Purpose and Methodology
Survey Sample Survey Method Survey Goal
To gain a better understanding of the role content consumption plays in the purchase process for major technology products and services and gain insight into the preferences of IT decision-makers who have registered to receive more information about a specific product or technology with regard to IT solution provider contact and follow-up during the purchase process. The results look at the importance, frequency and impact (on the likelihood to purchase) of various IT solution provider characteristics and behaviors and seeks to determine the most likely course of action on the part of IT decision-makers in the event that desired IT solution provider contact or follow-up does not occur at all.
Collection Online Questionnaire Number of Questions 31 (incl. demographics) Total Respondents 1,138 Margin of Error +/- 2.9% Audience Base Computerworld, InfoWorld, Network World, CIO, CSO and ITworld
plus Computerworld UK, CIO UK and TechWorld UK
sites and email
Source: 2013 IDG Enterprise Customer Engagement Research