Professional Documents
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E-Mail: indranilpakrashi2k@gmail.com
Skype id: indra_2k
INDRANIL PAKRASHI
Professional Profile
19 Yrs + of diversified experience in., Direct Sales Management, Franchisee Management Channel
Management, Operations Management, Training, Team Building, Corp. Acc. Management t, event
Management, CRM, Govt account handling.
Presently working with a Digital Education Startup(A Venture by Goel Brothers prakashan)- as Project
Head based in Kolkata
Worked with NSE IT LTD, Study World College of Design and Media,The Gate Academy Pvt. Ltd.
Scout Group,SIBIN Group, IIHT Ltd, Career Launcher, T.I.M.E, I.C.A, and Papia cargo services pvt
ltd.
Expertise in formulation Strategies, Retail Distribution, Franchisee Development Channel Management,
Networking, Resource Optimization.
Experience in recruiting, training, leading, motivating & retaining the team..
Educational Qualification
IIM-- Calcutta – One Year Post Graduate Special Mgt. Program (Exe.) residential With
Specialization in Mktg and Operations.
PGDSEM – Post Diploma in industrial safety engineering and environmental management from I.I.S.W &
B.M.
Graduation – B Sc. From university of Calcutta 1996
Schooling - Passed class 12th from WBCHSE & 10th from Don Bosco under I.C.S.E
Summary of Experience
7+ Yrs in Test Prep education market handling channel management, Franchisee Management,training,
retailing, distribution, business development and direct sales, training and recruitment.
8+ Yr in IT and Vocational and mainstream education with handling Franchisee Management direct sales,
business development, Profit center management.
3 ½ Yrs in Logistics sector with experience in Key account handling, business development, and marketing.
Core Competencies
Profit Center Management
Admin & Operations.
Direct sales Management
Retail Distribution & Channel Management.
Networking & Liasoning.
Franchisee Development & Support.
Strategic Planning.
Key Account Management.
Training.
Client Relationship Management.
Team Management.
Resource Optimization.
Govt. account handling and liaisoning
Other attributes
Excellent Communication skills.
Proactive & result oriented.
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Career Highlights
Aug 2019- till date – Working with a digital education Startup (A Venture by Goel Brothers Prakashan) based in
Kolkata.
As Project Head.
Job Profile:
Strategising: To develop the business in assigned territory, Identify and develop colleges and institution
as potential customers’, to strategize and execute the content development plans, to build and operate a
content development team, to strategize the revenue generation targeted so as to be eble to achieve the
revenue target.
Team Management: Leading & monitoring the performance of team members & ensure meeting of
individual & group targets. Charting employee appreciation awards and recognitions and growth path.
Operations & Admin: Scheduling, resource allocation, upkeep and maintenance of the infrastructure,
manpower allocation, monitoring and daily reporting
Client Handling: interacting with the clients and understanding the needs, acting as an interface between
the company and client, ensuring seamless product delivery to clients.
Business Development-Source and develop new client for online education, education portals, Liason
with Government departments and private institutions, develop the lead and execute the sales.
Job Profile:
Process Orientation: Ensuring entire system to work on circulated processes. Developing the entire
process including setting up of online testing vendor/Venues, ensuring security and other terms are being
fulfilled as per the project MOU, scripting the process, identifying venue requirements and manpower
requirements ensuring achievement of project and centre target.
Team Management: Leading & monitoring the performance of team members & ensure meeting of
individual & group targets. Charting employee appreciation awards and recognitions and growth path.
Operations & Admin: Scheduling, resource allocation, upkeep and maintenance of the infrastructure,
manpower allocation, monitoring and daily reporting
Client Handling: interacting with the clients and understanding the needs, acting as an interface between
the company and client, ensuring seamless delivery to clients.
Business Development-Source and develop new client for online assessment, registration portals,
Liason with Government departments and other corporate, develop the lead and hand over to the sales
team. Take pre sales presentations.
Aug 2016- May 2018 - Worked with Study World education holding group for-Study World College of Design and
Media,Coimbatore & Study World college of engineering.
Scope of Work 1. To develop new business (Design and Media Courses)as well as ongoing business (engg
College), tie ups with institutes and colleges.
3. Recruit build, manage and retain the team. Perform day to day sales and marketing activity through the team.
4. Achieve the revenue target discussed with the top management.
5. Managing the operations and administrations in the college involving teaching and non teaching staff.
Job Profile:
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Business Development: Driving achievement of Gross, Net Acquisition and Revenue as per plan
discussed with top management. Identifying and focusing on the key regions which will be generating
business. Driving a focused business campaign in the identified key areas.
Process Orientation: Ensuring entire system to work on circulated processes. Developing the entire
admissions process including setting up of online testing vendor, telecalling team and telecalling process,
scripting the enquiry to enrollment process, ensuring achievement of admission.
Marketing: Planning activities, Event specific promotions, Co-lateral designing as per market needs and
competition. Competitor tracking, providing customized solution for Key Accounts, conduct seminars and
presentations in various Schools,colleges and Institutes.
Branding: Identifying media channels, establishing networks and executing a holistic branding activity
through the identified branding channels. Other than media identifying CSR activities and branding
through the same.
Team Management: Leading & monitoring the performance of team members & ensure meeting of
individual & group targets. Charting employee appreciation awards and recognitions and growth path.
Operations & Admin: Scheduling, resource allocation, upkeep and maintenance of the infrastructure,
manpower allocation, monitoring and daily reporting
March 2015- July 2016 - Worked with THE GATE ACADEMY PVT LTD.
Scope of Work: 1.To effectively manage the training business by developing the product and continuous
upgrading as per the market and territory (Eastern Region)
2. To identify and develop new business, tie ups with institutes and colleges.
3. Recruit build, manage and retain the team. Perform day to day operations, Admin functions.
4. Achieve the revenue target discussed with the top management
5. To Manage and run the Kolkata Center efficiently.
Job Profile:
Strategy Management:To develop the business in assigned territory, Identify and develop colleges and
institution as potential customers’
Operations and Admin: Day to day operations like scheduling, resource allocating, material handling,
vendor sourcing and appointing, Maintenance of facilities(office and class venue),Supervise regional
office accounts and HR.
Franchisee Acquisition: Acquiring new franchisee to open up new centers across the given territory to
expand the business.
Revenue Mgmt.: Pushing sales teams to achieve desired sales no. And to oversee installment collection
so as to achieve desired revenue Target. Also Pushing Franchisee sales teams to achieve desired sales
no. And to oversee installment collection so as to achieve desired revenue Target.
Channel Management: Managing Sales, Collection, Customer Care through a team of 4 franchisee
centers in 4 cities spread across 3 states.
Revenue Mgmt.: Pushing Franchisee sales teams to achieve desired sales no. And to oversee
installment collection so as to achieve desired revenue Target.
Franchisee Mgmt: Effective handling and nurturing franchisees to achieve the regions growth plan.
Channel Commission: Ensuring Bank deposits vis-à-vis ERP, and transferring revenue share to channel
partner within time
Business Development: Driving achievement of Gross, Net Acquisition and Revenue as per plan
discussed with top management...
Training: Conceptualize and develop the product to be delivered in the institutions to look after the
delivery schedule and quality parameters, ensure the best possible delivery according to the S.L.A.
Identify the need of training in my team members and getting them trained.
Process Orientation: Ensuring entire system to work on circulated processes.
Marketing: Planning activities, Event specific promotions, Course and product designing as per market
and competitors. Competitor tracking, providing customized solution for Key Accounts, conduct seminars
and presentations in various colleges and Institutes.
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Team Management: Leading & monitoring the performance of team members & ensure meeting of
individual & group targets. Charting employee appreciation ,awards and recognitions and growth path.
Dec 2012- Feb 2015 - Worked with mycampusplacements.com, Pune A division of Scout Technologies Pvt.Ltd.
Scope of Work: 1.To effectively manage the training business by Developing the product and continuous
upgrading as per the requirement and need.
2. To identify and develop new business, tie ups with institutes and colleges.
3. Recruit build, manage and retain the team. Perform day to day operations, Admin functions.
4. Achieve the revenue target discussed with the top management.
Product Portfolio: Different training modules (Campus recruitment and IT) for Graduate/ engineering
students along with job portal support and Campus recruitment Drive..
Job Profile:
Strategy Management: To develop the business in assigned territory, Identify and develop colleges and
institution as potential customers, do need analysis, chart courses according to the needs and offer the
solution.
Operations and Admin: Day to day operations like scheduling, resource allocating, material handling,
vendor sourcing and appointing.
Business Development: Driving achievement of Gross, Net Acquisition and Revenue as per plan
discussed with top management...
Training: Conceptualize and develop the product to be delivered in the institutions to look after the
delivery schedule and quality parameters, ensure the best possible delivery according to the S.L.A.
Identify the need of training in my team members and getting them trained.
Process Orientation: Ensuring entire system to work on circulated processes & arrange regular audit.
Delivery: delivery of the course and imparting the training modules to the students.
Industry Interaction: maintaining corporate relations and liaison for the placement of the batches
trained as per the S.L.A.
Marketing: Planning activities, Event specific promotions, Course and product designing as per market
and competitors. Competitor tracking, providing customized solution for Key Accounts, conduct seminars
and presentations in various colleges and Institutes.
Team Management: Leading & monitoring the performance of team members & ensure meeting of
individual & group targets.
Jun 2010- Nov 2012 - Worked with SIBIN Group, a Group with diversified product range and multi division
organization,
Scope of Work: 1.To effectively manage the education and training division and execute the ongoing projects,
namely the Vocational Education Project in all the 44 Govt.Senior Secondary schools in Sikkim. To interact
with the Govt.Departments to maintain the ongoing contract and secure new contracts.
2. To develop and acquire business for the organization for the IT Division,E & T Division, Agriculture Division
(Mevedir), Hotels Division (Mt.Siniolchu a 4 star heritage hotel in Gangtok)
3. Initiate and develop a marketing team in each of the division from the existing manpower.
4. To communicate and promote the brand and establish fame and credibility in the state, region and country.
Product Portfolio: Services offered by E & T, IT, Mevedir (Agriculture) divisions on Marketing, operations
and project execution. Hospitality services offered by MT.Siniolchu (A 4 star heritage hotel)
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Job Profile:
Strategy Management: Overall Responsibility of The group of Companies ,identifying pockets for
business development
Govt Account Handling: Handling multiple Govt .accounts developing links and identifying different
business opportunities ,Identifying key decision making persons
Operation and Admin: Resource allocation, material planning, Vendor sourcing and appointing,
maintenance of facilities (school labs and the training center).
Business Development: Driving achievement of Gross, Net Acquisition and Revenue as per plan
discussed with top management. Also looking after geographical expansion to increase penetration in the
region.
Training: Conceptualize and train new joinees, Conceptualize and train Faculties/executives/Sales
Executive. Conducted training workshops for the sales Team-on Direct Marketing, Event planning, Market
segmentation. Identify the need of training in my team members and getting them trained.
Revenue Mgmt.: Working closely with the team and to liaison with the Government agencies and other
clients for fund release for achieving the gross revenue target.
Process Orientation: Ensuring entire system to work on circulated processes & arrange regular audit.
CRM: To solve customer queries within 24 hrs. and come up with solutions. Plan effective CRM
Marketing: Planning activities, Event specific promotions, Course and product designing, localized
promotions, providing customized solution for Key Accounts, conduct seminars and presentations in
various schools and colleges.
Team Management: Leading & monitoring the performance of team members (team size-172) & ensure
meeting of individual & group targets.
Logistics: Demand forecasting & stock management against the procured projects and/or Orders
Performance High Light
Acquiring the Wadi project from NABARD for the state of Sikkim project value approx. 2 crores.
Acquiring 2 Nos F&B training for the unemployed sponsored by NABARD
Bagging the work order for Developing & Operating the STDC commercial web portal
Bagging the SSA project for CAL (ICT), IT Hardware supply and implementation for the state of
Sikkim.
Successful launching of Mt.Siniolchu with average 80% occupancy in the very first season.
Technology training for the farmers for the National Horticulture Board.
Acquiring and conducting 3 Skill development program for IIE in IT and Tourism
Acquiring the training for Rural Home stay sponsored by NABARD
Acquiring Cluster development project from NABARD on Tourism for South Sikkim.
Area of Work: Eastern region-Assam, Bihar, Jharkhand, West Bengal, Orissa and Chattisgarh.
Product Portfolio: Academic Degree and Diploma Courses in IT-Namely BSc-IMS and PGDIMS.
Job Profile:
Strategy Management: Overall Responsibility of Eastern region spanning 7 states.
Business Development: Driving achievement of Gross, Net Acquisition and Revenue as per plan
discussed with top management. Also looking after geographical expansion to increase penetration in the
region.
Franchisee Acquisition: Acquiring new franchisee to open up new centers across the given territory to
expand the business.
Revenue Mgmt.: Pushing sales teams to achieve desired sales no. And to oversee installment collection
so as to achieve desired revenue Target. Also Pushing Franchisee sales teams to achieve desired sales
no. And to oversee installment collection so as to achieve desired revenue Target.
Channel Management: Managing Sales, Collection, Customer Care through a team of 26 franchisee
centers in 26 cities spread across 9 states
Revenue Mgmt.: Pushing Franchisee sales teams to achieve desired sales no. And to oversee
installment collection so as to achieve desired revenue Target.
Franchisee Mgmt: Effective handling and nurturing franchisees to achieve the regions growth plan.
Channel Commission: Ensuring Bank deposits vis-à-vis ERP, and transferring revenue share to channel
partner within time
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Process Orientation: Ensuring entire system to work on circulated processes & arrange regular audit.
CRM: To solve customer queries within 24 hrs and come up with solutions. Plan effective CRM
Marketing: Planning activities, Hoarding, Advertising, posters, Leaflet planning, Event specific
promotions, Course designing, localized promotions, providing customized solution for Key Accounts,
conduct seminars and presentations in various colleges.
Team Management: Leading & monitoring the performance of team members & ensure meeting of
individual & group targets.
Logistics: Demand forecasting & stock management.
Branding & visibility: Ensuring perfect visibility at all major collages and locations displaying current
courses & offering.
Training:. Conceptualize and train new joinees, Conceptualize and train Counselor/Sales Executive.
Conducted training workshops for the sales Team-on Direct Marketing, Event planning, Market
segmentation. Identify the need of training in my team members and getting them trained.
Aug 2004 – May 2008- Worked with Career Launcher India LTD.
Growth Path
Joined Career Launcher as Asst.Mgr-Sales & Network-Kolkata and Eastern region Aug’04 – March ’05.
Promoted as Manager-Sales & Network-Eastern region Apr’05 – Feb’07
Promoted as Sr.Manager – Sales and Network –Eastern Region plus North 1 region from Feb’07.
Area of Work: Eastern region-Assam, Bihar, Jharkhand, West Bengal, Orissa and Chattisgarh and
U.P(west), Rajasthan,Haryana.
Product Portfolio : Test Prep products like MBA test prep, Law test Prep, BBA/Hotel Management Test prep and
Placement training.
Job Profile:
Strategy Management: Overall Responsibility of Eastern region and U.P West spanning 7 states for the
Test Prep market.
Business Development: Driving achievement of Gross, Net Acquisition and Revenue as per plan
discussed with top management. Also looking after geographical expansion to increase penetration in the
region.
Franchisee Acquisition: Acquiring new franchisee to open up new centers across the given territory to
expand the business.
Channel Management: Managing Sales, Collection, Customer Care through a team of 26 franchisee
centers in 26 cities spread across 9 states
Revenue Mgmt.: Pushing Franchisee sales teams to achieve desired sales no. And to oversee
installment collection so as to achieve desired revenue Target.
Franchisee Mgmt.: Effective handling and nurturing franchisees to achieve the region's growth plan.
Channel Commission: Ensuring Bank deposits vis-à-vis ERP, and transferring revenue share to channel
partner within time
Process Orientation: Ensuring entire system to work on circulated processes & arrange regular audit.
CRM: To solve customer queries within 24 hrs. and come up with solutions. Plan effective CRM
Marketing: Planning activities, Hoarding, Advertising, posters, Leaflet planning, Event specific
promotions, Course designing, localized promotions, providing customized solution for Key Accounts,
conduct seminars and presentations in various colleges.
Team Management: Leading & monitoring the performance of franchisee team members & ensure
meeting of individual & group targets.
Logistics: Demand forecasting & stock management.
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Branding & visibility: Ensuring perfect visibility at all major collages and locations displaying current
courses & offering.
Training:. Conceptualized and trained new joinees, Conceptualized and trained Counselor/Sales
Executive from all over India in Annual training Program named ANNUAL Counselor Training. (ACT) held
annually in Delhi. Conducted training workshops for the franchisee sales Team-on Direct Marketing,
Event planning, Market segmentation. Identify the need of training in my team members and franchisee
team members and getting them trained by INNER CIRCLE and TALENT BRIDGE
Area of Work: Kolkata City and Eastern region-Assam, Bihar, Jharkhand, West Bengal, Orissa and
Chattisgarh
Product Portfolio: Test Prep products like MBA test prep, Law test Prep, BBA/Hotel Management Test prep and
Placement training.
Job Profile:
Sales Management: Managing a Sales team of Sales Exe. & Customer care executives & Channel Sales
partners
Target Achievement: Achieving sales and Collection target by driving the franchisee team and constant
monitoring.
Training & Support: Regular up gradation of skill sets by arranging training sessions for the entire team.
Imparting training for the Franchisee sales team.
CRM: Visits to the Key Accounts for understanding the needs and devise solutions to delight the customer.
Direct Sales: Visiting different colleges to generate enquires and also leads regarding institutional deals
MIS: Keeping a close watch on the competitor’s products and marketing policy & devising our edge over it.
Revenue Assurance: Designing and implementing an effective collection plan & minimizing the outstanding.
Designation:
Joined in May’02 as Senior Executive- Business development for Kolkata city.
Promoted to Asst.Manager-Business Development for Kolkata city.
Product Portfolio: Test Prep products like MBA test prep, GRE/GMAT test prep.
Job Profile:
Sales Management: Managing a Sales team of Sales Exe. & Customer care executives.
Target Achievement: Achieving sales and Collection target by driving the team and constant monitoring.
CRM: Visits to the Key Accounts for understanding the needs and devise solutions to delight the customer.
Direct Sales: Visiting different colleges to generate enquires and also leads regarding institutional deals
MIS: Keeping a close watch on the competitor’s products and marketing policy & devising our edge over it.
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Business Development: Developing and implementing strategy for higher penetration and enquiry
generation.
Marketing: Projecting requirements of Hoarding, glow signs, press ads, etc. for both the centers. Actively
promoted brand through college visit,arranging and conducting of seminars.
Profit Center Management: Effective team handling skills and administrative skills so as to ensure smooth
running of the profit center
Aug’1997-Feb’2001
Worked with Papia Cargo services pvt ltd, a start up company offering logistic services and solutions to
exporters and Importers.
Designation: Joined as Trainee marketing executive. in August 1997 and was promoted as Marketing executive
in March’.1999 and further to Sr.Executive in march 2000.
Area of work: Kolkata City
Job Profile : Sr.Executive/Executive Marketing:
To Achieve the sales target as discussed with the management
Increasing the customer base constantly and provide service to the existing customers.
Devising, implementation & evaluation of strategies to improve sales.
Interact with key accounts understand their needs and come up with customized solutions.
Sports Cricket.
Personal Particulars