Administration; 70% [2006-09]
Loreto Convent, Lucknow – I.C.S.E & I.S.C; 85% - 2005.
Certificate of Merit in Economics and Mathematics – 2005

ADDITIONAL INFORMATION:

Personal Blog: www.oddity29site.wordpress.com

Interests: Music, Photography, Painting, Books, Creative Writing
Date of Birth: 29th July 1987
Contact: +91-9873660889
aditi.srivastava787@gmail.com