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Synnex Case Analysis

Synnex Case Analysis

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Published by Sahil Gandhi
Synnex case analysis
Synnex case analysis

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Published by: Sahil Gandhi on Oct 21, 2013
Copyright:Attribution Non-commercial


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Q1 -Why do foreign manufacturers of electronic products
use external distributors in Taiwan rather thanestablishing their own internal sales offices?
More focus on R&D rather than Distribution
Distribution added a low-value to theproduct
The potential savings by cutting distribution
costs was minimal w.r.t the huge profits
Securing distribution rights was also a big
Highly fragmented market of TAIWAN
Can the operational model of Synnexbe extended to foreign markets?
Yes, it can be extended for following reasons-
Foreign countries have similar problems of 
finding right distribution.
The market size is as big as Taiwan
MIS is a strong tool extendable to foreign market
China- potential of improving the distribution
system with large market size
The expansion in new products
leading tocatering diverse demands

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