UNIVERSITY OF CALOOCAN CITY

COLLEGE OF BUSINESS AND ACCOUNTANCY

TITLE:

EFFECTIVENESS OF E-WALLETS AS A TOOL IN PURCHASING SHARP APPLIANCES BLUE-

COLLAR CONSUMERS THROUGH INSTALLATION METHOD IN NORTH CALOOCAN CITY

 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

OVERVIEW

BACKGROUND OF THE STUDY:

Problem Definition

This study focuses on the blue-collar consumers of Sharp appliances who lack the
funds or cash necessary to fully pay for the appliances they want and need to buy from
Sharp due to their salaries and the cost. Using e-wallets as an effective tool for
installation methods in the purchase of Sharp appliances can help blue-collar consumers
and future Sharp consumers afford the appliances that they actually need and want.
Furthermore, this research can provide ideas and knowledge for all new markets that
may be a part of their successful market strategy.

Research Questions
  
    This research aimed to determine Effectiveness of E-wallets as a Tool in Purchasing
Sharp Appliances for Blue-Collar Consumers through Installation Method in North
Caloocan City. Particularly, the study seeks answers to the following questions:
                
1. What is the demographic profile of the respondents?
1.1 Age
1.2 Monthly Salary
1.3 Civil Status
1.4 Educational Attainment
2. How often do you use e-wallets to purchase Sharp appliances?
2.1 Quarterly
2.2 Twice a year
2.3 Annually
3. What kind of electronic wallets do you use?
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

3.1 G-cash
3.2 Shopee Pay
3.3 Paymaya
3.4 Lazada Wallet
4. What benefits do blue collar consumers get from the e-wallets
installation method?
4.1 Financial Security
4.2 Convenient Monthly Pay
4.3 Contactless Payment
4.4 Discount and Offers
5. How does e-wallets affect blue collar consumers' purchasing behavior in
terms of:
5.1 Experiencing
5.2 Shopping
5.3 Engaging

Research Objectives

The purpose of this study is to evaluate how effectively E-wallets work as a Tool
for installation methods in the purchase of sharp appliances by Blue-Collar Consumers
in North Caloocan City. The researchers seek to determine how e-wallets could assist
blue collar shoppers in buying sharp appliances in North Caloocan City by using
quantitative approaches. Additionally, Researchers also examine the efficacy of e-
wallet installation methods.
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

LITERATURE REVIEW
Introduction
 E-wallets are becoming increasingly popular in the Philippines, with over 40 e-wallet
licenses issued thus far. As the country moves toward becoming a cashless society by
2025, mobile-based payments are appearing at almost every retail store, appliance
outlet, supermarket, and even roadside food stalls. It is difficult to go shopping without
seeing at least one e-wallet option advertised when paying for purchases at the cashier.
There is almost no need for actual cash because e-wallets can easily handle almost
everything.

An e-wallet is a secure money management app or online platform that enables

users to make purchases with retailer on-site, store, transfer or send money and track
rewards programs. A user can link the e-wallet to his or her bank account or pay as they
go with a prepay option.

The context of this study demonstrates how E-wallets can effectively assist blue
collar consumers in purchasing sharp appliances as a payment tool through installation
methods to replace traditional payment methods as a new trend among customers.
When using an e-wallet, the blue collar consumer does not need to bring cash or a
credit card. It enables them to obtain items that meet their needs and desires in a more
convenient and efficient manner.

E-Wallet has thus become a practical digital substitute for other payment options
like cash, credit/debit cards, and virtual currencies. The introduction of e-wallets
represents a significant advance in the field of digital payments because they mimic a
traditional wallet by substituting cash for digital currency and real cards for card
information. An e-wallet app simplifies the process of sending money and paying bills,
and it is hailed as the real-time payment system of the future.
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

The Sharp Group continuously aspires to meet customer needs and demands,
such as dependability, usability, and quality level, by offering goods and services that are
secure, of the highest possible standard, dependable, and environmentally friendly. This
helps to build customer trust and boost customer satisfaction.

E-wallets allow Sharp Corporation to diversify their payment options, grow into
new markets, win over more loyal customers, and enhance sales of their appliances.

 A person whose line of work involves a significant degree of manual labor is

referred to as a "blue collar worker." The majority of blue collar workers are paid hourly.
This research aims to assist blue collar consumers who can’t fully pay in one go by
introducing the installation method for using e-wallets to buy Sharp appliances,
particularly those in North Caloocan City.

REVIEW OF RELATED LITERATURES

Local Literature

People prefer to use e-wallets because they are safer and easier to use. The
pandemic has accelerated their adoption, as digital wallets offer a contactless payment
experience. Previous research conducted by Yap and Ng (2019) claimed that
convenience, confidentiality, and social influence are factors that influence people to
use an e-wallet application.

According to (Minie, 2022), E-wallets in the Philippines have gained a huge

customer base following the pandemic lockdowns. Along with other digital payment
methods such as electronic bank transfers, cards, and digital bank accounts, the use of
e-wallets enabled businesses to grow despite restrictions de-accelerating economic
growth.
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

Hasnain, GMSA, (2019) stated that the Philippines was one of the first countries
to pioneer digital payments in 2001 with the launch of mobile money. This platform
allowed the transfer of funds, the payment of bills, and purchase of goods with the use
of mobile phones and reloadable prepaid cards. But its adoption and use has been
largely limited. In 2013, digital payments accounted for only one percent of the
country’s total transaction volume. By 2018, the volume of digital payments has
increased to 10 percent corresponding to 20 percent share in the total transaction
volume.
                
Foreign Literature

 E-wallet operators have expanded their solutions and services over the years.
Some have provided top-up solutions for prepaid services or utility payments
(Nortajuddin, 2020).

According to the (Mastercard Impact Study 2020), Malaysia leads other

countries in Southeast Asia when it comes to using e-wallets at 40 percent, ahead of the
Philippines (36 percent), Thailand (27 percent) and Singapore (26 percent). The report
also found that almost half of consumers surveyed in Malaysia have increased their
online shopping activities.

Rakocevic (2019) stated that the new trend for consumers to use an e-wallet
application to replace the traditional payment method. With E-wallet, a user does not
need to bring cash or a credit card along with them. It enables users to make purchases
in a more convenient way. Hence, this research analysis the factors that affect university
students’ intention to use e-wallet.  
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RESEARCH DESIGN AND METHODOLOGY

This chapter represents the research procedure. It includes the subject of the
research, appropriate questionnaires, types of data sources ,data collection method
and sampling decisions. The instrument that will be used to gather information are
Questionnaires from a larger group (a population). The researchers selected 100 Blue
collar consumer as respondents. The researchers will employ the quantitative approach
and use descriptive-research method to find out how e-wallet could assist blue-collar
consumers in purchasing sharp appliances through installation method.

Subject of Research

With the purpose of assisting blue-collar consumers to effectively make use of e-

wallets, the researchers decided to study the effectiveness of e-wallets in purchasing
sharp appliances for blue-collar consumers through the installation method, specifically
for those who had experience buying sharp appliances through the installment method
with e-wallets, and to measure respondents' experiences to give knowledge to the blue-
collar consumers who lack knowledge about sharp appliances through installment
payment and to those who did not have enough money to make a single and large
payment.

Framing Appropriate Questionnaires

Survey that is used by the researchers in collecting data to the effectiveness of e-

wallets in purchasing sharp appliances. The researchers conducted to the use of
structured questionnaire in getting the views and experience of the respondents,
specifically those who used electronic wallets to purchase sharp appliances through
installation method. Structured questions are closed inquiries that are employed in
surveys to speed up answer times and cut down on participant thought, according to
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

DJS research. An in-depth survey can still be conducted while still gathering a lot of
information efficiently when numerous structured questions are combined.

Types of Data Sources

Primary data

The primary data the researchers gathered for this study came from
questionnaires given to 100 blue-collar consumers of Sharp appliances conducted
through face-to-face surveys.

Secondary data

The secondary data used in this study was acquired from reputable existing
studies, articles, and journals such as Journal of Marketing Analytics (2022), the official
AIA Malaysia News Website, and the study by Chelvarayan A., Yeo Sook F., et al. on E-
Wallets: cashless transactions among university students.

Data Collected Method

Structured questionnaires have been used to analyze and approved the data
provided. Each variables is carefully examined in order to use behavior-designed
questions to gain the knowledge of blue-collar consumers about how effective the e-
wallets could be in purchasing sharp appliances through installment.

Sampling Decisions

The researchers used random sampling. Random sampling is where individuals

are chosen randomly may it be a working student, middle-aged worker, etc., who uses
e-wallets. This provide accurate information from respondents among blue-collar
consumers of sharp appliances.
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

Data Analysis

This chapter presents the analysis and interpretation of the data gathered
according to the results of the questionnaire posed in the Statement of the problem.
The data are presented in the tabular from with corresponding analysis and
interpretation.

Frequency and Percentage Distribution. This will be used to determine the percentage
of the demographic profile of respondents. Where;

%= percentage

F= frequency

N= total number of respondents

Descriptive..

Respondent’s Demographic Profile

Table 1.1: Respondents' demographic profiles in terms of Age

Age Frequency Percentage

20 years old and below o 0

21 to 40 years old 46 46%
41 years and above 54 54%
Total 100 100%

The table shows the frequency and percentage distribution of the respondents'
demographic profiles according to their age. As shown in the table, 54 percent of
respondents are ages 41 years and above, or a total 54 of respondents. 46 percent of
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

respondents belonged to ages 21 to 40 years old, or a total of respondents . 0 percent of

respondents belonged to ages 20 years old and below, 0 of the total number of the
respondents.

Table 1.2: Respondents' demographic profiles in terms of Monthly Salary

Monthly Salary Frequency Percentage

9,500 and Below 2 2%

9,501 to 15,000 54 54%

15,001 to 21,000 44 44%

Total 100 100%

The table shows the frequency and percentage distribution of the respondents'
demographic profiles according to their monthly salary. As shown in the table, 54
percent of respondents belonged to 9,501 to 15,000 of monthly salary, 54 of the total
number of respondents. 44 percent of respondents belonged to 15,001 to 21 of monthly
salary , 44 of the total number of the respondents. 2 percent of respondents belonged
to 9,500 and below of monthly salary, 2 of the total number of the respondents.

Table 1.3: Respondents' demographic profiles in terms of Civil Status

Civil Status Frequency Percentage

Married 39 39%

Single 61 61%

Total 100 100%

The table shows the frequency and percentage distribution of the respondents'
demographic profiles according to their civil status. As shown in the table, 61 percent of
respondents are single, or a total 61 of respondents. 39 percent of respondents are
married, 39 of the total number of the respondents.
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Table 1.4: Respondents' demographic profiles in terms of Educational Attainment

Educational Attainment Frequency Percentage

Elementary Graduate 0 0
High School Graduate 49 49%
College Graduate 43 43%
Under Graduate 8 8%
Total 100 100%

The table shows the frequency and percentage distribution of the respondents'
demographic profiles according to their educational attainment . As shown in the table,
49 percent of respondents belonged to high school graduate, 49 of the total number of
respondents. 43 percent of respondents belonged to college graduate , 44 of the total
number of the respondents. 8 percent of respondents belonged to under graduate, 8 of
the total number of the respondents. 0 percent of respondents belonged to elementary
graduate, 0 of the total number of the respondents.

Discussion of Major Findings

Table 2.0
How often do you use e-wallets to purchase Sharp appliances YES NO TOTAL
Do you ever actually purchase Sharp appliances with e-wallets on a 34 66 100
quarterly basis?
Do you ever buy Sharp appliances using e-wallets twice a year through 30 70 100
installment payments
Do you prefer to purchase appliances using e-wallets in 48 52 100
installments once a year?

In terms of how often they use e-wallets to buy Sharp appliances, it was revealed
that 34 blue-collar consumers of the Sharp applicances answered "Yes" while 66
answered "No" to the question "Do you ever actually purchase sharp appliances with e-
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

wallets on a quarterly basis?". 30 respondents responded with "Yes" and 70 answered

"No" when asked "Do you ever buy Sharp appliances using e-wallets twice a year
through installment payments?" while 48 blue-collar Sharp consumers responded "Yes"
although 52 respondents marked "No" to the last question of this set, "Do you prefer to
purchase Sharp appliances using e-wallets in installments once a year?"

Table 3.0
What kind of electronic wallets do you use YES NO TOTAL
Do you use G-cash? 100 0 100
Do you use Shopee Pay? 55 45 100
Do you use Paymaya? 50 50 100
Do you use Lazada Wallet 39 61 100

All of the respondents answered "Yes" to the question of "Do you use G-cash?"
and none of the respondents answered "Yes". 55 blue-collar consumers checked "Yes"
to the question, "Do you use Shopee-Pay?", while 45 checked "No" where as half of the
100 respondents responded "Yes" and another half responded "No" when asked "Do
you use Paymaya?", and as to the last question, "Do you use Lazada Wallet?" a total of
39 respondents answered "Yes" and 61 marked "No". This is in accordance to what kind
of e-wallets they use.

Table 4.0

What benefits do blue collar consumers get from the e-wallets YES NO TOTAL
installation method
Does being financially secure helps you to control your 84 16 100
purchasing behavior and minimize your financial stress?
Do you prefer utilizing e-wallets for monthly payments over 58 42 100
making a single large payment?
Does contact-less payment ease your purchasing of sharp 59 41 100
appliances through installment method?
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Have you ever used e-wallets discounts and offers when 61 39 100
selecting or buying sharp appliances?

In terms of the benefits blue collar consumers get from the e-wallets installation
method, the question, "Does being financially secure helps you control your purchasing
behavior and minimize your financial stress?", 84 respondents answered "Yes" and a
number of 16 respondents marked "No". While in the second question, "Do you prefer
utilizing e-wallets for monthly payments over making a single, large payment?" 58
consumers marked "Yes" and a total of 42 answered "No". On the other hand, a total of
59 respondents answered "Yes" and 41 Sharp consumers had responded with a "No" to
the question, "Does contact-less payment ease your purchasing of sharp appliances
through installation method?". In the last question, 61 respondents responded with
"Yes", and 39 blue collar consumers marked "No" as their answer to the question, "Have
you ever used e-wallets discounts and offers when selecting or buying sharp
appliances?"

Table 5.0
Have does e-wallets affect the blue collar consumer’s YES NO TOTAL
purchasing behavior in terms of:
Have you ever purchase sharp appliances using e-wallets 57 43 100
because of past experience?
Do you ever feel satisfied on shopping in sharp appliances using e- 64 36 100
wallets
Do you believe that e-wallets made it easier to buy appliances in 72 28 100
sharp?

Based on how does e-wallet affect blue-collar consumers' purchasing behavior, the
first question of "Have you ever purchase Sharp appliances using e-wallets because of
past experience?", 57 respondents chose "Yes" and 43 chose "No" as their answer. In
the question, "Do you ever feel satisfied on shopping in sharp appliances using e-
 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY

wallets?", 64 blue-collar consumers responded "Yes" where as 36 answered "No". 72

respondents marked "Yes" and 28 answered "No" to the question, "Do you believe that
e-wallets made it easier to buy appliances in sharp?".
UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS AND ACCOUNTANCY