Company Overview

Nestlé is the world leading Food Company which headquarters is in Switzerland. Nestlé Company had
started its business from a single man's idea, and developed into a giant corporation. In 1866 Henri
Nestlé, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother
milk (Nestle.com). His product became a success, and it created a demand throughout Europe.

The Nestle factories are operating in the region of-

 Africa
 America
 Asia
 Europe
 Oceania

Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating
habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as
growing out-of-home consumption and caring about the well being of its
consumers.

Inside of Nestle

Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the
nest with a mother bird protecting her young became the Company's logo and a symbol of the Company's
care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of
family that are so essential to life.

Introduction of Nestle

Nestle is the world leading food company. Since it was set up by Henri Nestlé to provide an infant food
product, it has been related with providing high quality, customer and consumer focused products. In
recent years it has focused on becoming a nutrition, health and wellness company. Wellness is about
supporting people to live more healthy lives e.g. through the development of probity yoghurts that help
maintain the balance of the digestive system. The company is a world leader in research and
development, and Nestlé's scientists work in all areas to create healthier and more nutritious foods.
 Historical development of nestle

As Nestlé’s popularity grew more businesses wanted to merge and become partners with Henri Nestlé's
business. From 1866 to 1947 the Nestlé Company had gone through several name changes. In 1905,
Anglo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestlé merged, and the company’s name
became Nestlé & Anglo-Swiss Condensed Milk Co.

 1866 -Company’s foundation.

 1905-Merger between Nestlé & Anglo-Swiss Condensed Milk.

 1929-Merger with Peter-Cailler-Kohler Chocolates Suissee S.A.

 1947-Merger with Alimentana S.A. (Maggi).

 1971-Merger with Ursina-Franck (Switzerland).

 1985-Acquisition of Carnation (USA).

 1988-Acquisition of Buitoni-Perugina (Italy).

 1988-Acquisition of Rowntree (GB).

 1992-Acquisition of Perrier (France).

 1995-Nestlé acquires Victor Schmidt & Sohne, Austria’s oldest confectionary, including
the famous “Mozartkugeln”.

 1997-Nestlé, through the Perrier Vittel Group, expands its min activities with the outright
acquisition of San Pellegrino.

 1998-Nestlé acquires Spillers Pet foods of the UK and strengthens in the pet food
business which began in 1985 with the Carnation Friskies brand & introduced Nestlé
Pure Life. Nestlé Pure Life 1.5 - liter bottle was introduced in Pakistan.

 2000+- Divestiture of Findus brand (except in Switzerland and its parts of Nestlé’s
frozen food business in Europe. Divestiture of Hills Bros., MJB and Chase & Sanborn
roast ground coffee brands (USA). Nestlé Pure Life Jumbo Service ( 5 G a l l o n )
was introduced

http://www.scribd.com/doc/6041851/Nestle-Internship-Report
 Mission Statement of Nestle

Nestle is not only Switzerland's largest industrial company, but it is also the World's Largest Food
Company. The mission statement emphasizes on the fact that Nestle products are available in
nearly every country around the world. Wherever one may live, only Nestle can provide the best
and most reliable food and beverage products to meet his/her needs throughout the day,
throughout the life. Especially, people on the move want to be able to find good food wherever they
are, whatever the time of day. They are often reassured that they will find well-known brands out of
home. This statement also reflects the image of high quality products that Nestle offers. Nestle has
the advantage that it offers caterers, fast food chains and other restaurants a complete range of high
quality ingredients, base products and meal components, as well as leading consumer brands such
as Nescafe. Quality is the keystone of the success of the Nestle Company. Every, millions of people
all over the world show their trust in the company by choosing Nestle products. This trust comes
from a quality image that has been built up for over a century. Therefore, the quality of the products
ultimately enhances the quality of the consumer’s life.

“Nestle is dedicated to providing the best foods to people throughout their day, throughout their
lives, throughout the world with our unique experience of anticipating customers’ needs and
creating solution, nestle contributes to your well being and enhances your quality of life”

In addition, the mission statement declares that Nestle has the ability to anticipate “…consumer’s
needs and create solutions….” Nestle has proven this ability a number of times by introducing new
products that were required by consumers. Especially, the launch of Nestle Pure Life in Pakistan
proves the accuracy of this fact. In Pakistan, there was a need for safe and healthy drinking water
and Nestle responded to this consumer.

Finally, it is quite evident that the organization has actually implemented its mission statement in
the business practices that it carries out.

http://www.research.nestle.com/tools/mission_statement.html
 Vision and Strategy of Nestle Company

The Nestlé global vision is to be the leading health, wellness, and Nutrition Company in the
world. Nestlé Pakistan subscribes fully to this vision. In particular, we envision to:

 Lead a dynamic motivated and professional workforce – proud of its heritage and bullish
about the future.
 Meet the nutritional needs of consumers of all age groups – from infancy to old age, from
nutrition to pleasure, through an innovative portfolio of branded food and beverage
products of the highest quality.
 Deliver shareholder value through profitable long-term growth, while continuing to play a
significant and responsible role in the social, economic and environmental sectors of the
country.
 We have profitable and diversified high quality food and beverage product portfolio,
delivering 60:40+ advantage to consumers, available across all sales channels.
 Our brands are the preferred choice in their categories. Consumer insight drives all
aspects of our marketing and communication efforts.
 Our communications to the consumer are relevant, cutting-edge, and adhere to the
highest standards of responsible communication.
 Our company is seen as the No. 1 career destination for talented, motivated and
ambitious professionals.
 Our result-oriented organizational structure ensures effective communication and
empowered self-management.
 Our milk collection and agri services will continue to play the primary role in development
of the dairy sector in rural Pakistan.
 Our proactive innovation and renovation culture is the key to our success in the
marketplace.
 Fully integrated systems (Nestlé’s, suppliers, and customers) ensure efficient business
processes.
 Non-strategic activities and products are outsourced or discontinued

http://www.nestle.pk/index/strategies.aspx
Nestlé’s aim is to meet the various needs of the consumer every day by marketing and selling food of a
consistently high quality.
The confidence that consumers have in our brands is a result of our company’s many years of knowledge
in marketing, research and development, as well as continuity – consumers relate to this and feels they
can trust our products.

High quality and collaboration

Our objectives are to deliver the very best quality in everything we do, from primary produce, choice of
suppliers and transport, to recipes and packaging materials. Our operations and collaboration in the
Nordic countries gives us greater opportunities to be efficient and strategic and to function well as an
organization, both when it comes to the distribution chain and to concentrating on joint product launches
and campaigns.

Focus on e-business and websites

Increased investments in the sphere of e-business give us swifter business and direct contact with trade. 
Our website is a forum for consumers, students, future employees and the media. We hope that through a
sincere approach and by conducting dialogues, we will be able to improve, change and satisfy the
demands and wishes of the people of today.

http://www.nestle-nordic.com/corporate/no/nestle+_nordic/vision/

Core competencies
 Research and Development is a key competitive advantage for Nestlé. Without our R&D Nestlé could not have
become the food industry leader in nutrition, health and wellness.

With 29 research, development and technology facilities worldwide, Nestlé has the largest R&D network of any food
company. Nestlé’s research, development and technology network, together with local market application groups,
employs over 5,000 people. 

Nestlé further strengthens its R&D capability through innovation Partnerships at each stage of the product
development process – from early stage collaborations with start up and biotech companies to late stage partnerships
with its key suppliers.
By bringing together all of its global R&D resources, Nestlé is able to provide high quality, safe food solutions for
consumers worldwide – whether this is in terms of nutrition, health, wellness, taste, texture or convenience. Above all,
Nestlé brings to consumers products that are of the highest quality. And safety is non-negotiable.

R&D is also critical in ensuring regulatory compliance of all Nestlé products. Nestlé is able to launch new products
quickly and efficiently, in countries all over the world, by integrating regulatory affairs in all its R&D activities, from
start to finish.

Nestlé scientists also play their part in communicating the health and wellness benefits of products to consumers.
Nestlé nutritionists world-wide work to ensure that all nutrition communication, both on and off pack, is locally
relevant, as well as scientifically sound.

Beyond sound nutrition, the future of foods will increasingly be driven by science. Nestlé scientists are looking ahead
to the foods of the future. Nestlé R&D is translating nutrition and food science in two ways:
 From consumer needs into research priorities
 From emerging science into consumer benefits, and services.
The vision of Nestlé R&D is long term. A glimpse of how Nestlé R&D is helping to shape the future of foods is
provided through these internet pages.