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Institute of Business and Information Technology
International Marketing
Final Project
Submitted to:Mr. Aly Raza SyedBy:
04Qasim ArsalanF06MD00308Talat Hussain KhanF06MD01511Rabya JalilF06MD01918Hassaan MuzaffarF06MD04022Syed Rizwan Ali JafriF06MD053
 
8
Table of Contents
TitlePage
INTRODUCTION
3
HISTORY 
4
Notable Facts5Company Information, Business Lines6
HIERARCHY 
8
Pakistan – Key positions occupied8Site locations – Head Offices and Factory Locations9
STRATEGIC POSTURE OF LOCALBUSINESS
10
Nestlé in Pakistan, Mission Statement, Vision andStrategy10Corporate Social Responsibility in Pakistan11Nestlé Framework for CSR12
INTERNATIONAL BUSINESSINVOLVEMENT
13
Phase of International Involvement, Cultural Borrowingand Cultural Impacts13
THE MODE OF INTERNATIONALOPERATION
14
Mergers and Acquisitions, Joint Ventures14 Tariff and Non-Tariff Barriers, Duties and Taxes15
STRATEGIES ADOPTED TO REDUCEVULNERABILITIES
15
Corporate Business Principles – Pakistan19Regulatory Authorities19Regulatory Authorities within Pakistan20
FINANCIALS
21
Figures - International219 Month Sales Presentation23Figures - Pakistan24
STRATEGIES FOR INTERNATIONALBUSINESS OPERATIONS
25
 
8
PROBLEMS/OPPORTUNITIES
27
Problems, Growth drivers, Opportunities, Direction for2008
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