2013

Project on Uni Square

Submitted to:Tasnim Rezoana Tanim
Submitted By:
Name Apurbo Kr. Saha Niaz Shariar Elora Faruque Rezwana Zaman Meem Wahidul Islam Maliha Mushtari Chowdhury Maria Kibtia ID 123 0924 630 123 1064 030 123 0112 630 123 0652 030 123 0596 030 123 0336 030 122 0648 030

Table of Contents
Square Uni Uni Square
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Name Background Strategic Planning Tactical Planning Recent Future Goals Objective Assosiate With Goals Organizational Chart The Marketing Mix (4Ps) Global Expantion Conclusion Reference

Page Number 3-5 6 7 8 9 10 11-12 13 14 15

Uni Square
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BACKGROUND A. About the company: Introduction: Uni Square is an interior & exterior firm in Bangladesh. They started their business in the year of 2007. Their services are supply, construction, interior, maintenance, furniture. Some very

experienced employee who worked for the well known Otobi Furniture started this firm. At the beginning they used to do their business in their personal relation but now they follows new business skills, use large number of man-power, internet, tender activities to increase their sale. Business type: This Company runs their business by following the concept of interior and exterior business. They usually enlist with the Banks and Multinational Corporation then they perform in tender activity. By this process they get works and increase sales. They also maintain a showroom in Dhaka city. By this they sale interior materials to the customer. History: Uni square started their business in the year of 2007. At first there was only a single owner who was running the business. But now partners are included in the business activity. They started their journey by performing a interior work of a private limited company. At that time they use to do small amount of work. There were limited manpower and limited option. Then in the year of

Uni Square
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2009 they enlisted them self in a bank named Eastern Bank Ltd. And perform tender work and started their project. Now they have 10 banks and many MNC as their customer. Ownership type: This is a partnership business included 3 partners. B. Five factors of production: Land: They are using their office space as land. Besides that they also have a factory and showroom so these all are the land of the company. Labor: In office the employee who maintain accounts, IT, Customer service they are giving labor and in projects and factory the people who work are also labor. In showroom people who work are also labor. Capital: At first they used their own money by using the capital. They invested money from their personal account. But now they maintain a company account to run business. Knowledge: In this business knowledge is a very big factor. If they have to get work or increase their sale they have to show creativity and also they have to look after the financial factor. So, to run this process knowledge is very important element. Entrepreneurship: The Managing Director and Directors usually look after this part. They take necessary steps of the welfare of the business. And also maintain the side by avoiding.

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Most important part The most important part of the five factors is the Knowledge. This not an actual manufacturer company. So, land and labor should not be important fact. Capital is also not very much needed for this company. All it needs is vast knowledge. To increase the sales of the company knowledge is very much needed. Also there are many firms in the market. So, they have to show their creativity to get tenders.

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STRATEGIC PLANNING VISION STATEMENT

The reason behind their existence is briefly given below: We are very much interested to develop the concept of interior and exterior business in Bangladesh as well as all over the world.

MISSION STATEMENT

Opening branches in every big cities of Bangladesh. Make a profit of the same amount of their capital as soon as possible.

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TACTICAL PLANNING SWOT Analysis: STRENGTH The people who are running this business are very experienced and ambitious. As they are following the pull strategy so they are maintaining good relation with customer. WEAKNESS Usually they have to pay low salary to their employee, thats why t heir employee turnover is huge. They usually give more attention to the big range customers. So, the small range customers are decreasing day by day. As a result an impact is taking part in sale. OPPOURTUNITIES They have a huge chance to open branches in every cities of Bangladesh. They have very low number of competitors.

THREATS Their business idea is basically unknown to many people, so , they may have to suffer to get proper customer response. They may never turn their business from partnership to corporation for some limitation (profit, capital, threats). Very low chance to go global because their service will not get globally priority.
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RECENT FUTURE GOALS Their first goal is to increase their sale in market. What When How Target of reaching a large Reaching target at the end Performing tender work. Using online selling. amount in bank. of 2014.

Another goal of them is to make their concept popular among the people of Dhaka. What Make some regular customers in Dhaka. When Reaching target at the end of 2013. How Advertisement. Lowering the rates. Making people feel its importance.

Open new branchs inside Dhaka. What Opening another branch in Dhanmondi When In July 2013 How Increasing capital.

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OBJECTIVE ASSOCIATE WITH GOALS

Target of reaching a large amount in bank: for this they are willing to do their tender works as soon as possible. They have also set up online selling to increase sales.

Make some regular customer in Dhaka: for this their keeping good relation with their customers. They have already made their rates lower to get more customers.

Another branch in Dhaka: They have already hired a floor in Dhanmondi to make their brand new showroom.

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ORGANIZATIONAL CHART

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THE MARKETING MIX( 4Ps) Product: Price: They follow the target marketing system. When they make a notation at first they puts all the products name and their amount and what the final amount come they use to add a 20% of the final amount then they give tender. Examples: Product Name Shibu Sheat Steel & SS Item Quantity 2 roll 5 unit Price/unit 20,000 4000 Final Amount(Tk) 40,000 20,000 60,000 +12,000 (20%) 72,000 They usually sell interior materials to the customer by showroom and personal selling. They also do tender works to give service to the corporate customer. They dont have any brand name for their products.

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Place: The company provides their service directly to the customer and also sells their products to the customer. (B2C) They usually sell their products in showroom and they provide service to the Banks and MNC. Both follow different segmentation. The company use supply chain process for their business. The take interior materials from the producers and sell to the customers.

Promotion: Advertising: The Company promotes their product through different types of advertisement in magazine and media. They are using many bill boards near roads for advertisement. Public relations: they are using public relation as their main promotional element. They are maintaining strong relation with their corporate clients, so that they can increase their sales. They try to provide gifts to their customers to make them happy in different occasion.

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GLOBAL EXPANSION The company has not gone global yet. But they are very much hopeful to go global very soon as their vision. We think the company should follow the Franchising method to participate in global trade. Because their business is actually service based. They have not any brand image for their company, so no other company will attract to be their licensee. They are not a big manufacturer, so they cannot export their products in global markets. All they can do is open franchises in different countries and then select some extra ordinary staff for each franchise and make contract with different manufacturer of interior products. They have to look after all the operations of each franchise that is why they have to choose Franchising. Finally it can be said that they have very low chance for globalization.

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Conclusion
Uni Square is already saturated with top class brands. Their product has variation, differentiation and a constant promotion and distribution. We are hopeful that Uni Square is going to enhance their services of supply, construction, interior, maintenance.

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REFERENCE All information of the company is taken from-

Md. Tanvir Hossain Marketing & Sales

Khandokar Taswar Jahin Chief Director Uni Square Ltd. Mob: 01680064560

Uni Square ltd.

House34, Road 14/A Dhanmondi, Dhaka Mob: 01730010087

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