Professional Documents
Culture Documents
Table of Contents
Event Planning Checklist . . . . . . . . . . . . . . . . . . . . . . Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . What type of event should you host? . . . . . . . . . . . . . Determine and secure a venue . . . . . . . . . . . . . . . . . . Planning your event agenda . . . . . . . . . . . . . . . . . . . Finalize the basics . . . . . . . . . . . . . . . . . . . . . . . . . . Post your event on the NSCW website . . . . . . . . . . . . Ways to secure funding for your event . . . . . . . . . . . . Invitations for mail or email . . . . . . . . . . . . . . . . . . . . Event Kits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publicizing your event . . . . . . . . . . . . . . . . . . . . . . . Event photography . . . . . . . . . . . . . . . . . . . . . . . . . . Words that Work . . . . . . . . . . . . . . . . . . . . . . . . . . . Quick Facts: What Americans Think Today . . . . . . . . . 2 3 3 3 4 4 4 5 5 6 6 7 8 8
Introduction
Congratulations and thank you for participating in National School Choice Week in a very influential way by hosting an event. We are here to help you make your event as successful as possible. This Handbook offers basic planning information, ideas and inspiration for planning and promoting your event. Your event, combined with other events across the country, is what will bring the message of National School Choice Week to millions of Americans. Be sure to check our website for additional resources and updates, or send an email to outreach@schoolchoiceweek.com if you have questions.
Recommended complete by mid-December ___ ___ ___ ___ ___ ___ ___ ___ Order your Event Kits from NSCW to avoid shipping charges Once received, use promo posters to advertise your event Mail and/or email invitations Begin event publicity via newspaper, social media, newsletters Set up travel arrangements for any VIPs or speakers Develop a rough agenda for the event Line up refreshments Recruit volunteers (check-in, refreshments, photography, distributing handouts, etc) ___ Talk to people about your upcoming event to build interest 1 week before event ___ Send a reminder to all potential attendees ___ Finalize plans with your volunteers ___ Finalize program agenda Day before event ___ Call media outlets to remind them of your event ___ Send one last reminder to all possible attendees ___ Confirm any last-minute details with venue and volunteers
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But dont be confined by these ideas. Additional suggestions are available on the Resources section of our website. As we like to say the skys the limit when creating a National School Choice Week Event!
that must be followed for large public gatherings. Find out what dates your selected venue is available during the Week and use that information to plan the details of your event.
Event Kits
We are very excited to offer you the opportunity to help promote and brand your event with Event Kits! The materials in these Kits are essential to link your unique event with the thousands of other celebrations taking place during the Week. The bright visuals and compelling branding also help to make your event significantly more attractive to the news media. Kits contain banners, our trademark embroidered yellow scarves, preprinted rally signs to use during your event, customizable promotion posters, and more. The Kits are available in various sizes, for events large and small. They are well below cost and very affordable. Be certain to order your Event Kits as soon as possible! Orders received after the deadline in January will incur shipping charges. Event Kits can be ordered online at www.schoolchoiceweek.com/store.
Media interviews If you have a VIP speaker, offer preview interviews to the local newspaper. Not only does it help to get the event into the minds of local reporters, but it can also serve as free advertising. Be certain to approve the offer with your speaker first and check calendars to determine available times for interviews. Network Think about like-minded organizations that might be willing to send an email to their members or post it on their Facebook page to help build attendance. Check our website to see whos in. Talk to people! You may be surprised to find out how many people know of other people with a genuine interest in school choice. Bring it up in conversation at the kids soccer game or at your book club meeting. This is a grassroots issue that is often best shared from person to person. Talking to people can be a great opportunity to add potential attendees to your invitation list.
Event photography
During your event, be sure to have someone responsible for taking photographs of the festivities, including attendees and speakers. Make sure you use a good camera that takes high-resolution digital images. After your event, share your photos on social media using #SCW and email your photos to us at: photos@schoolchoiceweek.com These photos are featured in our Flickr account and are essential for showing the broad support for school choice. Some suggestions? Include an American flag in the shot, or show a local landmark in the background to visually identify where the event was held. Feature NSCW branded rally signs or scarves to show your events unity with the national movement. Important to note: NSCW often uses event photos in our promotional materials. However, we cannot use low quality images or photos taken with mobile phones. Please be sure to get high-resolution images on a good camera and send them to photos@schoolchoiceweek.com.
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Americans believe American schools are failing to deliver what matters most.
The study asked respondents to rate the effectiveness of public schools in delivering what they themselves said mattered most earlier in the poll (attributes such as effective, motivating and challenging). Roughly two-thirds of Americans (66%) graded public schools C or worse in the areas that are most important to them individually.
It is crucial for you to position school choice as an alternative that will deliver on the things that matter most to them.
Say this:
America s schools OR our neighborhood schools Students An American issue that affects us all It s what students LEARN A quality education prepares students for LIFE Flexibility Innovation
37% say lack of quality education is the greatest day-to-day health threat facing children in America over lack of physical exercise (19%), crime/gangs (17%), illegal drugs (16%), lack of nutrition (8%), personal injuries (2%), and long-term illness (1%).
When it stops being a discussion about bricks, buildings and bureaucracy and starts focusing on the actual life of the child, you cant lose.
Why dont people get involved? They dont know what to do.
When asked to assign a letter grade to the overall quality of public education in the U.S., 63% responded C or lower. Only 5% gave public education an A.
You dont need to convince people theres a problem. You need to convince them choice is the solution.
Given a list of reasons for lack of involvement in education reform, 20% chose I want to help, but I dont know how. 17% chose The system is too large and set in its ways I do not believe it will ever change. Another 17% chose The unions have too tight a hold on public education they will never relinquish control. 15% said I have no real say in what happens in our schools, while only 6% chose What happens in our schools doesnt directly affect me.
You have to give them actions to take and hope (and when possible, evidence) that change is possible.
In the most simple, generic fashion, two-thirds of Americans support school choice (67%), and less than one in ten oppose it (7%).
Its when you get into specific policies that support slips.
For example, nearly half of moms (47%) admit to having no idea how charter schools are funded, while nearly a quarter of the general population (23%) think they know, but are wrong.
You must educate people about the nuts and bolts of school choice. Dont assume they know how a voucher, tax credit, or charter school really works.
From The Language of School Choice by Dr. Frank Luntz, August 2010.
programs are created by individual states. Some private school choice policies are relatively universal (allowing all children to participate), while others are targeted to assist low- and middle-income families, children who would otherwise attend failing public schools, or children with special learning needs. Most of these programs have rigorous accountability guidelines to ensure that schools meet standards for safety, fiscal soundness, and non-discrimination, while also requiring academic reporting for participating students. Private school choice programs can take several different forms, including: Opportunity scholarship programs, also called school voucher programs, which allow parents to use all or part of the tax funding set aside for their childrens education to send their children to private schools. Tax credit scholarship programs, which allow individuals or corporations to receive dollar-for-dollar tax credits for donating to qualifying nonprofit scholarship organizations that offer private school tuition assistance. Personal tax credits and deductions, which allow parents who send their children to private school to receive a state income tax credit, or a deduction, for private school tuition as well as books, supplies, computers, tutors or transportation. Virtual Schools and Online Learning Virtual schools are Internet-based academies that teach students entirely or primarily through a rigorous online curriculum. These schools can be state-operated, district-run public schools, public charter schools, magnet schools, or privately operated schools. In some cases, online learning is combined with traditional, in-classroom education, called blended learning. Publicly-operated virtual schools hold children to the same academic standards and requirements as traditional public schools. Homeschooling Homeschooling is the process of parents educating children in the home. This method of education is becoming increasingly popular in the United States, with many homeschooling families participating in local or regional homeschooling groups to augment in-home learning. All states permit homeschooling, and many states require standardized test scores, curriculum approval, and professional evaluation of students.
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You can shine the spotlight on effective education options for every child!