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Strategy Map for Telenor Pakistan

Strategy Map for Telenor Pakistan

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Published by syed usman wazir
This report tends to reflect the product design strategy map for Telenor Pakistan.
This report tends to reflect the product design strategy map for Telenor Pakistan.

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Published by: syed usman wazir on Jul 29, 2009
Copyright:Attribution Non-commercial

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10/14/2012

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   S   T   R   A   T   E   G   Y   M   A   P   F   O   R   T   E   L   E   N   O   R   T   A   L   K   S   H   A   W   K   P   R   O   D   U   C   T   D   E   V   E   L   O   P   M   E   N   T   &   D   E   S   I   G   N
   N   U   S   T   B   U   S   I   N   E   S   S   S   C   H   O   O   L
Submitted to: Mam Zeenat JabbarSubmitted by:Anum Safdar KhanFatima SyedQurat-ul-Ain Rauf Syed Usman Wazir
 
Contents
Contents ...................................................................................................................... 2Financial Perspective:.................................................................................................. 7Productivity Strategy ................................................................................................... 7Asset Utilization: .......................................................................................................... 7Growth Strategy:.......................................................................................................... 8Planning and dimensioning ......................................................................................... 8Operations and maintenance ....................................................................................... 9Leveraging Group relationship and knowledge ............................................................. 9Market share:............................................................................................................. 10As we can see, only the market share of Telenor and warid increased in the year2007-2008 while those of Ufone and Mobilink declined. The highest market sharegrowth was shown by Telenor (23.5%). This clearly shows that the long termobjective of the company is to capture the market and become the industry leader. ............................................................................................................................... 10Customer Perspective ................................................................................................ 12Price:......................................................................................................................... 12Quality: ...................................................................................................................... 12Availability: ................................................................................................................ 13Selection:................................................................................................................... 13Functionality: ............................................................................................................. 13Relationship: .............................................................................................................. 14Service: ...................................................................................................................... 14Partnership: ............................................................................................................... 15Brand: ........................................................................................................................ 15INTERNAL PERSPECTIVE .......................................................................................... 172 |Page
 
Internal Perspective ................................................................................................ 18Operations Management Processes ........................................................................ 18Supply: ................................................................................................................... 18Production: ............................................................................................................. 18Distribution: ............................................................................................................ 21Sales and Service Centers: ................................................................................. 22Franchise: ........................................................................................................... 23Other Outlets ....................................................................................................... 23Mobile Vans :....................................................................................................... 23Risk Management ...................................................................................................... 24Innovation at Telenor:............................................................................................. 24Advertisements: ...................................................................................................... 25Massive network coverage: ..................................................................................... 25Highest international traffic: ................................................................................... 26customer Management processes .............................................................................. 26Regulatory and social processes ................................................................................ 30Slow growth in the telecom sector: ......................................................................... 30Increase in GST:...................................................................................................... 30Learning Perspective .................................................................................................. 32HUMAN CAPITAL ......................................................................................................... 32ORGANISATIONAL CAPITAL ......................................................................................... 333 |Page

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